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The YouTube Power Hour Podcast

NEW EPISODES EXCLUSIVELY ON YOUTUBE: https://www.youtube.com/@YourYouTubeCoach.

The YouTube Power Hour Podcast, hosted by Erika Vieira, is dedicated to sharing the journeys of today’s most popular beauty, fashion fitness and lifestyle YouTube creators and uncovering their secrets to YouTube success. The YouTube Power Hour Podcast is the first weekly interview series dedicated to revealing the keys to success on YouTube as well as providing an insider look into the lives of professional YouTubers. This top-rated iTunes podcast is dedicated to female YouTube content creators and has featured over 150 of the most popular and successful YouTube creators. The YouTube Power Hour Podcast is the #1 spot for any woman looking to start or grow their YouTube channel. In addition to interviews with YouTube creators, the show also features conversations with industry elites such as talent and business managers, online marketers, business professionals and entrepreneurs all sharing their business and growth tips for YouTube content creators.

Latest Episodes:

Sarah’s Day | Australian Fitness YouTube Superstar Reveals Her Best Tips for Growing an Online Empire Jun 21, 2018

Show notes

Is there anything more exciting than building a business and a brand on your own terms? Being able to connect authentically with your tribe and make a successful living while you’re at it is the dream, and you’re going to want to hear from this lady boss who is living it. On this episode, Australian fitness YouTuber Sarah’s Day shares her entire journey and her best advice for growing your online empire as an influencer!

“Your vibe attracts your tribe. If you have a good, authentic, transparent vibe, you attract those people.”

When Sarah first launched her personal brand in 2012, she actually started on Instagram. She quickly realised that typing long captions was not for her and that she would rather share her message more naturally through video. Her channel focuses on helping women to live a healthy and fit lifestyle in a maintainable, enjoyable way that is true to themselves. Her YouTube has grown since 2013 to 700,000 subscribers and over 70 million video views!

“People were really invested in my life and they wanted to see how I was going to turn that around.”

Using her platform as an Australian fitness YouTuber, she helps her tribe of women heal their bodies naturally through functional fitness and utilizing natural recipes and home remedies. Sarah is a holistic health queen! She also has a healthy snack brand and an activewear clothing line and it's impressive how she’s been able to add revenue streams and attract people who really connect with her personality.

“Everyone wants the secret, everyone wants the hack. Unfortunately, there is no secret. There’s my advice and my story, but there’s no one size fits all approach.”

Sarah’s avatar is a girl looking for balance, looking to live a healthy and fit lifestyle in a maintainable, enjoyable way, whatever that means to her. She believes everyone has multiple sides to them and that finding the balance of when to explore one side more than the other, who to surround yourself with and finding your ideal lifestyle is so gratifying and freeing. Sarah’s experience of finding the balance helped her to make huge transformations in her life and her passion is now to help girls find their balance as well.

“That is winning: it’s not a number, it’s if I changed someone’s life.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

SheSpeaks Founder Aliza Freud | How to Negotiate with Brands as an Influencer Jun 14, 2018

Show notes

How do you negotiate with brands the right way, and get deals that others won’t? You’re going to want to listen to this episode to get all the info. Aliza Freud, American Express executive of 10 years, turned Founder of SheSpeaks, dishes the inside scoop on how to successfully work with brands who want to do research and marketing through influencers.

“You have to ask yourself - how valuable am I to a brand?”

Aliza actually got into the influencer marketing business by accident. She first started SheSpeaks to help brands understand women’s interests and do market research. When she noticed that a lot of sign-ups were women bloggers and influencers and that they wanted to review the products on their platforms, a light bulb went off.

“Be aware that your audience on those platforms, you don’t own, you are just renting it.”

Through SheSpeaks, she continues to be a strong advocate for making women’s voices heard by helping members make an impact through connecting with brands, the press and each other. Aliza believes that women’s voices are powerful and that there’s no excuse for us to continue to be misrepresented by marketers.

“You have to be good at creating the content that is going to get the brand and your audience excited.”

After being in business for over 11 years, Aliza has worked with a ton of women influencers, helping them to negotiate with brands and create engaging content that is amplified at-scale to millions. Her network of influencers now consists of over 250,000 women with a combined monthly reach of 300 million consumers!

“As much as you can, in your media kits, start talking about how you’ve driven results.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

#GirlBoss Maria Hatzistefanis of Rodial and Her Rise to Success as a Cosmetics and Skincare Company Powerhouse Jun 07, 2018

Show notes

Are you thinking about starting your own business? What is the formula for success? How do you even start? Tune in as Maria Hatzistefanis, founder, and CEO, of skincare companies Rodial and Nip+Fab, shares her success story and lessons learned throughout her business journey.

“Everyone is unique, and what you have, no one else has.”

When Rodial launched their cult product, Snake Serum, the press quickly called the business an "overnight success." However, Maria had been toiling for 18 years, building the company from scratch in her bedroom.

“You need to take risks in business and in life.”

Born and raised in Greece, Maria was passionate about beauty from a very early age and worked as a beauty writer for Seventeen Magazine while she was in university. She knew early on that working in the beauty industry was something that she wanted to do in the future. Now, the beauty boss sets out to demonstrate how her success stemmed from sheer hard work, tireless efforts and a lot of patience.

“In this business, you have good days and you have bad days.”

Maria Hatzistefanis worked hard, surrounded herself with the best, created buzz, and built her own personal brand, and is now a favorite with high-profile models and media personalities including Poppy Delevingne, Daisy Lowe, Erin O'Connor, Jade Jagger, and Kylie Jenner. She believes anyone can do this and her new book, How to Be an Overnight Success, shows how.

“There is not one person in this world who can do everything.”

Check out the show notes. Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more! You can also follow me on Instagram!

Asia Jackson | From Actress to Activist: Using the YouTube Platform for Social Issues May 31, 2018

Show notes

How do you take your YouTube career to the next level? For Los Angeles-based content creator Asia Jackson, it’s by using the YouTube platform to speak about important social issues and to give representation to people who are mixed. As an African-American/Filipino, she has been able to use social media to create the #magandangmorenax movement, empowering mixed women of color to love the skin they are in.

“Having an opinion separates you from everyone else.”

As an actor, Asia first decided to start her own YouTube channel so that she could create her own content and her own opportunities. She started her YouTube channel in January of 2016 and, about 2.5 years later, now has 250k subscribers. Although she wasn’t immediately successful, what started as a hobby for Asia has turned into a career.

“Once you hit 100,000 subscribers, that really changes a hobby into a job.”

With a focus on beauty and women's lifestyle, Asia’s YouTube channel features skincare routines, beauty reviews, fashion lookbooks, and monthly vlogs where she captures everything from acting auditions to the different branded and social events she attends. While being present in the beauty/lifestyle space, the YouTube platform also affords her the opportunity to voice her thoughts on things she truly cares about. She continues to be very vocal about her experiences as a mixed person as well as the sociopolitics surrounding mix identities.

“Your why is bigger than you and your fears and your insecurities.”

Check out the show notes. Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more! You can also follow me on Instagram!

AlexandrasGirlyTalk | The Truth About What It Takes To Succeed on YouTube May 24, 2018

Show notes

While some YouTube videos go viral and catapult their creators to instant popularity, it takes more than a viral video to call yourself a success. So, what does it really take to succeed on YouTube? With a plethora of videos coming from YouTube content creators all over the world, how can you gain audience loyalty and support?

“At the end of the day, it’s the people that enjoy your videos that you’re making them for.”

Find out the answers to these questions from 23-year-old beauty expert, Alexandra, as she shares her YouTube journey and tips for how to succeed on YouTube. She started her YouTube career right out of high school at age 18, and her channel, AlexandrasGirlyTalk, has been a tribute to her younger, more awkward self who had a budding curiosity for all things girly.

“There’s so much negativity that can happen by being on YouTube, but there’s also a lot of good.”

She used to get made fun of for being and looking different so, she started experimenting with her looks. This led her to realize that she’s not the only girl who wants to know how to take care of her looks and how to take control of her beauty so, she started making videos. Now, Alexandra currently has 1.9 million subscribers and 222 million video views.

“If you really believe in what you’re saying, you definitely want people to see what you have to say.”

How has Alexandra managed to succeed on YouTube?

Well, Alexandra says that first, you need to figure out what makes you unique. You have something valuable about you that you can share with people. Once you’ve found a way to communicate that in your videos, you’ll have taken the first step on the path to success.

“It becomes a monster of a thing that’s so beautiful but also so ugly when you don’t stay true to what you want.”

Check out the show notes. Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more! You can also follow me on Instagram!

All new! NEW BATV Season! 7 Things NOT to worry about on YouTube and the 1 thing you MUST Focus on! May 17, 2018

Show notes

The new season of the BATV Podcast is here! I am starting the podcast off with a solo episode where I recap my experience with the Beauty and the Vlog YouTube Bootcamp and also reveal the 7 things you do NOT need to be worrying about on YouTube plus the 1 thing you NEED to focus on.

CoffeeBreakwithDani | Why You Should Always Be Authentic on YouTube May 10, 2018

Show notes

Based in Texas, Dani of "CoffeeBreakwithDani" is a 32-year-old mom with two boys as well as a classically trained chef and nutritionist. She began her all-things-beauty YouTube Channel in May of 2013, and to date she has 425,000 subscribers and 33 million video views!

In this podcast, Dani talks about the importance of making connections with followers and engaging your audience.

Check out the show notes. Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more! You can also follow me on Instagram!

Karissa Pukas | How to Do YouTube Full-Time and Make It Your Career May 03, 2018

Show notes

Karissa Pukas is a full-time YouTuber from Canada now living in Australia. She reveals how she got started in YouTube and how she was slowly able to increase her subscriber base.

Check out the show notes. Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more! You can also follow me on Instagram!

How Micro-Influencers Can Work with Top Beauty Brands Part 2 | nurberxo Apr 26, 2018

Show notes

The wait is over, beauties! Welcome to Part II of our interview with Nur. As a beauty vlogger who goes by the handle nurberxo, she has been a YouTube influencer for seven-plus years. Through an unexpected opportunity, Nur began working with beauty brands as a social media strategist. For the past year and a half, she has consulted with some of the biggest beauty brands on how to work with influencers and create a powerful social media presence. Her inside-out perspective as an influencer, coupled with her business background and fascination with psychology is what has made her a valuable asset to brands. Nur’s 360 degree perspective of the beauty industry has provided her with all the insight she’ll be sharing today.

In this episode, Nur explains how to tailor your press kit to a specific brand, design a campaign with supporting links, and build relationships with brands as you work toward a paid collaboration!

Check out the show notes. Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more! You can also follow me on Instagram!

How Micro-Influencers Can Work with Top Beauty Brands Part 1 | nurberxo Apr 19, 2018

Show notes

Nur is a Beauty Vlogger by the name Nurberxo who has been on YouTube for seven-plus years. Through an unexpected opportunity, she began working with beauty brands as a social media strategist. For the past year and a half, she has consulted with some of the biggest beauty brands on how to work with influencers and create a powerful social media presence. Her inside-out perspective as an influencer, coupled with her business background and fascination with psychology is what has made her a valuable asset to brands. Nur’s 360-degree perspective of the beauty industry has provided her with all the insight she’ll be sharing today.

In this episode, Nur reveals the secret to building lasting relationships among brands, influencers and consumers, and inspires you to “attack life” and make things happen!

Check out the show notes. Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more! You can also follow me on Instagram!

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