The Smart Marketer Podcast

Latest Episodes:

Ep. 170, A No-Fail Strategy To Improve Your Conversion Rate Nov 06, 2023

Show notes

You can be the best media buyer in the world (or the best email marketer), but if you are not generating the most revenue per visitor to your website, you're not making as much money as you could be! So, if you need a leg-up with your Conversion Rate Optimization, you definitely need to check out this episode with special guest Oliver Kenyon, co-founder of ConversionWise. Formerly known as The Landing Page Guys, his company has built more landing pages than any other agency on the planet. He and Molly discuss the number one thing you can do to increase your conversion rate (and he breaks down exactly how), the keys to testing, how to spot new or not-so-good agencies, and the relentlessness it takes to win in marketing.

YOUR ENGAGEMENT MATTERS

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

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Serve the World Unselfishly and Profit

LINKS

Molly Pittman, https://mollypittman.com/

Oliver Kenyon, https://www.linkedin.com/in/oliverkenyon?originalSubdomain=uk

ConversionWise, https://conversionwise.com/about-conversionwise/

Ep. 169, Ezra Firestones' Secret To E-Commerce Success Oct 30, 2023

Show notes

In this solo episode direct from guru Ezra Firestone, you'll hear about an overarching system that you can implement to ensure you've got a winning e-commerce business.

Ezra created this E-Commerce growth map because he wanted a document to refer back to every time he buys or starts a new business. He's sharing an overview of that exact plan in today's episode, so if you need this kind of insight to save or scale your business, listen in for Ezra's stories, the stages he never skips, and your next steps.

"It's easy to get a customer once. It's hard to get a customer twice. And the better you can do that, the more successful your e-commerce business will be". Ezra Firestone.

LINKS

Ezra Firestone, https://smartmarketer.com/about/

Smart E-Commerce Course, https://smartmarketer.com/smart-ecommerce/

YOUR ENGAGEMENT MATTERS

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

Ep. 168, The Key To Retention (AKA Monetization) in 2023 Oct 23, 2023

Show notes

At a time when marketers are all about Q4 and acquiring new customers, special guest Jason Donapel talks with Molly about also using Q4 campaigns for longer-term wins! Jason hones in on segmentation and personalization, shares tips that will bring your SMS strategy up to speed, and talks with Molly about Agency life. You'll also hear about the one benchmark question he asks of every campaign he implements for his clients: How does it help us now and in the future?

YOUR ENGAGEMENT MATTERS

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

LINKS

Molly Pittman, https://mollypittman.com/

Jason's company, https://theemailexperience.com

Ep. 167, How To Use Your Marketing Skills For Good! Oct 16, 2023

Show notes

Do you ever feel like there must be something more? Digital marketing can be a grind, often leading to fatigue, emptiness, and general dissatisfaction. In this #NotBusiness episode, CEO Molly Pittman answers your questions about her dog rescue and, in turn, shares how Non-profit work brings meaning to your ability to market, sell, and raise funds. You will hear how she's saving lives, being refueled with energy to sow back into her business, and building a legacy she is proud of.

YOUR ENGAGEMENT MATTERS

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

LINKS

Molly Pittman, https://mollypittman.com/

Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/

Ep. 166, A Solid Strategy For Your First $1000 In Facebook Ads Oct 09, 2023

Show notes

If you're tight on cash and in the early phases of your business, every penny counts, and you need every dollar to work for you! Even the huge E-Comm brands that we often talk about on this show - they had to start from somewhere, and most started from scratch. In this episode, Pepijn Hufen looks back at his humble beginnings and shares what he would do if he were starting from square one again. He breaks down exactly what he would do to launch Meta Ads with just $1000 in budget so that you can have a simple and smart plan to follow. Whether you're starting out, starting again, or just testing a new product or offer, this episode will give you clarity and confidence on how to proceed.

YOUR ENGAGEMENT MATTERS

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

LINKS

Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/

Ep. 158, The Four Stages Of Scaling Facebook Ads https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407?i=1000623662285

The Smart Marketer Agency, https://smartmarketeragency.com/

Ep. 165, The Most Important Part Of Business: Relationships Oct 02, 2023

Show notes

If you find the business of people and relationships puzzling or just plain difficult, this episode is a great place to start. Often, Marketers and Entrepreneurs max out their skill set and become the best they can be, but run into problems and stagnate because of their relationships at work and home. It's not wrong to be bottom-line driven and compelled to make things happen, but putting people first has so many benefits. In this episode, you'll hear more from CEO Molly Pittman and CMO John Grimshaw. Molly and John agree that prioritizing people and 'being a good human' is the most critical thing you can do for your happiness, health, and success in business.

YOUR ENGAGEMENT MATTERS

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

LINKS

Molly Pittman, https://mollypittman.com/

John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/

The Smart Marketer Agency, https://smartmarketeragency.com/

Ep. 164, How 'Flexible Use Content' Can Help You With Your Creatives Sep 25, 2023

Show notes

As a Marketer, you will always need evergreen content to use and splice together for powerful year-round Ads. In this episode, Molly Pittman talks to the Creative Manager at The Smart Marketer Agency about "Flexible use content." Ben Bennett shares the framework and the need behind it, and how they use this idea to test and improve their clients' creatives. So, if you are looking for ways to fight creative fatigue, test hooks quickly, and find your creative style (and more), this episode is for you.

"When your content goes out and crushes it, it's a double-edged sword, right? It burns through quickly. So we're always needing more and more content." Ben Bennett.

YOUR ENGAGEMENT MATTERS

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

LINKS

Molly Pittman, https://mollypittman.com/

Ben Bennett, https://www.linkedin.com/in/ben-bennett-3023091b2/

TMTP, https://trainmytrafficperson.com/

Flexible Use Content Guide, https://docs.google.com/document/d/1eCcDSG8sVG_ncXS7Pgvv-UH7X_46bj8tVLJoGFenBuI/edit

The Smart Marketer Agency, https://smartmarketeragency.com/

Ep. 163, Q4 Is Coming: A Guide To Promotions Sep 12, 2023

Show notes

Most marketers love the fourth quarter, right? But it's not entirely stress-free. In this episode, Molly and John share what they're doing and why - so that you can best prepare (and ensure you're making the absolute most of the opportunity ahead of you). As you will hear, there are things you must do as a marketer (or Entrepreneur) to make your Q4 1) More successful and 2) Less Stressful. Listen in so you can turn the corner into October with clarity and confidence.

YOUR ENGAGEMENT MATTERS

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

LINKS

Molly Pittman, https://mollypittman.com/

John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/

The Smart Marketer Agency, https://smartmarketeragency.com/

Ep. 162, How iOS 17 Will Affect You (What Every Marketer Needs To Know) Sep 04, 2023

Show notes

Another iOS update? Fret Not! If you're a Marketer, those words might trigger anxiety and dread, but Molly Pittman and John Grimshaw are ahead of the game, and they're on the show today with all the info and some good news! Spoiler alert: It's not going to be a repeat of the iOS 14 update, so you can rest assured. But you do need to understand how this will affect your campaigns, ROAS, and more. Tune in to get the full scope of what's happening in September (and how to prepare).

YOUR ENGAGEMENT MATTERS

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit.

LINKS

Molly Pittman, https://mollypittman.com/

John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/

The Smart Marketer Agency, https://smartmarketeragency.com/

Ep. 161, From Struggle To Success In 6 Weeks (A Facebook Ads Case Study) Aug 28, 2023

Show notes

Are you getting the results you need from your Meta Ad Campaigns? Pepijn Hufen (CEO of the Smart Marketer Agency) is back on the show to share a brand new case study that might help you with your business. While every Facebook Ad account has its personality, it's not uncommon to find one that looks good at first glance but is under-optimized. And that was exactly the case with this Smart Marketer Agency client. Listen to how Pepijn and his team were able to turn a new client's situation around.

In this short tactical episode, you'll hear the steps they took to help this business, and in turn, you might get some ideas and insights that you can test on your own campaigns.

YOUR ENGAGEMENT MATTERS

We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

Serve the World Unselfishly and Profit

LINKS

Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/

The Four Stages Of Scaling Facebook Ads https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407?i=1000623662285

The Smart Marketer Agency, https://smartmarketeragency.com/