The Power of Digital Policy

Latest Episodes:

Futureproofing your organization’s privacy policy Jul 01, 2021

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Too many digital and marketing teams treat data privacy as a mere compliance issue, looking to their legal colleagues to track and address each new legal development. That is certainly an approach you could take, but it requires a constant revisiting of the privacy policy, rethinking your partnerships and practices around privacy, and making redundant changes. In this episode, privacy expert Donata Stroink-Skillrud helps us understand the privacy landscape, how to break the cycle of constant privacy updates, and how to refocus your team on what really matters – the business of digital.

Can a sustainable decentralized search platform help you bid Google goodbye? May 27, 2021

Show notes

We all know that we need to focus on SEO, whether it supports our website or to support users searching via a voice device such as Alexa. But with the rise of blockchain technology, we now have an alternative, community-driven search engine that can help us in a new era of open information. Decentralized search platforms can not only allow us new inroads to conversing with prospects and consumers, but they can also help deliver on the promise of protecting user’s personal information. In this episode of The Power of Digital Policy, Colin Pape talks about all things search and how it intersects with privacy to ensure your marketing and communication efforts are well-positioned.

Does your organization's DNA include corporate social responsibility? May 13, 2021

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Businesses that practice corporate social responsibility (CSR) aim to improve communities, the environment, the economy, and their business bottom line. But what is CSR, why should you care, and how do you go about standing up a CSR program? This practice, which has increased as a result of the pandemic, offers a good deal of opportunity as well as risk. To learn more and determine how CSR addresses digital policy risks, such as data privacy, I reached out to Infobip’a Anisa Taraj.

Three things to protect your privacy Apr 29, 2021

Show notes

By making a few simple changes to your devices and accounts, you can maintain security against organizations' unwanted attempts to access your data. You will protect your privacy from those with whom you don’t consent to share your information. And if you are part of a business, take note and start to treat consumer data privacy with the respect it deserves. Cat Coode talks about individual and organizational data privacy considerations, cybersecurity, and how to get a grasp in an increasingly complex digital world.

Is Apple making GDPR and other regulatory frameworks irrelevant? Mar 25, 2021

Show notes

Over the past several months, Apple has slowly been releasing and updating its iOS. With the latest (iOS 14), there are tons of new additions, including a new privacy feature that will stop advertisers from collecting users' personal data unless they explicitly agree to be tracked and receive the ads. What does this mean for today's advertiser? And how much oxygen will be depleted in the ecosystem? Most importantly, if you rely on ads – including those on Facebook and other social media platforms – what should you do? Have a listen and learn what is changing in the advertising world and how to adapt.

Brand audit: how to oversee your biggest asset Mar 11, 2021

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Successful brands pay close attention to their marketing and communications, ensuring a laser focus on close, meaningful customer relationships. But what does that look like, and how do you ensure that you understand your customers’ needs, problems, and what solutions they want from you? How do you ensure that your brand continues to thrive as a strong asset? Daniel Diosi talks about the importance of the brand to the business, how to perform a brand audit, and the biggest lessons learned from brands that must get it right – luxury hotels.

The pivot to podcast livestreaming Feb 25, 2021

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If you are comfortable walking the tightrope without a safety net in order to delight your audience and earn their engagement, then you may want to pivot to podcast livestreaming. In this episode, Christoph Trappe discusses the pros and cons of adopting livestreaming, what equipment and planning you need to make the pivot, and how to get the most out of this interactive podcasting approach. Christoph even shares tips from his upcoming book Going live – Livestream your podcast to reach more people

From micro to macro-influencers, consumers demand trust Feb 11, 2021

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Does Dupont need Kim Kardashian to succeed in its digital marketing campaign? Before you answer that, have a listen to Kyle Hjelmeseth, CEO of top-tier talent management agency G&B, who provides a deep dive into digital influencer marketing, finding the right fit for your brand, and what types of policies are appropriate in this perils-riden world we live in. Kyle also helps break down the DuPont/Kardashian question!

Evolving the insurance industry through data and analytics Jan 28, 2021

Show notes

Two major innovation-related topics are top of mind for commercial insurers worldwide: data analytics and the use of artificial intelligence (AI). Amir Raskin, Data and Analytics Product Strategist at Sapiens, joins Kristina to discuss how companies can uncover insights using capabilities that were once seen to be like science fiction and drive customer service, top-notch experiences, and profits.

Using AI-assisted writing software for your business and marketing needs Jan 13, 2021

Show notes

Unless you are a business of one, you are likely challenged with getting multiple content creators to write in a consistent tone and coming across as intended. And let’s face it, communicating effectively and not making silly mistakes that detract from your message or brand is hard at an enterprise scale. That’s where AI-enabled writing tools such as Grammarly come in. It’s like having an editor paying attention to every content creation in your organization, but without the associated cost. In this episode, Dorian Stone (GM of Business at Grammarly) lays out the business case for AI-enabled writing tools and what Grammarly is doing to enable enterprises to consistently deliver content aligned with editorial policies and standards.

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