Show notes
Is goal setting going to serve you or strain you this year? It's difficult in an industry that changes at light speed and likes to throw curve balls! Instead, Molly and John talk about their preference for setting themes and resolutions and equipping their business to be adaptive and flexible (so that they can adapt, grow, and thrive no matter what comes). Listen for three things they're focusing on at Smart Marketer in 2024 that might also be helpful for you and your business.
You'll hear about being Proactive instead of Reactive, you'll hear about Workflow thinking as opposed to S.O.P.'s, and you'll also hear about how the stakes have been raised, so you can't look to one platform for profitability.
You Will Learn: -
A missing piece in most businesses
-
A shift in thinking that makes sure that nothing falls through the cracks
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How to prevent your Business from becoming Stagnant
And more!
"We had amazing growth in our Business - we almost doubled Smart Marketer, which is insane. We brought on tons of employees, new clients, and new students. It was a huge success, but we felt really burnt out at the end of the year. So the next step is, okay, how can we continue this growth but also do it in a way that feels even better." Molly Pittman
LINKS Mentioned In This Episode: https://smartmarketer.com/playbook
For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
Molly Pittman, https://mollypittman.com/
John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/
Smart Marketer Courses, https://smartmarketer.com/courses/
The Smart Marketer Agency, https://smartmarketeragency.com/
TIME STAMPS 01:40 The Problem With Setting Big Annual Goals
04:47 Molly's First 2024 Resolution: Be Proactive instead of Reactive
05:55 It Comes Down To Time Management
09:51 John Shares Resolution #2: Fire Yourself
13:43 Workflows v. S.O.P.'s
16:57 "Business is all about relationships between people, and if you try to cut people out of the picture, it's always going to fail because no one is there to be the emotional core of it. No one is there to champion that thing moving forward." John Grimshaw
18:27 The Third (And Most Important) Resolution For 2024: One channel will not save you (or create a profitable business).
22:12 You need a playbook more than ever before.
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