Stay ConnectedAre you ready to think outside of the traditional employment box and create your own unconventional income streams?? Then you’re in the right place.
Each week, dietitian Erica Julson talks all things online-business, to help you start, grow, and scale your own digital empire.
Copyright: © The Unconventional RD
If you've ever had a business idea, but are a little apprehensive about dipping your toes into a new space or being a leader in your niche, then this episode is a must-listen for you.
I'm chatting with Rosie Mensah, dietitian, community builder, and food activist. Rosie is the founder of an online course called CEDAR, which stands for Culture, Equity, Diversity, and Race.
It's an action-oriented course specifically designed for nutrition professionals to learn how to weave anti-oppression, anti-racism, and cultural competency into their personal and professional lives.
Rosie shares her journey from square one - from how she came up with the idea in the first place, to the many iterations of the course she has gone through, and where she is now with her business and marketing.
This is an incredibly invigorating and inspiring episode that I know you will enjoy.
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the notes for this episode at: www.theunconventionalrd.com/episode075
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
Have you ever thought about selling your blog or online business?
Or maybe you've even considered BUYING a digital asset from someone else, but you're kind of uncertain about how it all works.
Well this week on the podcast, I'm chatting with Greg Elfrink, head of marketing at Empire Flippers - an online marketplace where people can buy and sell their websites.
Greg has TONS of helpful information to share, including:
So if YOU have a food, nutrition, or wellness website and have ever thought about selling or buying, definitely give this episode a listen!
You might be shocked at the opportunity out there.
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the notes for this episode at: www.theunconventionalrd.com/episode074
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
What's next in the world of digital marketing? As we move into 2022, there are a number of trends you'll want to watch.
In this episode, we will discuss six digital marketing trends that will help you stay ahead of the curve so you can continue to generate results for your online business.
So, what are they? Let's find out!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the notes for this episode at: www.theunconventionalrd.com/episode073
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
In this episode, I break down how 2021 went for The Unconventional RD brand.
My biggest wins, my biggest flops, and what's ahead for 2022!
You'll learn how much I earned this year (including profit margins), whether or not reducing my offerings down to one core course was worth it, and what I'm excited about trying in 2022.
Tune in and hopefully take away some lessons you can apply in your own business too.
This week, we're stepping out of the dietetics bubble and chatting with Kate Ahl, founder of Simple Pin Media.
Kate is the best of the best when it comes to Pinterest marketing.
In this episode, we talk about the latest and greatest happenings with Pinterest and get her takes on where business owners should focus in 2022.
If you hang out a lot in online business or blogging spaces, you've probably heard all the hullabaloo about how Pinterest has been changing and not driving traffic to websites as much as it once was, so it was very illuminating to get Kate's take on the current state of Pinterest and exciting new ways to use Pinterest outside of the traditional pinning to get clicks.
Hope you enjoy!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the notes for this episode at: https://www.theunconventionalrd.com/episode071
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
Cory Ruth (aka The Women's Dietitian) grew her audience through Instagram, but once she was about to have her first child, she realized that she needed to diversify her income streams away from just 1:1 work.
So she dove into the world of online courses and created a course to help women with PCOS get pregnant.
The first launch gave her a taste of what was possible when you leverage your time with scalable online offerings and she never looked back.
Cory's story is so incredibly inspiring - especially for all the moms out there.
Hope you enjoy this one!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the notes for this episode at: https://www.theunconventionalrd.com/episode070
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
Whether you're a student, intern, or professional, learning how to stand out and sell yourself can be the difference between getting lost amongst the crowd and scoring the opportunities you really want.
Today I'm speaking with Jenny Westerkamp, dietitian for the Chicago Bulls and founder of All Access Dietetics - a company that offers internship application coaching, rd exam prep, and career development resources for students, interns, and RDs.
Jenny actually started this company when she was still a student and has had great success creating opportunities for herself in her career.
In this episode, Jenny shares her tips for standing out and offers key insights into learning how to sell yourself so you can nab that job, internship, volunteer opportunity, etc. that you've had your eye on.
Towards the end of the conversation, we also chat about Jenny's experience founding and growing her company. Spoiler alert, it did NOT go perfectly from day 1, there were a lot of ups and downs and pivots to grow All Access Dietetics to what it is today.
As you listen to this episode, I encourage you to brainstorm ways you can take some of the lessons and apply them to your own life and career!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the notes for this episode at: https://www.theunconventionalrd.com/episode069
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
Today I had the pleasure of speaking with dietitian and cookbook writing coach, Maggie Green, all about how food and nutrition experts can actually get paid to write cookbooks. That's right. You don't have to spend any of your own money to get published if you know what you're doing.
During this episode, Maggie and I walk you through the entire traditional publishing process from finding an agent, writing a proposal, getting paid an advance, creating and editing the cookbook and promoting it to the world. You'll learn exactly what publishers are looking for when offering cookbook deals and what you can do to help yourself stand out.
So if the thought of publishing a cookbook has ever crossed your mind, this episode is going to be super enlightening. I hope you enjoy.
No matter what year it is, people always ask, "What's better for growing my audience? Blogging or social media?"
And it's a good question given the MYRIAD of options we have out there for content creation!
In this episode, I'll walk you through the pros and cons of both blogging and social media...
But even more importantly, I'll give you some questions to ask yourself to figure out the best platform for YOUR unique business.
(Cause that's what matters, right??)
Enjoy!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the notes for this episode at: www.theunconventionalrd.com/social-media-vs-blogging
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
If you've ever wondered how to get started in the world of online group programs and leveraged income streams, THIS is the episode for you.
Today I'm talking with dietitian Stephanie Clairmont, founder of The Leveraged Practice.
In this episode, you'll learn:
Along the way, Stephanie and I go down a lot of juicy rabbit holes and she shares tons of helpful insights from her own experiences and those of her students. I know you'll really enjoy this episode!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode066
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
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