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    Business

    The Product Boss with Jacqueline Snyder

    The Product Boss is real business education for people who make and sell physical products.

    If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.

    Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.

    Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.

    You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.

    Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.

    New episodes drop weekly on Thursdays.

    Advertise

    Copyright: © 245524

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    128. Hard Truths to Growing a Product Biz Today Dec 19, 2019
    Show notes

    Ep. 128: Being so immersed in the product world, we have observed and expertly noted the trends of the changing landscape of retail and what the rapidly-changing marketplace is demanding from our products bosses today in order to pivot and grow. In today's episode we share the four hard truths we're seeing that might take you out of your comfort zone, but are necessary for you to know (and accept) as you grow your business in the new year.

    Important: DASH Insiders Accelerator Program is now OPEN and the Founding Members Specials is almost over (including $7 for your first month!) - head there right now: www.theproductboss.com/dash.


    127. Excuses You Are Making That Are Holding You Back Dec 16, 2019
    Show notes

    Ep. 127: We hear them over and over - these same excuses. We fall in to them sometimes too. In today's bonus episode, we are going over the excuses you are making that are holding you back - and how to overcome them.

    Important: DASH Insiders Accelerator Program is now OPEN and the Founding Members Specials are only for 5 days (including $7 for your first month!) - head over there right now: www.theproductboss.com/dash.


    126. Jasmine Star - Show Up Til You Blow Up on Instagram Dec 12, 2019
    Show notes

    Ep. 126: Want to know some Instagram secrets? Today's episode is a must listen! We have a very special guest, Jasmine Star. Jasmine is a photographer, business strategist, host of The Jasmine Star Show podcast and creative genius behind Social Curator. She tells us some childhood stories of what led her to this present moment in her entrepreneurial journey and tells us where she sees herself (and her business) in 2020. Jasmine truly has such a contagious laugh and generous spirit - this episode is one of our favorites and so actionable! Jasmine also gives simple but powerful Instagram tips to writing captivating captions, creating her IGTV strategy, taking quick and easy photos and SO MUCH MORE in this episode - all specifically for product bosses with physical products in hand and big dreams in mind.

    Connect with Jasmine:

    Jasmine Star website

    Jasmine Star on Instagram

    The Jasmine Star Show - Apple Podcasts

    This episode was brought to you ShippingEasy* - Minna and Jacqueline's favorite shipping tool to save product bosses time and money when shipping their products.

    *affiliate link because we only promote things we love and fully endorse.


    124. Creating Content to Improve Your Customer’s Experience with Ben Conrad of No Issue Dec 05, 2019
    Show notes

    GIVEAWAY: Head over to @theproductboss on Instagram for your chance to win custom tissue paper for you and your biz bestie from No Issue and The Product Boss.

    Ep. 124: How can you create content that enhances your customer's experience? In this episode, Ben Conrad of No Issue hops on as our special guest. We chat about their huge Instagram following and how they cultivated a community that is always eager to share their unboxing's of No Issue's custom tissue paper, compostable mailers, stickers and masking tape. It fuels their growth of followers on Instagram, but also their customer's experience overall. Ben also shares their strategy when it comes to giveaways, YouTube videos, IGTV and product awareness.

    Connect with No Issue at:

    No Issue website - use code "PRODUCTBOSS" for 10% off

    No Issue on Instagram

    No Issue on Twitter

    No Issue on Facebook

    This episode was brought to you by The Product Boss Programs. Applications are now open for our masterminds, but spots are limited, so check them out NOW.

    The Climb Mastermind: Our Signature Program - a unique combination of group coaching and masterminding. Designed for product-based businesses with yearly revenue of $50k to $250k. For the entrepreneur that is ready to grow their business on more platforms to multiply their sales and increase their visibility.

    The Top Mastermind: A true Mastermind among peers. A group of $250k to 7-figure business owners joined and facilitated by Jacqueline and Minna. Leading small teams (hiring and firing), systems, scaling and buying back your time are frequent conversations. This Mastermind is for women-owned businesses.

    Dash Insiders Accelerator Program [waiting list]: Having the right mentors, business trainings, and a group of supportive product-based business owners can be the game-changer that helps your product grow from the very beginning. It helps you avoid costly “newbie” mistakes and gets you and your business on track for success in the long-run, together. Designed for businesses with product-in-hand to businesses making $50k or less per year.

    Questions? Direct message us on Instagram at @theproductboss or email us at hello @ theproductboss.com - We'd love to hear from you!


    122. Reflect on This Year Before You Plan for the Next Nov 28, 2019
    Show notes

    Ep. 122: "Where were you before? Where are you now? And, where do you want to be?" In today's episode, we use these questions as a visioning exercise to reflect on the year, especially on this day of gratitude in the holiday season. Join us and grab a cup of coffee, sit down and ask yourself: Where were you before? Where are you now? And, where do you want to be?

    --

    We'd love to connect with you on Instagram! Join us at @theproductboss

    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

    --

    Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"


    121. Dealing with Overwhelm: Create a Time Budget Nov 21, 2019
    Show notes

    Ep. 121: Tis the season for overwhelm for product bosses as we head into the holiday season and double down on our busy schedules. Oftentimes we can feel overwhelmed because we feel like there's not enough time to do all the things we want to do. In today's episode, we teach you how to create a time budget. Did you know we all have 168 hours in a week? How do you divvy out your hours in your 168-hour budget? We go over the categories on how to break it down to understand where you're spending your time to approach creating a time budget that best suits your life.

    Links mentioned:

    The W Collective

    --

    We'd love to connect with you on Instagram! Join us at @theproductboss

    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

    --

    Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"


    120. Pet Peeve: It's Not The Creative Versus The Boss Nov 14, 2019
    Show notes

    Ep. 120: Want to hear our pet peeve? This conversation of divide between choosing for yourself: either "the creative versus the boss". This idea of creatives "selling out" or bosses needing to play small. This is our rant on the topic. Let's keep the conversation going! Join The Product Boss Facebook Group and let us know what you think.

    --

    We'd love to connect with you on Instagram! Join us at @theproductboss

    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

    --

    Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"


    119. Hiring Short-Term Help for Your Busy Seasons with Shelli Warren of BizChix Nov 07, 2019
    Show notes

    Ep. 119: As a product-based business, it takes the right team of high-performers to get it all done, from shipping to sales to production. And hiring is often necessary, especially in our busy seasons. But, where do you start when it comes to hiring, especially if it's short-term? We're excited to have our special guest Shelli Warren of BizChix and Stacking Your Team podcast dig into some great tips and simple strategies for job descriptions, evaluations, team dynamic and building a team you can inspire for the short-term and the long-term. Don't miss it!

    Connect with Shelli:

    Stacking Your Team podcast

    BizChix podcast

    Shelli on Instagram

    --

    We'd love to connect with you on Instagram! Join us at @theproductboss

    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

    --

    Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"


    118. The 7 Alter-Egos of a Solopreneur - Celebrity Edition Oct 31, 2019
    Show notes

    Ep. 118: Do you have an alter-ego or a stage persona? As a soloprenuer, we know, you wear lots of hats. What we've found is that having various alter-egos can help you tap into certain strengths and qualities when we need them the most. In this episode, we have a little fun and give you our celebrity-inspired recommendations for finding your alter-egos in the hats you wear as a product boss. Who will you tap into? Share with us in our The Product Boss Facebook Group - we want to know who your alter-ego is.

    --

    We'd love to connect with you on Instagram! Join us at @theproductboss

    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

    --

    Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"


    117. 5 Reasons Why You Should Still Be Showing Up In Person Oct 24, 2019
    Show notes

    With the rise of the digital world so many of us have gotten comfortable behind our e-commerce platforms and computers - whether it’s our website, social, Etsy, or Amazon. The fact is the biggest companies out there will have a physical, in-person presence because it's still necessary and has it's major advantages - even in today's digital world. As solopreneurs, how can we learn from these in-person opportunities? Why should in-person events, like tradeshows, farmers markets or gift marts still be part of your marketing plan? We go over five reasons why you need to consider them for your product-based business in today's episode.

    --

    We'd love to connect with you on Instagram! Join us at @theproductboss

    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

    --

    Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"


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