The YouTube Power Hour Podcast

Latest Episodes:

Natalia Taylor Exposes The Real Story About Her Youtube Career Dec 26, 2019

Show notes

We’ve been getting a lot of requests for this one! And this week’s guest definitely delivered, because this is part one of a two-part conversation. We had such a good time and went so in-depth, I wasn’t even focused on the time. YouTuber Natalia Taylor gives us the tea on her entire YouTube career and the secret to building a fiercely loyal audience, how to make a YouTube comeback and double your subscribers in the process, and so much more!

“I’m constantly growing and changing, and that also applies to my perspective on situations in the past.”

Natalia has been on YouTube for almost 5 years now. In that time she’s shared deeply personal stories and pop culture with her audience in very entertaining and authentic ways. When she started she was studying to become a doctor but dropped out of college to pursue modeling. She wanted to use YouTube as an outlet and personal diary to talk about her behind-the-scenes experiences being a model. She saw success fast, one of her first 5 videos she posted went viral and put her on the map. But the story she told about getting kidnapped when she was 7 years old, made her career and was the catalyst that shot her channel up to 700k subscribers!

At almost the height of her career, when she had 730k subscribers, she disappeared. And it was going to be permanent. She quit YouTube, went back to a regular job and a simpler life which she enjoyed. But something was pulling her back, and with the encouragement of her friends and family, after a year had gone by, she came back and took her channel in a new direction. It was tough reviving her channel and she lost a ton of subscribers, but she came back in fine style and now has almost 1.8 million subscribers! In this episode, Natalia talks about her early viral hits and how they affected her and her YouTube career, how she got selected to be a member of the Tana Mongeau collaboration channel, Trash, and her experience going through that, why she left YouTube and how she made her comeback and doubled her subscribers, and more. Enjoy!

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Join the Zero to Influence Bootcamp waitlist

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Mom of 3 Makes $300k/year from YouTube with ClutterBug Dec 19, 2019

Show notes

We’ve seen a lot of diversity on this podcast. I love talking to successful YouTubers because there are just so many ways to build successful and profitable channels. This season we’ve seen someone take up to 2 days to film 1 video, this week we’re finding out what it looks like on the other end of the spectrum. Mom, YouTuber and CEO Cassandra aka ClutterBug shares how she raises 3 kids, plus runs a successful channel of over 400k subscribers and makes $300k a year in all her businesses while doing everything in her power to not make anything feel like work!

“Be consistent. Because if you love talking about something, the opportunities will come.”

Cassandra’s overnight success was 11 years in the making. She started on YouTube in 2008. Monetizing was the furthest thing from her mind, she was just excited to share her organizing videos. But over the next 4 years, her channel hit 100k subscribers and she flipped the AdSense switch and money started coming in. So much money that she closed down her home daycare business she started to earn an income as a stay home mom. On the high on being able to do what she loved and get paid for it at the same time, her channel was unfortunately abruptly shut down. All that income and the earning power she built up in her videos for 4 years vanished overnight.

“I treat my channel like a business, but I’m loving it like a hobby.”

In the moment it was devastating to start over from scratch, but eventually, she’d see that it was the best thing to ever happen to her because it allowed her to build her brand Clutterbug. She was able to work smarter, and in 2 years she was back to earning what she was before, long before hitting the 100k subscriber mark again.

Now she’s able to be fully present with her family after school and work when she feels driven and motivated. It’s not about the money for her, but for the fun and growth that she derives from what she does, even if that means leaving money on the table. In this episode, she shares all her income streams and how she has built them up to generate over 300k a year for her with zero employees, how she’s able to monetize her channel with doing sponsored videos or brand deals, how her first book deal came together and how she gets all her books to hit the bestseller lists in an organic way, her strategy for YouTube growth without being yucky, clickbaity or feeling like work, how she built an accredited and affordable certification program for organizers and so much more. Enjoy!

“I offer really good free content so people think, wow, this free thing is actually good, the paid thing must be even better!”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

The Best Youtube Editing Secrets To Make Your Videos Better from Professional Editor Emily Olson Dec 12, 2019

Show notes

I’m super excited to be bringing this to you this week! Emily Olson has been on our show before sharing her wisdom as the secret weapon to YouTube stars. But she’s on again to share more lessons on maximizing your channel with editing and I’m happy to be partnering with her on something that will help you take your videos to the next level. If you’ve ever thought about doing YouTube editing as a business, this is for you as well!

“If you learn how to tell your story effectively, you’ll connect with people more authentically.” EO

Emily started out making videos on YouTube but found that editing lit her up more than filming. Her business grew organically through that passion and through referrals and now she’s editing for women who have millions of subscribers. She wants to bring simplicity to the Youtuber space and provide resources that make it easier to produce great content. And in this episode you’re going to learn how to hold your viewers’ attention for your entire video, the breakdown of her new course for aspiring video editors, the apps she recommends to make your editing life more fun and easier, and a lot more. Enjoy!

“There’s a ton of creative freedom that comes with being able to edit video for the internet.”

Want even more insider tips to make your YouTube videos better? Sign up for Emily's course Editing Recipes and receive an EXCLUSIVE bonus lesson just for YouTube Power Hour insiders!

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

How To Grow 650k Subscribers on YouTube with Belinda Selene Dec 05, 2019

Show notes

What does it take to maintain a YouTube empire with 650k subscribers? For one, a whole lot of passion, and fashion, beauty and lifestyle YouTuber Belinda Selene has that in abundance. She also has a ton of other secrets to her success that she’s sharing on this episode. She’s breaking down how she built her empire and the entire process that helps her pump out hit after YouTube hit. If you’re ready to grow, tune in!

“If you want to do it, you’ll find a way, and unless you do it you’ll never know what it can be.”

When Belinda started on YouTube 7 years ago, it was her creative outlet. She was working 2 jobs and wanted a fun community where she can express her creative side. Over a few years of following her passion, she grew her channel up to 100k subscribers. At that point, she was working at a bank. She loved it and saw herself growing there, but a great opportunity came her way to work with a huge brand, Maybelline, and to travel to promote one of their products for 6 months. She had to make a decision, choose comfort and safety and let the opportunity slip away, or dive into the unknown and the unstable paycheck. With the encouragement of her husband to follow her dream, she made the leap. She became a full-time YouTuber 5 years ago on her honeymoon when she had 100k subscribers, now she has 640k subscribers!

“It’s worth knowing what’s trending, but don’t copy what someone else is doing because then what is unique about you?”

What strikes me about Belinda is that she’s so disciplined and passionate about her work. She plans everything and ensures that she has consistent success and growth on YouTube. Some of her videos take 7 hours to film… 7 hours! In this week’s episode, Belinda and I talk about her journey to 640k subscribers, we break down her insane work ethic and her production process, and how she picks topics and makes hits. Enjoy!

“Me being scared when I jumped into YouTube full-time didn’t allow me to fail because I was going to MAKE SURE I made the right decision.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

How You Can Grow Your Beauty Channel 100K Subscribers on Youtube in 1 Year with Lisa J Makeup Nov 28, 2019

Show notes

Want to learn about massively growing your YouTube beauty channel? Let’s move from working with brands to being a brand, with beauty and makeup YouTuber Lisa J on today’s episode! She went from casual hobbyist to successful Youtuber with 147k subscribers to socially conscious business maven, and you have a front-row seat to all the scoop.

“I really feel like if you put out content you’re passionate about and proud of, the numbers and the money WILL follow.” - Lisa J Makeup

Lisa started YouTube when she was 8 months pregnant with her second daughter 5 years ago; she was a makeup artist, had been for 12 years now, but she was now at home and was looking for something to stretch her creative muscles. So she started making videos as a hobby. 3 years in, she now had 2 daughters, was back at work and had no more room for YouTube in her hectic life, so she took a few months off. But during that time she kept getting caring messages from her subscribers. That encouraged her to make a comeback and show up consistently, and she grew steadily as a result. A year later she launched a video that was a hit! It blew up her subscriber numbers from 60k to 140k! What a jump!

“I want a community that enjoys my personality. I’m not trying to be something not authentic just to gain a lot of subscribers really fast.” - Lisa J Makeup

Lisa’s audience is made up of women of all ages, but she gets a lot of engagement from ladies in their 40s and older. She helps them be empowered to experiment and create their own makeup looks by teaching them the basics and the makeup and beauty concepts. Now she also has a beauty product line of brushes and makeup, and you’re going to hear the story of her journey on this episode, how to identify and narrow down what makes you special, how she created and built her beauty makeup brand from the ground up, and so much more. Enjoy!

“Adsense is great. Working with brands is great. But having something of your own is even better.” - Erika Vieira

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

YouTuber Brand Collaboration Secrets of Today with India Batson *The BEST Tips* Nov 21, 2019

Show notes

The YouTube landscape has changed so much over the years! Now successful YouTubers are earning 70-90% of their revenue from brand deals and creators are becoming businesses in order to keep up and make a profitable living. So how do you capitalize on the changing landscape and create content that attracts both subscribers and brands? YouTuber India Baston is on the show today and she’ll be sharing her journey getting to the top of her niche and all the ins and outs of working with brands!

“I’d feel much better getting 5000 views on a video I was passionate about than a million views because I copied other people.”

India Batson is a 24-year-old beauty and lifestyle content creator based in Atlanta, Georgia. She started her channel 4 years ago when she was in college, she was focused more on makeup and playing a persona she thought people wanted to see, curling her hair and wearing dresses, but that didn’t feel right. She continued to post videos on and off until her senior year in 2017 when she decided to take her channel seriously and started posting videos consistently every week. She found her niche of creating hair content and she slowly grinded her way till she was working as a YouTuber full-time. No viral hit, no crossroads moment, just showing up consistently and being the goto channel in her niche for men and women with curly hair.

“My audience is similar to me and if I'm interested in something, most likely they are as well.”

She’s now grown to over 250k subscribers and her channel has over 17 million video views! She’s had opportunities to collaborate with major brand deals like Sephora, Gillette, Dove, and Aussie. Aside from her YouTube, she is also a rising actress in appearances in Netflix/NBC’s Good Girls and Netflix’s insatiable! In this episode, India talks about her process for making videos, advice on how to work with brands and understanding your value, how she found a management team to help her navigate all the brand deals that are coming her way and how you can too, and so much more. Enjoy!

“If I could start over, I would start from the beginning being myself as that’s all you can ever be.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

The Viral Video That Changed Her Life Forever with Keltie O'Connor Nov 14, 2019

Show notes

Fasten your seatbelts, the YouTube Power Hour Podcast is back and better than ever! We’re kicking things off by giving you the step-by-step, behind-the-scenes of a viral video hit and breaking it all down for you. Fitness YouTuber Keltie O’Connor is our guest with the most today and I don’t think you’re ready for what she’s about to share. Let the rollercoaster ride begin!

“You should have a purpose behind youtube and your channel, but your content can change with the trends.”

Keltie found her love for video when a very progressive teacher in high school saw her struggling to write essays and suggested she do them in video instead. That love blossomed and followed her into university where she spent the next few years learning YouTube and honing her perspective as a fitness YouTuber. But in August 2018 she realized she was burnt out. She didn’t like the superficial content she was creating and she needed a break. So she decided to take her first vacation in 3 years and spend a week in Toronto. After that week she felt the pull. She packed her things and decided to move to Toronto from Edmonton and go all-in on YouTube. She spent her life savings, worked day and night, bartended on weekends to pay the bills and buy equipment and fund her to go to fitness networking events. By the start of 2019, her growth skyrocketed - she tells the story of the first time a video of hers went majorly viral and it’s a roller coaster ride you have to hear for yourself!

“The only way you’ll learn what does well is by doing it, and no one is watching when you start so take it as a blessing.”

Immediately after the high of success, she was thrown into the depths: dealing with creative burnout, overwork, second-guessing her message to her newfound audience and barely sleeping. 6 months of building her life around YouTube turned into one year. But she was driven by a light she felt was at the end of the tunnel, that if she could continue to sustain the pressure, it would all be worth it. And in March 2018, it all happened. She finally hit 100k subscribers and she was able to cut her bartending jobs and finally focus on YouTube full time! You’re going to hear the full story, all the ups and downs and highs and lows from starting, her viral hits, and misses and the journey that led her to this moment. Enjoy!

“Every time you’re making videos it’s so tedious but the second you press publish, you get that high and the video is out, and then you chase it again.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

The Step by Step Strategy to Growing REALLY Fast on YouTube in 2019 with Evan Carmichael Jul 25, 2019

Show notes

If you’ve been on the sidelines, hesitating about starting your channel or taking your channel seriously, this is the episode you have been waiting for! Even if you’ve been growing your channel for years, you’re gonna want to listen to this episode with a notebook beside you because everyone is going to learn a TON to help them explode their channels. I don’t think you’re ready. Entrepreneur, Author, Speaker and YouTuber Evan Carmichael is here and we get really deep and focused only on super fast and massive growth with tactics that are 2019 ready. Let’s go!

“80% of YouTube success is making daily content that is fire.”

Evan is a YouTuber who talks all things entrepreneurship and business on his channel. He has over 6,000 videos - yes, my word, six thousand - and has over 2 million subscribers. What I liked most about Evan was his openness to share as much as he knew and hold nothing back. You know there are some weirdos who put themselves on a pedestal and hoard all their secrets. Evan is the opposite, as you’ll hear in this episode. He has published 4 books, and he is a globally in-demand speaker, an entrepreneur, former Venture Capitalist and a lot more.

“If you keep leaning into the things that are fun for you, you will find your inner genius.”

We were on a tight timeline so we dove right in. We didn’t spend any time on his story, just went deep into the tactics and strategies around rapid channel growth. This episode is short but packed with value. Trust me, you will be taking notes on every sentence. Enjoy!

“By continued experimentation, you’ll find your style.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

From Kitchen Counter to Multi-Million Dollar Company: Thrive Causemetics Founder Karissa Bodnar Shares Her Story Jul 18, 2019

Show notes

I’m in love with this brand and this entrepreneur’s story and you’re about to be too! If you’re thinking of starting something to have a massive reach and impact, you’re going to want to take notes because we have Karissa Bodnar, owner of Thrive Causemetics giving away all the inside scoop into how she grew her business from zero to what it is today. She seriously held nothing back and we go into everything!

“I believe that when we are confident, we are unstoppable.”

Karissa and Thrive Causemetics has received accolades like the “Fastest-growing vegan beauty company”, “Forbes 30 under 30 for 2019” and INC magazine’s “Badass Female Founders”, but before all that Karissa grew up on a farm in Washington State. She loved creating makeup from roses from her mom's garden and crayons. Since then she has been deep into all things makeup: working as a makeup artist at Sephora during college, working at Clarisonic after college and in L'oreal’s luxury division after they acquired Clarisonic. But when she hit a brick wall after losing her friend to cancer at 24, she came to the realization that she had to stop waiting and finally build the beauty company of her dreams. She was passionate about doing more than just selling beauty products but empowering women as well. And a month later she started Thrive Causemetics on her kitchen counter.

“If our product wasn’t great, people would not buy it.”

She funded it all herself, making product formulas on her kitchen counter and fulfilling all the orders out of her 1-bedroom apartment. As she grew, she reached out to people for help, and along the way she captured the hearts of her amazing customers and their word of mouth on social media moved the needle for her. She went from making a thousand dollars a day in sales to hundreds of thousands of dollars a day in sales, in just a few days, and kept growing from there. A part of why it’s called ‘causemetics’ is because she donates her profits to a lot of charities who help women re-enter the workforce, deal with abuse, recover from cancer and even more - they keep adding more and more women groups in need. You’re going to learn in-depth the different stages of her journey and how she was able to get through each stage to where her company is today. Enjoy!

“When you realize that the worst that can happen really isn’t that bad, you’re unstoppable.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

How Family Vlogger The Ohana Adventure Grew 2 Million Subscribers Jul 11, 2019

Show notes

Let’s redefine the definition of busy for a minute. Think six kids, running a business and 5 YouTube channels uploading 12 times… per week! Exhausted yet? Get ready because we’re breaking down how to juggle it all and thrive at the same time with family vlogger Rachel Bennett from The Ohana Adventure!

“As long as your focus aligns with the demographics, you’re going to come up on the upside and grow quicker.”

Rachel didn’t think she had a knack for YouTube and doubted that anyone would watch her videos. But three years later her channel, The Ohana Adventure, has over 2 million subscribers and its growing extremely well! We all have her husband to thank for pushing her to do it and not giving up. She started off with 1 channel uploading 7 days a week, but now the whole family is on the YouTube train, with a total of 5 channels, uploading 12 videos a week and having a combined subscriber count of 2.5 million subscribers!

“Figure out what makes you different. Stay in your zone but stand out like a bright shining star.”

She lived with her husband and children in Hawaii for 10 years before moving to the mainland in 2013. Now she’s doing YouTube full time with her family and homeschooling all 6 of them! In this episode, we talk about how she structures her days to get it all done, how they use analytics and trends to hone in on the demographics for their 5 channels, the videos that triggered the most growth for them and so much more!

“You just gotta step out of your own self. Don’t be afraid.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!