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    Business

    The Product Boss with Jacqueline Snyder

    The Product Boss is real business education for people who make and sell physical products.

    If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it.

    Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster.

    Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself.

    You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen.

    Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more.

    New episodes drop weekly on Thursdays.

    Advertise

    Copyright: © 245524

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    96. Our Shark Tank Experiences Jul 04, 2019
    Show notes

    Ep. 96: Ready for a FUN episode? Perfect for the Summer and your mid-year check in with us, it's a conversational episode where we chat about our Shark Tank experiences - YES, we both have made it video round in our individual product boss lives! Jacqueline also shares more of her dip into another reality TV show and we answer for you: should you apply to be on Shark Tank or other reality shows? Listen now!

    --

    Sign up for our email list and get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

    --

    We'd love to connect with you on Instagram! Join us at @theproductboss

    This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you!

    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

    --

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op


    95. Struggles and Tips for the Maker Business with Sue Monhait of Gift Biz Unwrapped Jun 27, 2019
    Show notes

    Ep. 95: In this episode, we welcome on Sue Monhait of Gift Biz Unwrapped to chat about some struggles and tips she's seen for the gifters, bakers, crafters and makers she's worked with. We chat about pricing, standing out, business mindset and more.

    Connect with Sue:

    GiftBiz Unwrapped website

    GiftBiz Unwrapped Instagram

    GiftBiz Unwrapped podcast

    --

    Sign up for our email list and get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

    --

    We'd love to connect with you on Instagram! Join us at @theproductboss

    This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you!

    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

    --

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op


    94. B2B Tradeshow Life with Katie Hunt of Proof to Product Jun 20, 2019
    Show notes

    Ep. 94: Ever wonder if a business to business tradeshow is right for your business? It's a fantastic way to get into wholesale, make connections and grow your product business. In this episode, we brought on Katie Hunt of Proof to Product to chat with us about B2B tradeshows and what that could look like for your business.

    Connect with Katie:

    Proof to Product website

    Proof to Product Instagram

    --

    Check out our new course Multi-Stream Machine. Sign up to get notified when it opens again.

    We'd love to connect with you on Instagram! Join us at @theproductboss. See you over there!

    This episode was brought to you by The Product Boss Mastermind.

    You are not alone. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs just like you.

    --

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op


    93. The Right Questions To Ask When Approaching Manufacturers Jun 13, 2019
    Show notes

    Ep. 93: Knowing what questions to ask when approaching a manufacturer or contractor is an integral part of growing your product business into something you love - in the short-term and long-run. This episode is all about the fundamental questions in manufacturing. We break down the 8 important questions you should ask each manufacturer or contractor to make sure its the right one for you - when you're scaling your product and your business. We love this episode because it really is Product Boss 101 for all of our growing product bosses. Make sure you listen and share the episode!

    Links mentioned:

    Download the free PDF for this episode to have the questions in front of you as you approach each manufacturer.

    THANK YOU to everyone that bought our beta round of our course, Multi-Stream Machine. Sign up to get notified when it opens again.

    --

    We'd love to connect with you on Instagram! Join us at @theproductboss. See you over there!

    This episode was brought to you by The Product Boss Mastermind. Get on the waiting list for when it opens here. We'd love to work with you!

    You are not alone. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs just like you.

    --

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op


    92. Scaling Handmade Jun 06, 2019
    Show notes

    Ep. 92: We often get questions from makers about how to scale their businesses. But, WAIT! Before, you decide to *not* listen to this episode because you aren't a handmade business, you definitely *should* listen to it! We go over seven ways to scale handmade and there are so many points that can be applied to help type of product business grow and scale, while still keeping your special touch.

    Links mentioned:

    Katana

    Happinest Designs

    --

    We'd love to connect with you on Instagram! Join us at @theproductboss. See you over there!

    This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you!

    You are not alone. Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs just like you.

    --

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op


    91. Three Emails Every Product Biz Needs May 30, 2019
    Show notes

    Ep. 91: "What emails should I be sending my customers?" This is one of the most popular questions we get from our Product Bosses. In this episode, we go over the three types of emails you should have set up for your product business and examples of what you should have in each type of email for content:

    Links mentioned:

    Sign up to get notified when our course Multi-$tream Machine opens up again: www.theproductboss.com/more

    Klaviyo email service provider

    Sign up for our email list and get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"

    --

    We'd love to connect with you on Instagram! Join us at @theproductboss

    This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you!

    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

    --

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op


    90. Your Customer's Journey May 23, 2019
    Show notes

    Ep. 90: Know when your customer intends to buy. Sometimes, on specific platforms, your customer is simply there to discover brands and plan for their future purchases. They're not ready to buy. It's important for you to understand your customer's journey and how you can serve them on each platform to getting them closer to their wallet - or the "intent to buy" with smart strategy and a reinforcement of their buying decision. This episode breaks it down for you platform by platform. Download the two worksheets mentioned for this episode - https://www.theproductboss.com/customerjourney

    **

    This episode was brought to you by our course, Multi-Stream Machine - only offered for a limited time at a beta price. Multi-Stream Machine shows you how to get on more platforms, increase your sales and grow your revenue. Go now to https://www.theproductboss.com/more and don't miss it!

    **

    We'd love to connect with you on Instagram! Follow us @theproductboss

    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

    --

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op


    89. Bonus: Multi-Stream Machine: More Platforms. More Sales. More Profit. May 20, 2019
    Show notes

    Ep. 89: For a limited pre-sale time of 7 days only, we are offering our new course: Multi-Stream Machine at a beta price. Check it out here: https://www.theproductboss.com/more. This is the exact framework and systems that Minna and Jacqueline have used to teach thousands of clients to 2x-4x their product businesses in months (not years). Multi-Stream Machine is an online course that shows you how to increase your sales and grow your revenue, fast, by creatively selling products on multiple platforms. This the lowest price it'll ever be offered for. Learn more at: https://www.theproductboss.com/more and don't miss it!


    88. How to Work with the Time You Have with Amanda Boleyn of She Did It Her Way May 16, 2019
    Show notes

    Ep. 88: How do you grow your business with the time you have? How do you arrange your life to make the commitments to reach the money goals you need to make? Maybe you want to leave your corporate job for your side hustle? In this episode, Amanda Boleyn of She Did It Her Way shares with us so many great techniques to work within the constraints of time (that we all have) and how to shift your mindset to make the necessary scheduling and planning that goes into growing a business. Are you being financially proactive? She gives you points on what to consider and tips on how to get yourself to commit to the boundaries you need to set in order to reach your lifestyle goals. This is such a good episode and you'll feel like you want to take action - in the time you have.

    Connect with Amanda:

    She Did It Her Way Podcast

    She Did It Her Way Instagram

    This episode was brought to you by our *NEW* course Multi-Stream Machine: More Platforms. More Sales. More Profit. We are having a limited time pre-sale until May 24th for you to grab this course at the beta price. Check it out now: https://www.theproductboss.com/more

    -

    We'd love to connect with you on Instagram! Follow us @theproductboss

    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!

    --

    Minna's company Lil' Labels

    Jacqueline's company Designer Consulting Co-Op


    87. Creating Your Summer Business Plan May 09, 2019
    Show notes

    How is your business going to run this Summer? Are you ramping up or slowing down? In this episode, we go over how to plan for your Summer months to make sure it fits with your schedule, life, revenue goals and overall business plan for your product growth.

    Links mentioned:


    Wave Babe Swimwear (Thanks for the review, Lindsay!)


    Ever Anchored


    Get the free download of the worksheets: M's of Highly Effective Day and Revenue Goals here: https://www.theproductboss.com/effectiveday


    Ep.63: Planning 2019 Like a Product Boss


    Ep: 68: Plan Your Product Development Calendar for 2019



    --


    We'd love to connect with you on Instagram! Follow us @theproductboss


    This episode was brought to you by The Product Boss Mastermind. Get notified of when it opens here. We'd love to work with you!


    Get our free download "10 Hacks to Running Your Business Like a Well-Oiled Machine"


    Get into The Product Boss Facebook Group and connect with other product-based entrepreneurs. See you in there!


    --


    Minna's company Lil' Labels


    Jacqueline's company Designer Consulting Co-Op


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