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    Business

    The NAB Podcast

    The voice for America’s broadcasters goes behind the mic, covering the topics, issues and innovations that impact America’s broadcasters the most.

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    Latest Episodes:
    An Out-of-Home Audio Experience Deep Dive Jun 07, 2021
    Show notes

    Paul Brenner, president of Audio Out of Home and chief strategy officer, Vibenomics, returns to the podcast to detail how his new company works directly with consumer brands to help them reach audiences right before the point-of-purchase and discusses the logical business tie-ins for broadcasters.

    Marconis, Money Makers and More! May 24, 2021
    Show notes

    NAB Show, Radio Show and the NAB Sales and Management Television Exchange are coming to Las Vegas this October! Hear what’s in store from Tobi Hall, director, Awards and Events, TV and Radio, NAB, and learn a few tricks for beefing up your awards entries. Also, visit nab.org/connect to learn about all three events.

    Putting Recent Violence Against AAPI People in Context May 10, 2021
    Show notes

    In the wake of the recent Atlanta shootings, stations across America have begun to reexamine how they cover Asian American and Pacific Islander-centric stories. Niala Boodhoo, host, Axios Today and past Asian American Journalist Association (AAJA) vice president and board member, details the history of AAPI hate crimes in America and discusses steps stations can take to accurately, fairly and safely cover these stories. Niala also talks about building bridges within the AAPI community and highlights several Asian reporters doing stalwart work in the field today.

    Combating Vaccine Hesitancy in Communities of Color Apr 26, 2021
    Show notes

    Pediatrician Dr. Rhea Boyd, co-developer of THE CONVERSATION, a national campaign created to combat vaccine hesitancy and provide Black communities with information about COVID-19 vaccines, joins the podcast to discuss the program and tell broadcasters how they can help. Dr. Boyd also answers questions about the Johnson and Johnson vaccination pause and forthcoming COVID-19 vaccines for children.

    Expert Digital Strategy Tips from Marketron Apr 12, 2021
    Show notes

    Todd Kalman, senior vice president of sales, Marketron, discusses creating organizational workflows, executing successful platform and product launches and utilizing effective performance trackers in this deep dive into how broadcasters can structure digital to maximize revenue potential.

    PILOT Programs and Insights from Verizon Media Mar 29, 2021
    Show notes

    John Clark, executive director, PILOT, discusses the projects he and his team are currently working on including digital dashboard initiatives, voice platform innovations and the Next Gen TV rollout. Plus, John connects with Jason Friedlander, senior director, Product Marketing, Verizon Media, to preview upcoming Edge Technology for broadcasters research project findings.

    Celebrating 70 Years of Supporting Women in Media Mar 16, 2021
    Show notes

    Becky Brooks, president, Alliance for Women in Media and Heather Cohen, chair, Alliance for Women in Media and executive vice president, The Weiss Agency, detail all the impactful work the Alliance for Women in Media (AWM) has done in its 70 year history and discuss how the organization is well-positioned to support women across all media segments for decades to come. Plus, hear a few insightful personal and personnel management tips too!

    Building Beneficial and Lasting Professional Relationships Mar 01, 2021
    Show notes

    Liliana Ranon, vice president, External Affairs, NAB, details real-world tactics for making personal connections, offers strategies for cultivating new and pre-existing relationships and outlines the direct and indirect benefits strong professional relationships yield.

    Mark Cuban Talks to Broadcasters Feb 16, 2021
    Show notes

    Entrepreneur, Dallas Mavericks owner and “Shark Investor” on ABC’s “Shark Tank” Mark Cuban joins NAB’s Josh Miely for a wide-ranging discussion of broadcast topics. Hear Mark’s take on broadcast viewership, streaming, the current media ecosystem, small market radio, the stock market and more.

    Tips to a Positive Bottom Line in 2021 Feb 01, 2021
    Show notes

    Tomas Martinez, owner and CEO of Solmart Media, shares how his stations have succeeded financially during the pandemic by rethinking business models, launching new programming and focusing on serving the community. Also, learn about all the resources at your fingertips in NAB's Vaccine Education Toolkit for Broadcasters.

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