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    Business

    The Private Practice Pro

    Welcome to The Private Practice Pro podcast. I’m Kelley Stevens, LMFT, a therapist, a mom of two, and someone who figured out private practice the hard way. I started out making $16 an hour, driving over an hour each way to work, and paying a $1,000 student loan bill every month. Since then, I’ve opened three private practices in three different cities and supported more than 3,000 therapists as they build and grow their own.

    This podcast is for you if you’re sitting in your office wondering how you’re going to keep your caseload full in today’s world. So much has changed with AI, big tech, and the way clients find a therapist, and every episode is focused on what’s working right now.

    You’ll hear a few kinds of episodes. In my solo episodes, I break down the patterns and mistakes I’m seeing after coaching thousands of therapists, along with what I would do right now to keep your caseload full. My marketing director and best friend, Amanda, joins me for coffee talks where we take websites, SEO, and social media and turn them into steps you can actually take. In our private practice breakdowns, I look at a listener’s website, practice, and marketing and share in real time what I would change. And every so often, I’ll sit down with someone I think you really need to know.

    My goal is to keep every episode focused on you and the practice you’re building, because private practice really is just a series of steps, and you only need to take the next one. ❤️

    Advertise

    Copyright: © 2022 ThePrivatePracticePro.com

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    Latest Episodes:
    Self-Care for Therapists: Balancing Mental Health and Personal Life with Private Practice May 16, 2023
    Show notes

    Get ready for some real talk! In this insightful episode, Kelley Stevens chats with Bilingual Licensed Clinical Therapist, Jacqueline Garcia, about maintaining your sanity as a therapist, navigating the impact of social media on the mental health field, and handling career burnout. Discover how Instagram inspired Jacqueline to create her own company, Therapy Lux, and how it can help you connect with your ideal clients. Plus, learn practical tips for managing the demands of your career and personal life, and get expert advice for building a thriving private practice. Don't miss this informative conversation that is sure to leave you feeling empowered and inspired!

    Guest Bio:

    Jacqueline Garcia, LCSW – Licensed Clinical Therapist, Mental Health Content Creator

    Jacqueline is a Bilingual Licensed Clinical Therapist in Private Practice with experience in using Evidence Based Practices such as Behavioral Therapies, Crisis Intervention, Motivational interviewing, Dialectical Behavioral Therapy, Harm Reduction and utilizing the Recovery Model. In her work, she believes that creating a safe environment for her clients will help them overcome their challenges. She specializes in working with and treating teens and adults who suffer from depression, anxiety, trauma, and a variety of life stressors. With dedication and passion, she believes that therapy is a powerful tool that can assist you in improving your quality of life while dealing with life's adversities.

    Website: Therapylux.org

    IG: @therapylux

    Email: jacqueline@therapylux.org

    In this Episode:

    • Maintaining your mental health as a therapist
    • How social media is impacting the mental health field
    • Handling stress and career burnout
    • Tips for building your own private practice
    • Managing the demands of work and personal life

    Highlights:

    (0:55) - Jackie Garcia Introduction

    (3:35) - Jackie's career history prior to transitioning to private practice

    (7:01) - How social media inspired Jackie to create Therapy Lux

    (22:37) - Taking care of your mental health as a therapist

    (25:29) - How social media has allowed Jackie to connect with her ideal clients

    (37:20) - Kelley's tips for balancing the demands of a thriving career with home life

    (44:04) - Jackie's advice to those starting out in private practice

    (50:42) - Kelley answers listener Jessica's question about building a private practice as a pre-licensed therapist

    References:

    Riverside County Mental Health → https://www.rcdmh.org

    Tessie Cleveland Community Services → https://www.tccsc.org

    Therapy Lux → https://therapylux.org

    Kaiser Permanente → https://healthy.kaiserpermanente.org/front-door

    Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

    Ask Kelley Anything → (805) 243-8241

    This podcast is produced and manged by Jenga Creative → jengacreative.com


    Insights from Experts: Navigating the Twists and Turns of Your Career Path May 09, 2023
    Show notes

    Are you feeling overwhelmed by the many career paths available to professionals in the therapy field? In this episode, Kelley Stevens interviews Robert Scholz, who shares his journey to success as a therapist, trainer, and crisis management consultant (among other things). With his extensive experience in the mental health field, Robert provides valuable insights on navigating the early stages of a career, making room for growth and shifts, and leaving a legacy you can be proud of.

    Guest Bio:

    Robert Scholz – LMFT, LPCC – Psychotherapist, Trainer, Crisis Management Consulting and Certified Executive Coach

    Robert is a licensed marriage and family therapist and professional clinical counselor, having served in many clinical and leadership roles over his twenty-five years working in university, community mental health, forensic and private practice settings. Robert is well-known for his work as a trainer and consultant in assisting schools/ universities and communities prepare for and respond to major crisis events like wildfires, mass shootings, and other tragedies. Robert has served as an Adjunct Professor of Psychology at Pepperdine's Graduate School of Education and Psychology for many years and has authored numerous publications on the topics of disaster mental health, addiction treatment, and men's mental health. He is an active member of the threat management community, and has held positions within leading organizations such as DPrep Safety, the National Association of Behavioral Intervention and Threat Assessment (NABITA) and the International Alliance for Care and Threat Teams (InterACCT).

    Email: Robert@RobertTherapy.com

    Website: www.RobertTherapy.com

    LinkedIn: linkedin.com/in/robert-scholz-0a082a9

    In this Episode:

    • How to carry yourself as a young professional
    • The pros and cons of social media as a marketing tool
    • Navigating the different paths to a successful career
    • Tips for early career professionals
    • Normalizing life and career shifts

    Highlights:

    (0:30) - Robert Scholz Introduction

    (11:38) - Carrying yourself as a young professional

    (16:42) - Pros and cons of social media as a marketing strategy

    (21:26) - Professional training and degrees for various career paths

    (31:35) - Giving back to early-career professionals

    (38:02) - Normalizing life and career shifts

    (43:58) - Robert's final key takeaways

    (45:25) - Kelley answers a listener's question about handling dips in your caseload

    References:

    Charlene Underhill Miller Interview (Episode 3) → https://sites.libsyn.com/431784/building-a-practice-that-supports-your-growth-in-the-long-term-with-dr-charlene-underhill-miller

    Pepperdine University → https://www.pepperdine.edu/

    American Counseling Association → https://www.counseling.org/

    Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

    Ask Kelley Anything → (805) 243-8241

    This podcast is produced and manged by Jenga Creative → jengacreative.com


    Trademarking for Growth May 02, 2023
    Show notes

    To trademark or not to trademark? If you're on the fence, this episode is for you! Join host Kelley Stevens as she breaks down the basics of trademarking with intellectual property lawyer, Lauren Boyd. You will learn how trademarking can help you scale your business, how and when to consult with a lawyer, and valuable tips on choosing a trade name that leaves room for future growth. Don't miss out on this episode that just might change the trajectory of your business.

    Guest Bio:

    Lauren Boyd kicked off her legal career leading international contract negotiations for a Fortune 100 technology company before founding her first venture Guide My Business. Her boutique law firm specializes in intellectual property and employment law to empower entrepreneurs to grow their business with the confidence of a strong legal foundation built on a brand they own.

    Being in the messy middle herself, she recognized that non-"corporate" employers lacked the tools to implement sustainable management practices that would take monotonous delegation to empowered ownership to foster resiliency within their team, so Lauren recently founded Quinn, a modern team management solution built for the way employers actually communicate.

    Learn more at https://www.guidemybusiness.co/

    In this Episode:

    • What is trademarking and how can it benefit your business?
    • When to consult a lawyer about launching a new brand
    • Choosing an opportune name for your business
    • Cautionary tales about trademarking decisions
    • How trademarking can bring your business long-term security and success

    Highlights:

    (0:49) - Lauren Boyd Introduction

    (6:46) - Benefits of trademarking your business

    (21:19) - Growing your business with a registered trademark

    (29:16) - Consulting a lawyer prior to the branding process

    (31:20) - Choosing a trade name that leaves room for business growth

    (35:43) - How to schedule a consultation with Lauren Boyd

    (40:01) - Kelley answers a listener's question about handling missed calls when clients do not leave a voicemail

    References:

    Guide My Business → www.guidemybusiness.co

    Hire Quinn → hirequinn.com

    Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

    Ask Kelley Anything → (805) 243-8241

    This podcast is produced and manged by Jenga Creative → jengacreative.com


    Effective Networking: Using your Passions to Build Your Dream Private Practice Apr 04, 2023
    Show notes

    When it comes to building a private practice, let's be real… we can't do it alone. You need friends, mentors, and other therapists to have your back and push you to do the uncomfortable (but necessary) things. Today's guest has essentially been Kelley's right-hand woman through her entire entrepreneurial journey. Tune in to this episode as we welcome JuliAnn Crommelin MA, AAC, an executive functioning and ADHD coach. JuliAnn joins Kelley to help her reflect on how she started her private practice, as well as Private Practice Pro, and the most effective tips and strategies they've learned for networking, marketing, referrals, and more.

    Guest Bio:

    JuliAnn Crommelin is an executive functioning and ADHD coach in Los Angeles, California and has worked in the mental health industry since 2006. JuliAnn is certified Drug and Alcohol Counselor, certified ADHD coach, has a master's degree in clinical psychology and is currently working toward her doctorate in psychology. Learn more about her practice at www.julianncrommelin.com or email her at crommelin.juliann@gmail.com.

    In this Episode:

    • Why Kelley turned down a huge salary to open a private practice
    • Overcoming fears and breaking down barriers to starting a private practice
    • The benefits of being in marketing before building a private practice
    • Effective strategies for getting and making referrals
    • Tips for networking and marketing your private practice
    • Ask Kelley Anything: Should I redo a client intake session after it was cut short from technical difficulties on Zoom?

    Highlights:

    (02:00) - About JuliAnn & her ADHD coaching practice

    (07:47) - How they met

    (15:36) - How Kelley got into entrepreneurship, content creation, & PPP

    (32:14) - "Fear is not fact"

    (37:28) - Marketing tips for therapists

    (42:52) - How to talk about a therapist or treatment center you've had a negative experience with

    (48:12) - Referral etiquette for therapists

    (55:51) - Therapists need therapy, too

    (1:01:43) - Advice on starting your own private practice

    (1:11:35) - Kelley answers a listener's question about Zoom technical difficulties

    References:

    Ask Kelley Anything → (805) 243-8241

    This podcast is produced and manged by Jenga Creative → jengacreative.com


    Demystifying the Financial Perplexities of Private Practice with Heard Mar 28, 2023
    Show notes

    Feeling intimidated by the financial aspects of starting your own private practice? Let Heard help! In this episode, Heard CEO, Andrew Riesen, explains how his company provides financial assistance to therapists breaking out on their own. Host Kelley Stevens asks all the right questions as they walk through solutions to all the "scary stuff" –from paying yourself and creating bank accounts to setting up your business entity and filing taxes.

    Guest Bio:

    Andrew Riesen is a mission-driven entrepreneur, financial accountant, and CEO of Heard, the financial back-office for therapists in private practice. Prior to Heard, Andrew worked at PWC, where he worked as a financial accountant, helped build an internal software incubator, and co-founded an affordable sales tax solution for small to medium-sized businesses. When not supporting mental health professionals in private practice, Andrew can be found exploring the nooks and crannies of the Pacific Northwest trail-running, cycling, or snowboarding, or at home with his nose in a book or journal.

    About Heard:

    Heard combines smart software with real humans to manage bookkeeping, taxes, and payroll for therapists. On average, Heard saves therapists 60 hours per year in financial record-keeping and $5,400 per year in taxes.

    In this Episode:

    • The value of speaking with a professional
    • How to separate your personal self with your business self financially
    • The different types of business entities and how to determine yours
    • How Heard can help private practice therapists with bookkeeping, taxes, payroll and financial reporting
    • Paying yourself and saving for taxes
    • Planning for PTO and maternity leave
    • Operating in multiple states

    Highlights:

    (0:36) – Guest introduction

    (1:15) – Introduction of Heard

    (2:50) – Navigating the different types of business entities

    (10:35) – Planning for payroll while saving for taxes

    (16:46) – Utilizing SimplePractice or TherapyNotes in conjunction with Heard

    (20:08) – Operating in multiple states

    (23:25) – The process of paying yourself

    (29:11) – How to get started working with Heard

    (32:06) – Kelley responds to listener's question about going back to an office space vs. telehealth after the pandemic

    References:

    Book your FREE Consultation Heard → https://www.joinheard.com/partners/kelley

    Check out Heard's free Facebook group → https://m.facebook.com/groups/5348635868578291/?ref=share&mibextid=SDPelY

    Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

    Ask Kelley Anything → (805) 243-8241

    This podcast is produced and manged by Jenga Creative → jengacreative.com


    TikTok Therapists: How to Grow Your Private Practice on Social Media Mar 21, 2023
    Show notes

    Too many therapists are afraid of creating content on social media because they think the market is too saturated. Do you resonate? Well, we're here to tell you that is completely untrue! In fact, there's never been a better time to create therapy content and market yourself on social media. Tune in to this episode as we welcome Maddie Spear, LCSW, a content creator and trauma therapist who works with children, teens, and young adults. Maddie joins Kelley to talk about the risks and rewards of using social media and TikTok to grow your private practice, connect with clients, and make extra money. She also details the process, benefits, and challenges of creating an online course.

    Guest Bio:

    Maddie Spear, LCSW, is a trauma therapist located in North Carolina who works with children, teens, and young adults. In addition to her work in direct trauma care, Maddie additionally works to bring mental health tips worldwide. With a following of well over 200,000 on social media, Maddie strives to eliminate the stigma around mental health and promote healing for all with accessible mental health tips and tricks to promote self-growth and self-care. Learn more about her practice at www.flourishwellnesspllc.com or email her at FlourishWellnessPLLC@gmail.com.

    In this Episode:

    • How to use social media and TikTok to grow your private practice, connect with clients, and make extra money
    • Is it appropriate to engage with clients on social media?
    • Gaining confidence in your services and overcoming imposter syndrome
    • The power of combining self-disclosure with psychoeducation
    • The pros and cons of creating an online course
    • Traveling abroad and working remotely as a therapist
    • Ask Kelley Anything: Can I give a referral gifts?

    Highlights:

    (01:40) - Why Maddie's creating an online course for therapists

    (03:22) - Traveling and working remotely as a therapist

    (07:49) - Why and how she launched her own private practice

    (14:15) - Feeling confident as a therapist

    (15:42) - Using social media & TikTok to grow your private practice

    (21:58) - Combining self-disclosure and psychoeducation

    (28:54) - Creating an online course

    (38:50) - Is therapy content oversaturated?

    (43:16) - How to connect with Maddie

    (45:47) - Kelley answers a listener's question about giving referral gifts

    References:

    Maddie Spear on Instagram → www.instagram.com/LoveYourLittleVictories

    Maddie Spear on TikTok → www.tiktok.com/@therapy_thoughts

    Ask Kelley Anything → (805) 243-8241

    This podcast is produced and manged by Jenga Creative → jengacreative.com


    Entrepreneurship & Motherhood: The Real Costs of Starting a Business Mar 14, 2023
    Show notes

    Building a thriving private practice (or any business) doesn't happen overnight… and you certainly can't do it alone! Aside from a genuine passion for the business you're starting, you'll need lots of support to get it up and running. Support from your partner, family, and other therapists who want to grow and succeed just like you. In this episode, we welcome Dr. Kathryn Esquer, a Licensed Psychologist, MBA graduate, and Founder of the Teletherapist Network, a consultation community for the next generation of therapists. Kathryn joins Kelley to shine light on the real costs of starting a business, especially as a working mom, and how to find the community support you need to thrive in a private practice.

    Guest Bio:

    Dr. Kathryn Esquer is a Licensed Psychologist, MBA graduate, and founder of the Teletherapist Network, a consultation community for the next generation of therapists. She is passionate about eliminating isolation and burnout in the field of mental health. By prioritizing connection and community, the Teletherapist Network brings together forward-thinking therapists to achieve their big goals in work and life. Listen to her podcast - Am I a Bad Therapist? - at www.abadtherapist.com and follow her on Instagram @teletherapist.network and @abadtherapistpod.

    In this Episode:

    • Why it's crucial to have community support when starting a private practice
    • Finding a business model you love
    • The real challenges and costs of starting a business
    • Navigating motherhood and entrepreneurship
    • The benefits of joining the Teletherapist Network
    • Ask Kelley Anything: How do I market two niches for my private practice?

    Highlights:

    (03:35) - Why Kathryn decided to start a business

    (07:20) - Starting the Teletherapist Network

    (09:00) - Benefits of joining the Teletherapist Network

    (15:25) - Entrepreneurship is not a quick win

    (27:22) - How do you find time to start a business as a working mom?

    References:

    Ask Kelley Anything → (805) 243-8241

    This podcast is produced and manged by Jenga Creative → jengacreative.com


    Finding Congruence: Integrating the Therapist and the Human Mar 07, 2023
    Show notes

    Being a human AND a therapist is challenging! Despite having our own issues to deal with, our purpose is still to help others. That's where congruence is key. Whether you're an associate therapist or decades into your career, it's important to find congruence between your therapist self and your human self. But what does that mean? In this episode, we welcome Lacy Tannous, a psychotherapist and artist who specializes in working with teens, adults, and couples seeking greater emotional health and congruent connection. Lacy joins Kelley to talk about how to build more congruence in your therapy practice, especially if you're an associate therapist in a private practice.

    Guest Bio:

    Lacy Tannous is a psychotherapist and artist located in Sierra Madre, California. She specializes in working with teens, adults, and couples seeking emotional health and congruent connection to themselves, the people they love, and the world around them. She's passionate about exploring the connection between trauma recovery and creativity and enjoys singing, songwriting, and recording in tandem with clinical work. Learn more about her practice at www.lacytannoustherapy.com or on Instagram @lacytannous.

    In This Episode:

    • Therapy as a second career
    • Dressing professionally or authentically: Which is best?
    • How to get an associateship or internship at a private practice
    • The mental challenges of being a therapist
    • How to integrate the therapist and the human
    • Marketing tips for getting clients as an associate therapist
    • Ask Kelley Anything: Going on maternity leave with a private practice

    Highlights:

    00:50 What types of clients do you work with?

    02:19 Why Lacy went back to school to be a therapist

    07:00 Benefits of therapists dressing more casually for appointments

    10:41 How Lacy is navigating the pre-licensed AMFT journey

    15:00 Getting clients as an associate therapist

    21:17 Using your intuition to build a list of ideal clients

    25:25 Imposter syndrome & Couples therapy

    34:10 Lacy's long-term career goals & retirement goals

    41:31 How to connect with Lacy

    41:57 Sponsored by SimplePractice

    43:10 Kelley answers listener Maggie's question about going on maternity leave with a private practice.

    References:

    This podcast is produced by Jenga Creative → JengaCreative.com


    Getting Sh*t Done: The Rewards of Resourcefulness Feb 28, 2023
    Show notes

    What if trying something new didn't have to be so intimidating? Would you start today? In this episode, Kelley talks with Kaitlyn Kenealy and Elizabeth Nelson about the power of diving in – to writing that book, to starting that business, to building that following – regardless of how unprepared or unqualified you think you are. The incredibly relatable content this episode presents is sure to leave listeners with a renewed confidence that says: "I might not know right now, but I will figure it out."

    Guest Bio:

    Winner of numerous awards, including Top Psychotherapist 2023, Kaitlyn Kenealy is a Licensed Professional Counselor and holds degrees in History and Women's Studies, Gender and Women's Studies, and Counseling (Community and Mental Health). As a psychotherapist, she specializes in trauma and PTSD, domestic violence, sexual abuse, anxiety, depression, and self-esteem. Her podcast, Tea Time with the Psychos, aims to break the stigma surrounding mental illness. Kaitlyn has also written her first book titled, "Healing is Messy AF" which won the Canadian Book Club Award. You can follow Kaitlyn on Instagram at @kaitlynkenealy or email her at kenealycounseling@gmail.com. Check out Kaitlyn's book here: https://www.amazon.com/Healing-Messy-AF-Investing-Addressing/dp/B09WQ4SJ34

    Elizabeth Nelson is a Licensed Professional Counselor In-Training and received her bachelor's degree from the University of Wisconsin Stevens Point and her Master's in Clinical Mental Health from Lakeland University. She recently served as the Executive Director of NAMI- Fond du lac and now is a full-time clinician at Kenealy Counseling. Elizabeth is also the co-host of the podcast Tea Time with the Psychos and provides mental health presentations and resources throughout the community. You can email Elizabeth at elizabethnelson.fdl@gmail.com.

    You can follow Kaitlyn and Elizabeth's podcast on Instagram at @teatimewiththepsychos.

    In This Episode:

    • Tips for navigating the supervisor/supervisee relationship effectively
    • The balance of professionalism and connection
    • How a podcast can benefit your private practice
    • Creating a blueprint when one doesn't exist
    • Overcoming fear and taking that first step

    Highlights:

    (0:31) - Guest introductions

    (6:00) - Acknowledging the unique strengths and limitations of each individual in a professional relationship

    (13:34) - The true logistics of a podcast launch

    (20:03) - How entities like podcasts enable therapists to not only present explicit methods to grow, but actually model healthy, realistic relationship dynamics subconsciously

    (24:51) - Expanding the therapist role to include author

    (30:42) - The willingness to improvise when it hasn't been done before

    (34:36) - Kelley responds to a listener's question about what protocol and policies are best for handling late clients

    References:

    Jess Eckerstrom → https://jessekstrom.com/

    Ask Kelley Anything → (805) 243-8241

    This podcast is produced and manged by Jenga Creative → jengacreative.com


    Blazers to Trailblazing: A New Era for Therapists Feb 21, 2023
    Show notes

    Lacy Warne, LMFT left the blazer behind in pursuit of widespread, authentic connection. But don't worry – if you love your blazer, we won't judge. Kelley and Lacy share their own self-made barriers to success: from decision paralysis to plateaus in passion. How personal and professional triumph over them becomes the most powerful asset in each individual's quest for fulfillment. But don't worry – if you love your blazer, this podcast is still for you.

    Guest Bio:

    Lacy Warne is a licensed marriage and family therapist living in the Santa Cruz mountains with her husband, two kids, two dogs, two chickens and a big fluffy cat. Lacy empowers anxious millennials to transform imposter syndrome, perfectionism, and people-pleasing so they can feel confident in who they authentically are. Outside of session, Lacy can be found savoring nature or thrifting with an iced coffee in hand. You can visit her website at www.lacywarne.com or find her on Instagram and TikTok at @heylacywarne.

    In This Episode:

    • The possibilities of passive income
    • How dreams and goals evolve as we do
    • The interplay of ethics and social media
    • Email marketing strategies
    • Overcoming limiting mindsets
    • Finding your voice and learning how to use it
    • Useful entrepreneurial resources for therapists

    Highlights:

    (0:29) - Guest introduction

    (2:45) - "I was always someone who was totally content to play it safe…And then all of the sudden, something shifted. I was like, I want more."

    (6:49) - "Being an entrepreneur is this opportunity to actually experience personal transformation."

    (8:19) - Deconstructing the rigid belief system surrounding professionalism and ethics as a therapist

    (12:39) - Normalizing alternative career approaches for new therapists

    (14:19) - "As therapists we are taught to meet our clients where they're at. My clients are on their phones at midnight, on TikTok."

    (16:39) - Self-care as the antidote for negative feedback/mean comments online

    (21:13) - The various phases of monetizing your platform

    (35:01) - "The pain point becomes the gift. It becomes your service to the world."

    (43:05) - Kelley responds to a listener's inquiry on the possibility of building a successful telehealth practice (and virtual referral network) without first committing to a city of residence, and what legal logistics should be considered in this process.

    References:

    Elizabeth Gilbert's Big Magic → https://www.elizabethgilbert.com/books/big-magic/

    ThriveCart → https://thrivecart.com

    ConvertKit → https://convertkit.com/

    Upwork → https://www.upwork.com/

    Ask Kelley Anything → (805) 243-8241

    This podcast is produced and manged by Jenga Creative → jengacreative.com


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