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The Perfectionism Project — Education
The Perfectionism Project

Perfectionism makes even the smartest business owners get in their own way, which is why the Perfectionism Project is a podcast full of perfectionism advice for entrepreneurs.

Your host is Sam Laura Brown, perfectionism coach and founder of Perfectionists Getting Sh*t Done. With her conversational podcast episodes and relatable stories, Sam will motivate you to get out of your own way and help you feel less alone as you navigate the ups and downs of business.

Filled with practical advice, this podcast is for entrepreneurs of any kind who are ready to skyrocket their productivity levels and stop holding themselves back. Subscribe today to discover how to overcome perfectionism, escape the all-or-nothing mindset and stop procrastinating so you can become more productive and build a successful business.

For even more perfectionism advice to help you with your business, follow Sam on Instagram @perfectionismproject or sign up for Perfectionists Getting Sh*t Done at samlaurabrown.com/pgsd.

Latest Episodes:

Ep 241: What To Do If Your Ideal Client Can't Afford Your Coaching Services Dec 09, 2020

Show notes

What do you do when your ideal client can't afford your coaching services? That's what I'm answering in today's episode.

When we think our ideal client can't afford our coaching services it's very easy to just stop there and to not question it - especially if it's important to you that your coaching is accessible and that you help as many people as possible with your work.

Tune in to learn what it means when your ideal client can't afford your coaching services and how to help as many people as possible without sacrificing your financial goals.

In This Episode You'll Learn:

What it means when your ideal client can't afford your coaching services
The difference between a client who can't afford your services and a client that isn't willing to invest in your services
How to help the people who can't afford your coaching services
Strategies to make you a better coach

Featured In The Episode:

Perfectionists Getting Shit Done - my group coaching program
FREE Training - How To Build A Full-Time Coaching Business Without Getting Laughed At

Join us in Perfectionists Getting Shit Done

If you enjoy listening to this podcast, I highly recommend joining my group coaching program Perfectionists Getting Shit Done.

When you become a member of our community, you'll get instant access to my proven process for building a full-time coaching business without getting laughed at. It's called the Full-Time Formula and it's all yours, alongside our coaching calls, courses and PGSD Private Podcast, as soon as you sign up.

Join our group coaching program today at samlaurabrown.com/membership

Ep 240: 3 Reasons You Need To Take $10k Months Off A Pedestal Dec 06, 2020

Show notes

It's often talked about in the coaching world how amazing it is to make $10k a month and hit that milestone...

But here's the truth - it's damaging to have $10k months on a pedestal. Not only does it keep you separate from making $10k a month but it really stops you from actually enjoying the journey and enjoying where you are right now in the process.

So I just want to talk to you about this because I think it is not something that's spoken about enough. We're just kind of told that you need to have $10k months on a pedestal. And that there's no other option than to have it on a pedestal. Tune in to learn why you should take it off a pedestal and what to do instead.

In This Episode You'll Learn:

Why it's dangerous to have $10k months on a pedestal
The keys to taking $10k months off a pedestal
What to do to become the kind of person that can have $10k months
The truth about making $10k per month

Featured In The Episode:

Perfectionists Getting Shit Done - my group coaching program
FREE Training - How To Build A Full-Time Coaching Business Without Getting Laughed At
Episode 61: Life Update October 2018
Episode 105: What A Six Figure Business *Really* Feels Like

Join us in Perfectionists Getting Shit Done

If you enjoy listening to this podcast, I highly recommend joining my group coaching program Perfectionists Getting Shit Done.

When you become a member of our community, you'll get instant access to my proven process for building a full-time coaching business without getting laughed at. It's called the Full-Time Formula and it's all yours, alongside our coaching calls, courses and PGSD Private Podcast, as soon as you sign up.

Join our group coaching program today at samlaurabrown.com/membership

Ep 239: How To Overcome Your Pre-Launch Fears Dec 02, 2020

Show notes

Back in 2018, I was in the process of building an online course called Your Perfect Semester and was SO scared it would be a complete flop. In this episode, I'm sharing a video I recorded just before releasing the course sharing the fears I was facing and how I worked through them. I have a feeling you'll be able to relate!

In This Episode You'll Learn:

How I personally handle imposter syndrome
Why I was so scared to publish and promote my online course
The reason I didn't let my fears stop me from launching
The practical things I do to move past fear

Featured In The Episode:

Perfectionists Getting Shit Done - my group coaching program
FREE Training - How To Build A Full-Time Coaching Business Without Getting Laughed At
Episode 21: Lessons Learned From A Recent Failure

Join us in Perfectionists Getting Shit Done

If you enjoy listening to this podcast, I highly recommend joining my group coaching program Perfectionists Getting Shit Done.

When you become a member of our community, you'll get instant access to my proven process for building a full-time coaching business without getting laughed at. It's called the Full-Time Formula and it's all yours, alongside our coaching calls, courses and PGSD Private Podcast, as soon as you sign up.

Join our group coaching program today at samlaurabrown.com/membership

Ep 238: 5 Problems All New Coaches Have Nov 29, 2020

Show notes

This episode was inspired by a concept that I learned from Tony Robbins at his Business Mastery event that I went to in August 2019. This concept really stayed with me and I want to talk about it in today's episode.

Today I'm sharing 5 problems all new coaches have and what to do about them. If you've been experiencing a lot of business problems that you think other new coaches aren't having, this episode is for you.

In This Episode You'll Learn:

Why you need to differentiate between normal and abnormal business problems
The 5 problems all new coaches face and what to do about them
Practical ways to approach your social media strategy with confidence
What client objections are actually telling you

Featured In The Episode:

Perfectionists Getting Shit Done - my group coaching program
FREE Training - How To Build A Full-Time Coaching Business Without Getting Laughed At
Episode 143: My 5 Biggest Takeaways From Tony Robbins' Business Mastery Seminar

Join us in Perfectionists Getting Shit Done

If you enjoy listening to this podcast, I highly recommend joining my group coaching program Perfectionists Getting Shit Done.

When you become a member of our community, you'll get instant access to my proven process for building a full-time coaching business without getting laughed at. It's called the Full-Time Formula and it's all yours, alongside our coaching calls, courses and PGSD Private Podcast, as soon as you sign up.

Join our group coaching program today at samlaurabrown.com/membership

Ep 237: 10 Subtle Ways Your All-Or-Nothing Mindset Is Keeping You Stuck Nov 25, 2020

Show notes

Today I'm sharing with you 10 subtle ways your all-or-nothing mindset is keeping you stuck - especially when it comes to business.

This is something that I see a lot in our PGSD coaching calls - all of the subtle, hidden ways that the all-or-nothing mindset manifests itself when it comes to business. A lot of times we think of the all-or-nothing mindset in terms of health and fitness but there are a lot of subtle ways that it shows up.

The more we recognise these ways the better equipped we are to stop that all-or-nothing behavior and actually get into the growth mindset which is going to help us create results. So in this episode, I'm sharing 10 examples with you for how your all or nothing mindset is keeping you stuck.

In This Episode You'll Learn:

The subtle ways the all-or-nothing mindset is holding you back
Why you feel like you aren't making any progress with your goals
Tips and tricks to break the all-or-nothing cycle
The common mistake that is stopping you from learning and growing

Featured In The Episode:

Perfectionists Getting Shit Done - my group coaching program
FREE Training - How To Build A Full-Time Coaching Business Without Getting Laughed At

Join us in Perfectionists Getting Shit Done

If you enjoy listening to this podcast, I highly recommend joining my group coaching program Perfectionists Getting Shit Done.

When you become a member of our community, you'll get instant access to my proven process for building a full-time coaching business without getting laughed at. It's called the Full-Time Formula and it's all yours, alongside our coaching calls, courses and PGSD Private Podcast, as soon as you sign up.

Join our group coaching program today at samlaurabrown.com/membership

Ep 236: Feel Guilty When You're Not Multitasking? Listen To This Nov 22, 2020

Show notes

Today I'm sharing with you an excerpt of one of our recent coaching calls that we have inside of Perfectionists Getting Shit Done.

Rebekah knew that she'd be so much more productive if she could allow herself to focus on one task at a time but was struggling with feeling guilty for not always multitasking.

I was able to coach Rebekah on this and I think you're going to find this really, really helpful. If you're struggling with productivity, getting clean rest and planning your time, this episode's for you.

In This Episode You'll Learn:

Why multitasking isn't in your best interests
The source of your 'not multitasking' guilt
What happens when you're not getting enough clean rest
Tips for stopping multitasking and becoming more productive

Featured In The Episode:

Perfectionists Getting Shit Done - my group coaching program
FREE Training - How To Build A Full-Time Coaching Business Without Getting Laughed At

Join us in Perfectionists Getting Shit Done

If you enjoy listening to this podcast, I highly recommend joining my group coaching program Perfectionists Getting Shit Done.

When you become a member of our community, you'll get instant access to my proven process for building a full-time coaching business without getting laughed at. It's called the Full-Time Formula and it's all yours, alongside our coaching calls, courses and PGSD Private Podcast, as soon as you sign up.

Join our group coaching program today at samlaurabrown.com/membership

Ep 235: The Truth About Consistent Instagram Content Nov 18, 2020

Show notes

Until recently, I was always racked with guilt whenever I wasn't being 'consistent' on Instagram. I'd been told time and time again that consistent content was the key to business success. And the fact that I kept 'falling off the wagon' made me think I'd never be successful.

But in the last 12 months I've made $300k+ in my business… and I've barely posted on Instagram during that time. So in this episode, I'm sharing the truth about consistent instagram content and whether it's even worth focusing on. If you've been feeling wrestling with showing up on Instagram, this episode is bound to make you feel like a weight's been lifted from your shoulders.

In This Episode You'll Learn:

Why consistent instagram content isn't what matters most
How creating content for content's sake can be a form of productive procrastination
Why 'how to' content is scaring your clients and customers away
The secret to creating content that converts followers to clients

Featured In The Episode:

Perfectionists Getting Shit Done - my group coaching program
FREE Training - How To Build A Full-Time Coaching Business Without Getting Laughed At
Stop Overthinking Challenge - inside Perfectionists Getting Shit Done
Simple Sales Page Template - inside Perfectionists Getting Shit Done
Episode 197: Personal Growth Update April 2020

Join us in Perfectionists Getting Shit Done

If you enjoy listening to this podcast, I highly recommend joining my group coaching program Perfectionists Getting Shit Done.

When you become a member of our community, you'll get instant access to my proven process for building a full-time coaching business without getting laughed at. It's called the Full-Time Formula and it's all yours, alongside our coaching calls, courses and PGSD Private Podcast, as soon as you sign up.

Join our group coaching program today at samlaurabrown.com/membership

Ep 234: How To Meet Deadlines Without Cramming And Burning Out Nov 15, 2020

Show notes

Do you find that, unless you have someone to keep you accountable, you push off your deadlines until the last possible moment, work like crazy to get everything done and then burnout? It's a vicious cycle that most perfectionists find themselves trapped in, but it doesn't have to be that way.

Jennifer (@jennifer_link on Instagram) submitted a request to get coached on one of our recent productivity coaching calls inside Perfectionists Getting Shit Done because was frustrated that she kept procrastinating on her work, cramming and then burning out - despite promising herself not to keep doing that. Jennifer wanted to learn how to meet deadlines without cramming and burning out. So we discussed that and so much more.

Thank you Jennifer for giving me permission to share this call on the podcast, I appreciate you!

In This Episode You'll Learn:

Why having the intention to stop procrastinating isn't enough
How to meet your deadlines when there's no one holding you accountable
The secret to enjoying your work and achieving great results
The hidden reason you keep burning out
Practical tips to meet your next deadline without cramming or burning out

Featured In The Episode:

Perfectionists Getting Shit Done - my group coaching program
FREE Training - How To Build A Full-Time Coaching Business Without Getting Laughed At

Join us in Perfectionists Getting Shit Done

If you enjoy listening to this podcast, I highly recommend joining my group coaching program Perfectionists Getting Shit Done.

When you become a member of our community, you'll get instant access to my proven process for building a full-time coaching business without getting laughed at. It's called the Full-Time Formula and it's all yours, alongside our coaching calls, courses and PGSD Private Podcast, as soon as you sign up.

Join our group coaching program today at samlaurabrown.com/membership

Ep 233: What Happens When You Don't Have An Impossible Goal Nov 11, 2020

Show notes

In Perfectionists Getting Shit Done, one of the key tools we use for both personal and business growth is the impossible goal. And I know for sure that without my impossible goal, there's no way I would have been able to get out of my own way enough to build the multiple six figure business I have today.

But is an impossible goal really necessary? Tune in to learn what happens when you don't have an impossible goal and why you need one. If you've been struggling to build your coaching business, this episode is going to be an eye-opener for you.

In This Episode You'll Learn:

Why our PGSDers set an impossible goal and exactly what it is
The reason it's damaging for perfectionists to set 'realistic' goals
How having an impossible goal will dramatically increase your productivity
The truth about why you keep giving up on your goals year after year

Featured In The Episode:

Perfectionists Getting Shit Done - my group coaching program
FREE Training - How To Build A Full-Time Coaching Business Without Getting Laughed A
Mindset: Changing The Way You think To Fulfil Your Potential - Carol Dweck

Join us in Perfectionists Getting Shit Done

If you enjoy listening to this podcast, I highly recommend joining my group coaching program Perfectionists Getting Shit Done.

When you become a member of our community, you'll get instant access to my proven process for building a full-time coaching business without getting laughed at. It's called the Full-Time Formula and it's all yours, alongside our coaching calls, courses and PGSD Private Podcast, as soon as you sign up.

Join our group coaching program today at samlaurabrown.com/membership

Ep 232: Why Discounting Your Services Won't Make You A More Confident Coach Nov 08, 2020

Show notes

Your prices are most likely not the reason no one is signing up for your services.

Today, I'm sharing how you can reframe the beliefs you have around pricing your services and the most common mistakes perfectionists make when it comes to charging for their services value.

I'm also sharing why discounting your services isn't helping anyone, especially your clients. As well as how to overcome the rejection, shame and guilt you feel when it comes to charging for what your services are worth.

Get ready to take notes! This episode is going to be a huge help if you're struggling with pricing your services.

In This Episode You'll Learn:

How 'charging what you're worth' is hurting your self-confidence
The surprising reason discounting will stop you getting fully booked
How to create true confidence when it comes to your coaching services
The secret to feeling less guilty about charging full-price

Featured In The Episode:

Perfectionists Getting Shit Done - my group coaching program
FREE Training - How To Build A Full-Time Coaching Business Without Getting Laughed At
Money Mindset Course - inside of Perfectionists Getting Shit Done

Join us in Perfectionists Getting Shit Done

If you enjoy listening to this podcast, I highly recommend joining my group coaching program Perfectionists Getting Shit Done.

When you become a member of our community, you'll get instant access to my proven process for building a full-time coaching business without getting laughed at. It's called the Full-Time Formula and it's all yours, alongside our coaching calls, courses and PGSD Private Podcast, as soon as you sign up.

Join our group coaching program today at samlaurabrown.com/membership

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