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    Business

    The Unconventional RD Podcast

    Are you ready to think outside of the traditional employment box and create your own unconventional income streams?? Then you’re in the right place.

    Each week, dietitian Erica Julson talks all things online-business, to help you start, grow, and scale your own digital empire.

    Advertise

    Copyright: © The Unconventional RD

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    065 - $84k in 7 Days [Unpacking My Evergreen Launch] Jul 26, 2021
    Show notes

    Gah, I FINALLY launched my evergreen sales funnel to the world and it feels freaking fabulous!!

    In the 1st week of it being open to my current audience, I was able to earn $84k in revenue.... like WHAT?? Definitely my best launch EVER.

    So what do I think made THIS launch so successful??

    And what, exactly, did the stats look like? How many people watched my masterclass? What % bought? How did I market to my audience? And what's next now that the funnel is open?

    In this episode, I'm walking you through 10 things I did to improve my sales process and revealing ALL the numbers (including the profit margins) for this launch.

    This is a super fun and insightful episode, so I hope it inspires you to dream big with your online business ventures :)

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the show notes for this episode at: www.theunconventionalrd.com/episode065

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    064 - Money Mindset for Dietitians - Christine Dyan Thomson Jul 21, 2021
    Show notes

    If you've ever heard people say that dietitians are under-respected and under-paid or that you should never enter dietetics if you want to earn good money, this episode is for you!

    Today I'm talking with dietitian and money-mindset expert Christine Dyan Thomson.

    In this episode, you'll learn:

    • What "money mindset" really means...
    • Examples of ways that dietitians struggle with money mindset
    • Where these blocks come from and how to work through them
    • How to tell if your money mindset is improving
    • 3 KEY things you should do after listening to this episode

    I don't have much experience in the mindset realm, so I let the conversation with Christine flow where it may. Hope you take away some juicy tidbits :)

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the show notes for this episode at: www.theunconventionalrd.com/episode064

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    063 - Think You Don't Have TIME to Blog? Think Again. Jul 09, 2021
    Show notes

    In this episode I'm discussing: The #1 reason why people say they don't have a blog. The ACTUAL reasons why they don't have a blog. 3 ways you can start blogging WITHOUT it taking over your life. Join us for a FOLLOW UP conversation inside my FB group right here: https://www.facebook.com/groups/TheUnconventionalRD/

    Find the show notes for this episode at: www.theunconventionalrd.com/episode063

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    062 - The #1 Way to Grow Your Audience That You're Probably NOT Capitalizing On Jun 24, 2021
    Show notes

    When it comes to growing an audience online, most people's brains instantly go to social media...

    But guess what?

    That is NOT the only (or even the best) way to gain a following!

    You CAN grow a ginormous audience...

    ... WITHOUT showing up on video or stories or reels every day.

    ... WITHOUT coming up with endless piles of witty, engaging, content day in and day out.

    ... WITHOUT bouncing around pointing at words that pop up on your screen or dancing.

    (And no shame, if you love that stuff, I just know it's NOT for everyone!)

    ​ ​If you're interested in another way to grow your following, check out today's episode where I share:

    + What the "treadmill effect" is and why you need to avoid it at all costs.

    + A NEW way of creating content that will transform the way you think about building an audience online.

    + ONE quick check to see if you're missing out on this FREE way of getting more eyeballs on your brand.

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the show notes for this episode at: www.theunconventionalrd.com/episode062

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    061 - The 3 Blogging Business Models... Which one describes YOU? Jun 21, 2021
    Show notes

    I'm BACK from a mini podcasting hiatus! Hooray!

    Find out where I've been the last 2 months, then dive into a discussion about:

    • The 3 types of blogging business models that wellness professionals can use.
    • Why it is ESSENTIAL to know which model you fit into BEFORE you create any content.
    • How BLOGGING can be used to mega-expand your audience (and revenue) for each business model.

    I know you'll love this one!

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the show notes for this episode at: www.theunconventionalrd.com/episode061

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    060 - Quick Tips for Maximizing Ad Revenue on Your Website Apr 19, 2021
    Show notes

    Since I'm currently recovering from surgery to repair 2 broken fingers, this week I'm sharing an excerpt from my Make Money Blogging course!

    In this episode, I'm sharing a few quick, actionable tips for maximizing your ad revenue on your website.

    From the way you format your content and website, to the types (and locations) of ads you choose to place on your site, take a listen to see if you're following current best practices!

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the show notes for this episode at: www.theunconventionalrd.com/episode060

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    059 - How I Built My Evergreen Sales Funnel {Tech, Costs, & More!} Apr 05, 2021
    Show notes

    As you probably know, I've been HARD at work recently, setting up the bones of my new evergreen sales funnel.

    In this episode, I'm sharing:

    • Exactly what my funnel looks like behind the scenes.
    • What tools I'm using to make it happen.
    • How much money it cost to set up this funnel.
    • How I hope going evergreen will transform my business (and income).
    • Advice for people interested in creating their own sales funnels.

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the show notes for this episode at: www.theunconventionalrd.com/episode059

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    058 - Selling Digital Goods on RD2RD - Megan Boitano Mar 29, 2021
    Show notes

    If you've been listening to this show for a while, you already know how much of a fangirl I am for the online marketplace RD2RD.

    It's basically a website where dietitians can sell their handouts, presentations, and tools to each other without having to handle all the annoying tech stuff!

    It's just such a wonderful and innovative idea, and SO beneficial to our profession, that I get excited every time I talk about it.

    And TODAY, I'm lucky enough to be chatting with the founder of RD2RD, Megan Boitano.

    Megan shares with us:

    • The origin story of RD2RD
    • How she took it from just a great idea to an actual functioning website (and how she got her first users)
    • How the real-life growth of the company compared to her original expectations
    • What she'd do differently if she had to start over

    Plus:

    • How selling on RD2RD can benefit nearly any dietitian, whether you're an entrepreneur or working full time
    • Why buying resources on RD2RD is better than just trying to find stuff via Google searches
    • The secrets to being one of the top-selling vendors on the site
    • Plus helpful resources for people interested in getting started on RD2RD

    I just had such a great time chatting with Megan. I hope you enjoy this interview!

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the show notes for this episode at: www.theunconventionalrd.com/episode058

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    057 - How to Get Your Name in the Media and Grow Your Brand - Bonnie Taub-Dix Mar 15, 2021
    Show notes

    If you've ever wondered how dietitians get featured on news shows, on the radio, in magazines, or quoted on websites, THIS is the episode for you.

    Today I'm talking with dietitian and media expert Bonnie Taub-Dix.

    In this episode, you'll learn:

    • How traditional media differs from "social media"
    • Ways dietitians can be featured in traditional media
    • How to turn media features into business opportunities
    • Whether you need any special experience to start working with the media
    • How to stand out amongst the crowd and become a go-to resource
    • Bonnie's best tips for getting into media work

    I don't have much experience in this realm, so it was really helpful to hear all of Bonnie's real-life tips, stories, and advice!

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the show notes for this episode at: www.theunconventionalrd.com/episode057

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    056: NEWS - Core Web Vitals Updates, Google Web Stories, The Rise of Social Audio, & More! Mar 08, 2021
    Show notes

    Today we're talking about the latest digital marketing news :)

    Stay abreast of trends and updates, hear my thoughts on current events, and get actionable tips and insights for your business.

    In today's episode, we cover:

    • Changes in how Core Web Vitals are measured (and why you should care)
    • New types of video now included in Google Short Videos
    • 40% reduction in featured snippets since Feb 19th
    • Improved Google Web Stories metrics in Google Search Console
    • How the passage-based ranking roll out impacted search results
    • The rise of "social audio"
    • Spotify experimenting with podcast monetization
    • LinkedIn developing a freelancer marketplace
    • Easier ways to share Amazon Associate links on mobile

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the show notes for this episode at: www.theunconventionalrd.com/episode056

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


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