The Power of Digital Policy

Latest Episodes:

Align your digital security policy to digital operations Jul 16, 2020

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Digital security, cyber security, or just security. It doesn’t matter what your policy is called, the facts surrounding security remain the same: It’s a day-to-day struggle for businesses because of the huge increase in hacks and breached systems, including mobile and IoT devices. Only 5% of business portfolios are properly protected and 68% of business leaders feel their cybersecurity risks are increasing. Is your security policy properly addressed? I this episode, I share what my 20+ years in digital policy has taught me about structuring the right security guardrails.

Telling your brand’s story: What do you want prospects to think, feel, and do? Jul 07, 2020

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A key component to telling your brand’s story is the ability to understand your customer’s pain points, tell them how and why your product or service will solve the problem, and then present why you are the right person to solve their problem. It is about knowing what you want prospects to think, feel, and do, and then customizing the message from the user’s perspective, in a relevant and relatable way. In this episode, Patti Podnar (no relation), a content strategist and writer, explains her process for creating content that resonates and leads to business results. She also shares where businesses most often get tripped up and how to jump over such hurdles to get content marketing right.

Gaining trust through authentic storytelling Jun 25, 2020

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A lot of companies are focusing on producing content and campaigns that get executed, but they don’t perform. They are neither good at attracting prospects, nor maintaining a relationship with existing customers. Smart brands are leveraging unique stories that reach individuals and create long-term sentiment that drives businesses to meet their objectives. Christoph Trappe provides his insights on how to use authentic storytelling to successfully drive digital marketing results.

By nature, we are all storytellers Jun 18, 2020

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Whether you are a seven-year-old trying to explain what you were just doing on a video game, to how you communicate in business and in life, we are all storytellers. Some brands tell their stories in more conservative ways, while other brands lean into the risk profile and experiment with what resonates with consumers. How should everyone, from individuals to big brands, tell stories, and tell them well? Fred Faulkner provides a perspective on how to balance the risks and opportunities that come with content marketing.

Digital content marketing is the emperor! Jun 11, 2020

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For years, we've been creating more and more content, treating content as if it is king. And it could be considered as such, given that by conservative estimates, the big four - Google, Amazon, Microsoft, and Facebook - store at least 1,200 petabytes between them. That is 1.2 million terabytes (one terabyte is 1,000 gigabytes). But quantity doesn't matter if it is bad content, nor does lots of content mean good digital content marketing practices with proven results. This month I explore policies and practices that support digital content marketing. Join me for an exploration of the topic, starting with the type of policies needed to support your content marketing efforts, and then turning to three amazing upcoming quests which will deep dive into sound practices to round out those policies.

Must we trade privacy for the smart city dream? May 28, 2020

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Smart cities have long been touted as the solution to managing the explosive growth in cities, making services and infrastructure more accessible and convenient to all. But for smart cities to work, vast amounts of data are prerequisites. That automatically brings into question citizen personal data and where a city, or enterprise such as Apple, draws the line between data privacy rights and the collective wellbeing of the city. In this episode, Ashwin Krishnan breaks down for us the current draw of smart cities, provides examples of what it is like to live within smart city boundaries, and what implications all of the “smarts” have on our personal data rights and freedoms.

Understand the complexity of smart cities May 13, 2020

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Do an internet search for “Anthony Veri” and “smart city” and you will get a diverse set of results that span pages upon pages. That’s because Anthony has been part of the smart city evolution since the very beginning, working through network analysis, audits, planning, designing, and training for what we now term smart cities and smart enterprises. In this episode, Anthony provides a simple definition for smart city and smart enterprise, gives us a view into the opportunities and risks that come with getting “smarter” and explains why we need not worry (but should be excited about!) 5G.

Paving the way for smart cities May 06, 2020

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As smart city projects pick up steam across the globe and present new opportunities for technologies capable of modernizing cities, they also present new risks that should be considered.

Leading your business to responsible A.I. Apr 30, 2020

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It is easy to get wrapped up in a great A.I. idea and hard to build it into a reliable business. It is harder yet to do a trustworthy business without A.I. ethics. Shalini Trefzer provides us with ample resources and advice to get this policy area right.

Digital ethics for a long-term, competitive advantage Apr 16, 2020

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Just like organic milk, digital ethics will become a global standard to which more countries, businesses, and individuals will subscribe. We are all at the beginning of this journey, and Pernille Tranberg shares what smart organizations are doing to lead the way.

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