The UnNoticed Entrepreneur

Latest Episodes:

How to embed giving within an organization by forming habits, showing impact and building connections for good as you Buy1Give1 with Masami Sato Feb 08, 2021

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Imagine a coffee shop giving access to life-saving water for every coffee they sell, or accountants educating a child in need for every client they serve... And imagine if every time you sold one of your products or services, something great happened.
As I recently joined B1B1 I was able to invite Founder of B1G1 (BUY1GIVE1) Masami Sato to share with me all about this Global Business Giving Initiative which I believe also meets a real need for companies to be able to demonstrate the impact of their contributions by using some innovative technology apps.
Since 2007, B1G1 has worked with more than 2,700 businesses from all industries creating over $200m in impact.

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How the face mask has become the most valuable real estate in public relations since the MAGA hat and where to order branded COVID protection for your team. Feb 05, 2021

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What is your mask saying about you and your organization? There are 4381 political face masks for sale on Etsy, and they cost $11.94 on average. The most common political face mask material is cotton. The most popular ones appear to be making statements including that worn by Georgia Representative Marjorie Taylor Green who's recent mask was emblazoned 'FREE SPEECH.'

“If you have to put this thing on your face – an actually visual representation of a paradigm shift in society – why not make it as crazy as possible,” said Brad Thompson, chief of operations for Brea-based jogging company Built on Athletics, or BOA.

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Children get to see the light through fresh eyes with thanks to a new edumercial series created by British optics expert Dr Shelley James and Luna Go Lightly. Feb 04, 2021

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A new edumercial series to teach children about the impact of light on their wellbeing has been created by Dr Shelley James, with some support from me and our SPEAK|pr process. I share how we trade marked the LunaTM character, and made a series of 60 + explainer videos for children using the Lumen5 platform which made versioning quick and more cost effective than traditional studios could offer.
Check out Luna and more at Age of Light Innovations Group

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Starks communication tips from the orthopedic trauma room. Feb 03, 2021

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Trailer for an upcoming show with Adrian Starks - listen to the full episode here

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Mr Meaningful work Tim Olaore shares how his emerging Vodcast is engaging a growing community concerned about doing work which feeds a need to help others and nourishes the soul. Feb 02, 2021

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If you are seeking meaningful work, you'll love this podcast in conversation with Tim Olaore
‼️Mr. Meaningful Work‼️ is a leader in Leadership Development and connects employees, entrepreneurs and enthusiasts to meaningful work principles that make sense. We discuss how to Tim is producing content and deveeloping a community as a side hustle with 100% support from his employer, Adventist Health. Tim is in California and is building his community in America but there are many technical lessons to learn for anyone using podcasting as part of their marketing strategy.

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280 podcasts later, I've learnt some lessons on how to make a podcast as a key part the marketing strategy for a solopreneur Feb 01, 2021

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I share lessons which I have learnt from producing 280 podcast episodes, and reaching my own first milestone of 10,000 downloads. It's not the biggest nor most successful podcast but it's mine, and I think some of these considerations may help you if you are exploring podcasting to promote your course.
1. Platform - I use buzzsprout.
2. Duration - I keep mine to sub 20 mins
3. Distribution - how to leverage the content
4. Audience - where they are and on what devices do they listen
5. Costs - kit (I use Røde NT, Beats, Descript, Hindenburg)

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How our PR team used the impact of caged eggs on Salmonella to win coverage on Channel News Asia for this NGO in Singapore Jan 29, 2021

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I share a strategy you can use to get your news into a national media outlet. I share a case of a press release we've written for an animal welfare group taking on large corporations which are selling caged eggs in Singapore; from a release which was considered too libelous for the newswires to run it into a story which was on Channel News Asia, Singapore News Live and social media within a week.

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4 key points to consider before you integrate emerging technologies into your traditional marketing platforms to ensure successful communications. Jan 28, 2021

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There are over 8,000 martech platforms, so it's important to think about these 4 key points before integrating emerging platforms into a legacy communications structure. I share here on the interplay of audience, platforms and content and the need to determine the objectives of the communication. I share examples of Tesla and Singapore Airlines, and mention a number of technologies which I've already covered in earlier podcasts including:
bonjoro
gathervoices
vimeo
contentsamurai - now Vidnami
clicksend & twilio

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The 3 key characteristics of traditional media and the 3 benefits of digital, and which one to use in your pr plan. Jan 26, 2021

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Send me your questions - this one came from a marketing director in Australia who is looking at how to blend traditional with digital communications. I share my strategic approach here, and explain how these factors can all weigh on the decision.
Digital - speed, universality, attribution
Traditional - authority, perspective, circulation
Audience - internal, partners, external
Outcomes sought & formula's to be applied.

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How you can plan a virtual press briefing for international journalists and the digital assets needed to get media coverage. Jan 25, 2021

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Virtual press briefings can save you time and money and still get the same results as an in person briefing but you need to take into account the relationship that you want to build with the media, just as much as the information that you want to share. In this podcast I talk about how we are preparing for a virtual press briefing in Singapore with video from around Asia to talk with our client who is based in Dubai about the $1 million water awards. I talk about how we will make the recipients of the Awards into the real story, about the kind of digital assets that we will prepare, and even the innovative media invitation which we created which may be an idea for you if you are planning on inviting Media to hear your story.
I mention using Descript, Prowly and Bonjoro.

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