The YouTube Power Hour Podcast

Latest Episodes:

Why You MUST Niche Down on YouTube with Bootcamper Kimbyrleigha Aug 30, 2018

Show notes

Are you afraid of getting SUPER narrow with your niche? If you’re afraid you won’t find your audience, we’re crushing that myth today! Phone fashion YouTuber and Bootcamp alum, Kimbyrleigha, returns to share how she became the Pop Sockets Queen with 200k subscribers.

“You don’t need to have hundreds of thousands of followers to have influence.”

The last time Kimbyrleigha was on, she spoke about how she got started with YouTube as a creative outlet in 2015. She was only hoping to earn enough YouTube money to quit her gruelling full-time job and take care of her daughter. And by 2017, not only did she leave that job, but she had started building her affiliate empire working with over 100 companies.

“Anything that can make me better, why would I not do that?”

Now, she’s back and better than ever! Kimbyrleigha niched down even further to focus on phone cases and Pop Sockets and has opened a thriving store selling her own phone cases. She’s even been dubbed the Pop Sockets Queen!

“If I don’t feel a video, I shouldn’t do it… YouTube is going to be there tomorrow.”

Kimbyrleigha leaned into her excitement and passion for phone fashion, and with her new niche, she’s getting the brand deals she had dreamed of. She’s sharing everything about how that advice and others she received in the Bootcamp helped her take things to a whole new level. Kimbyrleigha now has over 200k subscribers and 14 million total video views.

“A year on YouTube is like 10 years… that year you can tremendously grow, change and evolve.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

Bootcamp Case Study: From 200 to 50k YouTube Subscribers in 6 Months, WithLoveSindhu Aug 23, 2018

Show notes

Are you just getting started on YouTube and have no idea how you’re going to convert your 20 subscribers into 50,000? No need to worry, we have the full scoop in our latest YouTube case study. Fashion and beauty YouTuber and Bootcamp alum, Sindhu, walks us through her explosive growth from 50 views per video to millions.

“Once people find you and they think your content is good, they’re going to expect more from you, and you need to fulfil that.”

Sindhu is a star student from the Zero to Influencer Bootcamp whose experience with growing her channel is a really interesting and informative YouTube case study. She started her YouTube experience in 2008, but she pulled down her channel out of fear of what her family would say. In 2017, she decided to get serious and try again. So Sindhu joined the Bootcamp, changed her niche, and exploded from her 200 subscribers to 50,000 in 6 months!

“YouTube was the best platform for me to talk. I’m not a blogging person, I can’t sit and write.”

When Sindhu moved from India with her husband in 2014, she initially started her YouTube channel as a means of connecting with new people and building friendships in her new home in America. She is in love with old Indian traditions and practices of beauty and fashion that were passed down from her grandmothers, and she believes that through YouTube she can keep those traditions strong and pass them on through her videos.

“Every time someone tells me they heard compliments and they felt really good about themselves, that gives me a lot of happiness.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

Bootcamp Alum Ashley Klaty Shares Her Journey from Zero to 50k YouTube Subscribers Aug 16, 2018

Show notes

What does it really look like to go from 0 to 50k subscribers in 4 years? Between competing against many top channels in a tough niche, finding ideas that convert into views and building loyal relationships with complete strangers, what does it take to carve out a name for yourself on YouTube? Beauty & lifestyle YouTuber and Bootcamp alum Ashley Klaty shares her journey growing her channel and her biggest takeaways from the Zero To Influence Bootcamp.

“You can always learn and benefit in some way from something.”

Ashley started on YouTube in 2014 just for fun. She wasn’t consistent, and she didn’t really have a clear goal. But in 2016 she fell in love with YouTube all over again and decided to get serious about it. Starting with only 2,000 subscribers, just 2 years later she is close to 50,000 subscribers. It wasn’t by coincidence though.

“Typically, if there are around 10 videos on a product, I scratch it… at that point, it doesn’t stand a chance.”

How did Ashley do it? She learned all she could from the Zero To Influence Bootcamp course and community and used those insights to level up her channel. Ashley is a full-time photographer living in Kansas and she has the drive to inspire women to love themselves by freeing all the expectations placed upon them and to pursue a life full of happiness.

“I like to go off what my subscribers are telling me because if they're excited it usually means other people are too.”

Check out the show notes.

Are you ready to explode your YouTube channel and step into YOUR role as a YouTube influencer? Add your name to the Zero to Influence YouTube Bootcamp waitlist so you are notified when space becomes available!

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

Shea Whitney is back and grew almost 400k subs in one year! Aug 09, 2018

Show notes

The last time she was on she had 30,000 subscribers. Now she has over 400 thousand and its only been a year! Luxury & style YouTuber Shea Whitney shares the most impactful lessons from her rise to the top on YouTube while maintaining her sanity in a hectic world of family and a full-time job.

“Fluffy is easy, but that’s not gonna get you results.”

Since Shea started, she’s always tried to maintain a release schedule of 2-3 videos per week. As you can imagine, that isn’t easy when kids and a full-time job are in the mix. But being the #GirlBoss she is, she makes it work any way she can. Shea believes you can have anything you want in life if you’re willing to go for it. The biggest tipping point for her channel was the video she made titled “10 Ways to Always Look Expensive” which, over a year later, has over 4 million views is still getting her new subscribers.

“I want the person when they click on my videos to not know what to expect.”

Shea started her YouTube channel in September 2016. In only a year she hit 100k, and it’s only been 11 months since then, but she’s already at 400k. She uses her instincts and an unusual approach to finding inspiration for creating engaging and high-quality videos for her luxury-loving and stylish female audience. She lives with her husband and two small boys and continues to work her full-time dream job as a Human Resources Specialist.

“When YouTube sees there’s a boost in subscribers, it’s going to promote it even more, and it’s just like this big cycle.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

How to Dominate YouTube SEO with Andrew Kan from TubeBuddy Aug 02, 2018

Show notes

When it comes to growing and optimizing your YouTube channel, there are few tools as well known and loved as Tubebuddy. Tubebuddy’s head of video production and community management Andrew Kan stops by to give all the details so you can crush it at YouTube using SEO.

“YouTube wants to make you money… because when you make money, YouTube makes money.”

YouTube SEO isn’t a buzzword you can ignore. When it comes to making serious growth, it starts by understanding that YouTube is a giant search engine, and if your content is optimized for search, YouTube will help you promote your content. Forget the notion that “the algorithm is working against you”. The algorithm will be your greatest ally when you start doing SEO correctly, and this episode dives deep into how you can start doing that.

“A random viral hit isn’t as fun as a calculated success strategy.”

Andrew has been a YouTuber since 2007. He started with a passion for film and has helped build brand channels over the years. Brands like Family Feud, BBC and Fox. But he has connected with his love for helping others and through his work at Tubebuddy, he is making their informative videos and has helped our own bootcampers grow their channels. Listen in for the all the components to having a successful YouTube channel.

“If your own twist is enough, people will stay and become invested in the channel.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

Erica Louie | Do You Want to Dominate the Fashion YouTube World? Strategies from Style YouTuber Miss Louie Jul 26, 2018

Show notes

If you’ve been thinking about what it takes to quit your full-time job and dominate at YouTube, look no further. Fashion YouTube maven & blogger Erica Louie is taking the industry by storm and she left her full-time job only 1 year ago! Learn all the details as she lays out her path from CPA to a queen of style.

“What I thought to be a hindrance or a detour in my career path to YouTube, I found that it was like my destiny!”

Erica was in full corporate trajectory mode before she got bit by the YouTube bug. While studying to be a CPA, her best friend and roommate sparked the idea of starting a channel as a creative outlet to pour her emotions and energy into while processing a bad breakup. She made a makeshift tripod out of accounting books and from there, she was off. Seven years later, Erica quit her corporate life and became a fashion YouTube superstar!

“Don’t jump in until you have a place to land.”

Miss Louie posts amazing and well-crafted lookbook and outfit videos for her audience of confident, authentic, dynamic and down-to-earth working women. She lives with her husband in the Bay Area and she has grown her channel to over 350k subscribers and 19 million total video views. In this episode, she authentically shares her early mistakes and gives you a process to start your YouTube journey the smarter way.

“I kinda just pick up as many tips as possible to make the viewing experience seamless and easy for my people.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

Lynette Cenée | How to Be a YouTube Beauty Powerhouse Jul 19, 2018

Show notes

There’s something magical that happens when you’re connected to your purpose and you’re sharing it authentically with the world. Beauty YouTuber & ipsy Creator, Lynette Cenée, is proof of that -and her channel is exploding. On this episode, we get to know more about Lynette and how she went from a coincidental YouTuber to a beauty powerhouse!

“The trick to the business: be a joy to be around, and easy to work with.”

Lynette got her start on YouTube purely through serendipity. She was a makeup artist in Los Angeles, working with celebrities, on music videos, TV & film, you name it. But she wasn’t happy with her growth and she was looking to change jobs. In January 2013, she decided to respond to an online and in no time she was cast for her own YouTube channel.

“Be careful who you’re talking to because you may be working with them again in the future.”

After years of several company acquisitions and ownership legal battles later, Lynette was able to get full ownership of her channel. In May 2016, she became one of only 10 in-house creators at ipsy Studios. From a young age, Lynette's parents, who were stage magicians, instilled in her a strong belief in magic. She has taken that belief and infused it into the creativity and edginess she brings to her channel, which has now reached over 450 thousand subscribers and has over 3.3 million total views.

“Influence is a gift, and we should all approach it that way.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

Emily Noel Answers YOUR Questions Jul 12, 2018

Show notes

All your questions answered! Have you ever wanted to sit with a 10+ year YouTube veteran and ask them everything you could think of? This is it! On this episode, Emily Noel shares her wisdom by answering questions raised by the community. She covers everything from her recording schedule and structure, her business behind the scenes and her passion for makeup and beauty products!

“You don’t have to be swayed by doing what everyone else is doing.”

This is part 2 of the interview with Emily Noel. Tons of amazing takeaways were uncovered in Part 1 - make sure to check it out here.

When Emily started on YouTube in 2007, she was doing it for fun and to blow off steam after her days being a news anchor at the local ABC affiliate. But after seeing the impact she was having on her viewers, her explosive growth and the opening of YouTube’s partnership program, she went full time into YouTube in December 2012.

“Don’t feel pressured to turn everybody into a lover of you, because you’re just not going to be everyone’s cup of tea.”

Her passion for sharing makeup tips and reviews has led her to now be on YouTube for over 10 years! Her videos have amassed more than 170 million views and she has 960 thousand subscribers to her channel, Beauty Broadcast. She consistently releases 4 videos a week, one being a vlog where she shares her mommy life with her husband and 2 daughters in Illinois.

“People need to sometimes step off from the numbers… and think about how they feel about what they’re putting out there.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

What Emily Noel Knows For Sure About YouTube After 10+ Years and Nearly a Million Subscribers Jul 05, 2018

Show notes

Have you ever wished you had the wisdom of YouTube powerhouse? On this episode, Emily Noel shares how she got into YouTube and stayed on top in the beauty & makeup niche consistently for over 10 years, gaining almost 1 million subscribers. This is part 1 of a 2-part series, and we cover everything!

“Be very in tune with who you are and what makes you special, and stick with it.”

When Emily Noel started on YouTube in 2007, it was a fun hobby that helped her to blow off steam after a long day at her job as a news anchor at the local ABC affiliate. After seeing the impact she was having on her viewers, her explosive growth and the opening of YouTube’s partnership program, Emily Noel decided to go full time into YouTube in December 2012.

“If what you’re saying isn’t beneficial or helpful and it’s only self-serving… it’s just the wrong direction.”

Emily Noel’s passion for sharing unbiased beauty and makeup tips and reviews has kept her going strong on YouTube for over 10 years! Her videos have amassed more than 170 million views and she has 960 thousand subscribers (and counting!) to her channel, Beauty Broadcast. She consistently releases 4 videos a week, one being a vlog where she shares her mommy life with her husband and two daughters in Illinois.

“If you want to build up that following of people, you’ve got to give them material on a regular basis.”

Emily places her relationship with her viewers as her highest priority and for that reason, she has done zero brand deals in her 10+ year YouTube career, which is almost unheard of in her space. She believes that any brand that dictates how she should review their products and disrupts her authentic connection, is not a brand she wants to work with.

“You have to be thinking all the time “How am I benefiting the audience?” Because that’s who’s keeping you afloat.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

Looking to Make Some Money as an Influencer? Why Network Marketing Might be your Answer with Carol Yeh-Garner from Young Living Essential Oils Jun 28, 2018

Show notes

What comes to mind when you hear ‘Network Marketing’? If selling from a place of authenticity, and being surrounded by a caring and cheering community didn’t come up for you, you’ll want to listen to this. In today’s episode, Carol Yeh-Garner shares her passion for selling without being salesy and her journey from worker to network marketing boss!

“The more successful our team members are, the more successful we are.”

While growing her HypnoBirthing practice, Carol was searching for all-natural essential oils to improve her health and life. When her friend recommended Young Living, she initially resisted out of fear of being cornered and pressured like she was with products in the past. She gave it a try and the more the products worked for her, the more she fell in love and couldn’t help sharing her success stories with others.

“By showing people the fact that this is a lifestyle for us, it shows people who are interested it’s not just about the sale.”

Despite having no business plans initially, Carol’s sales organically grew. From there, she jumped into the business seriously and in just 2 years she became Royal Crown Diamond - Young Living's highest ranking level - making 6 figures a month!

“Working for yourself is great, but everything is up to you and if you’re not working, you’re not getting paid.”

Carol has a strong belief in the idea that selling should be about helping people live better lives, not being sleazy, so she only shares with her audience the products that she loves herself. She is passionate about sharing this method with her team and that mentality has helped her to bring her husband into the business and grow her community of caring and like-minded people.

“The beauty of network marketing is you get out of it what you put into it.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!