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    Business

    The Product Boss with Jacqueline Snyder

    The Product Boss is real business education for people who make and sell physical products.

    If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.

    Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.

    Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.

    You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.

    Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.

    New episodes drop weekly on Thursdays.

    Advertise

    Copyright: © 245524

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    106. Key to Success #3: Become the CEO Aug 22, 2019
    Show notes

    Ep. 106: This is a 4-part mini-series. We'll be sharing Keys to Success that are necessary for any product entrepreneur or small business owner to create the life they want. Today is Key to Success #3: Become the CEO. What does it mean to be a CEO? What role do you actually play to become the CEO? In this episode, we go over what a Product Boss needs to know to understand and embrace as the role of CEO in their product-based business - and to become the CEO in your journey.

    --


    Join our masterminds/programs for product entrepreneurs. Spots are limited - we have a place for product business owners at every level:


    1. If you're in idea to Startup stage, check out The Start
    2. If you have Product in hand and ready to sell (or just started selling), check out The Build
    3. If you are a 5-figure Business and gearing up to be 6-Figures and beyond, check out The Climb
    4. If you are multiple 6-figures to 7-figures, check out our peer mastermind The Top


    Spots are limited. Remember, Q4 is fast approaching and this is the most important time of year for product businesses, so grab your spot NOW.


    --


    We'd love to connect with you on Instagram! Join us at @theproductboss


    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!


    105. Key to Success #2: Success Begets Success Aug 15, 2019
    Show notes

    Ep. 105: This is a 4-part mini-series. We'll be sharing four philosophies or Keys to Success that we found to be at the core of entrepreneurial and business growth - we believe they are necessary for any product entrepreneur or small business owner to create the life they want, including you. Join us! And, we're excited to share them over the next 4 episodes. Today is Key to Success #2: Success Begets Success.

    --


    It's official: our programs have opened! We are NOW filling spots for The Product Boss Mastermind and Coached Groups. We have a place for product business owners at every level.


    1. If you're in idea to Startup stage, check out The Start
    2. If you have Product in hand and ready to sell (or just started selling), check out The Build
    3. If you are a 5-figure Business and gearing up to be 6-Figures and beyond, check out The Climb
    4. If you are multiple 6-figures to 7-figures, check out our peer mastermind The Top


    Spots are limited. Remember, Q4 is fast approaching and this is the most important time of year for product businesses, so grab your spot NOW.


    --


    We'd love to connect with you on Instagram! Join us at @theproductboss


    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!


    104. Problems and Solutions for Every Stage of Your Product-Based Business Aug 12, 2019
    Show notes

    Ep. 104: When we work with our clients, we often see the same struggles in every single stage of a product business. There are a few consistent struggles we share in this episode, along with the programs we would LOVE to help you along the way. We are quickly filling spots for The Product Boss Mastermind and Coached Groups.

    1. If you're in idea to Startup stage, check out The Start
    2. If you have Product in hand and ready to sell (or just started selling), check out The Build
    3. If you are a 5-figure Business and gearing up to be 6-Figures and beyond, check out The Climb
    4. If you are multiple 6-figures to 7-figures, check out our peer mastermind The Top

    Spots are limited. Remember, Q4 is fast approaching and this is the most important time of year for product businesses, so grab your spot NOW. Excited to hear from you!


    --


    We'd love to connect with you on Instagram! Join us at @theproductboss


    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!


    103. Key to Success #1 for Business Growth Aug 08, 2019
    Show notes

    Ep. 103: This is a 4-part mini-series. We'll be sharing four philosophies or Keys to Success that we found to be at the core of entrepreneurial and business growth - we believe they are necessary for any product entrepreneur or small business owner to create the life they want, including you. Join us! And, we're excited to share them over the next 4 episodes. Today is Key to Success #1.

    --

    It's official: our programs have opened! We are NOW filling spots for The Product Boss Mastermind and Coached Groups. We have a place for product business owners at every level.

    1. If you're in idea to Startup stage, check out The Start

    2. If you have Product in hand and ready to sell (or just started selling), check out The Build

    3. If you are a 5-figure Business and gearing up to be 6-Figures and beyond, check out The Climb

    4. If you are multiple 6-figures to 7-figures, check out our peer mastermind The Top


    Spots are limited. Remember, Q4 is fast approaching and this is the most important time of year for product businesses, so grab your spot NOW.

    --

    We'd love to connect with you on Instagram! Join us at @theproductboss

    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!


    102. SWOT ANALYSIS: How to identify your business’s strengths, weaknesses, opportunities, and threats Aug 05, 2019
    Show notes

    Episode 102:Download the SWOT Analysis for Product freebie here. Have you ever done a SWOT Analysis on your business? It helps you focus on your strengths, minimize your threats, and take the greatest possible advantage of opportunities available to you. SWOT Analysis is a tried-and-true business method that's been around for over 50 years and, in this bonus episode, Jacqueline and Minna put their own spin to explain it to you in the most helpful and useful way for Product Bosses.

    It's official: our programs have opened! We are excited to be filling spots for The Product Boss Mastermind and Coached Groups. We have a place for product business owners at every level.


    1. If you're in idea to Startup stage, check out The Start
    2. If you have Product in hand and ready to sell (or just started selling), check out The Build
    3. If you are a 5-figure Business and gearing up to be 6-Figures and beyond, check out The Climb
    4. If you are multiple 6-figures to 7-figures, check out our peer mastermind The Top


    Spots are limited. Remember, Q4 is fast approaching and this is the most important time of year for product businesses, so grab your spot NOW.


    --


    We'd love to connect with you on Instagram! Join us at @theproductboss


    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!



    101. Remember That Once You Dreamed of Being Where You Are Now Aug 01, 2019
    Show notes

    Ep. 101: "Remember That Once You Dreamed of Being Where You Are Now" - this quote is from The Product Boss Instagram and we've received lots of comments, likes and engagement from it, so we wanted to dig deeper and have a fun conversation. What did you dream of for your life? Is it where you are now? In this episode, we reflect on our owns dreams, as kids, and where we are now. We also give you tips on how to "do the work" to reflect on our own dreams and check in with where you are now. It's so important to dream as an entrepreneur and equally important to reflect. Make sure to listen and hop onto our Instagram to let us know where you are now and your own reflections. We'd love to hear from you!

    --

    It's official: our programs have opened! We are excited to be filling spots for The Product Boss Mastermind and Coached Groups. We have a place for product business owners at every level.

    1. If you're in idea to Startup stage, check out The Start
    2. If you have Product in hand and ready to sell (or just started selling), check out The Build
    3. If you are a 5-figure Business and gearing up to be 6-Figures and beyond, check out The Climb
    4. If you are multiple 6-figures to 7-figures, check out our peer mastermind The Top

    Spots are limited. Remember, Q4 is fast approaching and this is the most important time of year for product businesses, so grab your spot NOW.

    --

    We'd love to connect with you on Instagram! Join us at @theproductboss

    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!


    100. You Can Have It All: The Four Burners Theory Re-Worked Jul 29, 2019
    Show notes

    Episode 100: Have you heard of The Four Burners Theory. It says that there's four areas of in everyone's life: family, friends, work, health, known as the four burners. And in order to be successful, you need to shut off one of those burners. And, in order to be really successful, you should shut off two. In this bonus episode, we re-work The Four Burners Theory because we believe you actually can have it all.

    We chat about turning this theory instead into what we call the "Circle of Life Theory", because we believe that in order to be successful we need to change it from the limiting beliefs of The Four Burners Theory of turning off burners to a decisive abundance of life and joy approach. You can have it all and we want to be right alongside with you when you do it. Let's get started!

    --

    Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

    --

    We'd love to connect with you on Instagram! Join us at @theproductboss

    This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you!

    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

    --

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op


    99. Starting at Zero: How 2 Women Gained 100k Followers Through IGTV and DMs with Amy and Kelly of Give Her Courage Jul 25, 2019
    Show notes

    Ep. 99: How did two women gain 100,000 followers on Instagram - in just a year? Through consistently and confidently delivering their mission and brand message (over and over again) through IGTV videos, Instastories and thousands of direct messages. In this episode, we have Amy and Kelly of Give Her Courage, a brand they built around lifting other strong women up and building a framework to equip the next generation of young girls with a mindset of confidence and collaboration. Their story is incredible and their hustle is real and relatable. We dive into influencers, brand ambassadors, content creation, product launching and community building. Listen now!

    Connect with Give Her Courage:

    Give Her Courage website

    Give Her Courage Instagram

    Links mentioned:

    Klaviyo

    Shopify

    --

    Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

    --

    We'd love to connect with you on Instagram! Join us at @theproductboss

    This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you!

    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

    --

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op


    98. From Bootstrapping in her Kitchen to Being Backed by Bethenny Frankel with mom Joanna Parker of Yumble Jul 18, 2019
    Show notes

    Ep. 98: Today we have Joanna Parker, Founder of Yumble, a subscription-based box for healthy, fun, prepared meals for kids. How did Joanna go from bootstrapping in her kitchen to pitching on the Shark Tank stage on national television and getting backed by Bethenny Frankel to creating a multi-million dollar business, while still getting ready with her kids in the morning? It’s such a great episode about resourcefulness, determination and just plain mom smarts. You don’t want to miss it!

    Connect with Joanna at:

    Yumble website

    Yumble instagram

    --

    Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

    --

    We'd love to connect with you on Instagram! Join us at @theproductboss

    This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you!

    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

    --

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op


    97. How to Stand Out to Create a Successful Brand with Tracy Matthews of Flourish & Thrive Jul 11, 2019
    Show notes

    Ep. 97: What does it take to stand out and create a successful brand that breaks through the competition? This week we have Tracy Matthews of Flourish & Thrive and Creatives Rule the World, who gives us some insight into the jewelry industry and what's she's seen from the brands that have stood the test of time and evolved by digging deeper into who their dream customer is and their reasons for buying.

    Connect with Tracy:

    Flourish & Thrive Academy website

    Thrive By Design Podcast

    Creatives Rule the World website

    --

    Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

    --

    We'd love to connect with you on Instagram! Join us at @theproductboss

    This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you!

    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

    --

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op


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