The Playbook With David Meltzer

Latest Episodes:

How to Pitch Your Idea | Road to Revenue #65 Jun 22, 2021

Show notes

THE 6 STEPS YOU NEED TO GAIN CREDIBILITY:

1. Credibility: Showcase credibility through your team, advisors, and patents. Illuminate your early mistakes and communicate how they have attributed to your situational knowledge to navigate those same scenarios in the future.

2. Emotional Attachment: Understand the emotional attachment your consumers have to your product/service and how to leverage it.

3. Reasons to Invest: Evaluate the reasons people buy, not the perceived reasons you think they buy. A giant potential market means nothing without market share.

4. Impacts: Communicate to your prospects the impact your business will have.

5. Capabilities: Explain the capabilities you have and need.

6. Quantitative Ask with 100/20 Rule: You can’t get an investment unless you ask. Be clear about what you want, how you will use it, and what investors will get in return.

Lastly, Make your business a profit-center for others by being able to ask and answer the following question:

“Determinant of the credibility you’ve told me we have, the emotional connection, the reasons, impacts, and capabilities; do you see any reason you wouldn’t want to move forward?” If you can ask that question and realistically predict the response, then you have effectively turned your business into a profit-center.

Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!

Follow the Road to Revenue Playlist on Spotify: https://open.spotify.com/playlist/2xBCPHs9IWy5kYPO94rJ0N?si=3936604f462342dd

Watch 2 Minute Drill on Amazon Prime Video: https://www.amazon.com/gp/video/detail/B097CJ4RXH/ref=atv_dp_share_cu_r

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The Greatest Lessons I Learned From My Dad | Happy Father's Day Jun 20, 2021

Show notes

To all the dads, Happy Father’s Day. Be a celebrant not celebrity on this day and continue to do good deeds for your family!

This is the most important job we will ever have! Enjoy your day and give it the meaning it deserves!

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The Power of YouTube With Angela Courtin: VP of Brand Marketing, YouTube | #ThePlaybook 423 Jun 20, 2021

Show notes

Angela Courtin, Vice President of YouTube Marketing Global Head of Brand, Creative, Culture and Media, provides insights on how the mission of YouTube to give everyone a voice helps to empower marginalized communities to connect with others and the mindset it takes to identify our similarities with people of different walks of life while also appreciating our differences.

Courtin and host of #ThePlaybook, David Meltzer, chat about topics including why “loving yourself” is one of the biggest keys to personal and professional development, how putting yourself out there and taking risks will put you in a position to grow, as well as why the power of YouTube’s platform can occasionally be overwhelming.

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How to Stand Out in a Crowded Market With Greg Connolly: Founder & CEO, Trifecta | #ThePlaybook 422 Jun 19, 2021

Show notes

Greg Connolly, Founder and CEO of Trifecta Nutrition, discusses how his passion for entrepreneurship has led him to start five companies so far and also shares some of the most valuable insights he’s gained from building Trifecta into the largest organic meal delivery service in the U.S.

Connolly and host of #ThePlaybook, David Meltzer, chat about topics including how entrepreneurs can transition from one industry to another, as well as how the right partnerships can elevate a brand in the mind of consumers. The pair also share their thoughts on how to incorporate your vision into the culture of your company.

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The Best Piece of Advice For Pitching Your Idea | 2 Minute Drill S2E1 Jun 18, 2021

Show notes

Today is the day! Season two of my show, 2 Minute Drill premieres tonight on Bloomberg TV and is available to stream at any time on Amazon Prime Video.

The all-new, hour-long extended episodes feature five new entrepreneurs each week who compete for over $50,000 of cash and prizes.

You're going to hear a sneak peek of the season premiere. This new format combines the best elements of season one with powerful storytelling that shares the contestants' journey and struggles along the way. 2 Minute Drill will empower more entrepreneurs than ever before with the confidence to pitch themselves, their product, service, or solution.

Watch 2 Minute Drill on Amazon Prime Video: https://www.amazon.com/gp/video/detail/B097CJ4RXH/ref=atv_dp_share_cu_r

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Becoming Your Authentic Self With Cari Champion: Broadcast Journalist & TV Personality | #ThePlaybook 421 Jun 17, 2021

Show notes

On this episode of #ThePlaybook, Cari Champion, broadcast journalist, TV personality and host of the Naked with Cari Champion podcast, shares her thoughts on:

[1:12] - The reason she believes that she was born to be a storyteller and how leaving ESPN opened up new possibilities for her
[4:25] - Why your “dream job” might not be exactly like you perceive it to be
[9:50] - How she lays down a foundation for each interview to ensure she is set up for success
[17:00] - Why building trust with your teammates is a skill that pays dividends for entrepreneurs

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Tapping Into Your Unconscious Jun 16, 2021

Show notes

I've got another coaching session with my two favorite clients, Alan Lazaros and Kevin Palmieri of Next Level University. As usual, they came prepared with tons of questions that I needed to share with all of you. The three of us are going to discuss what it means to tap into your unconscious, the difference between the truth and perspective, how to bring out the best in others, and the #1 thing I look for when investing in someone.

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Surrounding Yourself With the Right Team to Scale Your Business With Ray J and Ray Lee, CSO & CEO, Raycon | #ThePlaybook 420 Jun 15, 2021

Show notes

On this episode of #ThePlaybook, Ray J, Chief Strategy Officer of Raycon, and Ray Lee, CEO of Raycon, chat about:

[:36] - How their similar views about the opportunities in consumer electronics helped to bring them together to start Raycon
[5:34] - Why Ray J’s insights for their branding and packaging has been instrumental for them to land celebrity partners
[6:54] - The biggest area where Ray J’s experience in the music industry has come in handy for Raycon’s products
[13:29] - What a business needs in place in order to be perfectly situated to scale internationally

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Stop Lying to Yourself | Road to Revenue #64 Jun 14, 2021

Show notes

Eight Ways to Stop Lying To Yourself

Once we have a better understanding of the signs that we’re lying to ourselves, it’s time to utilize strategies to stop telling these lies.

1. Stop taking constructive criticism as a personal attack - Don’t assume the negative when others are providing you opportunities to learn and grow. Take a more positive perspective and try to find the light, love, and lessons in the input of those around you.

2. Stop trying to convince everyone that you're right - The ego and its needs are one of our greatest enemies, especially our need to be right. When you must always be correct or superior, you will invariably tell yourself lies to elevate your self esteem.

3. Realize that you can enjoy the consistent and persistent pursuit of your potential - Attaching your emotions to a specific outcome is not the right mindset to have, instead focus on achieving progress each day and enjoying yourself in the process.

4. Take chances - Be willing to take risks, rather than telling yourself, “It’s never going to happen”. Nothing extraordinary happens when you are taking ordinary chances.

5. Stop putting things off until tomorrow - One of the most common ways we lie to ourselves occurs when we decide that we will do something later that could easily be accomplished now. That’s why I have a “Do It Now” Rule.

6. Quit doubting yourself - Worrying means that you are voting for something that you don’t want in your life. Starve your doubts and fears, don’t give them any energy or attention.

7. Consider others' points of view - Whenever our reality doesn’t match what others perceive, it is important to take a step back and try to understand why. This reflection can stop us from repeating the same lies to ourselves over and over.

8. Realize when you've taken on too much – Another common lie we tell ourselves is that we don’t need help, when asking for assistance would be our best path forward. It’s alright to admit that we are in over our head and need help.

Click here to follow the Road to Revenue playlist on Spotify

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Trusting The Process | A Conversation With Scott O'Neil: CEO, Philadelphia 76ers & New Jersey Devils Jun 13, 2021

Show notes

Hey everyone! Today’s episode is from my Friday morning Office Hours session with Scott O’Neil, the CEO of the Philadelphia 76ers, New Jersey Devils and The Prudential Center. Joining me with Scott are my two co-hosts and business partners, Mike Mumola and David Moreno.

The four of us are going to discuss Trusting the Process and you are going to learn about illumination because I made a big mistake to start off the conversation. We also are going to talk about Scott's new book, Be Where Your Feet Are: Seven Principles to Keep You Present, Grounded, and Thriving.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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