Technology

The Rollup

Where digital assets and finance converge. Live from the financial capital of the world.

Website: https://therollup.co/

Latest Episodes:

How Programmable IP Could Save Creators From Big Tech with S.Y. Lee Jul 11, 2025

Show notes

The intellectual property market is worth an estimated $70 trillion. But with AI endlessly creating new variations and evolving on its own, the question of "who owns what?" has never been more complex.

This week, we’re sitting down with S.Y. Lee, co-founder of Story Protocol, to dive into what programmable IP really unlocks and the biggest misconceptions about digital ownership.

As AI generates infinite possibilities and self-improving agents upgrade themselves, how do we even start thinking about attribution and ownership?

This is no longer just a hypothetical issue. The choices we make now will shape whether creators can truly own their work (or if it all gets swallowed up by those with the biggest models).

Time to jump in.

The Rollup

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Newton is the trust layer for autonomous finance. Smart. Secure. Verifiable. Built for a future where AI agents replace apps and interfaces. Learn more here: https://www.magicnewton.com/

Get effortless access to crypto's best DeFi yields. Continually rebalanced by AI powered Keepers to earn you more while saving you time and reducing costs.

Learn more here: https://summer.fi/earn?referralCode=2000096

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Website: https://therollup.co/

Spotify: https://open.spotify.com/show/1P6ZeYd9vbF3hJA2n7qoL5?si=7230787bb90947ef

Podcast: https://therollup.co/category/podcast

Follow Rob on X: https://www.x.com/robbie_rollup

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The Rollup Disclosures: https://therollup.co/the-rollup-discl

𝗗𝗜𝗦𝗖𝗟𝗔𝗜𝗠𝗘𝗥: 𝘐𝘯𝘷𝘦𝘴𝘵𝘪𝘯𝘨 𝘪𝘯 𝘤𝘳𝘺𝘱𝘵𝘰𝘤𝘶𝘳𝘳𝘦𝘯𝘤𝘺 𝘢𝘯𝘥 𝘋𝘦𝘍𝘪 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 𝘤𝘰𝘮𝘦𝘴 𝘸𝘪𝘵𝘩 𝘪𝘯𝘩𝘦𝘳𝘦𝘯𝘵 𝘳𝘪𝘴𝘬𝘴 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘵𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘳𝘪𝘴𝘬, 𝘩𝘶𝘮𝘢𝘯 𝘦𝘳𝘳𝘰𝘳, 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘧𝘢𝘪𝘭𝘶𝘳𝘦 𝘢𝘯𝘥 𝘮𝘰𝘳𝘦. 𝘈𝘵 𝘤𝘦𝘳𝘵𝘢𝘪𝘯 𝘱𝘰𝘪𝘯𝘵𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩𝘰𝘶𝘵 𝘵𝘩𝘪𝘴 𝘤𝘩𝘢𝘯𝘯𝘦𝘭, 𝘸𝘦 𝘮𝘢𝘺 𝘦𝘢𝘳𝘯 𝘢 𝘤𝘰𝘮𝘮𝘪𝘴𝘴𝘪𝘰𝘯 𝘰𝘳 𝘧𝘦𝘦 𝘢𝘴 𝘢 𝘴𝘱𝘰𝘯𝘴𝘰𝘳𝘴𝘩𝘪𝘱, 𝘪𝘧 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘵𝘩𝘦 𝘤𝘢𝘴𝘦 𝘸𝘦 𝘸𝘪𝘭𝘭 𝘢𝘭𝘸𝘢𝘺𝘴 𝘮𝘢𝘬𝘦 𝘴𝘶𝘳𝘦 𝘪𝘵 𝘪𝘴 𝘤𝘭𝘦𝘢𝘳. 𝘞𝘦 𝘢𝘳𝘦 𝘴𝘵𝘳𝘪𝘤𝘵𝘭𝘺 𝘢𝘯 𝘦𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮, 𝘯𝘰𝘵𝘩𝘪𝘯𝘨 𝘸𝘦 𝘰𝘧𝘧𝘦𝘳 𝘪𝘴 𝘧𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭 𝘢𝘥𝘷𝘪𝘤𝘦. 𝘞𝘦 𝘢𝘳𝘦 𝘯𝘰𝘵 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭𝘴 𝘰𝘳 𝘭𝘪𝘤𝘦𝘯𝘴𝘦𝘥 𝘢𝘥𝘷𝘪𝘴𝘰𝘳𝘴.

The Case for a New Bitcoin Execution Layer with Eli Ben-Sasson Jul 10, 2025

Show notes

The future of decentralization is about true self-ownership, not just removing middlemen.

In today's episode, we sit down with Eli Ben-Sasson, co-founder of StarkWare, to explore his bold 2025 prediction: Starknet becoming Bitcoin's execution layer.

We dive into why ZK technology that isn't live in production doesn't scale, how blockchain is becoming the new diplomacy channel, and what happens when people realize they don't fully own their lives.

Eli walks us through the pros and cons of turning Bitcoin into a powerhouse for computation and how Starknet is pushing forward with real decentralization.

Let's get into it.

The Rollup

---

Newton is the trust layer for autonomous finance. Smart. Secure. Verifiable. Built for a future where AI agents replace apps and interfaces. Learn more here: https://www.magicnewton.com/

Get effortless access to crypto's best DeFi yields. Continually rebalanced by AI powered Keepers to earn you more while saving you time and reducing costs.

Learn more here: https://summer.fi/earn?referralCode=2000096

----

Website: https://therollup.co/

Spotify: https://open.spotify.com/show/1P6ZeYd9vbF3hJA2n7qoL5?si=7230787bb90947ef

Podcast: https://therollup.co/category/podcast

Follow Rob on X: https://www.x.com/robbie_rollup

Follow Andy on X: https://www.x.com/ayyyeandy

Join our TG group: https://t.me/+8ARkR_YZixE5YjBh

The Rollup Disclosures: https://therollup.co/the-rollup-discl

Why Ethereum Won Argentina's Digital Identity Battle with Diego Fernandez and RJ Jul 08, 2025

Show notes

Real-world crypto adoption won’t happen with just infrastructure, it needs to actually solve the problems that institutions are facing.

In today's episode, we sit down with Diego Fernandez, former Secretary of Innovation for Buenos Aires, and RJ from Aligned to explore how 700,000 citizens now carry their government documents in crypto wallets through QuarkID.

We dive into why governments choose Ethereum over private blockchains, how the "Trust Stack" makes this globally scalable, and what other governments can learn from Argentina's pioneering approach.

Let's get into it.

The Rollup

---

Newton is the trust layer for autonomous finance. Smart. Secure. Verifiable. Built for a future where AI agents replace apps and interfaces. Learn more here: https://www.magicnewton.com/

Get effortless access to crypto's best DeFi yields. Continually rebalanced by AI powered Keepers to earn you more while saving you time and reducing costs.

Learn more here: https://summer.fi/earn?referralCode=2000096

----

Website: https://therollup.co/

Spotify: https://open.spotify.com/show/1P6ZeYd9vbF3hJA2n7qoL5?si=7230787bb90947ef

Podcast: https://therollup.co/category/podcast

Follow Rob on X: https://www.x.com/robbie_rollup

Follow Andy on X: https://www.x.com/ayyyeandy

Join our TG group: https://t.me/+8ARkR_YZixE5YjBh

The Rollup Disclosures: https://therollup.co/the-rollup-discl

How Stablecoins and DePIN Will Disrupt Everything with Santiago Santos Jul 07, 2025

Show notes

Banks have been making money off your deposits while giving you nothing in return. Meanwhile, DePIN networks are building infrastructure that could make these outdated institutions obsolete. All at a fraction of the cost.

In today's episode, we sit down with Santiago Roel Santos, founder of Inversion, to explore how stablecoins and decentralized infrastructure are changing everything from banking to physical infrastructure. Santiago’s got a bold vision: He thinks stablecoins are set to merge checking, savings, and money markets into one smooth and programmable solution. Inversion bets big on DePIN networks that deliver better data than legacy providers.

We cover why the next decade is about aggregating users, tokenomics challenges, and which Web2 sectors are primed for disruption.

Let's get into it.

The Rollup

---

Newton is the trust layer for autonomous finance. Smart. Secure. Verifiable. Built for a future where AI agents replace apps and interfaces. Learn more here: https://www.magicnewton.com/

Get effortless access to crypto's best DeFi yields. Continually rebalanced by AI powered Keepers to earn you more while saving you time and reducing costs.

Learn more here: https://summer.fi/earn?referralCode=2000096

----

Website: https://therollup.co/

Spotify: https://open.spotify.com/show/1P6ZeYd9vbF3hJA2n7qoL5?si=7230787bb90947ef

Podcast: https://therollup.co/category/podcast

Follow Rob on X: https://www.x.com/robbie_rollup

Follow Andy on X: https://www.x.com/ayyyeandy

Join our TG group: https://t.me/+8ARkR_YZixE5YjBh

The Rollup Disclosures: https://therollup.co/the-rollup-discl

Why AI Agents Need Better Blockchain Data with Marcel Fohrmann Jul 04, 2025

Show notes

AI agents need data to function, but who actually controls the flow of that data?

In this episode, we chat with Marcel from SQD about how decentralized data infrastructure could change the game for the AI agent economy. SQD is building what they call "the Airbnb of databases", a decentralized network of over 3,000 nodes providing data without vendor lock-ins.

We dive into why traditional data giants like Snowflake can't support billions of AI agents and how decentralized infrastructure might be the only way to prevent AI superintelligence from being controlled by a handful of tech giants.

Let's get into it.

The Rollup

---

Newton is the trust layer for autonomous finance. Smart. Secure. Verifiable. Built for a future where AI agents replace apps and interfaces. Learn more here: https://www.magicnewton.com/

Get effortless access to crypto's best DeFi yields. Continually rebalanced by AI powered Keepers to earn you more while saving you time and reducing costs.

Learn more here: https://summer.fi/earn?referralCode=2000096

----

Website: https://therollup.co/

Spotify: https://open.spotify.com/show/1P6ZeYd9vbF3hJA2n7qoL5?si=7230787bb90947ef

Podcast: https://therollup.co/category/podcast

Follow Rob on X: https://www.x.com/robbie_rollup

Follow Andy on X: https://www.x.com/ayyyeandy

Join our TG group: https://t.me/+8ARkR_YZixE5YjBh

The Rollup Disclosures: https://therollup.co/the-rollup-discl

Tarun Chitra on AI x Crypto, His AI ‘Daily Drivers’, and Staking Landscape Jul 02, 2025

Show notes

Tarun Chitra digs into how the AI stack is fracturing, and that might be exactly what we need.

In today's episode, we chat with Tarun and explore how AI models are becoming specialized tools. He breaks down why O3 excels at reasoning but fails at coding, while Claude handles debugging and Gemini maintains consistency.

We dive into AI model management, which sees users becoming managers of specialized teams. We also examine why most crypto-AI projects remain premature while discussing genuine opportunities in edge computing.

Let's jump in.

The Rollup

---

Newton is the trust layer for autonomous finance. Smart. Secure. Verifiable. Built for a future where AI agents replace apps and interfaces. Learn more here: https://www.magicnewton.com/

Get effortless access to crypto's best DeFi yields. Continually rebalanced by AI powered Keepers to earn you more while saving you time and reducing costs.

Learn more here: https://summer.fi/earn?referralCode=2000096

----

Website: https://therollup.co/

Spotify: https://open.spotify.com/show/1P6ZeYd9vbF3hJA2n7qoL5?si=7230787bb90947ef

Podcast: https://therollup.co/category/podcast

Follow Rob on X: https://www.x.com/robbie_rollup

Follow Andy on X: https://www.x.com/ayyyeandy

Join our TG group: https://t.me/+8ARkR_YZixE5YjBh

The Rollup Disclosures: https://therollup.co/the-rollup-discl

Haseeb Qureshi on Proof Of Stake, Revenue, and Stablecoins Jul 01, 2025

Show notes

We sat with Haseeb at Permissionless and delve into the complexities of today's crypto market.

The conversation explores nominal yields, inflation dynamics, and the stablecoin landscape. We discuss how payment systems are shifting, the growing intersection between crypto and TradFi, and emerging investment trends across the space.

The discussion also touches on AI's role in shaping crypto's future and the importance of patience when navigating market fluctuations.

Haseeb shares his predictions for where the industry is headed, emphasizing why sustainable growth matters more than short-term revenue plays.

The Rollup

---

Newton is the trust layer for autonomous finance. Smart. Secure. Verifiable. Built for a future where AI agents replace apps and interfaces. Learn more here: https://www.magicnewton.com/

Get effortless access to crypto's best DeFi yields. Continually rebalanced by AI powered Keepers to earn you more while saving you time and reducing costs.

Learn more here: https://summer.fi/earn?referralCode=2000096

----

Timestamps

00:00 Nominal Yields and Inflation

05:36 The Future of Stablecoins and Payment Systems

11:45 The Intersection of Crypto and TradFi

17:25 Investment Trends

23:37 The Role of AI in Crypto's Future

29:14 Predictions and Market Sentiment

35:24 How Long Will the Revenue Meta Last?

Website: https://therollup.co/

Spotify: https://open.spotify.com/show/1P6ZeYd9vbF3hJA2n7qoL5?si=7230787bb90947ef

Podcast: https://therollup.co/category/podcast

Follow Rob on X: https://www.x.com/robbie_rollup

Follow Andy on X: https://www.x.com/ayyyeandy

Join our TG group: https://t.me/+8ARkR_YZixE5YjBh

The Rollup Disclosures: https://therollup.co/the-rollup-discl

Kled AI & Accusations, The Staking Landscape, Texas BTC Reserve, CLOB Wars Debate, AI Agents & AutoFi with Avi Patel, Will Clemente, Brian Crain, Nick White, Douglas Colkitt and Sean Li Jun 24, 2025

Show notes

The Rollup TV is brought to you by:

Boundless: https://beboundless.xyz/

AltLayer: https://www.altlayer.io/

Mantle: https://www.mantle.xyz/

Vertex: https://vertexprotocol.com/

Subsquid: https://www.sqd.ai/

Summer: https://summer.fi/

Join The Rollup Family:

Website: https://therollup.co/

Spotify: https://open.spotify.com/show/1P6ZeYd..

Podcast: https://therollup.co/category/podcast

Follow Rob on X: https://www.x.com/robbie_rollup

Follow Andy on X: https://www.x.com/ayyyeandy

Join our TG group: https://t.me/+8ARkR_YZixE5YjBh

The Rollup Disclosures: https://therollup.co/the-rollup-discl

Timestamps

00:00 Introduction

04:54 Market Trends and Stablecoins

07:18 Avi Patel and Kled Controversy

18:39 AI and Token Economics

30:02 Macro Economic Insights with Will Clemente

52:11 Transitioning to New Guests and Topics

54:06 Exploring Investment Trends in Crypto and AI

55:59 The Future of Security in Crypto Transactions

58:47 Self-Custody vs. Custodial Solutions in Crypto

01:02:06 Institutional Interest in Staking and ETFs

01:06:41 Research Trends and Contrarian Investments in Crypto

01:09:06 Debating Proof of Stake and Governance Models

01:12:51 Texas Bitcoin Reserve and Legislative Changes

01:14:56 Debate on Central Limit Order Books and Infrastructure

01:40:07 Exploring Hyperliquid and User Experience

01:45:36 Interoperability and Application-Specific Rollups

01:50:40 The Future of Composability in DeFi

01:58:49 The Role of Trust in Autonomous Finance

02:25:58 Agented Commerce and the Future of AI in Finance

Which Stablecoin Will Rule the Next Decade? with Sid Powell Jun 22, 2025

Show notes

DeFi is finally growing up, but is it becoming something completely different in the process?

In today's episode, we sit down with Sid Powell, CEO and Co-Founder of Maple, to explore how institutional capital is reshaping decentralized finance.

We dive into the stablecoin wars, who's actually tokenizing real assets versus just doing PR, and whether permissioned DeFi is the inevitable future of capital markets.

Let's get into it.

The Rollup

---

Newton is the trust layer for autonomous finance. Smart. Secure. Verifiable. Built for a future where AI agents replace apps and interfaces. Learn more here: https://www.magicnewton.com/

Get effortless access to crypto's best DeFi yields. Continually rebalanced by AI powered Keepers to earn you more while saving you time and reducing costs.

Learn more here: https://summer.fi/earn?referralCode=2000096

----

Timestamps

00:55 Magic Ad

01:24 Starknet Ad

01:49 Evaluating DeFi Market Metrics

04:46 Market’s Token Shift

08:10 Maple’s Partnerships Success

11:11 Mantle Ad

11:50 SummerFi Ad

12:34 Maple Chain Launch?

17:01 Sid’s Bear Market Advice

20:00 Bridging the Institutional Gap

Maple Socials: https://x.com/maplefinance

Maple Website: https://maple.finance/

Sid Powell Socials: https://x.com/syrupsid

𝗪𝗲 𝘁𝗿𝘆 𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 𝘁𝗼 𝗽𝗿𝗼𝗱𝘂𝗰𝗲 𝗵𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆, 𝗻𝗼𝗻-𝗯𝗶𝗮𝘀𝗲𝗱, 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗰𝗿𝘆𝗽𝘁𝗼 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺. 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝘂𝘀 𝘄𝗵𝗶𝗹𝗲 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗰𝗼𝗻𝗰𝗲𝗽𝘁𝘀 𝗯𝘆 𝗰𝗹𝗶𝗰𝗸𝗶𝗻𝗴 𝗮𝗻𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸𝘀 𝗯𝗲𝗹𝗼𝘄 𝗳𝗼𝗿 𝗳𝗿𝗲𝗲 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀:

Website: https://therollup.co/

Spotify: https://open.spotify.com/show/1P6ZeYd9vbF3hJA2n7qoL5?si=7230787bb90947ef

Podcast: https://therollup.co/category/podcast

Follow Rob on X: https://www.x.com/robbie_rollup

Follow Andy on X: https://www.x.com/ayyyeandy

Join our TG group: https://t.me/+8ARkR_YZixE5YjBh

The Rollup Disclosures: https://therollup.co/the-rollup-discl

Jason Yanowitz on The New Era of Attention, Creators, and Media Jun 20, 2025

Show notes

Jason Yanowitz, co-founder of Blockworks, joins us today to unveil his frameworks for how crypto media has evolved into multi-million dollar information empires.

We discussed:

- Why Crypto CPMs Are Higher Than Trad Media

- The "Messy Middle" That Kills Most Media Companies

- How The House-of-Brands Strategy Really Works

- Why People Follow Personalities, Not Publications

- Onchain IPOs: The Future of Media Exits?

- Using AI To Systemize Your Business

We also covered the new age of attention, mediums of content, and how Jason is thinking about the future of tokenizing real companies.

Let's get into it.

The Rollup

---

Newton is the trust layer for autonomous finance. Smart. Secure. Verifiable. Built for a future where AI agents replace apps and interfaces. Learn more here: https://www.magicnewton.com/

Get effortless access to crypto's best DeFi yields. Continually rebalanced by AI powered Keepers to earn you more while saving you time and reducing costs.

Learn more here: https://summer.fi/earn?referralCode=2000096

----

Timestamps

00:00 Intro

00:54 Magic Ad

01:22 Starknet Ad

01:47 Yanowitz’s Crypto Niche Journey

06:30 Monetizing Media Companies

11:28 New Crypto Media Era

18:51 Locking Media Edge

24:18 Maintaining Audience Integrity

26:59 Media Exit Plans

29:42 SummerFi Ad

30:23 Mantle Ad

31:04 IPOsOnchain

36:43 Institutional Media Opportunities

41:51 People vs Brands

45:34 Long-Form vs Short-Form Content

51:10 A New Medium For Content

54:10 Permissionless Plug

Website: https://therollup.co/

Spotify: https://open.spotify.com/show/1P6ZeYd9vbF3hJA2n7qoL5?si=7230787bb90947ef

Podcast: https://therollup.co/category/podcast

Follow Rob on X: https://www.x.com/robbie_rollup

Follow Andy on X: https://www.x.com/ayyyeandy

Join our TG group: https://t.me/+8ARkR_YZixE5YjBh

The Rollup Disclosures: https://therollup.co/the-rollup-discl

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