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    Business

    The Science of Social Media

    Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

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    Latest Episodes:
    Find the Best Times to Post on Social Media Feb 17, 2020
    Show notes

    Does the timing of your social media posts still matter?

    Here at Buffer, we think so! And in today's episode we'll be guiding you through our processes for finding the best times to post on platforms like Facebook, Instagram, Twitter and LinkedIn.

    Here are the show notes: https://buffer.com/library/best-time-to-post-on-social-media

    - Dave & Bonnie

    About the Show:

    The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer


    How to discover what works: Our guide to social media experiments Feb 10, 2020
    Show notes

    Over the years, we’ve shared plenty of tips and tactics to help you with social media marketing but one thing we haven’t really done well is to explain how to run social media marketing experiments…

    Today you’ll learn the six simple steps we use to run social media experiments, and we’ll also share some experiment ideas that you can get started with right away.

    Here are the show notes: https://buffer.com/library/run-social-media-experiments

    - Dave & Bonnie

    About the Show:

    The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer


    How the Instagram Algorithm Works in 2020 (Plus a New Stories Feature) Feb 04, 2020
    Show notes

    Do you have a burning question about the Instagram algorithm? If you do, chances are it may have been answered recently.

    Instagram recently held a Q&A where it shared the ins and outs of the algorithm and publicly addressed some myths and rumours about how it works. In this episode, we’ll give you a run through of the main questions Instagram answered during this Q&A and we’ll dive deeper into how the algorithm works based on some data Instagram shared a while back.

    We then wrap up by sharing a new, little-known Instagram Stories feature that was recently released.

    - Dave & Bonnie

    About the Show:

    The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer


    11 Thumb-Stopping Instagram Stories Design Tips Jan 27, 2020
    Show notes

    Instagram Stories has over 500 million daily active users, meaning half of Instagram’s overall user base create or view stories every single day.

    This means you have the potential to connect with your Instagram audience in two different places on the app — the feed and stories — and you don’t want to waste that opportunity with dull Stories and visuals.

    To help you captivate your audience in your Instagram Stories, we’re going to share some Instagram stories design tips that will have you creating high-quality visuals your followers will go back to view again and again.

    - Dave & Heather-Mae

    Read the Show Notes:

    https://buffer.com/library/instagram-stories-design-tips

    About the Show:

    The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer


    How Brands Can Leverage Pinterest To Make Sales Jan 20, 2020
    Show notes

    Did you know: Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make purchasing decisions.

    Talk about buying power!

    Pinterest is no longer simply a place to save ideas and build dream boards. Instead, Pinterest has turned into the world’s largest visual discovery platform.

    Thankfully there are some really simple ways that you can start leveraging Pinterest to reach new audiences and optimize your pins and profile in order to drive sales sales directly from the platform.

    In today's episode we share some tips directly from the Pinterest team.

    - Dave & Heather-Mae

    Read the Show Notes:

    https://buffer.com/resources/how-brands-can-leverage-pinterest-to-make-sales

    About the Show:

    The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer


    Encore: The 7 Important Skills You Need to Be a Successful Social Media Marketer Jan 06, 2020
    Show notes

    (This week, we're re-airing our top episode of the year. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you. Wishing you a great 2020!)

    A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another.

    But what does it take to be a great social media manager? What are the skills to master in order to be effective in 2019?

    In this episode, we'll cover the primary skills that we employ for social media here at Buffer, plus a few skills we’ve noticed in social media managers around the web. A social media manager has a toolbox filled to the brim; come peek inside the toolbox with us and see what we find!

    - Dave & Heather-Mae

    Read the Show Notes:

    https://buffer.com/resources/social-media-manager-job-description

    About the Show:

    The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer


    Encore: 8 Fun Things to Try on Instagram You Probably Haven't Thought of Before Dec 30, 2019
    Show notes

    (This week, we're revisiting one of our top episodes of 2019. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you. Happy new year!)

    It can be hard to stay on top of the latest news for everything that’s coming to social media. We'd love to help you. This episode of The Science of Social Media takes a dive into Instagram marketing with a look at eight little-known features that you can try today.

    We want to ensure you get maximum exposure for your brand on Insta. These tips may be just the thing to help you stand out. Here's hoping!

    - Dave & Heather-Mae

    Read the Show Notes:

    https://buffer.com/podcast

    About the Show:

    The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer


    Introducing: Breaking Brand, Episode One Dec 16, 2019
    Show notes

    Today, we have a special episode for you — something a bit different than usual.

    We’d love to share the first episode of our new podcast series, Breaking Brand, which follows the story of a world-class branding agency closing up shop in order to start a totally new business from scratch.

    If you enjoy this episode, the full season is available to listen to now, wherever you get your podcasts. Just search Breaking Brand in your podcast app to subscribe.

    Hope you enjoy the show!

    - Dave & Heather-Mae

    Learn more about Breaking Brand:

    https://lp.buffer.com/breaking-brand

    About the Show:

    The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer


    The Best Instagram Stories of 2019 Dec 09, 2019
    Show notes

    Instagram Stories was one of the most dynamic social media channels in 2019. So much happened with Stories — from new developments with the product to strong returns on Stories ads and organic reach.

    Over 500 million people use Instagram Stories every day.

    So when it comes to picking some of the best Stories campaigns of 2019, we really have a lot of options.

    We’ll run through a list of our favorites, and you can see videos and screenshots of them in our show notes at buffer.com/podcast. If there are any favorites of yours that we missed, please do let us know by using #bufferpodcast on social.

    We hope you enjoy the list and get some great ideas for new Stories content in 2020!

    - Dave & Heather-Mae

    Read the Show Notes:

    https://buffer.com/library/best-instagram-stories

    About the Show:

    The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer


    Why social commerce will rule social media in 2020 Dec 02, 2019
    Show notes

    What will the future hold for social media?

    We have a pretty good guess that social commerce will play a large role. From Instagram Checkout to Pinterest Shop the Look - and everything else in between - the social networks have commerce on their roadmaps. Expect to see a lot more of it in 2020, and get your brand and business prepared today with our episode all about social commerce. Find out the latest on what it is, what it looks like, and how you can make the most of this buzzworthy new opportunity to further your brand and your business.

    Social commerce is an especially fun topic to talk about during the holiday season. Shopping is on everyone’s minds. Ours, too. We’ll go deep on the current state of social commerce, plus give you tips on ways to get started right now.

    - Dave & Heather-Mae

    Read the Show Notes:

    https://buffer.com/library/social-commerce-2020

    About the Show:

    The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer


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