The YouTube Power Hour Podcast

Latest Episodes:

Can You Train Your Brain for YouTube Success? with Dr. Shannon Irvine Mar 28, 2019

Show notes

Are you struggling with believing in yourself? Are you having trouble growing your channel as fast as you want? Those two may be very tightly connected to each other. But not to worry, Neuropsychologist and Coach Dr. Shannon Irvine is here to help you break those mental chains! We get really in-depth into ways you can unlock your potential and free your mind to create and attract the growth and success you’be been hoping for!

“You’ve gotta burn the bridges of non-belief or hope.”

Dr. Shannon Irvine has been helping entrepreneurs to tap into the power of their minds in her practice. I love how she takes “woo woo” topics and explains them with science and facts. Like the fact that we see and pay attention to 9 times more negative things than positive things, which explains a lot about why we go into a shame spiral over a single negative comment. Through her work, she helps to hardwire in your mind the exact things you want so that they’ll come to you easily and a lot more fun.

“The most successful people have figured out their own thinking and have taken their thoughts off auto-pilot.”

Her approach and belief towards how we work are really fascinating. Instead of identifying yourself as a YouTuber who’s striving to success, how much differently would you operate if you were coming from a place of generosity and abundance instead? Wouldn’t you be a lot more energized and excited to create if you knew that your success is on its way to you effortlessly? We’ll break down how to program that mindset today so you’re off to the races. Everyone has something to work on, even her, and there’s not one person on this earth without a limiting belief, so stop feeling alienated and alone and come join the limit busting party!

“90% of our daily actions and decisions come from our subconscious mind.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

The Secrets to Crafting Enticing YouTube Titles People Will Click with Relationship Coach Helena Hart Mar 21, 2019

Show notes

Are you using YouTube as a way of driving traffic to your business? You’re about to get all your expectations shattered! It's much easier and so much more fun to do than you think! Relationship & Lifestyle coach and YouTuber Helena Hart gives us one of the most value-packed episodes to date! Get ready to blast your business off into the stratosphere with her lessons and systems!

“If your customers have seen dozens and dozens of your videos, they come to you already feeling like they know you.”

Helena has been a relationship and dating coach for the past 5 years, but she didn’t start her youtube career until a year ago. She was a regular host on the Commitment Connection channel and thought “I enjoy this process so much, why not start my own channel?” Now, her channel is the biggest way she gets new clients and ongoing business. She uploads every single day about dating, relationships, attracting money and finding your life's purpose.

“I’m hesitant to tell people to just upload a bunch of content because there’s no point in uploading content that’s crap.”

She believes that you should also seek to create content that’s deep and rich in quality - not necessarily video quality - and that it’s more important to act fast than to delay for perfection. In this episode, she shares with us everything she’s done to grow her business and create an endless stream of potential customers who love what she does and gives her feedback and what they want to see next. You’re going to learn all about how she’s able to keep up with the daily posting schedule, how she ensures her quality is always super high, how she was able to grow as fast as she did and the mindset that drives her to be productive over everything else!

“Clarity comes from action. Doing something will help you further understand what you need to be doing next.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

The Shocking Truth About the YouTube Beauty Community with xSparkage Mar 14, 2019

Show notes

The internet can sometimes be a scary place, and if you’re joining a niche with your content, you may face that scariness from all sides: your comments section and your YouTube peers. How do you weather that storm, build your channel and gain the success you’re driving for? Our guest this week - beauty, fashion and lifestyle YouTuber Leesha aka xSparkage - shares her journey through the complicated and controversial world of beauty and how she’s made it through so you can too!

“The beauty community is supposed to lift people up and show them that they can be artistic.”

Leesha is a veteran YouTuber. She was putting out videos before YouTube partnership was a thing and if you look at her channel she’s been putting out great content for over 10 years! She came up with a lot of the top beauty YouTubers today in a time when the community was more collaborative and supportive. In 2014 she took a break when her daughter Violet was born, and since returning shes expanded her focus to cover fashion and giving lifestyle advice to her audience.

“If a brand sends you something, it doesn’t mean you owe them anything.”

The beauty niche has definitely changed over the years. In a lot of ways, the beauty community has gotten more negatively competitive, and it's harder to pick the people who are genuinely here to help the community from those who are only growing a following for selfish reasons. Unfortunately, the controversy in the community brings views and attention but is that the kind of attention we need? We dive into a lot of that today as well as how you can grow your channel despite the negatives while doing right by your audience on the process.

“People make the mistake of thinking ‘I’m just talking to my friends’ but no, it’s for everybody to see... and people keep the receipts.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

The Marketing Secret That Transformed One-Time Beauty Blogger Coach Glitter into a Multi Six Figure Entrepreneur Mar 07, 2019

Show notes

Who wants to build a truly authentic brand that attracts tons of people who are excited to hear your message and do business with you?! Is that YOU? Well if it is, Coach Glitter, Tiffany Lee Bymaster - makeup artist and personal stylist turned online brand-building powerhouse - is here to get you in shape! She has brought the keys to unlock your brand and business growth. Grab your pen and notebook and let’s go!

“As entrepreneurs, the core of what we do is to search for problems and provide a solution.”

Tiffany’s business started 20 years ago when she was working as a makeup artist and personal stylist. She spent years doing LA fashion week and other runway shows, reality tv - everything behind the camera. But when she put herself in front of the camera she found herself! And she hasn’t stopped sharing with her audience via video since. Her transition to becoming a live video rockstar started with her sharing the behind-the-scenes of her work on set and tricks ladies can use to look runway star fabulous. That has erupted into a multi-six figure business where she helps female online entrepreneurs use live video to promote their businesses.

“Remember we all started from scratch, so you’re supposed to be terrible, it requires so much practice time.”

She now has done over 1,400 live videos. Showing up consistently live has allowed her to build an amazing business and speak on stages. Tiffany delivers so much value in this episode and in her course that you’re going to want to check out. She shared a ton of insights on how to position yourself for growth, the best ways to capitalize on live video and how to get your content in front of new eyeballs using Facebook. She is a branding queen so you’re going to learn a lot there as well. We’ve been working hard to make this conversation happen and now that it’s here, you’ll see that she’s delivered so much and more!

“Regardless of how much experience you have in your business, there are always amazing ways to level up, challenge yourself and discover gifts inside you.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

How The LA Girl Gwen Lane Launched a Multi Six Figure Business with Less Than 100k Instagram Followers Feb 28, 2019

Show notes

Ready to learn all about working with brands with an influencer marketing SUPERSTAR? Wait no further, because IG Influencer and expert Gwen Lane is here to give you all the tips on attracting brands and making a full-time living as an influencer! Get ready for the journey and I hope you enjoy the ride.

“If you’re committed to being an influencer, then you should be in for the long haul.”

Gwen was working in digital marketing and entertainment for 10 years before she ever thought about building her brand. She started it out as a hobby on Twitter in 2014, but that quickly into a passion she couldn’t ignore. Twitter, turned into her blog, an that turned into an Instagram profile, and 6 months later she was already monetizing her brand. In 2 short years, she was able to quit her job and become an influencer full-time!

“There comes a point where you need to decide if this is going to be something you’ll take seriously as a business or not.”

She believes that if being an influencer is something you feel called to do, and you’re doing it to add value to peoples lives, you’ll stick with it for as long as it takes to become successful. She has zero time for the get rich quick clique. Gwen teaches YouTubers how to monetize their content outside of the built-in ad platform and she’s definitely holding nothing back in today’s episode.

“Stick to your audience and your content because you want to be the one that a brand goes to when targeting your people.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

The Skinny Confidential's Lauryn Evarts Bosstick and the Future of Social Feb 21, 2019

Show notes

If you’ve ever struggled with self-confidence and doubt, then you NEED to listen to this episode! Today’s guest is fellow podcaster and entrepreneur, beauty and lifestyle YouTuber and Blogger and Author. The Skinny Confidential’s Lauryn Evarts Bosstick has built her empire by following her heart and her passions and she shares a ton of tips to help you do the same!

“Don’t even think about connecting with brands because it becomes a distraction to servicing your audience.”

The Skinny Confidential was started by Lauryn when she was a freshman in college in 2010. At the time, she looked at the internet and saw whitespace where a haven and resource tailored to women could exist, and she jumped in and made it herself. She didn’t make a dime for the first 3 years, but fast forward to now: she has a hugely successful blog, a podcast with her husband, affiliate and brand deals and multiple businesses to help women.

“With action comes clarity. You never truly know until you do something.”

Lauryn is working to create something much bigger than herself and she wants the brands she’s created like The Skinny Confidential to represent that. She’s brought her husband, her sister and several employees and freelancers slowly into the business to help it grow even further. You’re going to learn a lot about her mindset towards overwhelm and the unique way she views her audience that makes her so successful.

“Instead of looking at how I can get more followers, I always concentrate on the followers I have.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

What Fyre Festival Means for Influencer Marketing in 2019 Feb 14, 2019

Show notes

The Fyre festival was one of the biggest scams in human history - thousands of people showed up for a party but got chaos instead. But it’s also a perfect example of the power of well-executed influencer marketing! On this solo round, I talk Fyre festival details and what you can learn to do and to avoid as an influencer!

“There's a level of responsibility that everyone has to have because when influencers are involved, people take action.”

Imagine it: a magical escape, beautiful scenery, models and the promise of affluence and exclusivity… Who wouldn’t sign up for that dream? Especially when all the influencers you know, love and trust are all talking about it? The “Bigger than Coachella” Fyre Festival fell flat and it really cast a spotlight on influencer marketing. The huge question of the day is, are brands going to be more careful with their budgets - keeping most of it out of the hands of influencers from now on, or will they see it as a successful proof of what could be and dive in head first?

“The time frame was way too short, their budget was way too low.”

If you haven’t seen the Netflix or Hulu documentaries yet, try to watch them with a skeptical eye. Neither of them has unbiased accounts of the event. The Netflix doc was made by the same people who promoted the festival - and there’s a lot of controversy surrounding their hand in the scam. The makers of Hulu doc, though they interviewed the kingpin himself Billy Mcfarland, paid him for his side of the story. So, there’s dirt on both sides, but both are still worth the watch. What do you think: do Ja Rule, Bella Hadid, Kendall Jenner, and the other models and influencers share in some of the blame, or were they all duped just like everyone else?

“Influencer marketing works. Influencers are the new celebrities.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Powerful YouTube Growth Strategies from Naomi Boyer (0-300k YouTube Subscribers in 2 Years!) Feb 07, 2019

Show notes

This episode is all about hyper-growth! We’re pulling back the curtain on how to grow from having no channel to 300,000 subscribers in 2 years! If you’re ready to learn how to simplify your workflow and get the nitty-gritty details on how she grew her channel, then Fashion Youtuber Naomi Boyer is here to deliver in today’s episode!

“What makes people really successful is the stuff that's different.”

Naomi had always wanted to do something in fashion, but after leaving college she started working in pharmaceutical sales and she hated it. After some time in, she decided that she couldn’t stand it anymore and started researching becoming a full-time YouTuber. She looked up everything from growth strategies to what YouTubers were doing to monetize their channels. When she was ready, and with the support of her husband, she quit cold turkey and started her channel. A ton of consistency, listening to her audience and 2 years later, she broke 300k subscribers!

“The people that resonate with your opinion are going to stick with you, and those that don’t... that’s okay.”

Naomi and I spoke about the new atmosphere on YouTube and the challenges of sharing your opinion in a space where negativity and hate run rampant in the comment section. We also spoke about what videos were huge inflection points for her channel, and how she's able to keep making content and selecting topics that people want to see.

“YouTube life can look glamorous, but just wanting to be in it is not enough to get successful.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

How To Manifest A Million Followers on YouTube with Manifestation Babe Kathrin Zenkina Jan 31, 2019

Show notes

Ready to have your mind blown and create anything you want? If you’ve heard about manifestation and ever wondered what all the fuss was about, I’m talking about my success story with the Manifestation Babe herself! Kathrin Zenkina gives you the steps to manifestation success in today’s episode!

“Perfect is the lowest standard that you can set for yourself.”

Kathrin was heading down a path that led to the life she totally didn’t want - becoming the doctor her parents wanted - when she came face to face with her destiny. Her hunger for learning and self-development brought her to a Tony Robbins even Unleash The Power Within and that experience changed everything. It got her to break free from her obligations to others, and get in touch with what she wanted for herself.

“If you’re so busy focusing on the lack of where you are, you’re going to create more of that stuck energy.”

With that mindset shift, she gave up plans to go to med school, moved to Los Angeles and started Manifestation Babe on her grandmother’s couch. Fast forward to today and she’s happily married, doing what she loves and making millions of dollars doing it. To top it all off, she’s helping women manifest their best lives as well!

“It doesn’t matter if you’re focusing on how much life sucks, or how amazing life is, you get exactly what you put out into the universe.”

Kathrin comes from a humble immigrant family where they grew up in scarcity. She created Manifestation Babe for women who are obsessed with taking their life to the next level, unleashing their inner magic, breaking through their limitations, and "manifesting a reality, wilder than their wildest dreams."

“The moment you set an intention or create a vision, it is already done on an energetic level.”

Check out the show notes

Are you ready to explode your YouTube channel and step into YOUR role as a YouTube influencer? Add your name to the Zero to Influence YouTube Bootcamp waitlist so you are notified when space becomes available!

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

How 18 Year Old Alivia D'Andrea Grew a Million Subscribers in Two Years Jan 17, 2019

Show notes

You’re definitely not too young or too old to make your voice be heard and build an impactful brand on YouTube! Don’t take my word for it - flexibility and fitness YouTuber Alivia shares her heart-centered approach to blowing up on YouTube! The icing on the cake is: she’s only 18 years old! You’ll want to listen to this one right now!

"You can’t go wrong when following your heart. Start with that."

This powerful young woman is only 18 but she’s a total giant, and it’s not even because she’s grown to over 1 million subscribers in 2 years. It’s because she’s using her platform to impact people and spread the message of self-love, self-acceptance and being of service to others. She started YouTube out of a desire to want to help and connect with people and stuck with it when all of her other friends gave up on their channels. When she found that more people were resonating with her flexibility and fitness videos than her beauty videos, she dove into flexibility with both feet. That commitment to her purpose drove her and her channel to new heights.

“People like to see vulnerability because we like to see our sorrows echoed into the lives of others.”

Alivia is in her freshman year at the University of California Riverside and the future before her is already very bright. I can’t wait to see what more she will create in the world. In this episode, you’re going to learn about the power of vulnerability and how she uses it as a magnet to bring people to her. You’ll also get some great tips and examples on how you can build your own heart-centered brand.

“Find the intersection of doing what you love while at the same time being in the service of others.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!