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    Business

    The Unconventional RD Podcast

    Are you ready to think outside of the traditional employment box and create your own unconventional income streams?? Then you’re in the right place.

    Each week, dietitian Erica Julson talks all things online-business, to help you start, grow, and scale your own digital empire.

    Advertise

    Copyright: © The Unconventional RD

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    Latest Episodes:
    055 - The RD Link: Connecting Dietitians with Brands - Jenna Gorham Feb 22, 2021
    Show notes

    This week I'm chatting with Jenna Gorham - dietitian and founder of a new platform, The RD Link, that connects dietitians with brands.

    So if you've ever thought about working with brands, this is the episode for you!

    In today's episode, you'll learn:

    • How Jenna came up with the idea for The RD Link
    • How she actually built the platform
    • How dietitians and brands can connect with each other
    • Ideas for utilizing brand work in your business
    • How to stand out when reaching out

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the show notes for this episode at: www.theunconventionalrd.com/episode055

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    054 - 10 Tips to Take Your Sales Page from Ho-Hum to Hella Good! Feb 16, 2021
    Show notes

    I've been HARD at work behind the scenes preparing for the launch of my evergreen sales funnel.

    And as a part of that process, I made some MAJOR changes/upgrades to my sales page.

    I mean, my previous sales page is what I would describe as "fine"... but this new one is simply fabulous.

    And it wasn't super intuitive for me to understand WHAT I needed to change to take my page from kinda ho-hum to hella good.

    So in this episode, I'm walking you through 10 tweaks that will instantly improve your sales page.

    This is a super fun and actionable episode, so grab some pen and paper before pressing play :)

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the show notes for this episode at: www.theunconventionalrd.com/episode054

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    053 - The Power of Storytelling for Your Business - Tamara Melton Feb 08, 2021
    Show notes

    Have you ever tried to write copy for your social media, sales pages, or whatever, and felt like what comes out of your fingertips is kind of bland, dry, and just not very compelling??

    Well, today I am talking with the one and only Tamara Melton, also known on Instagram as The Storytelling Dietitian.

    She's here to help us understand how telling STORIES in our business can boost our connection with our audience, hold people's interest more effectively, and ultimately increase conversions as well.

    In today's episode you'll learn:

    • What storytelling means in the context of business and entrepreneurship.
    • Examples of how online business owners can (and should) be using stories.
    • Why telling a story can sometimes be difficult for us, and how understanding what makes a good story can make it a bit easier.
    • How to tell whether storytelling is having a positive impact on your business.
    • A bunch of really helpful resources for learning how more about storytelling!

    Let's get into it!

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the show notes for this episode at: www.theunconventionalrd.com/episode053

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    052: How to Legally Protect Your Online Business at Any Stage - Sam Vander Wielen Jan 25, 2021
    Show notes

    This is a podcast first! In this episode, I'm speaking with a real life attorney, Sam Vander Wielen :)

    Sam is here today to walk us through exactly what we need to do as online business owners to stay legally protected.

    In this episode you'll learn:

    • How to choose the right entity structure for your business.
    • What to do to stay legally protected from day one.
    • The benefits of being taxed as an s-corp.
    • What else you need to do to get your ducks in a row.
    • The legal policies you need on your website.
    • What to focus on as you grow your team and offer more services.

    Get out some paper for this one, you'll want to take some notes!

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the show notes for this episode at: www.theunconventionalrd.com/episode052

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    051: How to Become a CEU Provider for Dietitians Jan 18, 2021
    Show notes

    Have you ever wondered what it takes to become a CEU provider for dietitians? (You probably have because this question comes up A LOT in The Unconventional RD Facebook group!) In the episode, I'll walk you through:

    • The benefits of becoming a CEU provider.
    • The different types of activities you can get approved.
    • How live events differ from self-study events.
    • Exactly what you need to do to complete the CEU application process for each type.
    • Plus behind the scenes insights and tips from my own experiences.

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the show notes for this episode at: www.theunconventionalrd.com/episode051

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    050: Using Virtual Summits to Grow Your Audience - Susannah Juteau Jan 11, 2021
    Show notes

    This week's episode is a REALLY good one.

    I'm chatting with dietitian Susannah Juteau about using virtual summits to grow your brand and email list.

    Susannah runs a private practice and by hosting and running her own online summits, she was able to network with dozens of other wellness professionals, establish herself as a leader in her niche, AND add thousands of people to her email list/grow her clientele.

    And the best part is - you can do ALL of this too, even if you are starting from absolute zero with no email list or audience of your own.

    In this episode you'll learn:

    • What virtual summits are.
    • How they can help grow your business.
    • Whether summits should be free or paid.
    • How many speakers are usually involved.
    • How to coordinate all the interviews.
    • The tech behind running a summit.
    • Tips for getting attendees.
    • How to leverage your new-found audience to grow your business.

    Get some pen and paper out for this one, I know you're going to want to take notes!

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the show notes for this episode at: www.theunconventionalrd.com/episode050

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    049: How to Start Emailing Your List Jan 04, 2021
    Show notes

    Is email marketing on your "to do" list for 2021??

    If so, then this episode will be right up your alley.

    I'm giving you ideas for easily dipping your toes into email marketing.

    We're NOT talking about fancy list segmentation, targeted email sequences, or sales funnels here.

    We're simply talking about BROADCAST emails - emails that regularly go out to everyone on your list.

    So if you haven't sent any emails to your list yet, I hope this is the motivation you need to stop over complicating everything and just get started!

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the show notes for this episode at: www.theunconventionalrd.com/episode049

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    048: How Examine.com Became One of the Biggest Nutrition Websites on the Internet - Kamal Patel Dec 14, 2020
    Show notes

    Okay, I am REALLY excited for this episode.

    I got to interview Kamal Patel, one of the founders of Examine.com - a super awesome website that reviews research on nutrition supplements and organizes all the evidence into easy to read summaries and tables.

    Tons of dietitians and healthcare professionals reference their site all the time, they get over a million visits to their website every month, and I just have to pinch myself that I had the opportunity to do this interview for the podcast.

    In this episode you'll learn:

    • How the idea for Examine came about.
    • What the Examine.com team looks like.
    • How the business runs behind the scenes.
    • How their monetization strategies have evolved over time.
    • What they did after being hit by a major Google algorithm update.
    • Where they see things going in the future.
    • The biggest lessons learned from running a hugely popular website over the last 9 years.

    I just love hearing about the origin stories of some of the biggest nutrition businesses. I hope you enjoy it too!

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the show notes for this episode at: www.theunconventionalrd.com/episode048

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    047: 7 Digital Marketing Trends to Watch in 2021 Dec 07, 2020
    Show notes

    With 2020 coming to a close, it's time to set our sights on the upcoming year.

    In this episode, I'm sharing 7 digital marketing trends to watch in 2021.

    After listening, you'll be WAY ahead of the curve and won't get caught off guard by the changing online landscape.

    Cheers to a happy and prosperous new year!

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the show notes for this episode at: www.theunconventionalrd.com/episode047

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    046: How to Start a Nutrition Nonprofit - Ashley Carter and Jasmine Westbrooks Nov 23, 2020
    Show notes

    Have you ever wondered what it's like to work in the nonprofit world? Have you considered STARTING your own nonprofit some day?

    In the episode, I chat with dietitians Ashley Carter and Jasmine Westbrooks about their experience launching the nonprofit EatWell Exchange.

    In this episode, you'll learn:

    • How Jasmine and Ashley came up with their nonprofit idea
    • How a nonprofit differs from a for-profit business
    • The specific steps to found a nonprofit
    • Creative ways to raise money for your cause
    • How to pivot your fundraising due to the pandemic
    • Ashley and Jasmine's best advice for aspiring nonprofit founders

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the show notes for this episode at: www.theunconventionalrd.com/episode046

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


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