The YouTube Power Hour Podcast

Latest Episodes:

The Secret to Getting Onto PR Lists with Christina Zilber of Jouer Cosmetics Jun 27, 2019

Show notes

Grab your seat because we’re spilling the tea on what it takes to work with a brand… from a brand’s point of view! You’re not going to want to miss this, Christina Zilber of Jouer Cosmetics is giving you the behind-the-scenes of building her business and exactly what she looks for when working with influencers. This is your secret weapon ladies!

“You have to know what you don’t know. If you think you know everything, you’re wrong.”

Christina started her love affair with makeup as a model at 20 years old. She loved being in the makeup trailer around all the fun and excitement and seeing the power of makeup to truly transform. It didn’t matter if you have dark circles or blemishes of any kind, makeup was there to wipe it all away. She grew up, left modeling and started producing, got married and had kids, but she never stopped being a makeup junkie. Around the time makeup palettes started coming out, she had an idea about having a built-it-yourself palette, where you can only have the colors that match you, instead of a bunch of colors you’ll never want. She met with a consultant who loved her idea and with that help and confidence Jouer was launched in 2008!

“I don’t want to be slide 6 of 15 of the concealers you need now article. That won’t sell my product.”

She has sold her products on HSN, QVC, gotten into magazines and boutique stores, but influencer marketing is what’s really blasted her business into the stratosphere. When she started working with influencers, she was able to double her business in a year! No wonder she’s all in on it now. In this episode she dives deep into how she thinks about influencers and who are the types of people she goes after, how the current PR package list saturation and audience burnout is forcing her to adapt her approach for finding new influencers, how to stand out to a brand and not be a drop in the sea of pitches brands receive, and so much more!

“You need to always follow your gut. You can’t just follow what's out there already, you have to innovate.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Are You Being Authentically YOU on YouTube? with C Key Jun 20, 2019

Show notes

If you’ve ever searched for the secret to your YouTube success, here's some advice. It takes a drive to succeed like never before to make it on YouTube, and our guest today has it in spades. Beauty YouTuber C Key brings her electrifying and magnetic personality onto the show and shares with us her journey to 130k subscribers and everything she’s learned and overcome along the way!

“Be yourself because you don’t have to try to maintain that, it comes naturally.”

C Key has been a YouTuber since 2012, but actually, before she started doing makeup videos, she thought the whole thing was gross. It wasn’t until her friend did her makeup for a banquet that she got bitten by the bug. She loved how she could take her already confident and beautiful self and quickly level up a ton with makeup. And when that friend wasn’t available to do her makeup again, she took to YouTube to learn it all herself. That curiosity turned into a passion and that passion drove her to give back to the beauty community by starting her own channel and giving her pros and cons on the products being released today. Now she has almost 130k subscribers, she calls her tribe “supporters”, she runs a jewelry business and is on her way to doing her own thing full-time.

“Don’t focus on the numbers. If you’ve got what it takes, your confidence will attract everyone.”

C Key loves doing videos with her family. She says out of all the awesome tutorials and reviews she’s done, it's the ones where she can create content with them that are the most impactful to her. She has two daughters, one 23 and one 18 and she wholeheartedly believes that you’re worth whatever it is you set your heart on. That’s what drove her to open her P.O. Box and start tagging and pitching brands only 3 months after she launched her channel - if other YouTubers can get brand deals, so can she, so why not go for it? We’ll dive into these and other personality traits that make her so energetic and successful on YouTube in this episode. Jump in!

“I believe that if you put some faith behind what you want, things will begin to move.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

9 Super Important Things You Need To Do When Feeling Bad About Your YouTube Channel May 23, 2019

Show notes

Is your YouTube channel getting you down? Maybe it’s not growing as fast as you expected it to and you’re feeling frustrated with the content grind. I’m here to help! In this solo episode, I take you through 9 powerful things you can do to blast beyond the frustration, get back on track and go after the results that you want. If you’ve been having a tough time and you almost feel like giving up, I made this for you.

“Your close-knit community serves as a little army against negativity.”

Comparisonitis, fear of missing out (FOMO), burnout, guilt, trolls in your comments section, negative validation and imposter syndrome are all issues we have to come across as people in the YouTube space. And it can be hard to deal with. We want to show up for our audience but with that comes so much baggage: when we show up, how did we perform compared to other people in our industry? We want to be up on every trend so we aren’t left behind, but rushing and posting non-stop is leaving us burnt out. And when we do post, the negative comments that come in always tear us down, even when they’re in a stream of positive comments. And finally, who are you to be making videos about this topic? What are your qualifications? We’re putting those fears and feelings to rest with these 9 steps in today's episode.

“Ultimately, most people want to make a change and have a positive impact.”

If you loved this episode and you’re looking for a way to implement all the 9 steps and have a proven plan to build your YouTube channel, then you’d be a good candidate for my Zero-to-Influence Bootcamp. If you want to know what it’s like and what it’s all about, I’m doing a free masterclass on May 30th where I’m walking you through the 5 things you should avoid doing so your YouTube channel can grow, and I’m giving you the exact strategies in my Zero-to-Influence Framework. I’ve spent months creating this training and it’s finally time to share it with you! See you there!

“When you’re focusing on your strengths then you know you’re presenting the best of yourself.”

Check out the show notes

Are you ready to explode your YouTube channel and step into YOUR role as a YouTube influencer? Add your name to the Zero to Influence YouTube Bootcamp waitlist so you are notified when space becomes available!

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

STOP Doing This on YouTube NOW with Erika Vieira May 16, 2019

Show notes

Do you get secretly frustrated or exasperated when a competitor or friend gets better results than you? If they’re getting more views while you’re struggling to grow, it can feel like the worst. Here's the good news: it happens to all of us! But you won’t show up as the best version of yourself when you’re comparing your self-worth, value and your work with others. On this solo episode, I’m talking all about how to break the pattern and free yourself from comparisonitis! Let’s do this!

“If you make decisions based on what someone else is doing, it will take you down the road of distraction from you being the best version of yourself."

Comparisonitis happens to all of us, it happens to me and it happens to my clients too. I get a bit jealous when I see people who've started their podcasts long after I did, popping up on Forbes lists and I see them - by my own perception - doing much better than me. A Client of mine I was working with for a little while finally hit the 20k subscribers mark. She was so happy and celebrating but totally went flat when she found out that her friend, who she encouraged to start her channel, blew passed her and got to 35k subscribers. Why do we do this? We have our own audiences, they have theirs, we’re measuring something that isn’t equal, yet it still hurts so much.

“Unfollow and unsubscribe from anyone who brings out jealousy or comparisonitis out of you.”

So how do you fight this? How do you navigate the shark-infested waters of comparing yourself to others on Instagram and YouTube? Well, it won’t be easy but you can do it, and I talk about how in this episode. Like everything, it starts with being aware of the negative behavior and where it shows up. At the end of the day, you don’t want to be in a bubble, avoiding every video to stop yourself from comparing. I know you want to take in inspiration and not allow the negative influences or your comparisonitis to act up. So, let’s talk about how you get more aware of your comparisonitis and create a catalyst for you to shift it for good.

“Use your why as a filter. If what you want to do makes sense to why you’re doing it then do that video. If not, then no one will want to watch that.”

Check out the show notes

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Getting Real and Vulnerable: My Story May 09, 2019

Show notes

Time to get really personal and vulnerable ladies... it’s storytime! I’m sharing my entire journey with you, my ups and downs, how I fell in love with YouTube and talking to you about it every week, what I’ve learned from my failures and why I do this podcast for you! I hope you’re ready for this honest and open conversation.

“I started thinking: if I'm going to continue with this podcast, I need to help more people.”

It’s funny to look back and think that I’ve spent so much time helping you and ladies like you to grow your channels for years, and I didn’t have a big channel myself. Not too long ago, I felt like an imposter whenever I thought about it. But I realized that all the time I could’ve spent growing my channel, I instead used it to grow many channels for my podcast guests who became my friends, and the people who’ve listened to my episodes and reached out for help. I realized that the information I’ve shared in my courses and in the Facebook group, and with anyone who’s asked, came from the experience of learning from several channels, instead of just my own.

“You can come up with all the reasons not to do something, and sometimes that negative voice takes over, but sometimes you have to get over yourself.”

I went from hating a job at Jamba Juice, working at Nordstrom, selling $55 million worth of real estate properties, trying to become an actor, starting an apparel business with my sister, getting burnt out and selling the apparel business with my sister, getting back in corporate America and having two girls, to finally finding something that fits. Doing this podcast and helping you with my programs feels like home. It feels like what I was meant to do and everything I’ve learned up to this point has made me totally awesome at this. Ready to hear the full journey? Well, listen up.

"I knew I was going to do something in business, I just didn't know what."

Check out the show notes

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

How Blogger The Rachel Review Transformed Her YouTube Channel and Grew 40k Subscribers May 02, 2019

Show notes

Looking for some clarity around how to build a successful channel while balancing a full-time job? Want to go from a channel that’s confusing and flat to one that's vibrant and engaging? It’s time for another bootcamper success story! With a few viral hits under her belt and some massive growth, our guest fashion YouTuber Rachel from The Rachel Review is here to share her journey before and after the boot camp, and what she’s doing to be on track for 100k subscribers this year!

“If you’re doing YouTube to be famous online and make a lot of money, that will get you through the door, but it won’t keep you there.”

Rachel is passionate about being an entrepreneur and running her own business, but her early journeys into it ended in failure. After she closed up shop on her online business, she started working for a wastewater management company so she could gain a mentor and hopefully learn enough to take another shot at entrepreneurship. During that time, her boyfriend pushed her to start her YouTube channel and share her passion for fashion. And she did, but it barely got off the ground with only 250 subscribers. She was growing slowly and getting discouraged until she found out about our Zero to Influence bootcamp. Now she’s at 38k subscribers and confidently on her way to close out the year at 100k.

“No one is going to like everything you have to say. People all have different experiences.”

Learning how to find her why and getting clear on what she’s good at were two of the most impactful things the boot camp helped her with. They opened her eyes to what she should really be doing on YouTube. If you’ve been thinking about getting started and telling yourself that success is unattainable and you can’t be the next YouTube star, she’s here to tell you that she was right where you are, and she did it. And if she can do it, you can too. Her message for you is, “You have to risk it to get the biscuit!”

“Every video you put out and comment you get, you’re getting an understanding of what your community wants and needs from you.” - Erika

Check out the show notes

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

The Surprising Truth Into What It's REALLY Like To Be A YouTube Celebrity with Cora Diane AKA Vintage or Tacky Apr 25, 2019

Show notes

Grab your seat by the fireplace and get ready to hear the wisdom of another YouTube veteran! Wanna learn about what it takes to remain relevant on YouTube for over a decade and how the handle and thrive under the toll it takes? Our guest today, beauty, plus-sized fashion and now lifestyle YouTuber Cora Diane takes the hot seat and authentically shares her journey with us!

“I never take on sponsorships that I feel compromise my morals or I wouldn’t feel comfortable recommending to a friend.”

Cora started her channel in 2007, doing it for fun as everyone was at that time. She was inspired by the makeup videos and wanted to start making her own. It was until 2010 that she realized she was making more money from YouTube than she was at her job at the Mac store. Now she’s a YouTube celebrity who’s been reinventing herself and staying ahead of the game while making a full-time living from her channel.

“You’re gonna have moments when you question what you’re doing. There’s never a trajectory that’s always on the up.”

She’s super passionate about sustainability and preserving the environment. She’s really played her part in being the voice of using cosmetics that aren’t harmful to yourself or the environment. What really inspired me about Cora is that she’s very in tune to what’s truly a fit for her. She isn’t just doing her channel about the money and she isn’t satisfied with the current state of the beauty industry on YouTube. In this episode, she shares her experience remaining relevant and toeing the fine line between keeping in integrity with herself while also making a living on YouTube.

“People love to watch people who are unapologetically themselves and passionately aligned with their purpose” - Erika

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

How to Leverage LinkedIn for Brand Relationships and Sponsorships with Judi Fox Apr 18, 2019

Show notes

It’s time to get your LinkedIn game on and turned all the way up! It’s becoming a huge platform where business gets done, it’s losing all its stuffiness and there’s a huge opportunity now to explode your YouTube channel, connect with brands in meaningful ways and grow your business. Our guest today, LinkedIn superstar Judi Fox shares her secrets and tips with us to have you rocking it on LinkedIn in no time!

“You only need to know one or two more things than somebody else behind you. You don’t have to be running a 6 or 7 figure business to be able to teach other people.”

Judi developed her skills at LinkedIn by putting in the time and effort to grow her profile over the years. At first, she was using it to network and get clients and job opportunities. In her 20 years in corporate, she never felt satisfied. She was inspired by Marie Forleo and saw the impact she was making and she was drawn to sharing her story with video as well. Now she helps people get leads, clients and huge connections on LinkedIn and in her 9 months making videos, she has reached 2 million views!

“Even if you can only spend 10-20 minutes a day, go all in and comment on 10 people’s content.”

LinkedIn has been the unsexy social media platform for so long, but it's making a comeback. We talk all about how to make the most of it on today’s episode. There are so many things I didn’t know about before our chat (like the difference between a follow and a connection) that I’m sure are going to help you to grow. We also went specifically into how to use LinkedIn to grow a YouTube channel and we uncovered a lot of hacks along the way. You’re going to take a lot away from this one!

“Think of your LinkedIn profile as your sales brochure and make it super easy for people to work with you. Sales happen when you’re clear.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Do You Need To Be Beautiful To Be Successful On YouTube? Apr 11, 2019

Show notes

Are you hesitating to get started on YouTube because you think only extremely beautiful people are successful on the platform? In my solo episode, I’m breaking apart that myth and limiting belief for you today and giving you the clarity and tactics to make a complete shift and start making videos with pride!

“You need to have some self-awareness and really understand who you are.”

There are 1.9 billion YouTube users, some are uploading 400 hours of videos every hour of the day and some are watching 1 billion hours of videos every single day. There’s a 100% chance that a great number of those creators don’t fit universal standards of beauty. We’ll get to universal beauty in a second, but you have to ask yourself, why aren’t you one of those people putting out video? Is it really beauty or it that just an excusing covering up something else?

“Lean into your strengths, they’re the cornerstone of your channel.”

We dive into all of this today and I hope you get to the root of the issue, if it is an excuse and work through it. Everyone is beautiful in their own way, it doesn’t matter what anyone says, or said in the past. Beauty is subjective, what someone finds not beautiful, others will worship the ground you walk on. In all those variables, you need to control how you feel about yourself. because if you don’t think you’re beautiful and worthy of making your voice and face heard, it’s better to hang up your ambition and don’t even start making videos for YouTube. Tough love but true. I know you’re not giving up so let’s dive into how to shift the negatives in this episode!

“So many people are preoccupied with what they don’t have. They’re chasing something that’s incredibly difficult to achieve.”

Check out the show notes

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

How Dr. Mona Vand Grew 200k YouTube Subscribers In Only 1 Year Apr 04, 2019

Show notes

Want a super simple way to grow your channel to hundreds of thousands of subscribers? We’ve got the goods for you today. It’s so simple you’re gonna wonder what the catch is, but our guest beauty and wellness YouTuber Dr. Mona Vand will be breaking down her explosive growth to 200k subscribers in 1 year and give you real actionable steps to follow! So listen up ladies!

“It’s exhausting to be somebody that you’re not.” - Erika Vieira

Dr. Mona Vand started in a place where a lot of us start out. She was very hesitant to jump into YouTube because she felt it was too saturated. But after building her brand on Instagram and Snapchat, and wanting to give even more value and go into even more details on what she was teaching - going into detail is what she loves more than anything - she decided to try it out. For her first set of videos, she did everything wrong and barely grew at all. But in December 2017 she scrapped everything and started over. She dropped the persona she was trying to be, an embraced her flaws and all, and that’s when she started to grow. One of her new videos hit 5k views and she was off to the races after that and hasn’t stopped growing since!

“Create really good quality content. Even if it takes a while, it will come.” - Dr. Mona Vand

What’s unique about her experience was that she started already comfortable with being on camera, after having done many lives and stories on IG and Snapchat. One hack she used was to not reinvent the wheel. She was already doing well with her lives, so why not record her YouTube videos as she does her lives? If you watch any of her videos, you can tell how well that works! She is a lot more calm and herself than her older videos, and she’s gaining resonance with her audience because of it. She is a big supporter of just being yourself and focus on creating your best quality content and you’ll grow. Tune in to the episode to hear all her other amazing lessons.

“If you have the means to hire an editor, it’s the best money spent.” - Dr. Mona Vand

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!