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The Private Practice Pro — Business
The Private Practice Pro

Welcome to The Private Practice Pro podcast. I’m Kelley Stevens, LMFT, a therapist, a mom of two, and someone who figured out private practice the hard way. I started out making $16 an hour, driving over an hour each way to work, and paying a $1,000 student loan bill every month. Since then, I’ve opened three private practices in three different cities and supported more than 3,000 therapists as they build and grow their own.

This podcast is for you if you’re sitting in your office wondering how you’re going to keep your caseload full in today’s world. So much has changed with AI, big tech, and the way clients find a therapist, and every episode is focused on what’s working right now.

You’ll hear a few kinds of episodes. In my solo episodes, I break down the patterns and mistakes I’m seeing after coaching thousands of therapists, along with what I would do right now to keep your caseload full. My marketing director and best friend, Amanda, joins me for coffee talks where we take websites, SEO, and social media and turn them into steps you can actually take. In our private practice breakdowns, I look at a listener’s website, practice, and marketing and share in real time what I would change. And every so often, I’ll sit down with someone I think you really need to know.

My goal is to keep every episode focused on you and the practice you’re building, because private practice really is just a series of steps, and you only need to take the next one. ❤️

Copyright: © 2022 ThePrivatePracticePro.com

Latest Episodes:

Formulas Over Fear: A Systematic Approach to Your Dream Career Feb 14, 2023

Show notes

"Fear doesn't mean you stop." In this galvanizing episode, Nicole McCance shares the means and the methods she identified to transcend beyond a cycle of professional and personal fatigue and into a new quality of life. From mindset to implementation, host and guest leave no stone unturned as they discuss not only the why, but the how, of entering new territory.

Guest Bio:

Nicole is a sought after Psychologist and Business coach who teaches Psychotherapists how to scale to a 7 figure group practice, like she did in 3 years, with toddler twins at home. She is also a Forbes Business council member. You can find her on Instagram at @nicole.mccancemethod or by visiting her website, mccancemethod.com.

In This Episode:

Moments of breakdown that yield great change
The importance of shifting to a business-mentality when starting a group practice
The whack-a-mole nature of finding a setup that works for you
Integrating self-care into your daily routine
Finding the right inspiration and mentorship for your needs
The balance between inspiration and accountability
The power in seeing others do what you want to do, letting that fuel you

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Highlights:

0:35) - Guest introduction

(2:07) - "I was sick of hitting this ceiling…where the only way I could make more was to work more."

(5:27) - The first step into group practice

(8:48) - "Don't make your decisions from where you are. Make your decisions from 2x to 4x bigger than you are."

(9:25) - How to create movement through fear

(12:50) - The shifts in personal life when you're not working solely to make ends meet

(16:23) - "You need to find someone that did what you want to do."

(19:01) - How utilizing templates promotes productivity

(21:08) - Mindset = the make or break

(23:00) - "If you have a formula, you will get the results you desire…we need to remove the emotion piece, or we will never take risks."

(26:06) - Kelley responds to a listener's inquiry on how to ethically provide non-therapeutic services outside of her state of licensure

References:

The Clinic Growth Map → https://mccancemethod.com/clinic-growth-map/

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com

Goodbye to Burnout: Cultivating Sustainability in Private Practice Feb 07, 2023

Show notes

How can therapists establish success and abundance in the field without sacrificing their time, energy, or overall well-being? Host Kelley Stevens tackles this important question with the help of mental health counselor, host of her own podcast, and Anti Work Therapist founder Megan Kelly. Listeners will hear a candid summary of Megan's own burnout experience, the changes she made, in both mindset and action, to move past the patterns of disillusionment, and applicable strategies for those eager to identify a different way.

Guest Bio:

Megan Kelly, MA is a Licensed Mental Health Counselor (LMHC) in the state of Indiana, where she owns and operates a 100% telehealth private practice. She received her master's degree in 2019 from Antioch University, New England's online Clinical Mental Health Counseling (CMHC) program, and has worked in various non-profit and private practice settings throughout her career. She specializes in treating mental health workers and healthcare workers who are experiencing burnout, vicarious trauma, and compassion fatigue. Meg is the host of the Mental Status Podcast, and spends her time advocating for the personal and professional well-being of mental health workers worldwide on Instagram @antiworktherapist.

In this episode:

Burnout and seeking sustainability in the mental health field
Proactively planning for your practice during pre-licensure
The value of networking/examples networking modalities
The evolution of referral relationships
Alternative methods to promote accessibility in private practice
The importance of having a community of mental health professionals for support
Helpful perspective shifts involving cash-pay status

Highlights:

(0:39) - Guest introduction

(4:09) - Overcoming burnout

(9:32) - Establishing your business during group-practice/pre-licensure

(11:35) - The benefit of reminding yourself you always have choices

(15:40) - How to implement a longer-term strategy, overcome fear of delayed return on investments

(18:20) - The hurdles that arise in the first few months of private practice

(22:53) - Proactive thinking and willingness to self-promote

(25:23) - Private pay as it relates to accessibility

(32:25) - Rebranding failures into course corrections

(39:20) - Kelley responds to listener Lauren's inquiry about starting her own practice after supervision as it relates to paying back student loans

References:

Anti-Work Therapist Love Letters Substack → https://antiworktherapist.substack.com/

The Abundance Party → https://www.abundanceparty.com/

Jeff Guenther, LPC (@therapyjeff) → https://www.instagram.com/therapyjeff/

Open Path Psychotherapy Collective → https://openpathcollective.org

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com

Career Success: Building a Practice That Supports You in the Long Term Jan 31, 2023

Show notes

In this treasure trove of an episode, Dr. Charlene Underhill Miller shares her own career journey, which began when she first became licensed in 1988. She discusses which components of a practice (from degrees to community building) are most valuable in establishing a practice that not only endures, but evolves.

Guest Bio:

Dr. Charlene Underhill Miller is a licensed marriage and family therapist, professor, clinical supervisor, and public speaker. Licensed just shy of 40 years, Dr. Miller's unparalleled insight, clinical expertise, and expansive career evolution enables her to provide wisdom on a variety of aspects of private practice to a diverse population of practitioners. Learn more about her at www.underhillmiller.com

In This Episode:

The benefits of a growing teletherapy practice
The power of networking (and not just for referrals!)
How to begin building community relationships from square one
Education levels and degrees, how they play out long-term in career

Highlights:

(2:15) – Charlene's decision to go almost entirely virtual, using Zoom prior to the pandemic

(4:13) – Growing a virtual practice through out of state licensing

(9:05) – "Is a PhD necessary for a successful and fulfilling practice?"

(16:54) – The value of networking, and how it connected her to her first practice

(23:15) – "I promise you, if you give a referral, you'll get a referral. If you never give referrals, you're not gonna get many referrals from your colleagues,[...] what goes around comes around."

(24:15) – "Say, I'm new in town. This was my catchphrase when I moved. [Relationship building] had to be authentic."

(35:21) – The bonuses of opening a group practice

(39:00) - Beyond income, the benefits of supervising, teaching, speaking and other "extra jobs" for therapist

(47:23) - Marketing has to be intentional, but also organic

(52:58) - Boundary setting when you practice within your community

(1:05:10) - Kelley answers listener, Alex's question about how to set and stick to your prices

References:

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com

Hashtags to Perfectionism: Why Social Media is So Scary for Therapists Jan 24, 2023

Show notes

What is it about displaying oneself and one's business on social platforms that just feels so intimidating? A workshop unfolding in real time, listeners are given a front row seat as host Kelley Stevens talks with therapist Stassi Betcher to identify and unpack Stassi's own barriers to an online presence that cultivates her professional success rather than inducing anxiety. The result is a raw, collaborative, and dynamic episode that peels back the layers on social media and self-promotion in a way that is equal parts affirming and applicable.

Guest Bio:

Stassi Betcher is a Feminist Therapist and international women's wellness coach in Portland, Oregon. She specializes in systemic oppression and multicultural counseling, and has over 15 years of experience. You can view her website here: https://evergreenwellnesstherapy.com/.

In this episode:

Beginning steps for putting yourself out there online
Means of income other than 1-to-1 therapy
The importance of consistency
Honest takes on how dreadful social media can feel at times
How to discern which platform suits you best
Trends, hashtags, and calls to action
How to identify your creative process (and where to go from there)
The benefit to documenting everything
Why perfectionism has to go

Highlights:

(0:11) – Kelley introduces the guest and presents the episode's topics

(1:31) – The benefits of providing telehealth services

(10:49) – Stassi's online course and how previous promotional efforts went

(13:43) – Online platform sales: "You can estimate that 1% of your audience is going to buy from you."

(20:13) – A starting point for social media marketing: "Sit down, put a 10 minute timer on your phone, and start writing out the pain points of your ideal audience."

(24:01) – The key goal for developing online content

(28:41) – "If you always give the solution, you run the risk of there being no need for the [product]… Not that you're withholding, it's just that truly there are some things you can't convey through social media."

(32:15) – The shift of Instagram from aesthetics towards reels and videos (content above form)

(37:55) – "The thing that makes you a really good therapist is going to be the thing that makes you a really good content creator."

(42:36) – Converting followers to email subscribers

(46:49) – Considering what level of online presence is sustainable for you

(54:28) – "Every single day when you get ready to film your shit, it's like, Who am I talking to? What does SHE need to hear today?"

(1:06:19) – Pros and cons of outsourcing support for social media

(1:13:30) – Kelley responds to a listener's inquiry about reaching out to doctors for referrals

References:

Intentional Living Workshop → https://designed-living-guide.lpages.co/guide-opt-in-intentional-living/

Elyse Myers (@elyse_myers) → https://www.instagram.com/elyse_myers/?hl=en

Brock Johnson (@brock11johnson) → https://www.instagram.com/brock11johnson/

Kelly McKenna (@sitwithkelly) → https://www.instagram.com/sitwithkelly/

Karrie Locher (@karrie_locher) → https://www.instagram.com/karrie_locher/

Smarthash App → https://www.smarthashapp.com/

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com

Overcoming Myths: Private Practice, Motherhood, and Online Courses Jan 24, 2023

Show notes

What happens when two therapists, course creators, and longtime friends come together to discuss the importance of values, identifying your target audience, and embracing the trial and error of it all? A profound and heartfelt conversation unfolds.

Join host Kelley Stevens as she reflects with Sasha McPherson on their parallel career journeys, how they stay grounded as working moms, and what's made the most difference as they evolve in their lives and careers. The enduring connection between host and guest allows for a candid and informative discussion – with some laughter in between!

Guest Bio:

Sasha is a therapist and mom of two. Her practice focuses on supporting mothers and women to live the life they want. She specializes in perinatal mental health, anxiety, ADHD, and depression in women.

In this episode:

The transition to parenthood and its impact on mental/emotional wellbeing
Creating content catered to your target audience
Trial and error as necessary for professional growth
The value of virtual mental health resources and offerings
Assessing barriers for your target community to identify the most effective support
The personal work around creating a brand (letting go of expectations, fostering patience)
The importance of mental health providers practicing the principles they encourage
Locating your values, aligning your actions with those values

Highlights:

(0:40) – Guest introduction

(10:30) – Origins of the course creation process

(17:28) – The importance of intentional and specific messaging: "The more specific I become, the more people I can reach."

(20:57) – Letting go of expectations to create space for what actually works

(23:35) – Utilizing your values to navigate work/life balance

(35:10) – Telehealth vs. in-person

(37:02) – The myths that prevent therapists from starting their own practices

(42:05) – The expansion of the therapist role into a wide variety of paths/income streams

(48:38) – Asking yourself "What do I need right now in my life?" in order to discern future goals and steps

(56:45) – Kelley responds to listener Sarah's question about how to overcome fears about establishing an online following

References:

Sasha's first course: Roadmap to Parenthood → https://www.thriveafterbaby.com/roadmap-to-parenthood

Sasha's second course: The Connected Couples Guide → https://www.thriveafterbaby.com/connected-couples-guide

Postpartum Support International (PSI → https://www.postpartum.net/

Sunny Lenarduzzi on YouTube → https://www.youtube.com/@SunnyLenarduzzi

Elizabeth Gilbert quote → https://www.elizabethgilbert.com/the-creativity-conversation-continued-todays-subject-stolen-time-dear-o/

Robert Scholz, LMFT → www.RobertTherapy.com

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com

Welcome to The Private Practice Pro Podcast Jan 14, 2023

Show notes

Kelley Stevens, LMFT teaches therapists how to build thriving private practices.

Learn how to launch a therapy practice, expand your caseload, market your brand, and grow outside of 1-1 appointments.

Free downloads, online courses, and more → https://linktr.ee/theprivatepracticepro

This podcast is produced and manged by Jenga Creative → jengacreative.com

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