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    Business

    The NAB Podcast

    The voice for America’s broadcasters goes behind the mic, covering the topics, issues and innovations that impact America’s broadcasters the most.

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    Latest Episodes:
    Bringing Back Business with TVB’s Brad Seitter May 26, 2020
    Show notes

    Brad Seitter, executive vice president, Local and National Business Development, Television Bureau of Advertising talks revenue generation, reemerging ad categories, the summer sales outlook and connecting with clients in this can’t-miss conversation for broadcast television managers and sellers. Also, details on NAB's Coronavirus Response Toolkit for Broadcasters.

    Listener Trends and Radio’s Gallantry During the Pandemic May 18, 2020
    Show notes

    Industry stalwart Fred Jacobs, president, Jacobs Media dissects recent listener trends, previews what’s to come in the next Jacobs Media COVID-19 research study and has some encouraging words for radio. Also, find out what’s available in NAB's Coronavirus Response Toolkit for Broadcasters.

    Effectively Managing and Engaging Remote Employees May 11, 2020
    Show notes

    Allison McKee, vice president, Human Resources, NAB discusses various ways to keep remote employees engaged, productive and connected as well as what HR-related considerations companies should be exploring as the United States gradually reopens. Also, learn about the various operational resources at your fingertips in NAB's Coronavirus Response Toolkit for Broadcasters.

    Delivering Unique and Uplifting Programming During the Pandemic May 04, 2020
    Show notes

    Tom Poleman, president of National Programming Group for iHeartMedia, details multiple on-air initiatives his stations have launched to better serve their local communities during the coronavirus pandemic. Also, learn about the various editorial resources at your fingertips in NAB's Coronavirus Response Toolkit for Broadcasters.

    Financial Relief Resources for Broadcasters Apr 29, 2020
    Show notes

    Nicole Gustafson, vice president and senior legislative counsel, Government Relations, National Association of Broadcasters (NAB), outlines the various financial relief packages Congress has approved to help small businesses, including broadcasters, and looks ahead to what other legislation may be signed into law. Plus, discover all the financial relief resources NAB has gathered for broadcasters at nab.org/stimulus.

    Best Practices for Field Photographers During the Pandemic Apr 13, 2020
    Show notes

    Veteran Fox 13 Tampa Bay Field Photographer Mike Fiol reveals his best practices for filming local, breaking news stories during the coronavirus pandemic. Learn what’s changed and what precautions field photographers need to take. Also, learn about all the resources at your fingertips in NAB's Coronavirus Response Toolkit for Broadcasters.

    COVID-19 Response Resources for Radio and Television Stations Apr 07, 2020
    Show notes

    Andrew Finlayson, executive vice president of Digital and Social Media Strategies at SmithGeiger, offers useful tips and best practices for broadcasters during this time. Also, learn about all the resources at your fingertips in NAB’s Coronavirus Response Toolkit for Broadcasters.

    Talking Impression-Based Selling and Other Local TV Topics Mar 09, 2020
    Show notes

    Amanda Hull, general sales manager for Hearst Television’s KCCI in Des Moines, Iowa, delves into hot topics for small and medium market television broadcasters. She and NAB’s Anne Frenette discuss impression-based selling, recruitment, employee retention and planning the new NAB Sales and Management Television Exchange.

    Political Advertising 2020 – Insights for Broadcasters Feb 24, 2020
    Show notes

    BIA Advisory Services Senior Vice President and Chief Economist Mark Fratrik gives an in-depth account of how much political advertising revenue is in play during 2020, where the dollars will be spent and what strategy broadcasters can employ to entice big spenders.

    NAB State Leadership Conference and How you can Speak Up Feb 10, 2020
    Show notes

    NAB’s Sue Keenom and Michelle Lehman detail the importance of the upcoming State Leadership Conference and relay tangible tactics and tools for broadcasters to use when communicating with their elected officials, both in Washington, D.C. and in their hometowns.

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