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    Business

    The Product Boss with Jacqueline Snyder

    The Product Boss is real business education for people who make and sell physical products.

    If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.

    Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.

    Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.

    You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.

    Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.

    New episodes drop weekly on Thursdays.

    Advertise

    Copyright: © 245524

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    36. [On-Air Coaching Call] Where To Focus with Systems by Susie Jul 19, 2018
    Show notes

    In this episode, Jacqueline and Minna are joined by Susie Salinas of Systems by Susie for an on-air coaching call. They chat about her struggles with what to focus on as she is transitioning her business and feeling pulled by both product and service growth.

    Connect with Susie here:

    Systems by Susie Facebook

    Systems by Susie Instagram

    Systems by Susie website

    In the episode, we mention Susie's beautiful office space. Check it out here on our Instagram. Follow us and catch our behind the scenes in our daily instastories.

    --

    This episode was brought to by our mastermind program Holiday to Halo. Q4 and Q1 are the most important quarters for product-based businesses. Join us to help you with sales, scaling and accountability. Go to theproductboss.com/mastermind for more info.

    Books and business products we recommend on Amazon:www.amazon.com/shop/theproductboss

    Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.


    35. Let's Find Your Competitive Advantage Jul 12, 2018
    Show notes

    In this episode, Jacqueline and Minna chat about how to get a competitive advantage that can help you stand out from your competitors. It's not easy when you're just relying on only your products' features - we help you think about how you can go beyond that in this episode.

    Links mentioned:

    Katherena | Peta-approved bags

    --

    This episode was brought to by our mastermind program Holiday to Halo. Q4 and Q1 are the most important quarters for product-based businesses. Join us to help you with sales, scaling and accountability. Go to theproductboss.com/mastermind for more info.

    Books and business products we recommend on Amazon:www.amazon.com/shop/theproductboss

    Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.


    34. E-Commerce Side Hustle with Kevin Sanderson Jul 05, 2018
    Show notes

    In this Minna-sode, Minna interviews Kevin Sanderson, a successful e-commerce seller and friend she met at Sellers Summit. He chats about his strategy, holiday tactics and hiring a VA - for his product-based business of kitchen giftable items for his "5-9pm" job.

    Links mentioned:

    onlinejobs.ph

    Connect with Kevin on his YouTube channel:

    Maximizing Ecommerce

    --

    This episode was brought to by our mastermind program Holiday to Halo. The power of Q4 and Q1 can be magical for product-based businesses for scaling and sales. Join us in this mega-growth opportunity! Go to theproductboss.com/mastermind for more info.

    Books and business products we recommend on Amazon:www.amazon.com/shop/theproductboss

    Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.


    33. Behind-the-Scenes: Minna's NEW Product Biz: Oasis Soap Co. Jun 28, 2018
    Show notes

    In this episode, Jacqueline and Minna chat about some big news! Minna just launched a NEW product business and they take a look behind-the-scenes. She has created Oasis Soap Co., which are charcoal soap bars. They brainstorm some initial launching ideas and talk through some struggles in this very early stage of her new endeavor. (A follow-up episode to come in the future to see how her journey progresses.)

    Purchase a charcoal soap bar on Oasis Soap Co.'s website /Amazon and be sure to let us know if you do!

    Follow Oasis Soap Co. on Instagram.

    --

    This episode was brought to by our mastermind program Holiday to Halo. The power of Q4 and Q1 can be magical for product-based businesses for scaling and sales. Join us in this mega-growth opportunity! Go to theproductboss.com/mastermind for more info.

    Books and business products we recommend on Amazon: www.amazon.com/shop/theproductboss

    Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.


    32. Half-Year Push: Holiday to Halo Mastermind Jun 21, 2018
    Show notes

    In this episode, Jacqueline and Minna chat about what you should be thinking about NOW for your product-based business in what we're calling the Half-Year Push ... which leads into our new group coaching/mastermind program and how we can help you set your business up for more revenue and better thinking for Q4 and Q1.

    --

    This episode was brought to by our new mastermind program Holiday to Halo. We’ll be focusing on leveraging the power of the holiday season and the halo sales for Q1 to boost the growth of your business. Join us! Go to theproductboss.com/mastermind for more info.

    ---

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op

    Books and Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss

    Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.


    31. [Roundtable Discussion] What's Your Video Strategy? Jun 14, 2018
    Show notes

    In today's episode, we have two special guests in a Roundtable Discussion to share their video strategy for their product-based businesses, along with Jacqueline and Minna:

    Natalie of Totally Dazzled

    Totally Dazzled YouTube

    Totally Dazzled Facebook

    and

    Veronica of Vintage Meet Modern

    Vintage Meet Modern Styling Society FB Group

    Vintage Meet Modern Facebook

    Vintage Meet Modern Instagram

    --

    Links mentioned:

    Switcher Studio

    Onlypult

    InShot video app

    Purchase Lazy Arm iphone holder for taking videos on Amazon.

    Refersion

    —

    This video mini-series was brought to you by Creative Pencil Studio, a boutique stop-motion animation studio which brings your products to life in animated hero videos, product feature videos and demonstration videos.

    Check out Creative Pencil Studio's (truly amazing) Video Portfolio here:

    https://vimeo.com/creativepencilstudio

    Creative Pencil Studio specializes in Stop Motion video and packages range from $500 - $1500+.

    Download the Creative Pencil freebies here to learn more (auto-download.)

    --

    Join The Product Boss Facebook Group and see behind-the-scenes as Creative Pencil Studio creates videos for our three businesses: Lil' Labels for Minna, Designer Consulting Co-Op for Jacqueline and The Product Boss for our upcoming group coaching/mastermind.


    30. Leveraging Video With Product Animation (NOT Being the Face of Your Brand) with Creative Pencil Studio Jun 07, 2018
    Show notes

    In this episode, Jacqueline and Minna interview Avanti of Creative Pencil Studio and she digs into how to leverage video as a branding tool for your business. This is a strategy all about featuring your products and features and NOT being the face of your brand. We chat about stop motion video and the process Creative Pencil Studio takes you through to ensure you get the most bang from your buck in your video investment. Avanti walks Minna through the process to get the inspiration flowing and to introduce you to the different options for your budget.

    Video is SO important and cannot be ignored, but intention is key. In this video mini-series, brought to you by Creative Pencil Studio, we look at the different video strategy approaches for physical product businesses to help you think about what video plan is right for you and your business growth.

    --

    Download the Creative Pencil freebies here to learn more (auto-download.)

    Check out Avanti's (truly amazing) Video Portfolio here:

    https://vimeo.com/creativepencilstudio

    Creative Pencil Studio specializes in Stop Motion video and packages range from $500 - $1500+.

    --

    Join The Product Boss Facebook Group and see behind-the-scenes as Creative Pencil Studio creates videos for our three businesses: Lil' Labels for Minna, Designer Consulting Co-Op for Jacqueline and The Product Boss for our upcoming group coaching/mastermind.


    29. How to Approach Live Video with Ease with Tiffany Lee Bymaster aka Coach Glitter May 31, 2018
    Show notes

    This week, we have a very special episode with Live video guru Tiffany Lee Bymaster, also known as Coach Glitter and she walks us through how to create content for your live videos that will make your audience get to know, LOVE and trust you faster to increase the profitability of your product-based business.

    NOTE: We're jumping on-board this video train with you! Jacqueline and Minna record this podcast episode LIVE on Facebook and this episode is the audio pulled from there. Because here's the thing: we're putting ourselves out there too - with you. And, video is SO important and cannot be ignored, but intention is key. In this video mini-series, brought to you by Creative Pencil Studio, we look at the different video strategy approaches for physical product businesses to help you think about what video plan is right for you and your business growth.

    Connect with Tiffany Lee Bymaster aka Coach Glitter:

    Website: http://coachglitter.com/

    Instagram: https://www.instagram.com/coachglitter/

    Facebook: https://www.facebook.com/coachglitter1

    --

    This episode was brought to you by Creative Pencil Studio. Download the Creative Pencil freebies here to learn more (auto-download.)

    This week's episode with Coach Glitter is all about being the face of your brand in your live videos and connecting with your audience. Next week, we chat with Creative Pencil Studio if you are NOT the face of your brand and what strategies could work, so stay tuned!

    --

    Join The Product Boss Facebook Group and see behind-the-scenes as Creative Pencil Studio creates videos for our three businesses: Lil' Labels for Minna, Designer Consulting Co-Op for Jacqueline and The Product Boss for our upcoming group coaching/mastermind.


    SUBSCRIPTION BOSS #6: Know your Costs and Margins May 25, 2018
    Show notes

    In this episode of Friday bonus episode of Subscription Boss, Jacqueline and Minna go over numbers! They chat about the line items that need to be accounted for in creating a subscription box that is profitable and sustainable, because it should definitely be both!

    Links mentioned:

    Cubic Shipping with USPS

    Sparkle Hustle Grow

    PakFactory

    Hotcards

    OvernightPrints

    ShipMonk

    This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info at: www.theproductboss.com/cratejoy - join the FREE 2-week trial!


    28. [On-Air Coaching Call] Sales Strategy for Navy Jane May 24, 2018
    Show notes

    In this on-air coaching call episode, Jacqueline and Minna help Lauren Kopal of Navy Jane to figure out her next step in her sales strategy for her plus-size clothing line.

    Connect with Lauren at the:

    Navy Jane website

    Navy Jane on Instagram

    Navy Jane on Facebook

    Navy Jane on Twitter

    Links mentioned:

    Skylar Yoo

    Get on the waiting list for our NEW group coaching program at www.theproductboss.com/mastermind.

    --

    This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info at: www.theproductboss.com/cratejoy

    Don't forget to give us a review on iTunes. xo, Jacqueline and Minna


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