The Science of Social Media

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**The Science of Social Media**

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

Latest Episodes:

'Bluesky Wants to Help Creators Make Money' — COO Rose Wang: Introducing Buffer Chat Mar 05, 2025

Show notes

Buffer Chat is Buffer's brand-new show — get a sneak peek of what to expect in this bonus episode.

Find all episodes of Buffer Chat here →

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Bluesky wants to be a new home for creators, on their terms. 🦋

In this episode of Buffer Chat, host Kirsti Lang sits down with Rose Wang, COO of Bluesky, to explore the platform that’s shaking up social media as we know it.

Rose breaks down how Bluesky is different, from empowering users with custom feeds to ensuring creators can truly own their audience and content.

She also touches on the platform's plans for subscriptions and how a premium account might work.

Whether you’re curious about decentralized platforms or looking for ways to grow your personal brand, this episode offers really helpful guidance for both beginners and intermediate Bluesky users.

What you’ll learn:

🌀 How Bluesky’s decentralized model works and why it’s a game-changer for creators.

✨ The power of custom feeds, moderation tools, and Starter Packs to create your ideal online community.

🎨 Why Bluesky is a must for creators — from better organic reach to the promise of monetization

💸 How Bluesky's upcoming subscription model is going to work🏗️ Features coming to Bluesky in 2025

--🦋 Follow Rose on Bluesky: https://bsky.app/profile/rose.bsky.team--

🌟 Ready to explore Bluesky? Here are some more resources that could help:

► All of Bluesky’s Features (So Far) and How to Use Them: https://buffer.com/resources/bluesky-features

► 7 Bluesky Content Ideas and Tips for Your Next Post: https://buffer.com/resources/bluesky-content-ideas

► The Significance of Bluesky and Decentralized Social Media: https://buffer.com/resources/bluesky-decentralized-

-🔔 Subscribe to Buffer for more social media tips, tricks, and resources for creators, small businesses, and social media managers.► Get started with Buffer for FREE: https://buffer.com► Join the Buffer community: https://buffer.com/community-- 👀 Find us on socialLinkedIn: https://linkedin.com/company/bufferappInstagram: https://www.instagram.com/bufferThreads: https://www.threads.net/@bufferBluesky: https://bsky.app/profile/buffer.comTikTok: https://www.tiktok.com/@bufferappFacebook: https://facebook.com/bufferappMastodon: https://mastodon.world/@buffer

From Zero to 30K YouTube Subscribers in Six Months Jun 07, 2023

Show notes

Ready to unlock the secrets to YouTube growth? In this episode, we delve into the world of YouTube and share invaluable tips from YouTube creator Paul O'Malley. Learn how to harness the power of short-form content, optimize your posting schedule, and make the most of Buffer's new scheduling feature for YouTube Shorts. With Paul's expert guidance, we'll uncover the strategies you need to expand your audience, captivate viewers, and skyrocket your success on the platform.

Cheers, Phill!

Shownotes:

Learn more about Buffer + YouTube: https://buffer.com/youtube
Paul’s YouTube channel: https://www.youtube.com/@paulomalley
Paul’s Mastodon account: https://universeodon.com/@paulomalley

Why you shouldn't add links to your social posts Mar 14, 2023

Show notes

Here’s a question that puzzles most social media users …

Why do some of my posts get more views than others?

It’s a difficult question to answer. Each social network has a different algorithm. Each algorithm promotes and demotes posts in their own unique way. We’ve spent months analyzing reach and have attempted to determine why some posts (with links) get less views than others. Tune in to hear why.

I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and running, so make sure you give us a shout on social media if you want to hear more episodes. As always we'd really appreciate a review and five stars on Apple Podcasts, Spotify (or wherever you listen to the show).

Create your Start Page today: Buffer.com/start

- Phill

Shownotes:

What is the Ideal TikTok Length? Mar 01, 2023

Show notes

Today we’ll be discussing a topic that we have been asked several questions about: what’s the ideal length for a video on TikTok? More specifically, we explore whether there is a one best TikTok length and look at examples from content creators who make both short and longer videos on the platform.

Cheers!

Phill

Shownotes:

Ideal TikTok length data: https://twitter.com/stokel/status/1459171303227904000
Wired article: https://www.wired.co.uk/article/tiktok-wants-longer-videos-like-not
TikTok want longer videos: https://www.protocol.com/entertainment/tiktok-longer-videos-ads
Paris Hilton's 10-min long TikTok: https://centennialbeauty.com/how-hiltons-10-minute-long-advertisement-won-tiktok/
Umber's TikTok: https://www.tiktok.com/@bufferapp/video/7192654781238758699?lang=en
Jess Hunt's TikTok: https://www.tiktok.com/@jesshunt02
Research on TikTok CTR: https://www.tiktok.com/business/library/Auction_Ads_Creative_Tips.pdf
Naomi Burtt's TikTok: https://www.tiktok.com/@naomiburtt
Mitra's viral TikTok: https://www.tiktok.com/@bufferapp/video/7195600797516893486
TikTok best practices: https://buffer.com/resources/get-started-on-tiktok/
How to gain more TikTok followers: https://buffer.com/resources/tik-tok-how-to-get-followers/
Best time to post on TikTok: https://buffer.com/library/best-time-to-post-on-tiktok/
Get started with Buffer: https://login.buffer.com/signup?product=buffer&plan=free

It’s Here… AI for Social Media Scheduling Feb 15, 2023

Show notes

Hello there! Today, we're talking about the brand new Buffer AI Assistant, a game-changer in the world of social media management. With the ability to suggest post ideas, write posts for you, optimize, shorten, or even translate your content, the AI Assistant is like having a virtual marketing assistant at your fingertips. Don't worry, it's not a replacement for creators, it's designed to help you tweak, improve, and optimize your work. Discover how the AI Assistant can help you save time, grow your followers, and create engaging, click-worthy posts for any channel. Join us for a beginner's guide to using AI in social media management!

P.S. This description was written entirely by Buffer’s AI Assistant!

Shownotes:

Try Buffer’s AI Assistant: https://publish.buffer.com/content/new
Learn more about Buffer’s AI Assistant https://buffer.com/ai-assistant/
Umber’s blog about AI: https://buffer.com/resources/conflicted-ai-writer/
Subscribe to our newsletter: https://buffer.com/newsletter
Join our Discord community: https://discord.gg/EgGrmX6NTu

A Beginner's Guide to Mastodon Jan 31, 2023

Show notes

Are you tired of feeling like just another number on centralized social media platforms? Look no further than Mastodon, the decentralized, open-source alternative to mainstream networks. In this episode, we dive into what Mastodon is, how it differs from traditional social media, and how to get started on the platform. From building a community to customizing your experience, we'll cover everything you need to know to join the Mastodon movement and take control of your online presence.

- Phill

Shownotes:

6 Ways AI Can Support Content Creators Jan 19, 2023

Show notes

Hello there! As audiences demand more content across different platforms, the number of content creators is growing to meet the demand. But it’s hard to keep up the pace of consistent and quality publishing without the support of a team. Content creators need all the help they can get – and they can find it in artificial intelligence, or AI. In today’s episode, we will explore six ways in which AI already supports content creation and which tools are leading the charge.

- Phill

Shownotes:

7 Important Skills You Need to Be a Successful Social Media Marketer (Repeat) Jan 04, 2023

Show notes

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another.

But what does it take to be a great social media manager? What are the skills to master in order to be effective?

In this episode, we'll cover the primary skills that we employ for social media here at Buffer, plus a few skills we’ve noticed in social media managers around the web. A social media manager has a toolbox filled to the brim; come peek inside the toolbox with us and see what we find!

- Dave & Heather-Mae

Read the Show Notes:

https://buffer.com/resources/social-media-manager-job-description

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

How to Build Your Personal Brand: Top Tips for 2023 Dec 22, 2022

Show notes

Hello there! Personal branding has become an increasingly important aspect of successful career growth and social media is the tool everyone’s using to achieve that growth. On today’s episode we explore the future of personal branding as told by experts interviewed for our Social Proof series and in-house predictions.

- Phill

Shownotes:

Predictions about the future of personal branding: https://buffer.com/resources/personal-branding-predictions/

Social Proof content at: https://buffer.com/resources/social-proof-series/

12 trends that will shape our careers in 2023: https://junglegym.substack.com/p/12-trends-that-will-shape-our-careers#%C2%A7building-identity-beyond-company

Most popular video content type worldwide in 2nd quarter 2022, by weekly usage reach:https://www.statista.com/statistics/1254810/top-video-content-type-by-global-reach/

Surviving the Holidays as a Small Business Owner Dec 16, 2022

Show notes

Today we'll be discussing how to set boundaries during the holiday season. The holidays are supposed to be a time for rest and relaxation, but for many small business owners, it can be a hectic and stressful time. We'll be sharing tips and strategies for setting boundaries with family, friends, and clients to ensure that you're able to enjoy the season while still taking care of your business. Tune in to learn how to make the most of the holiday season without burning out.

- Phill

Shownotes:

Study: Individuals who work over 61 hours a week have an increased risk of developing high systolic blood pressure: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6617405/

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