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    Business

    The Science of Social Media

    Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

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    Copyright: © 328264

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    Latest Episodes:
    ​​How to Use Instagram to Increase Your Sales: Proven Strategies from the Pros Sep 23, 2019
    Show notes

    Black Friday, Cyber Monday, Christmas. Shopping season is just around the corner.

    We want to help you get prepared by looking at how some of today’s best brands are using Instagram to make sales on social media. These last months of the year are full of retail-focused holidays, and Instagram has become one of the key starting points for e-commerce and shopping lists. Come learn how top brands are approaching this channel with a stellar mix of organic and paid.

    Plus, we’ll share a playbook full of actionable tips to help you capitalize on the biggest retail period in the calendar, happening right now.

    - Heather-Mae & Nate

    Read the Show Notes:

    https://lp.buffer.com/shopping-season-on-instagram

    About the Show:

    The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer


    Inside the Facebook Ads of Your Competitors: How to Research, What to Learn Sep 16, 2019
    Show notes

    If you're looking for inspiration for your next great Facebook ad, then we've got you covered with this episode!

    We're diving into the Facebook Ad Library to give you tips on how to research the ads of your competitors and how to find inspiration from some of the most creative and effective Facebook advertisers out there. We'll share some specific tips on how to get meaningful Facebook ad results, and we're hopeful you'll leave with a list of ideas that you can test today!

    - Dave & Heather-Mae

    Read the Show Notes:

    https://buffer.com/resources/facebook-ad-library

    About the Show:

    The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer


    Can You Make a Great Six-Second Ad? Here’s What We Learned From the Best Sep 09, 2019
    Show notes

    When marketers wish for more time and resources, they often wish to spend it on video marketing.

    Well, what if you only needed six seconds of video to make your impression?

    The current run of 6-second ads on platforms like YouTube and Twitter has opened up new options for marketers who are looking to get their message heard via video without going overboard on video resources.

    We’ve taken YouTube’s best practices and looked at the list of the best six-second ads to find all the secret ingredients behind short and snappy video marketing. We think these tips will help you craft the perfect YouTube bumper ad, Twitter video, Instagram story -- you name it -- and will make video marketing a cinch for you and your brand.

    - Dave & Heather-Mae

    Read the Show Notes:

    https://buffer.com/resources/six-second-video

    About the Show:

    The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer


    Magical Ways to Measure Social Media Attribution Sep 03, 2019
    Show notes

    When someone makes a purchase or signs up for your product, how do you know where they came from?

    Especially when it comes to a top-of-funnel channel like social media, how can you ensure social gets credit for the impact it’s having?

    Attribution to the rescue!

    Seeing the impact of your social media marketing is definitely possible with an attribution strategy that assigns value to the channels that send new business your way. In this episode, we’ll show you how to get started in a lean way and then go deep with robust solutions as you scale.

    Attribution can be a tricky science, so we’re hoping to give you some clear and actionable tips to start measuring attribution today. Whether you’re looking at running some omnichannel campaigns or if you’re wanting to measure the impact of some quick experiments, we hope these tips will have you covered.

    - Dave & Heather-Mae

    Read the Show Notes:

    https://buffer.com/resources/attribution

    About the Show:

    The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer


    How to Find a Fantastic Agency to Help With Your Social Media Marketing Aug 26, 2019
    Show notes

    Some of the very best brands on social media get by with a little help from their friends -- agencies and consultants and strategists.

    If this is a route you've thought about exploring, then we think you'll find a lot to love in this week's episode all about agencies. Or if you already have an agency on board, then hopefully some of our examples will inspire your next collaboration.

    In this episode, we'll discuss how to know if you need an agency, which factors to consider when looking for an ideal partner, and some examples of agency partnerships done well. We hope you find just the advice you need here!

    - Dave & Heather-Mae

    Read the Show Notes:

    https://buffer.com/resources/find-a-social-media-agency

    About the Show:

    The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer


    A Crash Course in Microcopy for Social Media Captions Aug 19, 2019
    Show notes

    Copywriting is one of the most essential skills for a marketer to have.

    Good copy is everywhere! Websites, advertisements, blog posts, and especially on social media.

    We want to give you the tools to write exceptional copy for even the tiniest of things on social: captions, tweets, Stories, and more.

    Consider this a crash course in copywriting for all the little things you write on social media everyday. Every word counts, and we want to help make sure even your small words have a big impact!

    - Dave & Heather-Mae

    Read the Show Notes:

    https://buffer.com/resources/copywriting-microcopy

    About the Show:

    The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer


    Reddit Marketing Strategies for Those Who Don't Have Time for Reddit Marketing Aug 12, 2019
    Show notes

    Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of visits to your website or your product.

    Your audience may be there. Opportunities certainly exist there.

    Should you be there, too?

    It's a tricky question to answer because one of the first rules for marketing on Reddit -- one of the first rules for marketing on any social media site, really -- is that you have to be genuinely engaged and committed to the communities you're part of.

    But there's good news. You can gain so much from the awesome people at Reddit whether or not you have the time to fully dive in. Yes, there are marketing tactics to drive meaningful traffic. But there are also a handful of other ways to benefit by learning from the community, engaging with the community, and building a thoughtful Reddit strategy.

    We'll talk about it all in this week's episode. Come along!

    - Dave & Heather-Mae

    Read the Show Notes:

    https://buffer.com/resources/reddit-marketing/

    About the Show:

    The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer


    How to Get the Very Most out of Buffer (Tips From the Team) Aug 05, 2019
    Show notes

    So much of social media marketing happens in our social media management tools. On today's episode, we want to make sure this feels like time well spent!

    We’d love to let you in on all the best secrets and time savers and game changers when it comes to using Buffer for your social media marketing. Plus, we’ll take things one step further and dive into some shortcuts and hacks to get the most out of Buffer plus marketing tools like Zapier, Pocket, Feedly, AirTable, Trello, and more.

    Here's hoping you find some new workflows and quick tips to get even more out of Buffer. You got this!

    - Dave & Heather-Mae

    Read the Show Notes:

    https://buffer.com/resources/best-buffer-tips/

    About the Show:

    The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer


    Grade Your Marketing for Free With These 10+ Tools Jul 29, 2019
    Show notes

    If you want to know if you've checked all the right boxes for your marketing, then look no further than this set of free marketing graders.

    You can see whether or not your social profiles are set up correctly, how well your website performs, how solid your brand seems. Grading tools can reveal a huge number of checkmarks to celebrate as well as a host of opportunities to shore up.

    In today's episode, we'll show you 10 of our very favorite graders that reveal deep insight into your marketing ... and all you have to do is type in your brand, your handle, or your website. We hope you enjoy and that you find some encouraging scores that validate your hard work!

    - Dave & Heather-Mae

    Read the Show Notes:

    https://buffer.com/resources/website-graders-content-scores

    About the Show:

    The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer


    Inside the World of Micro-Influencers, the Influencer Strategy Getting the Best Results Today Jul 22, 2019
    Show notes

    They say bigger is better ... but in the case of influencer strategy, we think the opposite could be true!

    The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. More engagement, more clicks, and lower ROI.

    Join us for this episode as we dive into the world of micro-influencers and explain the ins and outs of this new trend toward going small with your influencer campaigns. If you're keen to dip your toe into influencer marketing or if you're just interested in a strategy shakeup, then we think you'll find a lot to love in this episode!

    - Dave & Heather-Mae

    Read the Show Notes:

    https://buffer.com/resources/micro-influencers

    About the Show:

    The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer


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