The UnNoticed Entrepreneur

Latest Episodes:

Million moustache march was just one campaign by the Elastic Agency and we discuss why they say "F!!CK the Formula" when it comes to PR. Mar 02, 2021

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If you look at reputation management, public relations, advertising, whatever you want to call it, according to Author, brand reputation strategist, entrepreneur, commissioned Kentucky Colonel and partner in Elasticity Aaron Perlut, there are two primary tenets; content and distribution. In this podcast formerFleishman Hillard executive Aaron shares with me how the Elastic Agency used a data driven but also creatively disruptive approach to making tax filing in America by H&R Block all about moustaches, and why godaddy was supposedly the perfect fit for his 'crazy' agency, but that wasn't what the internic company was looking for.

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The Imperfections are what attract people to work with you. Feb 27, 2021

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Toni Kaufman gives this reassuring message and also tips on how to maximise value from online events.
This is a trailer for the full show which is here.

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F!!K The Strategy author explains how the made moustaches a tax deduction and the importance of data in PR. Feb 26, 2021

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This is a trailer for the full show with Aaron Perlut which can be heard here

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This man's father was a radiologist and now he can diagnose the martech solutions to solve your pain. Feb 25, 2021

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Marketing Technology Frans Riemersma, son of a radiologist who taught him the value of functionality over features. For two decades Frans has been designing Marketing Technology stacks for companies like HP, Adidas, Audi, Basf, Unilever, Philips, AbnAmro, IKEA, Standard Bank, Carlsberg, Volvo, HP and MediaSaturn. On this show we talk about the key applications all small business owners should deploy, and some cool new AI tools many of which offer freemium models.
Software spoken about:
https://www.woopra.com/
https://mixpanel.com/
https://monkeylearn.com/
https://www.drift.com/
http://www.bonjoro.com

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Producing hardcore punk chronicles live from New York attracted 90,000 fans to this film producer who now has a thriving business from his passion. Feb 23, 2021

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Want to build a passion into a profitable business? Then listen to Drew Stone explain how his love for Punk Rock has grown into a 90,000 fan following, with revenues on Patreon and an expanding line of merchandise made in real time using a Chinese just-in-time supplier.
Drew Stone is an American film director, producer, editor and musician. His works include music videos, commercials, documentary films and television. He founded the New York City-based film production company Stone Films NYC. He is a four-time X-Tremmy award winner with his Urban Street-Bike Warriors series of films and director of the MTV True Life episode “I Live To Ride."

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Trailer: This man's father was a radiologist and now he can diagnose the martech solutions to solve your pain. Feb 19, 2021

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Coming on Thursday 25th February - you can here the full length version of this talk with Frans Riemersma.

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How a virtual event needs careful preparation, but when done well opens up the whole world of opportunities from your own home office. Feb 18, 2021

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Entrepreneurs hire Toni Kaufman of Standout Universe to help them bring their ideas to life, from concept to launch, so that they can become the authority, celebrate the celebrity within, and get seen as the Go-To Expert in as little as 90 days! She brings lots of warmth, laughter and ideas from Houston about the way to leverage online events, including some useful pointers on downloading contacts from LinkedIn, and the need for everyone to position themselves as an authority before they get to the online event.

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What can this Mexican-German millennial tell you to do with 20 minutes of passion on a podcast? Feb 16, 2021

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Sabrina Scholkowski, a Mexican/German millennial built such a successful podcast that she launched a training course. She shares with us how a podcast could be an integral part of the communications plan, the equipment, and strategies for content but also for listener feedback.

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How could you make your personality more valuable than your business, or one that you work for? Feb 11, 2021

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Omri Hurwitz shares insights on building media platforms which can eventually become as valuable as the business they promote. We discuss how this Israel/California based consultant uses advanced revenue-oriented methods to create product demand. We talk about combining Demand Generation campaigns alongside traditional Lead Generation campaigns, and get into the details of how much content on a side should be gated and how much should be free to view.

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How can an organization evaluate what their customers think about them, and why does that matter? We discuss how a survey could help to win awards and give your business a boost. Feb 09, 2021

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Chris Robinson, Founder of Boost Evaluation , explains how a company can go about doing evaluation so that it's meaningful, both in terms of a potential awards entry but also to help planning for the future of the business.
They say necessity is the mother of all invention…that was the case here. Boost Evaluation Ltd was set up in 2011 as a wholly owned subsidiary of Boost Marketing Ltd (aka Boost Awards) – a company that specialises in helping businesses enter (and very often win) awards.

Winning awards is all about convincing a panel of awards judges that you are more deserving of recognition than any of the competition. We quickly learned that the way to do this was by out-evidencing the competing entries: we needed to provide strong, convincing results that could bear up under close scrutiny by even the most sceptical judge.

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