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The Product Boss with Jacqueline Snyder — Business
The Product Boss with Jacqueline Snyder

The Product Boss is real business education for people who make and sell physical products.

If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.

Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.

Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.

You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.

Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.

New episodes drop weekly on Thursdays.

Copyright: © 245524

Latest Episodes:

148. Your Brain is Your Worst Enemy Apr 23, 2020

Show notes

Ep. 148: One of the best things you can do for yourself during this time is to manage your mind. This is because your brain can be your own worst enemy when we are going into flight or fight mode. Today we talk about how to take care of your mindset by proactively approaching your day instead of being reactive to a hard situation or the anxiety a hard day can bring. These are the things that we do that we hope will help you too.

Links mentioned:

We are re-running our 5-Day Best Seller Secrets Challenge starting Monday, April 27th. We ran this about a month ago and thousands of people went through it. We have so much fun on our challenges and this one is about leaning in to what works right now to grow your product business so you aren’t throwing spaghetti at the wall. Join us! It’s the Best Seller Secrets Challenge - take it again if you need that extra motivation, join if you missed it the last time. We love our challenges and it’s gonna be great. You can head over to www.bestsellersecretschallenge.com and it's FREE. We’ll see you in there!

Click here to on Apple Podcasts. Make sure to subscribe so you don't miss an episode.

We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs.

147. How to Deal with Change Apr 16, 2020

Show notes

How's it going? Chances are there's probably a lot of change happening in your life. This sense of overwhelm and the topic of changes came up in our mastermind and Minna was reminded of a time when her family was going through a trauma/crisis almost five years ago and she was referred to the Kübler-Ross Model. It's a model that was created for dealing with the grief and the process that happens and it's also known as the "change curve". We go over the stages with you in the episode today and how to utilize this process in order to understand your own reactions and emotions during this time of social distancing, a pandemic and a huge change in your life.

Links mentioned:

Kübler-Ross Model

Yay! We are re-running our 5-Day Best Seller Secrets Challenge starting Monday, April 27th. We ran this about a month ago and thousands of people went through it. We have so much fun on our challenges and this one is about leaning in to what works right now to grow your product business so you aren’t throwing spaghetti at the wall. Join us! It’s the Best Seller Secrets Challenge - take it again if you need that extra motivation, join if you missed it the last time. We love our challenges and it’s gonna be great. You can head over to www.bestsellersecretschallenge.com and it's FREE. We’ll see you in there!

We'd love to connect with you on Instagram! Join us at @theproductboss.

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

146. Selling Online and Being the Face of Your Brand with Rachel Ricker of Smell Sweet Company Apr 09, 2020

Show notes

Found and CEO Rachel Ricker hops on the podcast with us from Smell Sweet Company to tell us her journey (from 10 months ago!) about creating her USDA-certified, organic deodorant and body products sweet-smelling, toxin-free, vegan and cruelty-free. She shares her startup story, how she has now embraced being the face of her brand and what she's loving about living as an entrepreneur.

Connect with Rachel:

Smell Sweet Company website - use code "THEPRODUCTBOSS" for 20% your first order

Smell Sweet Company on Instagram

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This episode was brought to you by our course “A Year of Content” for only $37 today: www.ayearofcontent.com. Don't know what to say to your customers? Our course gives you three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. Ann says, "I was so overwhelmed and didn't know what I should focus on/do first. The step by step guidance, focusing on small chunks of progress, has been incredibly helpful and stress relieving." Check it out a www.ayearofcontent.com.

We'd love to connect with you on Instagram! Join us at @theproductboss.

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

145. Math Not Drama Apr 02, 2020

Show notes

"Math Not Drama" is a saying from Jacqueline's life coach Stacy of The W Collective. In high-stress or uncertain situations, sometimes the best thing you can do is to pull the "drama" or emotion out and simply look at the numbers. In today's episode, we help you look at your numbers, especially in this time of social distancing, coronavirus (COVID-19) and quarantine.

Links mentioned:

The W Collective website

The W Collective on Instagram

The Life Coach School Podcast with Brooke Castillo

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This episode was brought to you by our course “A Year of Content” for only $37 today: www.ayearofcontent.com. Don't know what to say to your customers? Our course gives you three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. Ann says, "I was so overwhelmed and didn't know what I should focus on/do first. The step by step guidance, focusing on small chunks of progress, has been incredibly helpful and stress relieving." Check it out a www.ayearofcontent.com.

We'd love to connect with you on Instagram! Join us at @theproductboss.

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

144. Adapt and Thrive Mar 26, 2020

Show notes

The question is: how are you adapt and thrive your small business during this time?

In this episode, we feature five businesses in The Product Boss community who have :

made themselves relevant,
innovated their products and partnerships,
gotten creative with their messaging and offerings,
put themselves out there even if it felt uncomfortable, and
have adapted and thrived right now

And, we want to share their stories with you to inspire you to do the same.

Mentioned:

Important: The doors for Multi-Stream Machine OPEN for a short time only until April 1, 2020. And in this special release of our signature course, we have added a bonus lesson to each module called Adapt and Thrive - that's 9 bonus lessons for you to take action and how to best utilize each module right now during these times and we'll be doing it together!

We'd love to connect with you on Instagram! Join us at @theproductboss.

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

143. Octopus Lab PART 2: Let's grow that multi-legged approach to creatively scaling your business Mar 21, 2020

Show notes

This episode brought to you by our [free] 5-day Best Seller Secrets Challenge: lean into what’s working in your biz and sell more of that. We are are here to support you as your grow your small business in these uncertain times. Let’s do this...together!

This is is Part 2 of our Octopus Lab. Listen to last week's episode for Octopus Lab Part 1 first.

We'd love to connect with you on Instagram! Join us at @theproductboss.

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

142. Marketing and Sales Strategies in the Time of Coronavirus (COVID-19) Mar 19, 2020

Show notes

Ep. 142: How to approach marketing, selling and adapting in the time of social distancing and Coronavirus (COVID-19).

Very important links:

Best Seller Secrets Challenge [free] 5-day Challenge - we help you focus on doing more of what is working to give you more options in these uncertain times.

A Year of Content - if you need help with what to say to your customers without always selling to them.

Center for Disease Control and Prevention: Coronavirus Disease 2019 (COVID-19)

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Letter from Jacqueline and Minna:

Hey, how are you doing?

Every day seems to get a bit trickier navigating the unknown. Everyone has their own opinions of how "you" should handle this.

What we want to say is handle it however you see BEST for your family and your business.

But remember....

Emotions are contagious.

So try and surround yourself with positivity. Positive conversations, Positive people, Positive outside stimulation....

So with that we want to offer you a bit of positivity to your inbox.

We want to help you navigate your biz through the days ahead with podcasts, FB and IG lives, support in our online communities, and something new......

We are launching our FREE 5-day Best Seller Secrets Challenge, beginning Monday, March 23rd.

Because like we said, this is temporary. Things will get better and you will still have your businesses when this is all over. With people staying home and looking for things to do they will turn to online shopping for necessities and for pleasure. Hands up if you enjoy a little retail therapy.

Yupp...so do your customers.

So friend, we want you to be prepared.

We want you learn the secrets to maximizing your revenue, for now and for the future.

Because right now is NOT a time to throw spaghetti at the wall and hope something sticks!

Right now is about doing MORE of WHAT'S WORKING!

We’re here to teach you how to go deep, not wide, and maximize the opportunities that are already right in front of you. And since we planned this waaaaay before the world's current situation, we are going to move forward with the challenge as planned.

Because NOW is the time our community needs help, guidance, resources, and support from positive people the most.

You will see us live daily in the pop-up facebook group and in the days leading up to the Best Seller Secrets Challenge.

And as we support you in leaning into your Best Sellers, we will also be there to help you navigate your biz during COVID-19.

Who said home school was just for our kids?

Sign up for this FREE 5-day Best Seller Secrets Challenge NOW. And we look forward supporting you over the coming days and weeks.

We'll see you in there!

Wishing you health, grace, gratitude, and resilience,

Jacqueline and Minna

www.theproductboss.com

P.S. YOU ARE NOT ALONE IN THIS!

141. Coronavirus: Don't Stop Working on Your Product Business Mar 13, 2020

Show notes

[Special Episode March 13, 2020] Ep. 141: In this unedited special episode, we chat about a big topic: Coronavirus (COVID-19) and its impact on product-based businesses and what we think you should be doing right now during this pandemic. We talk about what we are seeing in our own product entrepreneur communities and how to approach these unprecedented times and what we are doing as fellow small business owners in response and preparation for COVID-19.

Center for Disease Control and Prevention: Coronavirus Disease 2019 (COVID-19)

Ok....we know...you have received SO...MANY...MESSAGES...about Covid-19 (Coronavirus) in the last 24-hrs. And yes here is another one...but this one is different.

We have been trying to figure out how to be helpful to our community and listeners over the past ten days. In fact, we recorded a full podcast last Tuesday on how to prep for the Coronavirus...and then decided against airing it because we were concerned we would create unfounded concern. Cut to ten days later and the world has changed.

In the last two days we have had five+ hours of coaching sessions with our students and masterminders and the same question arose...

"What do I do about my business during this pandemic?"

Great Question!

Here is our answer...

DON'T STOP WORKING ON YOUR BUSINESS!!!

Even if you start to feel that urge to pull back or spin out we want to remind you that this too will pass.

This is temporary. We will get through it...together.

This is the best time to work on your business!

All of those things you have been putting off like updating your website, scheduling consistent emails, writing blog posts, assessing your pricing, or counting your inventory.... NOW IS THE TIME.

You may also want to lean into education..get savvy about really using Instagram as a tool, learn how to take better pictures, read a business book, or learn how to get onto other platforms....NOW IS THE TIME.

You may even get creative...remember you can pivot much quicker than the "big guys". How can you make your product relevant for this current situation? Can you lean into your Best Sellers?....NOW IS THE TIME.

Here are some ideas...

Sell kids toys: Send an email about your toys and how to use them to keep kids busy while schools are closed.

Sell candles: Send an email about how to relieve stress or make home more comfortable during times like these with your specialty scents.

Remember you can create relevant and helpful content via email, create blogs, Pinterest Posts, Instagram, share it everywhere.

We are by no means trying to be insensitive to the current situation...Jacqueline lives just outside NYC and her husband, a Broadway actor, is out of work for the next 4 weeks due to theaters being closed. $h!t is getting real.....

But our job for you...our community..is to help guide you during times like these. We need to get creative. We need to take action. We need to keep working.

We just posted a Special Podcast Episode (unedited) on this topic today. We wanted to share the advice we give our students with you in real time so that you can create a plan of action as well. Make sure to subscribe to stay updated with the latest. Listen wherever you get your podcasts👇🏼

The Product Boss Podcast : ApplePodcasts, Stitcher, Spotify, GooglePlay, TuneIn/Alexa, iHeartRadio

(The episode is so new you may have to refresh your podcast list on your device.)

We even share with you some behind the scenes info about our upcoming challenges and courses that we will be releasing in the coming days and weeks and why we have decided to proceed "business as usual" (minus our kids being home).

Because, like we said, this is TEMPORARY.

And there are things we can take action on right now to ensure our businesses are set up for success when this is all said and done.

Wishing you health, grace, gratitude, and resilience,

Jacqueline and Minna

www.theproductboss.com

P.S. YOU ARE NOT ALONE IN THIS!

If you want to hang out with us say 👋 on Instagram

If you want a community of fellow product-based biz owners for support join us on Facebook.

140. Octopus Lab Part 1: A multi-legged approach to creatively scaling your business Mar 12, 2020

Show notes

Ep. 140: The Octopus is something we've worked on for a couple of years at The Product Boss. It's our spirit animal and guide for product-based businesses and for the first time ever, we are chatting about it on-air on the podcast. It's our a multi-legged approach to creatively scaling your business and we are sharing it with you in a two-part Lab.

Links mentioned:

The Octopus Lab Venn diagram

This episode was brought to you by our course “A Year of Content” for only $37 today: www.ayearofcontent.com. Don't know what to say to your customers? Our course gives you three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. Ann says, "I was so overwhelmed and didn't know what I should focus on/do first. The step by step guidance, focusing on small chunks of progress, has been incredibly helpful and stress relieving." Check it out a www.ayearofcontent.com.

We'd love to connect with you on Instagram! Join us at @theproductboss.

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

139. How to Find Support When You Don’t Feel Supported Mar 05, 2020

Show notes

Ep. 139: As entrepreneurs, navigating and building a support system is so important. But, sometimes it's hard to find and feel the support in the ways we want. In this episode, we walk you through how to find support when you don't feel supported. It's a topic that comes up time and time again in our masterminds and community. We hope it helps you too!

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This episode was brought to you by our course “A Year of Content” for only $37 today: www.ayearofcontent.com. Don't know what to say to your customers? Our course gives you three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. Ann says, "I was so overwhelmed and didn't know what I should focus on/do first. The step by step guidance, focusing on small chunks of progress, has been incredibly helpful and stress relieving." Check it out a www.ayearofcontent.com.

We'd love to connect with you on Instagram! Join us at @theproductboss.

Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

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