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    Business

    The Product Boss with Jacqueline Snyder

    The Product Boss is real business education for people who make and sell physical products.

    If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.

    Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.

    Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.

    You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.

    Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.

    New episodes drop weekly on Thursdays.

    Advertise

    Copyright: © 245524

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    22. Don't Skip Your Mission, Vision and Values with Natalie Gingrich Apr 12, 2018
    Show notes

    In this episode, we interview Natalie of NatalieGingrich.com. She is the Chief of Staff and project manager for entrepreneurs of all levels from start-up to expansion. Today, she goes through how to define your mission, vision and values to align your business and personal goals. Don't skip this - it's vital in your overall and every day business planning. Natalie is so great at making it approachable - you can make clearer decisions about your business when you build your foundation to grow on. You don't want to miss it! Download Natalie's free guide that goes with the training: How to Define (or Refine) Your Mission, Vision, & Values.

    Natalie's Facebook page - Connect with her!

    --

    Books and Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss

    Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.

    Follow us on instagram @theproductboss and tag us!


    21. What We're Up To + Q&A Apr 05, 2018
    Show notes

    In this episode, Jacqueline and Minna get personal and share what they're up to in their lives and businesses. They also answer some product-based questions from The Product Boss Facebook Community.

    Links mentioned:

    Lil’ Labels

    Recurpost

    Shopify

    She’s Building Her Empire Live

    Bosscation

    Sellers Summit

    My Wife Quit Her Job

    Designer Consulting Co-Op

    Tag us on Instagram @theproductboss

    Follow Lil’ Labels on Instagram @lillabelsco

    Follow Designer Consulting Co-Oop on Instagram @designerconsultingcoop

    --

    Special thanks to our community members for the questions in this episode:

    Jessica of Fireworks Finishing Butters

    Lauren of Navy Jane Plus Size clothing

    Be sure to join The Product Boss Facebook Group Community and give us your questions for next time!


    20. Successfully Transitioning Q1 to Q2 Mar 29, 2018
    Show notes

    How did Q2 get here so quickly? Let's chat about what things you specifically be evaluating as you transition from Q1 to Q2 in your product-based business to set yourself up for success.

    --

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op

    This episode was brought to you by our mastermind, Multi-Stream Machine, where we combine the product-based expertise from two coaches and the accountability and inspiration of a peer mastermind group. It's a shortcut to success with a goal of catapulting your business into more sales. Get more info at: www.theproductboss.com/mastermind.

    Books and Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss

    Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.

    Follow us on Instagram: @theproductboss


    19. Insider Tips + Interview: Julie Ball of Sparkle Hustle Grow Subscription Box Mar 22, 2018
    Show notes

    Ever thought of contributing to a subscription box? In this episode, we interview Julie Ball of Sparkle Hustle Grow, a subscription box for female entrepreneurs. She gives insider tips on what she's looking for in brands that contribute to her monthly box, as well as a peek behind the scenes into how the subscription biz works and her own journey of bootstrapping.

    Links mentioned:

    Sparkle Hustle Grow website

    Sparkle Hustle Grow Instagram

    Sparkle Hustle Grow Facebook

    Sparkle Hustle Grow Twitter

    Boss Mom Retreat

    PirateShip

    ShippingEasy

    CrateJoy

    Follow The Product Boss on Instagram. Tag us @theproductboss and let us know you're listening!

    --

    Books and Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss

    Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op

    This episode was brought to you by our mastermind, Multi-Stream Machine, where we combine the product-based expertise from two coaches and the accountability and inspiration of a peer mastermind group. It's a shortcut to success with a goal of catapulting your business into more sales. Get more info at: www.theproductboss.com/mastermind. Join the notification list for when it opens again!


    18. Creative Visibility - Thinking Outside the Social Media Box Mar 15, 2018
    Show notes

    What are some creative ways you can gain visibility in your business? Let's think outside the social media box! This episode gives you ideas to get your product in front of your customers to get more sales by getting your "boots on the ground" and just thinking about your strategy in a different way.

    Links mentioned:

    Sparkle Hustle Grow Subscription Box and other boxes on CrateJoy

    BizChix podcast

    Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.

    Follow us on Instagram: @theproductboss.

    --

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op

    Books and business products we recommend on Amazon: www.amazon.com/shop/theproductboss


    17. Leveraging Flash Deal Sites to Sell More Products Mar 08, 2018
    Show notes

    Minna and Jacqueline chat about why they love selling on flash deal sites and what the list of benefits are, so you can leverage them for your own product-based business strategy.

    Links mentioned:

    Loom video

    Ep. 11: Make Money on Amazon with Products

    Ep. 4: Strategy for Seasonality

    ShippingEasy

    Purchase the Flash Deal Sites Toolkit to help you get started selling.

    --

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op

    This episode was brought to you by our toolkit: Flash Deal Sites Toolkit

    Books and Products We Recommend on Amazon: www.amazon.com/shop/theproductboss

    Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.


    16. Hello, Ideal Client Avatar Mar 01, 2018
    Show notes

    Who's your "ideal client avatar"? Jacqueline and Minna talk about how this is exactly WHO you should be talking to and targeting in all your business efforts to connect and resonate with - making your sales and target marketing much easier. This episode walks you through specific questions to help you build a profile, so you can focus on your ideal customer avatar to make your marketing more effective.

    The products we mentioned on this episode from Amazon: www.amazon.com/shop/theproductboss

    Get to work on who your avatar is. Download the Ideal Client Avatar Toolkit here: www.theproductboss.com/toolkits

    --

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op

    Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.


    15. BONUS: More Tradeshow Tips - Product Sales Feb 23, 2018
    Show notes

    Do you have a tradeshow/expo coming up? This is a Minna-sode of specific tips to help you sell more of your product to potential customers walking through the event and shopping at vendor booths.

    Links mentioned:

    Join by Text

    The Product Boss store on Amazon where we recommend our favorite books and other products.

    Work with Jacqueline or Minna in one-on-one Strategy Sessions.

    --

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op

    Business Products We Recommend on Amazon:www.amazon.com/shop/theproductboss

    Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.


    14. Tradeshow Tips Feb 22, 2018
    Show notes

    Tradeshows are not only exciting, but they are a great opportunity, whether you are showing up an attendee or paying for a booth as a vendor. In this episode, Jacqueline and Minna go over tips and best practices for both scenarios so you can go in and make it worth your time (and money) spent.

    Links mentioned:

    Sourcing at MAGIC tradeshow

    Join By Text

    Source America

    Fashion for Profit

    The Product Boss store on Amazon where we recommend our favorite books and other products.

    Work with Jacqueline or Minna in one-on-one Strategy Sessions.

    --

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op

    Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss

    Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.


    13. Lauren Black of Bosscation (Expert Interview + Coaching Call) Feb 15, 2018
    Show notes

    This is a fun combo episode where we have a guest expert and a coaching call in one! First, Lauren Black of Bosscation shares so many great tips on launching strategy. Then, we flip it. We dig in and give Lauren a coaching session on her product. It's a fun, unexpected hybrid episode with both training and coaching and so many resources.

    Links mentioned:

    Bosscation

    SquareSpace

    ShipStation

    PirateShip

    Amazon Associates program

    Amazon Influencers program

    Amazon Local program

    CreateSpace

    Etsy Wholesale

    Lauren Black/Bosscation Instagram

    Lauren Black Facebook

    Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss

    --

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op

    This episode was brought to you by our mastermind, Multi-Stream Machine, where we combine the product-based expertise from two coaches and the accountability and inspiration of a peer mastermind group. It's a shortcut to success with a goal of catapulting your business into more sales. Get more info at: www.theproductboss.com/mastermind.

    Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.


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