The Smart Marketer Podcast

Latest Episodes:

Ep. 140, From Kickstarter To 7 Figure E-Comm Business (An Entrepreneurs Story). Apr 03, 2023

Show notes

If you have a demanding full-time job, you might feel that launching a side business is just too difficult. But Kate Matsudaira, the Founder of Ink and Volt, did just this and shares her success story with the CEO of the Smart Marketer Agency. Kate's journey showcases the power of community engagement for product development, knowing when to delegate, and some creative solutions to practical problems. Pepijn Hufen and Kate dive into the numbers, the thinking behind some of Ink and Volt's strategies, and what it's like to work with the Smart Marketer agency (Ink and Volt is a client).

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Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

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Serve the World Unselfishly and Profit

Links

Pepijn Hufen, https://www.linkedin.com/in/pepijnhufen/

The Smart Marketer Agency, https://smartmarketer.com/agency/.

Kate Matsudaira, https://www.linkedin.com/in/katemats

Ink and Volt, https://inkandvolt.com/

Ep. 139, What's Working Now (In Facebook Ads): The Wonders Of An ABO Campaign Mar 27, 2023

Show notes

Our senior media buyer is back on the show to bring you up to speed on what's working now in Facebook Ads Manager. You can almost hear the media buying community worldwide as they scramble to get to this episode! You'll hear Smart Marketer CEO Molly Pittman talk with Dennis Paskalev about the trends, tips, and tweaks you need to employ to optimize your campaigns. Plus, don't skip the end of the episode, where they talk candidly about the work-life balance challenges (and solutions) that are as crucial for your success as the latest digital marketing strategies.

YOUR ENGAGEMENT MATTERS

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links

Molly Pittman, https://mollypittman.com/

The Agency, https://smartmarketer.com/agency/.

Dennis Paskalev, https://www.linkedin.com/in/dennispaskalev/

Ep. 138, "Molly In The Hot Seat" With Shruti Shah: What Makes A Smart Marketer In 2023? Mar 20, 2023

Show notes

Molly Pittman recently had the honor of being a guest on the ScaleUp Community podcast (E-Comm Simplified) with Shruti Shah. We're sharing this recording to give you a ton of valuable insights on digital marketing, business growth, and leadership. Plus, find out what kind of products have a competitive edge in 2023.

"Our powers together combined create something much bigger than we could have done on our own." Molly Pittman

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded our expectations, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

YOUR ENGAGEMENT MATTERS

We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit.

Links

Shruti Shah, https://www.linkedin.com/in/shruti-shah-23ba15208/?originalSubdomain=in

Molly Pittman, https://mollypittman.com

More Episodes, https://smartmarketer.com/blog/?cat=podcasts.

Ep. 137, Running Through The Brick Wall: How Kim Lewis Built Curl Mix To Over 10M In Revenue Mar 13, 2023

Show notes

Have you wondered what would happen if you got onto Shark Tank? Kim Lewis had that opportunity and talks with Molly Pittman in this episode about what that did (and didn't do) for her business. Listen for Kim's true moments of breakthrough, the keys to her success, and what she wishes she had done earlier.

"A lot of entrepreneurs start businesses because they want to start a business, not because there are people who are willing to pay them for the thing that they want to sell!" Kim Lewis

Listen now to gain valuable insights from Kim's journey and discover how to apply these lessons to your business.

YOUR ENGAGEMENT MATTERS

We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit.

Links

Kim Lewis, https://kimlewisceo.com

Curl Mix, https://www.curlmix.com

Molly Pittman, https://mollypittman.com

Blue Ribbon Mastermind, https://smartmarketer.com/mastermind/

More Episodes, https://smartmarketer.com/blog/?cat=podcasts.

Ep. 136, The Best Way To Start, Systematize and Scale A Podcast, With Anne Claessen Mar 06, 2023

Show notes

For the first time on this show, we're spotlighting the benefits of Podcasting for your brand. If you're considering launching a podcast and want to understand how it could fit into your business, this episode is a great place to start. Our host Molly Pittman has been podcasting since 2015, but in this episode, she talks with Podcast Entrepreneur Anne Claessen, founder of the Podcast Management company, Podcast Babes. They discuss the most powerful benefits of having a podcast, the keys to success, and the current options for monetizing your show.

YOUR ENGAGEMENT MATTERS

We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links

Annes Company, https://thepodcastbabes.com/

Molly Pittman, https://mollypittman.com

More Episodes, https://smartmarketer.com/blog/?cat=podcasts.

Ep. 135, How To Keep Your Team Together (And Achieve Un-Common Success), With Ezra Firestone Feb 27, 2023

Show notes

In 17 years of business, none of Ezra's employees have ever quit. Yes, you read that right. If you want to learn how to manage inevitable conflict (and keep your "A Players"), you need to listen to this episode. You will learn how to find out what's really going on among your teams, how to prevent trouble on the ground, and then how to deal with it when it arises.

This recording is an excerpt from the Blue Ribbon Mastermind. For more information on that, visit https://smartmarketer.com/mastermind/.

"What people want is to feel heard, acknowledged, and valued. And it is your job as the leader of the ship to listen to them. And there aren't very many people in the world who actually listen. If you are one of them, you have a superpower." Ezra Firestone.

YOUR ENGAGEMENT MATTERS

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links

Ezra Firestone, https://smartmarketer.com/about/

Smart Marketer Courses, https://smartmarketer.com/courses/

Ep. 134, Three Must-Try Formulas For Your Ads, With TikTok Expert Savannah Sanchez Feb 20, 2023

Show notes

At Smart Marketer, we believe all roads lead back to your creative! And we are constantly searching for ways to do that better! Today we've brought on a special guest, Savannah Sanchez. Savannah is one of the most sought-after experts for TikTok advertising and the founder of Social Savannah, an official TikTok creative agency partner. She is passionate about figuring out what creative formats and formulas work best for e-commerce brands. In this episode, she talks through three of her favorite Ad formulas (that work for you wherever you're running ads and no matter what type of business you have).

YOUR ENGAGEMENT MATTERS

We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links Savannah's brand, https://thesocialsavannah.com Molly Pittman, https://mollypittman.com More Episodes, https://smartmarketer.com/blog/?cat=podcasts. Train My Traffic Person https://smartmarketer.com/train-my-traffic-person/?gclid=CjwKCAiArY2fBhB9EiwAWqHK6ktbPBMr2DCy3kaCB_Sy_2HK9HG0fzmm29_Wj45YBzEhXHYLsu2QJhoC9EoQAvD_BwE

Ep. 133, What To Do If You Missed The Amazon Gold Rush (An Excerpt From Smart Amazon E-Commerce) Feb 13, 2023

Show notes

Is it too late to make money on Amazon? Good question. The opportunity is different, but some would argue it's better! If you feel you missed the Amazon Gold rush, this episode is for you because Amazon is still 38 to 50% of all e-commerce. Brett Curry, Amber Norell (Director of Amazon, OMG Commerce), and Trenton Bodenbach (Amazon Advertising lead, OMG Commerce) discuss the two paths you can take on this mega platform (and what your focus should ultimately be).

"Brett Curry and OMG Commerce are hands down the best in the business when it comes to Amazon ads and channel management. They've helped us grow our Amazon business to over 15% of our total yearly revenue (from $0 to $6 million)" Ezra Firestone.

This episode is an excerpt from Smart Marketer's course, Smart Amazon ECommerce. You can check that out here, https://smartmarketer.com/smart-amazon-ecommerce/.

YOUR ENGAGEMENT MATTERS

We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links

Brett Curry https://www.linkedin.com/in/thebrettcurry/

OMG Commerce https://www.omgcommerce.com/services/google-search?gclid=Cj0KCQiA-oqdBhDfARIsAO0TrGE95-iIoatTwJtW-nirDeHUVtWep6DAS1MHwd9THJAggj0EUl_7a-YaAi-EEALw_wcB

Brett's course with Smart Marketer, https://smartmarketer.com/google-pmax-blueprint/

Molly Pittman, https://mollypittman.com/

Ep. 132, Is It The Market Or Is It Your Marketing? With Kurt Elster and Molly Pittman Feb 06, 2023

Show notes

What's the Common Thread Among Successful Brands In 2023? You'll find out in this episode with the Entrepreneur behind The Unofficial Shopify Podcast. Kurt Elster talks with Molly Pittman about the unorthodox marketing strategies that set winners apart from the rest. You'll hear his thoughts on the industry, the most critical skills (and practices) for successful marketers today, the keys to storytelling, and more.

"If everybody could do storytelling easily, then anyone could write a script for a TV show, movie, book, whatever. It's tough, and it gets tougher when it's not fiction". Kurt Elster

YOUR ENGAGEMENT MATTERS

We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links

Kurt Elster, https://kurtelster.com

Molly Pittman, https://mollypittman.com

More Episodes, https://smartmarketer.com/blog/?cat=podcasts.

Ep. 131, Three Underrated Metrics To Boost Facebook Ad Performance Jan 30, 2023

Show notes

Pepijn Hufen and his team at the Smart Marketer agency dug deep in 2022 and achieved excellent results for their high-level clients. He's back on the show today to let you in on the secrets they've learned and the strategies they employ. Listen to find out the mystery metrics you really need to look at (if you want to get better results from your Facebook Ad campaigns). Pep gets to the point and breaks down what these three (actually four) metrics are, how to calculate them, and how to 'read' them so that you can get the whole picture.

Interested in Train My Traffic Person? Now enrolling >> https://smartmarketer.com/train-my-traffic-person/?gclid=EAIaIQobChMI37nwh5Lu_AIV0AitBh2cWwUbEAAYASAAEgLN4vD_BwE

YOUR ENGAGEMENT MATTERS

We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Links

Pepijn Hufen on Twitter, https://twitter.com/PepHufen or on Instagram, https://www.instagram.com/pep_hufen/?hl=en

More Episodes, https://smartmarketer.com/blog/?cat=podcasts.