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    Business

    The Product Boss with Jacqueline Snyder

    The Product Boss is real business education for people who make and sell physical products.

    If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.

    Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.

    Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.

    You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.

    Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.

    New episodes drop weekly on Thursdays.

    Advertise

    Copyright: © 245524

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    SUBSCRIPTION BOSS #5: Sourcing Secrets May 18, 2018
    Show notes

    In this Friday bonus episode of Subscription Boss, Jacqueline and Minna reveal some sourcing secrets for subscription box owners - lots of tips, tactics and resources, so be sure to take notes.

    Links mentioned:

    IndigoFair

    Hubba

    FashionGo

    Etsy Wholesale

    Ebay

    Alibaba

    AliExpress

    National Stationary Show

    Gift Shop Mag Tradeshow listings

    Las Vegas Market

    Great Rep Tradeshow listings

    Ep 19: Interview with Julie Ball of Sparkle Hustle Grow Subscription Box

    --

    This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info on your free 2-week trial at: www.theproductboss.com/cratejoy

    Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.

    xo, Don't forget to review us on iTunes!


    27. Conference Reflections: SBHE Live and Sellers Summit May 17, 2018
    Show notes

    In this episode, Jacqueline and Minna reflect on some takeaways from the latest conferences they attended: She's Building Her Empire Live (SBHE Live) and Sellers Summit.

    Links/people mentioned:

    Jen Casey, Sales Expert

    Coach Glitter - Tiffany Lee Bymaster, Video + Branding Expert

    Kathrin Zenkina - Manifestation Babe

    Rachel Ngom - Pinterest Expert

    BizChix Live- meet us there!

    --

    This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info on your free 2-week trial at: www.theproductboss.com/cratejoy

    Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.

    xo, Don't forget to review us on iTunes!


    SUBSCRIPTION BOSS #4: [On-Air Coaching Call] Brainstorming with Vanessa of Love Delphine May 11, 2018
    Show notes

    Sometimes turning your product into a subscription box just takes some re-thinking. In this episode, Jacqueline and Minna brainstorm it out (and do some on-air coaching) with Vanessa Badolato of Love Delphine. They chat with her about how to transform her existing outfit boxes into the subscription box business model. You'll see in this episode, it can be hugely beneficial just to talk things out and turn the ideas over with other people - it's a great way to see if there's a good unique selling point and clear avatar (ideal client).

    Connect with Vanessa:

    Love Delphine website

    Love Delphine Facebook

    Love Delphine Instagram

    Vanessa's YouTube

    --

    This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info on the free 2-week trial (no credit card required) at: www.theproductboss.com/cratejoy


    26. Do's and Don'ts of Product Photography May 10, 2018
    Show notes

    Good photos are so important for the branding of your product business, not to mention the sales. In this episode, we chat about the do's and don'ts of product photography, so you can make it easier on yourself as you dive into creating great photos for your business.

    Links mentioned:

    Unsplash

    Kaboompics

    Join The Product Boss Facebook Group - let us know, do you like the On-Air coaching calls?

    --

    This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info on the free 2-week trial (no credit card required) at: www.theproductboss.com/cratejoy


    SUBSCRIPTION BOSS #3: Preselling 101 May 04, 2018
    Show notes

    In this Friday bonus episode of Subscription Boss, Jacqueline and Minna answer: How can you set yourself up to sell more at the launch of your subscription box? They chat about how to presell better - going beyond the email opt-in landing page that we talked about last week. These additional ideas will help you build the buzz leading up to your launch - in hopes of selling more.

    Links mentioned:

    The Empowered Publicity Podcast with Amanda Berlin

    Canva

    --

    This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info at: www.theproductboss.com/cratejoy


    25. [On-Air Coaching Call] Pivoting to Product Sales with “In Pursuit of College” Board Game May 03, 2018
    Show notes

    The flip side: Are you a service-based business that is lost in the product world? In this episode we coach Pam Andrews of Scholarship Shark on making MORE SALES for her new board game: In Pursuit of College. You'll love the sheer amount of ideas we give her in this episode to creatively sell and target her ideal market and leverage her warm leads.

    Connect with Pam:

    Pam's website

    Pam's podcast

    Buy her board game: In Pursuit of College

    Pam's Facebook

    Pam's Twitter

    Buy her books Scholarship Shark and Scholarship Search Secrets here on Amazon.

    Links mentioned:

    Manufacturing Your Big Idea episode

    Packaging Your Start-Up episode

    Biz Chix Live

    --

    This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info at: www.theproductboss.com/cratejoy


    SUBSCRIPTION BOSS #2: From Concept to Customer Apr 27, 2018
    Show notes

    In this Friday bonus episode of Subscription Boss, Jacqueline and Minna give you a walk-through of a subscription box biz start-up from concept to customer. It's a step-by-step guide of how to get started with helpful tips of what to think about as you're adding this "arm" or revenue stream to your product-based business.

    --

    This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info at: www.theproductboss.com/cratejoy


    SUBSCRIPTION BOSS #1: Subscription Box Biz Strategy + Idea Incubator Apr 27, 2018
    Show notes

    In this Friday bonus episode of Subscription Boss: Should you consider adding a subscription box to your business? And is this the right strategy for you? In this episode, Jacqueline and Minna chat about what you should think about for subscription box start-up PLUS they also throw out some ideas from their "idea incubator" to get you started on some possible ideas.

    --

    This episode was brought to by Subscription Boss, our special series with Cratejoy, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. Get more info at: www.theproductboss.com/cratejoy


    24. Into Our Latest Adventure: Subscription Box Model Apr 26, 2018
    Show notes

    In this episode, we chat about our latest adventure - a partnership and exploration into subscription box business model that will be Friday bonus episodes. We're so excited to share this with you, so listen in and give this idea a test-whirl.

    --

    This episode was brought to by Subscription Boss, our special series with Cratejoy - where we combine our product-based expertise with Cratejoy's mega visibility to get you reoccurring revenue and more sales. Get more info at: www.theproductboss.com/cratejoy.

    Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.


    23. The Business Lifecycle: A Walk-Thru of the 5 Stages Apr 19, 2018
    Show notes

    In this episode, we chat about the 5 stages of your business lifecycle. We help you understand where you are in your entrepreneurial journey (so you don't feel alone) and you can move to the next stage with intention and better knowledge for goal-setting.

    Heads up, we’re also sharing some big news about the podcast, so tune in!

    --

    This episode was brought to by Subscription Boss, where we combine our product-based expertise with Cratejoy's mega visibility to help turn you into a successful subscription box biz owner with reoccurring revenue and more sales. For free! Get more info at: www.theproductboss.com/cratejoy


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