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    Business

    The Product Boss with Jacqueline Snyder

    The Product Boss is real business education for people who make and sell physical products.

    If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.

    Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.

    Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.

    You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.

    Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.

    New episodes drop weekly on Thursdays.

    Advertise

    Copyright: © 245524

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    56. How to Be Engaging on Instagram with Tyler J. McCall Nov 08, 2018
    Show notes

    Tyler J. McCall is one of our favorite people to watch on Instagram. He's authentic, engaging, fun - and an Instagram expert and strategist for entrepreneurs. Tyler digs into Instagram for product businesses and how to pull people into your brand - he makes it easy and honest. You don't want to miss this interview.

    Connect with Tyler:

    Tyler J. McCall Instagram

    Tyler J. McCall website

    Follow us on Instagram: @theproductboss

    YouTube video of this episode: https://youtu.be/G8UUsX0e_qs

    --

    This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here.

    Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.

    --

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op


    55. Five Common Mistakes of Product Business Owners Nov 01, 2018
    Show notes

    What are the 5 most common mistakes we see from product-based business owners we work with? In this episodes, Jacqueline and Minna go over these 5 main struggles they see over and over again and how you can avoid being stuck there.

    Links mentioned:

    Crooked Cactus CBD

    Shop Compliment

    Follow us on Instagram: @theproductboss

    YouTube video of this episode: https://youtu.be/Hq5yhQbRRMM

    --

    This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here.

    Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.

    --

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op


    54. BONUS: Tips for Cold Calling and Asking for the Sale Oct 26, 2018
    Show notes

    Selling is hard for lots of product bosses. In this episode, Jacqueline and Minna talk about 3 tips to help you ask for the sale - in making sales cold calls and product biz life.

    Links mentioned:

    Nikki Rausch, Your Sales Maven

    Follow us on Instagram: @theproductboss

    --

    This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here.

    Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.

    --

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op


    53. Demystifying Amazon - a Chat with Fellow Amazon Expert Kathleen Kobel Oct 25, 2018
    Show notes

    In this episode, Minna is joined with Kathleen Kobel of Kobel Consulting. These two Amazon experts chat it out and demystify Amazon for the product bosses who find it a huge mystery to sell on Amazon.

    Here's where sign up for an Amazon seller account. You can do it!

    Connect with Kathleen:

    Kobel Consulting

    Masters of Marketplace

    --

    This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here.

    Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.

    Follow us on Instagram: @theproductboss

    --

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op


    52. Holiday Visibility and Sales Oct 18, 2018
    Show notes

    The holidays are approaching fast! In this episode, Jacqueline and Minna give you some great tips for increasing your visibility and, ultimately, your sales, for this very important Q4 for product-based business owners.

    **Correction: If Alexa is having a hard time playing our podcast, try "Alexa, play podcast: The Product Boss Podcast" and she's less confused.

    Links mentioned:

    Navy Jane Plus Size Clothing

    MilkBliss Lactation Cookies and Overnight Oats

    --

    Behind-the-scenes YouTube recording of this episode: https://youtu.be/8PiFBvXwRbY

    This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here.

    Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.

    Follow us on Instagram: @theproductboss

    --

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op


    51. Re-Creating Your Business & Life: Jawn McQuade of Pins and Paper Oct 11, 2018
    Show notes

    We, at The Product Boss, have officially dubbed Jawn McQuade the most interesting millennial alive. We knew immediately when we met him at the Sourcing at Magic tradeshow, we wanted Jawn on the podcast. Not kidding, he is not only hilarious, but his story is unexpected - and full of lessons. Jawn opens up about his entrepreneurial journey, including co-founding a hugely successful company, getting investors, mentoring under Gary Vaynerchuk, taking a extended trip to Asia and returning to create a new business that now fits his life goals better: a start-up called Pins and Paper.

    Pins and Paper website

    Pins and Paper instagram

    Pins and Paper Facebook

    Other Links mentioned:

    Kids Sports Tees (by BadMammaJamma)

    Five Little Elephants

    Herbin Alchemy

    --

    This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here.

    In the southern California area? We have a LIVE mastermind on November 4, 2018 - work with us in person!

    Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.

    Follow us on Instagram: https://www.instagram.com/theproductboss/. And tag us to let us know you're listening! @theproductboss

    --

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op


    50. Hiring Your Virtual Team Oct 04, 2018
    Show notes

    Need some help in your product biz? We are so lucky as entrepreneurs that we can build our teams with online experts and services that can help support and move our businesses forward in huge ways. In this episode, Jacqueline and Minna chat about who’ve they’ve hired and some tips for managing and structuring your hiring plan.

    Links mentioned:

    GenM

    Hiring Millennials ( Amazon Kindle)

    Books Mentioned for Hiring - on Amazon: www.amazon.com/shop/theproductboss

    ShipBob

    Fiverr

    Hashtag Legal

    Upwork

    Designer Consulting Coop Hero Video by Creative Pencil Studio

    Dubsado

    RightNow Chrome Extension

    Klaviyo

    Tailwind

    Onlypult

    --

    This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna on your business? Get more information here.

    In the southern California area? We have a LIVE mastermind on November 4, 2018 - work with us in person!

    Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.

    Follow us on Instagram: https://www.instagram.com/theproductboss/. And tag us to let us know you're listening! @theproductboss

    --

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op


    49. Cheap and Easy - Using Package Inserts to Build Brand Loyalty Sep 27, 2018
    Show notes

    They're simple. They're cheap. They're easy. Jacqueline and Minna are chatting about package inserts and the creative ways you can use them to build brand loyalty and customer experience.

    Links mentioned:

    MilkBliss

    MotherSnacker

    With Love Studio

    Skylar Yoo

    Overnight Prints

    --

    This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna to push your business to the next level? Get more information here.

    Follow us on Instagram: https://www.instagram.com/theproductboss/. And tag us to let us know you're listening! @theproductboss

    Books and Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss

    Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.

    --

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op


    48. Luck and Hard Work with Ashley of The Bee & The Fox Sep 20, 2018
    Show notes

    [success story] In this episode, Jacqueline and Minna interview Ashley Jennett of The Bee & The Fox about her very successful, unique brand and her journey as an entrepreneur.

    About the company:

    The Bee & the Fox has carved out its own unique corner in the crowded world of t-shirts. Our shirts aren't just about fit and feel and fashion; they're about reconnecting to a simpler time, a time before cell phones and apps and all those things that interrupt family time.

    The Bee & The Fox Instagram

    The Bee & The Fox Facebook

    --

    This episode was brought to by our Strategy Sessions. Want to work directly with Jacqueline and Minna to push your business to the next level? Get more information here.

    Follow us on Instagram: https://www.instagram.com/theproductboss/. And tag us to let us know you're listening! @theproductboss

    Books and Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss

    Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.

    --

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op


    47. BONUS: How Do YOU Approach Processes and Problem-Solving? Sep 14, 2018
    Show notes

    Join us for the Profitable Processes Virtual Summit, all about the Operations side of business – what are the pieces on the “back-end” that businesses often miss or learn the hard way? What are the processes you should develop in your business to increase profitability?

    Most importantly: how should you approach this? Is this something you should hire out? To answer this questions, Jacqueline and Minna suggest taking the Kolbe assessment - it "identifies the natural way that people take action. Left to our own choice, each of us has an instinctive way of problem solving."

    Jacqueline and Minna share their Kolbe results and how they each approach problem-solving - and how know that that helps them when they work together.

    Links mentioned:

    Profitable Processes Virtual Summit (Sept 17 - 20, 2018)

    Kolbe

    --

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op

    Follow us on Instagram: https://www.instagram.com/theproductboss/. And tag us to let us know you're listening! @theproductboss

    Books and Business Products We Recommend on Amazon: www.amazon.com/shop/theproductboss

    Join The Product Boss Facebook Group and connect with other product-based entrepreneurs.


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