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    Business

    The Product Boss with Jacqueline Snyder

    The Product Boss is real business education for people who make and sell physical products.

    If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.

    Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.

    Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.

    You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.

    Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.

    New episodes drop weekly on Thursdays.

    Advertise

    Copyright: © 245524

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    138. How to Get More Email Subscribers for a Product-Based Business Feb 27, 2020
    Show notes

    Ep. 138: Here's the thing: we've had a lot of our listeners purchasing A Year of Content for a framework, inspiration, prompts and an action plan for content for emails, social and their website. BUT, one of the main questions you have been asking is: "How do I actually get more email subscribers onto my email list? In this episode, we are here to help with tactics for you to capture emails and continue to grow your list and eventually turn them into buyers.

    Links mentioned:

    A Year of Content Course from The Product Boss

    Episode 91: Three Emails Every Product Biz Needs

    --

    This episode was brought to you by our course “A Year of Content” for only $37 today: www.ayearofcontent.com. Don't know what to say to your customers? Our course gives you three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. Ann says, "I was so overwhelmed and didn't know what I should focus on/do first. The step by step guidance, focusing on small chunks of progress, has been incredibly helpful and stress relieving." Check it out a www.ayearofcontent.com.

    We'd love to connect with you on Instagram! Join us at @theproductboss.

    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!


    137. The Secret Sauce Behind Scaling a Gourmet Food Product with Dave Hirschkop of Dave's Gourmet Feb 20, 2020
    Show notes

    In today's episode we get a really interesting behind-the-scenes look at growing a food product and grocery business model with our special guest Dave Hirschkop. Dave is the founder and creative force behind Dave’s Gourmet. Dave’s Gourmet is a specialty foods company that makes a wide range of products including Gourmet Pasta Sauce, Hot Sauce, Condiments and Spices.The Wall Street Journal called him the, “...legendary Dave Hirschkop, the granddaddy of ultra-hot sauces.” Business Week said, “Dave's Hirschkop is known as an innovator.” It's a great conversation about product innovation, small business pivoting and long-term success and creatively scaling.

    Connect with Dave:

    Dave's Gourmet website

    --

    This episode was brought to you by our course “A Year of Content” for only $37 today: www.ayearofcontent.com. Don't know what to say to your customers? Our course gives you three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. Ann says, "I was so overwhelmed and didn't know what I should focus on/do first. The step by step guidance, focusing on small chunks of progress, has been incredibly helpful and stress relieving." Check it out a www.ayearofcontent.com.

    We'd love to connect with you on Instagram!

    Join us at @theproductboss.

    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!


    136. Important Things to Think About BEFORE Adding on a Sales Channel Feb 13, 2020
    Show notes

    Ep. 136: We get this question a lot: Should I add on this sales channel or platform? Because, really, we want to grow our product businesses ... but first, there are a few factors that should be considered BEFORE you take the leap of adding on an additional sales channel to start, maintain and grow. We go over these important things to think about in today's episode. Let's get started!

    --

    Don't know what to say to your customers? Get our course “A Year of Content” for only $37 today: www.ayearofcontent.com. You get three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. It will help you get unstuck and create a plan for selling your product with a year of content.

    --

    We'd love to connect with you on Instagram! Join us at @theproductboss

    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!


    135. 5 Places to Plug Holes to Stop Losing Money in Your Product Biz Feb 06, 2020
    Show notes

    We're all losing money somewhere in our businesses. From watching our students, clients, fellow business owners, we've realized there are consistently five places to plug holes to stop losing money in most product businesses. We share them with you in today's episode to help you create more profit in your bottom line.

    Links mentioned:

    • ShippingEasy*


    *This is an affiliate link which means Jacqueline and Minna earn a commission when you purchase, at no extra cost to you. We fully love and use ShippingEasy in our businesses. And, essentially, if you buy this from us, we get some coffee money, but it also saves you time and money shipping your products. Win-win.


    --


    Don't know what to say to your customers? Get our course “A Year of Content” for only $37 today: www.ayearofcontent.com. You get three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. It will help you get unstuck and create a plan for selling your product with a year of content.


    --


    We'd love to connect with you on Instagram! Join us at @theproductboss



    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!


    --


    Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"


    134. What to Do When You Feel Like Quitting Your Business Jan 30, 2020
    Show notes

    Ep. 134: Honestly, we all feel like quitting some time in our entrepreneurial journey. In this episode, we go over what to do when you feel like quitting your business. What should you do?

    Linked mentioned:

    Zatka Decor

    --


    Don't know what to say to your customers? Get our course “A Year of Content” for only $37 today: www.ayearofcontent.com. You get three video workshops and 200+ prompts to use in email, social media, video and website for your product-based business. It will help you get unstuck and create a plan for selling your product with a year of content.


    --


    We'd love to connect with you on Instagram! Join us at @theproductboss

    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!


    --


    Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"


    133. From Bio-Engineer to Influencer to Product Boss with Christine Hronec of Gauge Life Jan 23, 2020
    Show notes

    Brought to you by “A Year of Content” course for you and it helps you take the 3 C’s and gives you 200+ prompts, brainstorm sheets and shows you how to create a content plan of action for product business owners. Go here for this special offer: www.ayearofcontent.com.

    Ep. 133: Today we have a special guest sharing her journey into becoming a Product Boss and creating her own supplement line. Christine shares her startup strategy, exposure tips and how she conquered her aversion to video to becoming a YouTube influencer in her own right.

    Christine Hronec is an author, chemical and bio engineer, food scientist, and bikini fitness competitor. Christine got her start at Fortune 100 Company DuPont as a chemical engineer for 6 years before branching out as an entrepreneur. Christine is the founder and CEO of Gauge Girl Training, a nutrition and fitness online coaching service, and founder of Gauge Life, a dietary supplement nutrition line.

    Connect with Christine:

    • Gauge Life website to purchase products
    • Gauge Girl Training
    • Gauge Girl YouTube


    --


    We'd love to connect with you on Instagram! Join us at @theproductboss


    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!


    --


    Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"


    132. [LIVE Podcast Recording] 3 C's of Content Everyone Should Have - Dallas Market Speaking Event Jan 16, 2020
    Show notes

    Recorded LIVE from Dallas Market. The truth is: today's consumer demands valuable content and this has made us all into content creators: brands, boutique owners, buyers, retailers, etc. They want to hear more than just "buy from us" or “here is a sale”. The 3 C's of Content are pillars that every person (or store) selling physical products should be doing to create content that engages and connects with their customer - and gets them to want to buy. When it comes to content, this is what you should be putting in front of your customer, like three legs on a stool, you need all of them.

    Need help implementing? We have “A Year of Content” course for you and it helps you take the 3 C’s and gives you 200+ prompts, brainstorm sheets and shows you how to create a plan of action. Go here for this special offer: www.ayearofcontent.com.


    131. The Secret to Blowing Up: Ask for What You Want with Lisa Mastela of Bumpin Blends Jan 09, 2020
    Show notes

    Ep. 131: This episode with founder of Bumpin Blends is not to be missed. In a short ten months, Lisa Mastela has taken her business of superfood smoothie frozen cubes and bootstrapped it to new heights with lots of testing, bartering, hard work and the power of asking for what she wants. Lisa is so generous with sharing the behind-the-scenes of her startup and you'll understand why she is blowing up with success.

    Enter the Giveaway to win some Bumpin Blends smoothies on our Instagram at @theproductboss!

    Get yourself some superfood smoothies at code "THEPRODUCTBOSS" for 20% off at www.bumpinblends.com.

    Connect with Lisa and Bumpin Blends at:

    Bumpin Blends website

    Bumpin Blends Instagram

    --

    We'd love to connect with you on Instagram! Join us at @theproductboss

    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

    --

    Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"


    130. Set Your Goals for 2020 Jan 02, 2020
    Show notes

    Ep. 130: What types of goals are we seeing Product Bosses come up with in this new year and new decade? In this episode, we share the four types of goals that we see product business owners reaching for in 2020 to help you form your own goals to make this your most profitable year yet.

    BIG NEWS: To best support you in DASH Insiders Accelerator program, we now have two groups for DASH Insiders:

    • DASH for product biz owners with product in hand to $50k annually
    • DASH+ for product biz owners with $50k and above


    We've extended the Founding Members sale for $7 for your first month!! Sale ends on Jan 5, 2020. Sign up now here.



    129. The Holidays are Over: What to Do Next Dec 26, 2019
    Show notes

    EXTENDED SALE: Get the Founding Members Rates for DASH Insiders Accelerator program here.

    Ep. 129: Now that the holiday sales are over, what do you do next to keep growing your product-based business? In this episode, we go over four things you should be doing as the year comes to a close and the new year turns over.

    This episode was brought to you by The Product Boss Programs. Applications are now open for our masterminds, but spots are limited, so check them out NOW.

    Dash Insiders Accelerator Program: Introducing DASH INSIDERS Accelerator Program. This program is focused on helping you grow your product business, the right way, fast. Having the right mentors, business trainings, and a group of supportive product-based business owners will be the game-changer that helps your business grow.

    The Climb Mastermind: Our Signature Program - a unique combination of group coaching and masterminding. Designed for product-based businesses with yearly revenue of $50k to $250k. For the entrepreneur that is ready to grow their business on more platforms to multiply their sales and increase their visibility.

    The Top Mastermind: A true Mastermind among peers. A group of $250k to 7-figure business owners joined and facilitated by Jacqueline and Minna. Leading small teams (hiring and firing), systems, scaling and buying back your time are frequent conversations. This Mastermind is for women-owned businesses.

    Questions? Direct message us on Instagram at @theproductboss or email us at hello @ theproductboss.com - We'd love to hear from you!


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