The Smart Marketer Podcast

Latest Episodes:

Ep. 150, The Four Pillars Of Google Ads (Part 2) Jun 12, 2023

Show notes

If you want to dive deeper into Google Ads, then 1) You're smart, and 2) You're in the right place. Over a billion shopping experiences happen across Google daily, yet Google Ads is frequently under-optimized by even the most successful businesses and brands.

In this super helpful two-part series, Brett Curry of OMG Commerce breaks down how to get more from Google and see better results. You'll hear about the four pillars; Google Search, Google Performance Max (Google Shopping), ReMarketing, and Top Of Funnel (YouTube) Ads. You'll gain more understanding of the THREE types of campaigns that will help you create more stability and predictability for your business.

Go back to Episode 149 if you missed Part 1 in this series.

Want to dive deeper into Google Ads? Check out the All New Smart Google Ads course! https://smartmarketer.com/smart-google-ads/

Links

Brett Curry https://www.linkedin.com/in/thebrettcurry/

Brett's other course with Smart Marketer, https://smartmarketer.com/google-pmax-blueprint/

Ezra Firestone, https://smartmarketer.com/about/

Molly Pittman, https://mollypittman.com/

YOUR ENGAGEMENT MATTERS

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit.

Ep. 149, The Four Pillars Of Google Ads (Part 1) Jun 05, 2023

Show notes

Are you under-optimizing Google Ads? Did you know there are over a billion shopping experiences across Google daily?!

Marketers talk a lot about META, but at Smart Marketer, we also talk about how we can't just rely on one platform for your business. In this super helpful mini-series, Brett Curry of OMG Commerce breaks down how to get more from Google and see better results. You'll hear about the four pillars; Google Search, Google Performance Max (Google Shopping), ReMarketing, and Top Of Funnel (YouTube) Ads. You'll gain more understanding of the THREE types of campaigns that will help you create more stability and predictability for your business.

Remember to subscribe (or follow) this Podcast so you don't miss Part 2.

Want to dive deeper into Google Ads? Check out the All New Smart Google Ads course! https://smartmarketer.com/smart-google-ads/

Links

Brett Curry https://www.linkedin.com/in/thebrettcurry/

Brett's other course with Smart Marketer, https://smartmarketer.com/google-pmax-blueprint/

Ezra Firestone, https://smartmarketer.com/about/

Molly Pittman, https://mollypittman.com/

YOUR ENGAGEMENT MATTERS

We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit.

Ep. 148, How To Stop Over Working (And Why), With Ezra Firestone. May 29, 2023

Show notes

Did you ever want a wise guru to just sit down with you and tell you what to do to feel better in your world? To just give it to you straight and break it down for you? Well, this episode is for you, and it's perfect for Memorial Day weekend when you're hopefully taking a minute to rest, reflect and connect.

You'll hear Ezra Firestone mentoring his team on how to live a fulfilling and happy life, and more specifically, he hones in on the Holy Grail that is "Work-Life Balance." Don't miss the Q&A at the end where Ezra advises one of his team on how to simply. stop. overworking.

"What even is Work-Life Balance? I believe it's making the time to have the life that you want to have (in work and outside of work)".

YOUR ENGAGEMENT MATTERS!

Thank you to our listeners for all the 5-Star Reviews and meaningful messages you've sent this year - the Podcast has gone above and beyond what we expected, and we have YOU to thank for that.

It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit.

Links:

Ezra Firestone on LinkedIn, https://www.linkedin.com/in/ezrafirestone/

The Blue Ribbon Commerce Mastermind, https://smartmarketer.com/mastermind/

Smart Marketer Courses https://smartmarketer.com/courses/

Ep. 147, Twelve Lessons From An Entrepreneur's Road To Success, With E-Comm Veteran Russ Izzo May 22, 2023

Show notes

Another great episode brought to you by Ezra Firestone, founder of Smart Marketer (and several other Businesses). It's packed with insights to help you if you're in business or want to be! You'll hear Ezra interview Russ Izzo, the founder of True Medic, and he shares a ton of solid lessons throughout. Although this was recorded in 2019, you will enjoy their chemistry and energy, and make sure you listen to the end to hear about his 3 Million dollar day, the Oprah effect, and why you have to take a moderate, reasonable salary to ultimately have huge success.

"Sometimes you have to make a relationship. You have to shake hands. You have to let them know that you're honest. You're the real deal. You're going to deliver. You're going to back up what you say." Russ Izzo

YOUR ENGAGEMENT MATTERS!

Thank you to our listeners for all the 5-Star Reviews and meaningful messages you've sent this year - the Podcast has gone above and beyond what we expected, and we have YOU to thank for that.

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links:

Ruzz Izzo on LinkedIn, https://www.linkedin.com/in/russell-izzo-043644a/

Russ's company, https://trumedic.com/

Ezra Firestone on LinkedIn, https://www.linkedin.com/in/ezrafirestone/

The Blue Ribbon Commerce Mastermind, https://smartmarketer.com/mastermind/

Ep. 146, Neuroscience For Marketers (How To Feel Better, Amplify Focus and Improve Results Too). May 15, 2023

Show notes

Do you feel good? Are you energetic? Are you sleeping well? These are all obvious clues to whether the marketing, hustling, and entrepreneurial lifestyle (and habits) are taking a toll on your brain. In this episode, we're not trying to get you on a diet or get you to achieve more or perform better. Instead, you'll learn how the brain works and what you can do to feel better. Molly Pittman talks with Lauren Alexander, the VP of Marketing at Neurohacker.com, who shares some insights that will also make you a better marketer. Her expertise will give you helpful tips for leading your team, optimizing focus, 'budgeting' your mental energy and more.

"If you can really dial in and optimize your brain activity, you'll have a cascade of benefits throughout the body." Lauren Alexander

YOUR ENGAGEMENT MATTERS

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links

Lauren's custom link for your 75% discount, neurohacker.com/smartmarketer

Molly Pittman, https://mollypittman.com/

The Smart Marketer Agency, https://smartmarketer.com/agency/.

Ep. 145, Never Start A Business Without An Exit Plan (An Entrepreneur's Story) May 08, 2023

Show notes

This episode gives us access to Ezra Firestone's Blue Ribbon E-Commerce Mastermind. Whether you're already a Founder/Entrepreneur or want to launch your own business one day, there are takeaways, tips, and fun tidbits in this conversation between two heavy-hitters that have recently sold large portions of their boot-strapped businesses.

You'll hear Ezra's chat with Kindred Bravely Founder Garret Akerson as they share their exit stories, reasoning, and what life is like 'on the other side.'

Also, learn why Garret Aversion thinks you should never start a business without an Exit plan and why Ezra advises you 'get out' when your business is at around 70% of its potential.

"Entrepreneurship is a personal development game, right? Cause you are always the limiting factor no matter what". Garret Akerson

YOUR ENGAGEMENT MATTERS!

Thank you to our listeners for all the 5-Star Reviews and meaningful messages you've sent this year - the Podcast has gone above and beyond what we expected, and we have YOU to thank for that.

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links:

Garret Akerson on LinkedIn, https://www.linkedin.com/in/garretakerson/

Ezra Firestone on LinkedIn, https://www.linkedin.com/in/ezrafirestone/

The Blue Ribbon Commerce Mastermind, https://smartmarketer.com/mastermind/

Smart Marketer Courses https://smartmarketer.com/courses/

Ep. 144, The MIT Framework For Daily Media Buying Decisions May 01, 2023

Show notes

Ep. 144, The MIT Framework For Daily Media Buying Decisions

If you spend any time in Ads Manager, this episode is for you. The CEO of the Smart Marketer Agency (Pepijn Hufen) is back on the show to share the framework he and his team use for their high-level clients. By the end of this episode, you will feel more confident when drawing conclusions and less daunted by the data. You'll learn the best metric for determining business health, how to handle Ads that have been running for less than 72 hours, and more!

"If you are a media buyer, you cannot look at Ads in a silo. You cannot look at Ads in isolation from the whole business. If you are an agency, you are responsible for understanding what is happening in your client's overall business." Pepijn Hufen

YOUR ENGAGEMENT MATTERS

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links

Pepijn Hufen, on Twitter, https://twitter.com/PepHufen on Instagram, https://www.instagram.com/pep_hufen/?hl=en

More Episodes, https://smartmarketer.com/blog/?cat=podcasts.

The Smart Marketer Agency, https://smartmarketer.com/agency/

Ep. 143, The 8 Immutable Laws Of Email Marketing, With John Grimshaw. Apr 24, 2023

Show notes

How do you make email marketing work for you? Whether you're using chat GPT or not, these 8 principles have not changed!

"If you hold these eight laws in your mind, you are going to be better at email marketing than about 95% of businesses out there." John Grimshaw

Our host John Grimshaw has overseen the sending of half a million emails (so far)! In this flash back episode, he downloads his expertise and explains how applying this knowledge will give you the competitive edge you're looking for.

You can also find a full video of this on the Smart Marketer YouTube channel, which you can check out here, https://www.youtube.com/@TheSmartMarketer/featured.

PLUS, if you're ready to turn Email into a huge revenue channel for your brand, check out Train My Email Specialist, https://smartmarketer.com/train-my-email-specialist/.

Links:

John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/

Smart Marketer Courses https://smartmarketer.com/courses/

Train My Email Specialist, https://smartmarketer.com/train-my-email-specialist/

YOUR ENGAGEMENT MATTERS!

Thank you to our listeners for all the 5-Star Reviews and meaningful messages you've sent this year - the Podcast has gone above and beyond what we expected, and we have YOU to thank for that.

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit.

Ep. 142, AI Won't Put You Out Of A Job (But Humans Who Embrace AI Might)! Apr 17, 2023

Show notes

Today Molly Pittman talks to one of her favorite humans in the world, who happens to be AI Enthusiast Mike Rhodes, Founder of WebSavvy. He doesn't claim to be an expert, but he does know more than most and provides some excellent background information, context, and perspective that will help you feel more able to dive into Chat GPT, Mid Journey, and whatever comes next!

Listen for an optimistic take on what AI means for us, plus an overview of what's coming toward us (at Warp Speed). You'll be encouraged to dive into this rapidly evolving, game-changing technology with reverence and responsibility.

"Your job is to think about how your business could use this for good. How can we use this to empower people and to make us more human? That's the job right now". Mike Rhodes.

YOUR ENGAGEMENT MATTERS

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links

Mike Rhodes, https://au.linkedin.com/in/websavvy

Web Savvy, https://www.websavvy.com.au/

Molly Pittman, https://mollypittman.com/

The Smart Marketer Agency, https://smartmarketer.com/agency/

Ep. 141, Email Marketing With Chat GPT? What You Need To Know Apr 10, 2023

Show notes

What does the data tell us? The Chat CPT hype train is extremely real, but what can this tool do for us as Marketers? Does it have what it takes to step in and help you with your Email Campaigns?

CMO of Smart Marketer John Grimshaw ran three Email split tests and shares some interesting data in this episode. So whether you are excited to figure out how to use this tool or a skeptic that's a little concerned, listen to this data-backed episode for helpful insights you can apply to your own campaigns.

YOUR ENGAGEMENT MATTERS

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links

John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/

Smart Marketer Courses https://smartmarketer.com/courses/

Train My Email Specialist, https://smartmarketer.com/train-my-email-specialist/