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    Business

    The NAB Podcast

    The voice for America’s broadcasters goes behind the mic, covering the topics, issues and innovations that impact America’s broadcasters the most.

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    Latest Episodes:
    Launching iHeartMedia’s Black Information Network Aug 17, 2020
    Show notes

    NAB’s Chief Diversity Officer Michelle Duke connects with Tony Coles, president, Black Information Network to discuss the inception and launch of the first-of-its-kind audio network specifically designed to serve the Black community. Also, introducing the NAB Leadership Foundation’s new Diversity, Equity and Inclusion Resource Center.

    Over One Million Podcast Episodes and Counting Aug 03, 2020
    Show notes

    Amplifi Media’s Steve Goldstein leads a deep dive into podcasting and what its current growth means for broadcasters. Learn what’s driving the rapid increase in new podcast content, how recent deals are shaping the medium and why the 2020 advertising outlook is proof of podcasting’s resiliency.

    Status Report: Next Gen TV is on the Horizon Jul 27, 2020
    Show notes

    Lynn Claudy, ATSC board chairman and senior vice president of Technology, NAB, details the status of the current ATSC 3.0, or Next Gen TV, rollout and how the pandemic is affecting progress. Also, discover how many consumer facing products are in/coming to market and what uses and applications stations currently deploying Next Gen TV are experimenting with.

    Engaging Your Elected Officials During the Pandemic Jul 20, 2020
    Show notes

    Mark Gordon, president and CEO, Missouri Broadcasters Association and president of the National Alliance of State Broadcasters Associations (NASBA) discusses how broadcasters can and should communicate with their federal representatives during this summer’s congressional recess.

    Crafting NAB’s Diversity Initiative Jul 13, 2020
    Show notes

    Newly appointed NAB Chief Diversity Officer Michelle Duke outlines her new position, discusses the importance of diversity and inclusion in broadcasting and details NAB’s upcoming diversity initiative. Also, learn about the various resources the NAB Leadership Foundation is producing and what’s in store for the 2020 Celebration of Service to America Awards.

    Building Effective Contests, Promotions and Email Campaigns during the Pandemic Jun 29, 2020
    Show notes

    Liz Crider Huff, director of Affiliate Success, Second Street, explains the most effective ways for stations to reach and engage audiences over the summer using contests, promotions and email campaigns. Also, learn about the various operational resources at your fingertips in NAB's Coronavirus Response Toolkit for Broadcasters.

    Successful Social Media Strategies for Summer 2020 Jun 22, 2020
    Show notes

    Expert social media strategist Lori Lewis, founder of Lori Lewis Media, shares some best practices for station brands, on-air personalities and podcasters as they engage, inform and entertain online audiences during these extraordinary times.

    Examining Hybrid Workflows for Television Production Jun 15, 2020
    Show notes

    Many industries are rethinking their workflows. Joseph Maar and David Schleifer from Networked Everywhere, Connected Forever (NECF) join us to discuss how hybrid and virtual workflows in video production can help television broadcasters increase content productivity while also saving valuable resources.

    Scripps’ Nationwide Effort to Help Communities Rebound Jun 08, 2020
    Show notes

    Brian Lawlor, president, Local Media, The E.W. Scripps Company and Sean McLaughlin, vice president, News, The E.W. Scripps Company detail Scripps’ on-air and online initiative “The Rebound,” which features stories and resources within their 42 markets that are focused on helping citizens and businesses in their communities bounce back and make sense of various social and economic programs available.

    Selling Radio Today, Tomorrow and Beyond Jun 01, 2020
    Show notes

    The Radio Advertising Bureau’s Senior Vice President of Professional Development Jeff Schmidt details the current state of radio advertising, how sellers can effectively engage clients, the type of campaigns they should be creating, which local clients to prioritize and more. Also, more specifics on NAB's Coronavirus Response Toolkit for Broadcasters.

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