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    Business

    The Unconventional RD Podcast

    Are you ready to think outside of the traditional employment box and create your own unconventional income streams?? Then you’re in the right place.

    Each week, dietitian Erica Julson talks all things online-business, to help you start, grow, and scale your own digital empire.

    Advertise

    Copyright: © The Unconventional RD

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    Latest Episodes:
    045: 10 Simple Opt-In Ideas to Rapidly Grow Your Email List Nov 16, 2020
    Show notes

    Do you have an email list, but feel frustrated with slow growth?

    Well, in this episode you'll learn about 10 simple email opt-in offers you can use to kickstart your list growth ASAP.

    These are tried and tested strategies being used in the internet marketing world right now.

    After you listen, pick ONE of these exciting methods and implement it in the next 2 weeks. You'll be so happy you did!

    Want to learn more about using email to grow your business? Check out my email marketing course!

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the show notes for this episode at: www.theunconventionalrd.com/episode045

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    043: NEWS - The Future of Google Search, Podcast Manager Analytics, New FB Group Admin Tools, & More! Nov 02, 2020
    Show notes

    Alright folks, we're trying something new today! Today we're talking about the latest digital marketing news :)

    Stay abreast of trends and updates, hear my thoughts on current events, and get actionable tips and insights for your business.

    In today's episode, we cover:

    • The latest announcements from Google Search
    • What's going on with Google indexing bugs
    • New opportunities for Web Stories
    • New SEO analytics in Google Podcast Manager
    • The release of Google Analytics 4
    • Experimenting with Microsoft Clarity
    • The renaming of G-Suite
    • New upcoming tools for Facebook group admins
    • Increased time limits for IG live

    Let me know what you think about this new format! I had a lot of fun putting this one together <3

    (This concept was inspired by one of my favorite podcasts, Authority Hacker, who also publishes episodes on current events!)

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the show notes for this episode at: www.theunconventionalrd.com/episode043

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    042: The Story Behind a Successful $60k+ Course Launch - Melissa Groves Azzaro Oct 26, 2020
    Show notes

    ARE YOU READY TO BE SERIOUSLY INSPIRED???

    Good, because in this episode, dietitian Melissa Groves-Azzaro shows us exactly how she generated more than $60,000 in sales during her latest course launch.

    You'll learn:

    • How Melissa became interested in online courses.
    • The exact steps she took to create and launch her course.
    • The tech and time investment involved.
    • Where the majority of Melissa's sales come from.
    • How she launched the course multiple times, improving after each launch.
    • How to know if/when YOU might be ready to launch an online course.
    • Top 3 recommendations for dietitians interested in creating online courses TODAY.

    After this episode, I hope you are super-energized about the world of online business and inspired to possibly create a course of your own.

    {Remember, if Melissa can do it, SO. CAN. YOU.}

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the show notes for this episode at: www.theunconventionalrd.com/episode042

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    041: 16 Highly Effective Black Friday Sales Tactics to Use in Your Business Oct 19, 2020
    Show notes

    If you're brainstorming Black Friday or Cyber Monday sale ideas for your business, then this is the episode for you!

    We review 16 highly effective Black Friday sales tactics that you can use to excite your audience and generate more sales.

    Even if you don't have a product of your own yet, there are ideas for you in this podcast as well!!

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the show notes for this episode at: www.theunconventionalrd.com/episode041

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    040: Finding Your Voice on Social Media - Alissa Rumsey Oct 12, 2020
    Show notes

    Do you get anxious when posting online?

    Are you uncertain about "saying the right thing" and potential backlash or criticism you may receive?

    Does this anxiety hold you back from getting visible online and growing a meaningful following?

    In today's episode, I'm chatting with dietitian Alissa Rumsey, weight inclusive dietitian and coach to future RD entrepreneurs (and all-around badass).

    Alissa has been working in the online space for quite some time and she is someone I look up to as a role model for having a clear and effective voice online.

    In this conversation we discuss:

    • What it means to have a voice online.
    • How to tell whether you are actively expressing your voice.
    • Tips for finding and refining your voice.
    • Why speaking up can feel so hard sometimes.
    • How to protect your energy when you spend so much time online.
    • Why it's totally worth the effort to do this work and start becoming more vocal online.

    I had such a great time chatting with Alissa, so let's dive in!

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the show notes for this episode at: www.theunconventionalrd.com/episode040

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    039: The Slow Build to Entrepreneurship - Jen Hernandez Oct 05, 2020
    Show notes

    But in today's episode, I'm chatting with dietitian Jen Hernandez, about the SLOW build to entrepreneurship.

    Jen shares the story of:

    • How she gradually grew her side income streams before leaving her full-time job.
    • Why she chose this path to entrepreneurship.
    • What her most successful income streams are and why.
    • How she knew when the time was right to leave her job.

    I hope this conversation can help normalize the gradual road to starting a business!

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the show notes for this episode at: www.theunconventionalrd.com/episode036

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    038: Foolproof Product Creation: How to Create Something Your Audience Truly Wants Sep 28, 2020
    Show notes

    Has fear of failure held you back from launching?

    What if I told you there was a way to VALIDATE your idea before you sink time or money into it, so you can almost guarantee success straight out the gate?

    In this episode, I share my tips for foolproof product creation, including:

    • How to brainstorm a product that actually solves a problem.
    • How to get into your customer's heads so you can create something that really resonates with them.
    • 3 ways to validate your idea (and earn real $$$) BEFORE you create it
    • Real-life examples of my own product flops and successes, and exactly why they did (or didn't) work.

    You'll leave this episode with a clear understanding of how to launch a product with the greatest chances of success :)

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the show notes for this episode at: www.theunconventionalrd.com/episode038

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    037: 7 Ways to Diversify Your Income for Financial Security and Freedom Sep 21, 2020
    Show notes

    What would happen if you couldn't work for a few weeks or even months?

    In a traditional career (where you trade your time for money), you'd be in a tight spot. If you're not physically present at your job, you're not earning money.

    However, if you can diversify your income streams to include passive income sources, you'll create financial security and flexibility in your life.

    In this episode, I share 7 ways you can start to diversify your income, plus some inspiring stories and examples from myself and our peers.

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the show notes for this episode at: www.theunconventionalrd.com/episode037

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    036: From Full Time Employee to Full Time Food Blogger - Andy Mathis Sep 14, 2020
    Show notes

    Interested in leaving your job to food blog full time?

    Well, you're in luck, cause this week on the podcast I'm interviewing Andy Mathis, dietitian turned food blogger.

    We chat about how Andy got started blogging and how she grew her traffic so she was able to leave her job after just 1 year of blogging!

    You'll get an inside look into the multiple websites Andy runs, her various income streams, and where she sees her life and business going long term.

    I hope you find this episode as fun and inspirational as I did and walk away with some actionable tips to kickstart your own blogging journey.

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the show notes for this episode at: www.theunconventionalrd.com/episode036

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    035: Why You NEED an Email List Aug 31, 2020
    Show notes

    Today I'm here to talk about why you (yes, you) NEED an email list.

    We'll cover what email lists are, how they work, and why they are such an effective marketing channel.

    You'll walk away from this episode w. total clarity on why building an email list is SUPER important and how it can make a huge impact in your online business.

    Interested in signing up for the RD Entrepreneur Symposium? Click here to get on the waitlist.

    Note: This is my affiliate link. If you make a purchase through this link, I will earn a commission at no extra cost to you.

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the show notes for this episode at: www.theunconventionalrd.com/episode035

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


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