The Science of Social Media

Latest Episodes:

Why Brands are Turning to Spotify as the Next Big Social Platform May 13, 2019

Show notes

There are so many social networks to choose from today: Instagram, Facebook, Twitter, LinkedIn, Pinterest. Maybe YouTube? Maybe Reddit?

We'd love to let you in on a secret one that's flying under the radar.

Spotify!

We’ve spent time digging into the rise of Spotify as a social media platform, used by today’s hottest brands. The results have been fascinating. We believe that Spotify is fast becoming a core platform for engaging with customers — through paid ads of course, but also through an organic presence. We’d love to tell you how these brands are doing it.

A huge bonus - some of what we’re going share is easy to set up and free to experiment with!

Listen in to see how the music streaming giant can drive your brand forward and present some unique and exciting opportunities to connect with your audience.

- Dave & Heather-Mae

Read the Show Notes:

https://buffer.com/resources/get-more-followers-2019

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

How to Get (Real!) Followers on Social Media in 2019 May 06, 2019

Show notes

One of the most popular topics in social media marketing is how to get more followers. And not just any followers --- real followers, no bots. Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage.

This is no small task on social media in 2019!

We've dug into the research on all the latest follower trends and how new brands are growing from zero to 10,000 followers and how established brands are going from 10,000, beyond. Today’s most popular brands and influencers have given us a roadmap for how to grow your social media following. We’re talking about real tactics to get real followers — no bots, no shady shortcuts. We’ll give you fresh ideas that you can try today so that you can boost your follower count on Instagram, Facebook, Twitter, Pinterest, and more.

- Dave & Heather-Mae

Read the Show Notes:

https://buffer.com/resources/get-more-followers-2019

About the Show:

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Why Isn't Anyone Talking About Live Video Anymore? The Current State of Live Apr 29, 2019

Show notes

Live video remains a core feature of the top social networks, so ... why isn’t anyone talking about it anymore?

How should you be thinking about live video and your social media strategy in 2019?

Today we’re examining the state of live video on social media. While the live video buzz may have cooled, there are still significant opportunities to use live video to your advantage. We hope to give you some fresh perspectives and ideas on what live video could look like for you and your brand.

- Dave & Heather-Mae

Read the Show Notes:

https://buffer.com/resources/live-video-2019/

About the Show:

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

(SSM Selects) 6 Proven Instagram Marketing Tactics to Grow Followers and Engagement Apr 22, 2019

Show notes

A very special SSM Select episode from our archives!

Instagram is one of the most important (if not the most important) for brands and businesses looking to succeed on social media in 2019. However, succeeding on Instagram is a whole different story.

This week, we're discussing 6 proven Instagram marketing tactics that your bran can use today to grow followers and engagement in meaningful ways.

Enjoy!

From Brian & Hailley: It has been an honor to share our Mondays with you every single week for the last two and a half years. To all of our incredible listeners out there, thank you for making this such a memorable experience. Wishing you the very best going forward.

Resource:

https://buffer.com/instagram-for-business

About the Show:

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity Apr 15, 2019

Show notes

Neuroscience is a multidisciplinary science that is concerned with the study of the structure and function of the nervous system. When applied to our professional lives, neuroscience can help us to unlock our greatest potential.

Increasing your meaningful productivity can have a huge impact on your day-to-day work and can greatly influence your professional success over a long period of time.

This week on the Science of Social Media we're examining the fascinating field of neuroscience and how it can positively influence our marketing productivity.

Read the Show Notes:

https://buffer.com/resources/neuroscience

About the Show:

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

8 Unexpected Marketing Lessons from History’s Most Influential Leaders Apr 08, 2019

Show notes

This week we’re taking a journey through time and uncovering some of the greatest, yet most unexpected marketing lessons from some of history’s most influential thinkers, philosophers, and leaders.

You may not realize it now, but there is so much we can learn from leaders like Socrates and Oprah and Cleopatra. Much of what they would consider their mantra has a ton of implications on marketing today.

In episode 141 of the Science of Social Media, Brian and Hailley break down concepts like the Socratic Method, transparency, rhetoric, and lots more.

Read the Show Notes:

https://buffer.com/resources/marketing-lessons

About the Show:

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

How to Turn Fans and Customers Into Brand Champions in 2019 Apr 01, 2019

Show notes

A group of highly engaged fans can have a huge impact on your marketing efforts. Those fans are your brand champions and they're everywhere!

One of the most powerful sources of authentic influence and brand advocacy is your very own customer and fan base.

Yet many brands simply aren’t utilizing this untapped resource. We hope to change that today by providing you with a specific brand advocacy strategy.

As marketers and brands are starting to feel the effects of evolving social media algorithms, relationships are becoming the new Reach.

Read the Show Notes:

https://buffer.com/library/influencer-marketing

About the Show:

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

(SSM Selects) 6 Rules for Great Storytelling as Told by Pixar Mar 25, 2019

Show notes

A special episode from the SSM archives! This was one of the most popular episode from 2018 - voted on by our listeners!

As a marketer, effective storytelling involves a deep understanding of human emotions, motivations, and psychology.

Luckily for us, Pixar openly shares their knowledge for everyone to learn from!

In this very special Science of Social Media Select Episode, Hailley and Brian break down 6 must-have rules for great storytelling and why stories are your brand's most important marketing, business, and social media asset.

Read the Show Notes:

https://www.briangreggpeters.com/storytelling

About the Show:

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

The Art of Copywriting: How to Write Better Captions and Tell Stories that Get Engagement Mar 18, 2019

Show notes

What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling.

While we don't typically associate the art of copywriting with social media captions, the two are deeply intertwined.

A really good caption informs us about the things we cannot immediately see and encourages us to look at an image or video more closely.

From specific writing techniques to the psychology behind bringing your stories and captions to life, you’ll leave today’s episode with several new copywriting tactics and strategies to try.

Read the Show Notes:

https://buffer.com/resources/the-art-of-copywriting

About the Show:

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

9 Proven Techniques to Improve Your Instagram Content (Feed + Stories) Mar 11, 2019

Show notes

An incredible 500 million people actively use Instagram and Instagram Stories every day.

But it's not just the sheer number of users that's impressive, Instagram is helping businesses grow in a big way.

80% of Instagram users follow a business, 72% of users have been influenced by Instagram to purchase a product, and 65% of the best performing posts contain products.

With Instagram and Instagram Stories on a meteoric rise, we wanted to share 9 techniques that you can use to improve your content to ensure that you’re getting the most out of your Instagram marketing program.

How to Grow Your Instagram Account:

https://buffer.com/library/instagram-growth

About the Show:

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer