The Science of Social Media

Latest Episodes:

7 Easy Ways to Improve Your Retargeting Ad Campaigns Mar 04, 2019

Show notes

Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers) are targeted with specific ads based on their behavior online.

In other words, retargeting campaigns turn internet "window shoppers" into real paying customers for your business.

While we as marketers would love to live in a world in which a majority of online visitors became customers, the truth is the buying process is extremely complicated. In fact, roughly 98% of your website traffic won't convert into customers upon first visit.

Whether you’re just getting started or a seasoned expert, these 7 easy retargeting advertising tips will help take your campaigns to the next level.

Read the Full Research:

https://buffer.com/resources/retargeting

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 20,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

Does Vertical Video Make a Difference in Results? We Spent $6,000 on Experiments to Find Out Feb 25, 2019

Show notes

Does vertical video really make a difference in your social media results?

This week we have some brand new research lined up for you. Over the last three months we teamed up with Animoto and spent more than $6,000 on dozens of experiments to find out how vertical video compares to square and landscape video in terms of engagement, views, clicks, and more.

We were shocked by the results!

We'll be sharing everything we learned from the study and how you can apply those learnings to your own social media strategy moving forward.

Read the Full Research:

https://blog.bufferapp.com/vertical-video

About the Show:

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

How Nike, Square, Blenders Eyewear, and Other Top Brands Approach Instagram Marketing in 2019 (New Case Studies) Feb 19, 2019

Show notes

Ever wonder how some of the world's top brands approach Instagram marketing? You're in luck!

This week we have a ton of great resources all tied up into one jam-packed episode.

We spent the last few months interviewing marketers from leading brands like Nike, Square, Bustle, Blenders Eyewear (and more) to dig into their specific Instagram strategies.

In episode 134, we cover everything from the customer experience to content to advertising to Instagram Stories and everything in-between. It's an episode you won't want to miss.

Enjoy!

Show Notes:

https://buffer.com/instagram-for-business

About the Show:

If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 25,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at - www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

The Top 10 Social Media Marketing Tools Brands are Using to Succeed in 2019 Feb 11, 2019

Show notes

Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it's a challenge to stay on top of everything.

Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive.

This week we’re exploring the top 10 social media tools brands are using to succeed in 2019. Utilizing these tools in your daily workflows will help improve results across the board.

About the Show:

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at - www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

How Top Ecommerce Brands Use Shopping on Instagram to Drive Sales and Growth Feb 04, 2019

Show notes

Instagram now has more than 1 billion monthly active users worldwide and 500 million+ people use Instagram Stories on a daily basis.

But, did you know that Instagram now makes up 36% of Facebook’s ad revenue? A number that is expected to grow to $9 billion globally by 2020!

Instagram advertising is a big deal for Facebook and an even greater opportunity for businesses.

We’re exploring Shopping on Instagram and how some of today's most successful brands are using the features to sell their products.

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 25,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at - www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

The State of Social 2019 Report: Insights From More Than 1,800 Marketing Professionals Jan 28, 2019

Show notes

Buffer's annual State of Social report is here! This year we surveyed more than 1,800 marketers from businesses of all sizes (across a range of industries) to get their take on what the future of social media marketing looks like in 2019.

The report is fully focused on providing you with the insights you need to fuel your strategy for the year ahead.

We'll be covering the most important trends, channels, strategies and tactics that brands are using to thrive on social media!

Read the Full Post:

https://buffer.com/state-of-social-2019

About the Show:

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 20,000+ listeners each week and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

6 Powerful Psychological Biases And How They Influencer Human Behavior Online Jan 21, 2019

Show notes

Great campaigns happen at the intersection of marketing and psychology - the sweet spot where your content and messaging connects with your audience on a deep, human level.

Understanding the growing field of marketing psychology and the concepts behind cognitive biases can help persuade and influence audiences in powerful ways online.

This week we’re exploring six powerful psychological biases and how they influence human behavior online.

Read the Full Post:

blog.bufferapp.com/marketing-psychology

About the Show:

If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 20,000+ listeners each week and rock your social media channels as a resultThe Science of Social Media is proudly made by the Buffer team.

Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer
Check us out on Facebook - www.facebook.com/bufferapp
Check us out on Twitter - www.twitter.com/buffer

The Most In-Demand Skills of 2019 (According to LinkedIn), YouTube’s Big Advertising Opportunity, The Ultimate Facebook Engagement Guide, and More! Jan 14, 2019

Show notes

Looking to take your professional skills to the next level? Thinking about YouTube advertising as a new channel for your brand? Wondering about the best-practices for generating tons of Facebook engagement? In episode #129, Brian and Hailley discuss the most in-demand skills of 2019 (according to LinkedIn), why we’re bullish on YouTube advertising, a brand new guide on Facebook engagement, using Instagram's latest Close Friends feature for your brand, and much more!

What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research) Jan 07, 2019

Show notes

Facebook marketing in 2019 isn’t dead. On the contrary, it’s far from it! Although we continue to see a rise in the usage and effectiveness of Stories content, traditional Facebook posts in the News Feed offer a powerful outlet for brands looking to generate engagement and traffic. Which is why we teamed up with BuzzSumo to analyze more than 777 million Facebook posts from 2018. Here's everything we learned about successful content in 2019 and how your brand can thrive on Facebook.

5 Data-Backed Social Media Marketing Trends You Need to Know for 2019 Jan 02, 2019

Show notes

2019 is officially here! Gone are the days where generating audience engagement on social media was primarily a passive process. The always-online audiences of today want to be involved, interact, and co-create. The brands that are successful in delivering personalized experiences to their audiences are the brands that are going to thrive with social media in the coming year. Today we’re covering 5 data-backed social media trends you need to know to make 2019 your best year yet.

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