The NAB Podcast

Latest Episodes:

Vaccine Education for Broadcasters Jan 19, 2021

Show notes

Andrew Finlayson, executive vice president of Digital and Social Media Strategies and Dan Reines, senior vice president of Research, both from SmithGeiger, discuss the data behind NAB's Vaccine Education Toolkit for Broadcasters and map out station messaging best practices on the subject.

Encouragement and Inspiration – Messages from Around Broadcasting Dec 14, 2020

Show notes

What a year it has been. As 2020 comes to a close, our season finale features 12 broadcast industry luminaries, on-air talents and executives sharing messages of perseverance, inspiration, hope and encouragement leading into 2021.

Reimagining Workflow with vCreative Nov 30, 2020

Show notes

Jinny Laderer, co-founder and CEO and Susie Hedrick, president and COO, vCreative, detail how stations can organize and execute client campaigns, promotions and other workflows more efficiently and effectively, saving valuable time and tangible money.

Broadcast TV’s Unique Value Propositions Nov 09, 2020

Show notes

Stacey Lynn Schulman, principal, Hi: Human Insight, shares recent media engagement data and reveals broadcast television's key differentiators heading into the holiday season and beyond. This conversation is a follow-up to Stacey’s NAB Sales and Management Television Exchange session. View the full on-demand SMTE agenda at nabsmte.com.

Successful Multigenerational Leadership Strategies Nov 02, 2020

Show notes

Chris Cano, general manager, Columbus Marriott Northwest and author of the new book “If You Build It They Will Stay: Your Guide to Connecting Generations in the Workplace,” offers up tips, tactics and best practices for managers currently leading multigenerational workforces through the pandemic.

Factory Outlets Shop Talk – A 2020 Radio Show Conversation Oct 19, 2020

Show notes

Taken from the 2020 virtual Radio Show! Leslie Swanson, executive vice president of Operations, Tanger Outlets, spends a few minutes with Neuhoff Communications’ Mike Hulvey detailing how the factory outlet retail sector has adjusted to meet the challenges of 2020 and where radio fits into their current media mix.

Digital Strategy in Local TV Oct 05, 2020

Show notes

Julie Milam, general manager and general sales manager, WNKY-TV and host, Marquee Backstage, gives us insights into her station’s digital strategies and talks about the importance of the Sales and Management Television Exchange for broadcasters across the country.

Health Tips for Broadcasters from Dr. Oz Sep 28, 2020

Show notes

Sony Pictures Television’s Daytime Emmy® Award winning personality Dr. Oz sits down with Hearst Television’s Amanda Hull to discuss a couple ways broadcasters can stay healthy in a high-stress environment. Also, learn about this year’s virtual Sales and Management Television Exchange.

Turn and Face the Strange – Making Changes at Your Radio Station Sep 15, 2020

Show notes

Julie Koehn, general manager WLEN-FM and chair of NAB’s Small and Medium Market Radio Committee discusses the operational changes, safety protocols and advertising package adjustments she has implemented at her station during the pandemic. Also, hear about what’s in store for the virtual Radio Show this October.

Revealing the Building Blocks of Successful Digital Campaigns Aug 31, 2020

Show notes

NAB’s vice president, Digital Strategy Gagan Nirula discusses the aspects of effective digital campaigns and highlights some of the newest digital resources NAB has to offer including the Broadcast Resource Hub, found at broadcastresourcehub.com.

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