The Power of Digital Policy

Latest Episodes:

The policy of ethics Apr 08, 2020

Show notes

Digital is quickly evolving and is increasingly shaped by the idea of ethics. If you are not factoring ethics into your digital policies, you are missing out on opportunities and creating risk. I look at three specific areas (cloud, data privacy, AI) where ethics questions are particularly important.

The secret sauce for successful global marketing campaign Mar 25, 2020

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Going international in the digital age is a given, but entry into local markets can be full of perils. Kathrin Bussman discusses the best way to exploit new opportunities while limiting risks by properly planning and entering new markets. From properly strategizing new ventures to finding the right partner, this episode highlights what SMBs need to know.

Localize with linguistic, cultural, and functional effectiveness Mar 19, 2020

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Globalization and internationalization are two distinct different practices, both of which pose challenges to everyone from large corporations to the small business looking to expand its markets. Bruno Herrmann explains the difference, and how to get your strategy right.

Fear is not a strategy! This will pass Mar 11, 2020

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The coronavirus COVID-19 is causing a lot of fear at the moment, especially as it relates to China. But fear is not a strategy, fears is never a strategy. No company can afford not to be engaged in China. Lawrence Federman tell us how to get to the other side of this humanitarian crisis and make your business thrive.

Going global? There's a digital policy for that! Mar 04, 2020

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When it comes to conquering new global markets, do you need localization, globalization, internationalization, or all three? If you are already on the global stage, do you have a digital policy to maximize your ROI while ensuring you avoid faux pas and legal risk? Tune in to get your terminology and marketing ready for the global marketplace.

We must change our privacy mindset Feb 24, 2020

Show notes

Privacy in the context of the life sciences is anything but simple. Faced with many different in-country regulatory systems, organizations are also struggling with a growing complexity in regional and above country marketing strategies. How do you keep up to date on all of the new regulations popping up and yet not lose your competitive edge? Hema Lakkaraju outlines the pragmatic approach to regulatory compliance, and it all starts with shifting your mindset.

Slow down to do things fast Feb 11, 2020

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Digital policies are an opportunity for us to do great work, be innovative, achieve organizational goals, and minimize risk. But you can’t get all of that if you are not mindful. Former Buddhist monk, and now coach to executives and agile teams, Amaranatho Robey, talks about teams, getting maximum speed, and doing digital the right way.

Which does your organization have: chaos or complexity?
Agile of waterfall? You still need leadership support.
Be more effective, be more creative!
Attitude is key to sound digital practices

Strive for privacy by design Feb 04, 2020

Show notes

Data privacy laws are the new norm, and proposed regulation is sprouting up in the US and around the globe. But there is so much more to data privacy than the required compliance with laws. And certainly, a lot more than the common privacy statement in the footer of your website. So, what does that look like and why think about privacy beyond the minimum required to check the box? I tee up everything that you need to know around digital data privacy policy.

We are all disabled. Onward with accessibility! Jan 23, 2020

Show notes

Accessibility is on the upswing. The press has had an effect. The message has been delivered with the number of lawsuits and people are aware that there are accessibility issues. So where do you stand? Kevin Rydberg shares his 20 years of experience in accessibility, usability, and design to help understand best practices in developing digital solutions for those with disabilities. Spoiler alert: we all have a disability, at some point, whether temporary or permanent.

Accessibility is like a blueberry muffin Jan 13, 2020

Show notes

James Baverstock gives us accessibility adoption tips, including how you can save yourself a significant headaches if you consider accessibility from the very beginning of any digital effort. In essence, accessibility is like a blueberry muffin. When you’re baking a blueberry muffin, you can't just stuff all the blueberries in at the end. Accessibility, like blueberries, needs to be there from the beginning. James also gives us some great resources for getting started on the path to accessibility.

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