The Modern Hairstylist ™ Podcast

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Top 5 Business Lessons From 2023 Dec 31, 2023

Show notes

Welcome back to The Modern Hairstylist Podcast. I've just wrapped up an incredible year and as we're nearing the end of 2023, I've been reflecting on the invaluable business lessons I've learned. This episode, Top 5 Business Lessons From 2023, is a deep dive into these insights, and I'm excited to share them with you, hoping they resonate and inspire your journey too.

Firstly, I learned the significance of focusing on your core mission, even when it feels mundane or challenging. Last year, I found myself distracted by new ventures, causing my primary business to suffer. It's a reminder that often, success lies in persistence and dedication to your main goal, rather than chasing new, shiny opportunities. This year has taught me to trust my instincts and not let fear or panic drive my decisions.

One other key lesson was about the danger of making assumptions in business. We often let one negative feedback or a small failure cloud our judgment, leading us to make unnecessary changes. This year, I realized the importance of relying on real data and majority feedback to guide my business decisions. It's crucial to avoid knee-jerk reactions and instead focus on strategies grounded in solid evidence.

I also learned the importance of taking calculated risks. In the past, fear held me back from trying new strategies, but this year, I embraced the unknown. Testing new ideas and accepting that not everything will be a guaranteed success has been liberating and often led to unexpected growth. This approach is crucial for any entrepreneur looking to break new ground and evolve.

I discovered the importance of redefining success. In a world obsessed with metrics and achievements, it's easy to lose sight of what truly matters. This year, I've come to appreciate that success isn't just about hitting targets or outperforming others; it's about finding happiness, fulfillment, and learning from every experience. As we move into 2024, I encourage you to reflect on your own journey, celebrate your growth, and redefine what success means to you.

Remember, in this fast-paced industry, it's not just about the techniques and trends; it's about the business lessons we learn and how we grow as professionals and individuals. So, let's step into the new year with these lessons in mind and continue to shape our paths in the beauty world. Thanks for joining me on this episode, and here's to making 2024 another year of incredible growth and learning!
Past episodes referenced: Re-Define What "Success" Means To You

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Is Running Discounts To Get New Clients a Bad Idea? Dec 24, 2023

Show notes

Welcome to another episode of the Modern Hairstylist Podcast. Today I dive into the intriguing world of business strategies for hairstylists. In this episode, titled "Is Running Discounts To Get New Clients a Bad Idea?", we explore the complex dynamics of using discounts as a tool for building your clientele. Are discounts an effective lure or a harmful trap in the long run?

I share insights from my personal journey of building a solid clientele without relying on discounts, emphasizing strategic, niche-targeted marketing over temporary incentives. This episode isn't just about discounts; it's about understanding the value and implications of every business decision you make. We'll discuss the delicate balance between short-term gains and long-term business health, especially in our current unpredictable economic climate.

You'll hear about the difference between emotionally driven discounting and strategic incentivization. I challenge you to think of discounting not just as a price reduction but as an investment in your client's first experience. The focus is on understanding the return on investment (ROI) - a crucial mindset for successful entrepreneurs. We'll navigate through the nuances of building a clientele from scratch, filling gaps in your schedule, and the idea of quick cash injections.

Moreover, I delve into the importance of client retention and experience. You'll learn about the powerful impact of post-visit experiences, planting seeds for retention, and setting up a client journey that extends beyond the first visit. The episode also addresses concerns about attracting discount-seeking clients and maintaining the integrity of your pricing structure.

Finally, I emphasize the importance of testing and adapting strategies in marketing, as there's no one-size-fits-all approach. The conversation extends to the necessity of a well-thought-out referral program to balance incentives for new and existing clients.

Join me on this journey of discovery, strategy, and entrepreneurship in the beauty industry. Whether you're contemplating discount strategies or looking for ways to enhance client retention, this episode offers invaluable insights for every modern hairstylist. Tune in and let's navigate these business waters together!

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Efficiency, Creativity, and Personal Fulfillment with J Ladner Dec 17, 2023

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Buckle up because we've got an episode of The Modern Hairstylist Podcast that's as raw and real as it gets. Today, I've got a no-holds-barred conversation with the one and only J Ladner. Get ready for some unfiltered insights that'll hit you right in the feels.

So, here's the deal: we're about to peel back the curtain on the hairstyling game, and it's not all glamour and glitz. J Ladner and I are here to spill the beans on how efficiency and creativity make or break it in this industry. No sugar-coating, just straight-up truth about what it takes.

But we're not stopping at the surface level of success. We're digging deeper, my friends. J Ladner drops some serious wisdom bombs about how your personal joy and fulfillment should be the North Star of your career. Plus, we're talking about how breaking those colossal dreams into bite-sized chunks can actually make them achievable.

We also set our sights on the future. J lays it all out, sharing his big, audacious goals. It's a reminder that dreaming big isn't just a catchphrase—it's how you make things happen.

So, grab a seat, grab a drink, and join us for this unfiltered, no-BS journey through the world of hairstyling, personal growth, and embracing your authentic self.

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Keeping It Real About Burnout, Self Care & Our Expectations Around It Dec 10, 2023

Show notes

Welcome to another episode of the Modern Hairstylist Podcast, This week I am bringing you a very real, raw episode about a topic we all wrestle with – burnout.
This episode isn't just about understanding burnout; it's a deep dive into rethinking traditional self-care methods and their effectiveness. I'm sharing my personal journey during the pandemic, confronting burnout, and my unique take on self-care that goes beyond the conventional. This episode is for anyone feeling stuck in a rut, seeking a fresh perspective on managing their time and self-care routines.
Join me as I unpack these insights and offer practical, relatable advice for fellow beauty professionals and entrepreneurs.

I discuss the elusive cure for burnout and the individuality of our experiences. I open up about my own struggles with maintaining consistency and motivation, especially in business activities like marketing. It's a candid conversation about the ups and downs of professional life, acknowledging that there's no one-size-fits-all solution. This episode is crucial for anyone feeling the pressures of always being 'on' in their business and looking for comfort in the shared struggles of entrepreneurship.

I also share my personal experiences with ADHD, depression, and anxiety, emphasizing the importance of pushing through discomfort to achieve fulfillment and purpose. I encourage listeners to take small steps towards productive self-care, even when it's challenging.
This episode isn't just about dealing with burnout; it's a heartfelt conversation on the realities of running a business and the importance of finding your 'why' to stay motivated.
Tune in for an episode that's as much about self-discovery as it is about hair styling, and let's navigate these challenges together.

Past episodes referenced:
10 Coping Mechanisms for ADHD Entrepreneurs
How To Get The Work Done When You're Overwhelmed Or Don't Feel Like It

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What I Learned From My Awful British Airways Experience Dec 03, 2023

Show notes

You know, life's a bit like a wild hairdo - sometimes it's smooth and sleek, other times it's like a big, tangled mess. Well, let me tell you about this one time I had the craziest travel experience. Picture this: I'm all set for a dreamy 17-day European adventure, booked through a travel agency that promised to handle everything – flights, itineraries, the works. I'm buzzing with excitement, but then bam! I'm stuck on a plane due to a GPS glitch. Talk about a hair-raising start, right?

This experience, as frustrating and upsetting as it was, taught me some pretty amazing lessons in customer service – something we all deal with in our salons daily. Ever had a client waiting while you're running behind? I sure have as I am sure you have. In this episode I am telling what I have learned during these situations.

You know when a client wants something that just isn't possible, and you have to manage their expectations? I've been there. It's like when the airline staff had to tell us about further delays. They made us feel we were in it together, not them versus us. In our salons, this approach can turn a potentially negative situation into a bonding experience with our clients. Whether it's explaining a price increase or a change in schedule, it's all about making them feel part of the journey.

And finally, friends, always be prepared to go the extra mile, especially when things go south. The way British Airways handled our missed layovers, rebooking flights without us having to ask, was a masterclass in proactive service. In our world, this means taking responsibility when we mess up.
Thanks for tuning in, and remember, even the messiest situations can be smoothed out with a bit of care and creativity.

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Re-Define What "Success" Means To You Nov 27, 2023

Show notes

Hey there, friends, welcome back to the Modern Hairstylist podcast. Today I've got something really powerful for you. If you've ever doubted yourself in business, this episode is a game-changer. We're diving into a topic that hit close to home for me, sparked by a post in our Facebook group. A fellow beauty entrepreneur was feeling down about having only a 4% profit margin after a year full of challenges and first-time experiences, like hiring. It got me thinking, why do we label such numbers as bad or failures?

So, I want you to join me in this journey where we dissect this whole idea of profit margins and success in our industry. We often hear that anything less than 15-25% is a sign of an unhealthy business, but let's get real – does that really define our success? In this episode, I'm sharing why we need to look beyond these numbers and focus on long-term growth instead of immediate gratification.

I'll be honest, my business had ups and downs, and I've felt that sting of seeing lower profit margins. But here's the thing, I'm part of these incredible masterminds with multi-six and seven-figure business owners, and we often talk about the importance of setting our own success benchmarks, not just following industry standards. And you know what? Sometimes, what brings in the big bucks can leave you miserable. It's all about finding what aligns with you.

Remember, you're not just your business. You're a human being, deserving of happiness and success on your own terms. So, let's redefine success together. It's not just about hitting numbers or reaching certain profit margins. It's about being happy with what you do, serving your community well, and making an impact.

I want you to ask yourself, what does success really mean to you? Let's not let the outside noise dictate our paths. Thanks for joining me on this journey.
If this episode resonated with you, I'd be super grateful for a five-star testimonial. It helps get our message out to more amazing folks like you in the beauty industry.

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Should You Post on TikTok or Instagram? Nov 19, 2023

Show notes

Are you wrestling with the Instagram vs. TikTok dilemma for your hairstyling content? You're not alone! This is the burning question in our industry right now, and it's time we dissect it with some real talk. Which platform will elevate your styling game and bring those clients streaming in? Let's dive in and unravel this together.

First things first, understanding where your ideal clients hang out is crucial. It’s not just about posting content; it’s about strategic targeting. My journey with Instagram has been a game-changer, drawing clients right into my salon chair. Remember, the key is to get real data on where your audience spends their time. Are they double-tapping on Insta or scrolling through TikTok? This decision should be driven by solid, audience-centric data.

Now, let's tackle the Instagram vs. TikTok showdown. Instagram is like your neighborhood café – familiar and local. It's excellent for connecting with potential clients nearby. On the flip side, TikTok is like a bustling global marketplace. It’s vast and can catapult you to influencer status, but remember, it's video-heavy, demanding more creative energy. If you're starting fresh and aiming to fill your salon, Instagram is your go-to. Nail it there first, then maybe flirt with TikTok. But a word of caution – TikTok can be intense, so brace yourself for a wilder ride if you venture there.

So my beautiful friends, whether it's Instagram’s community feel or TikTok’s global stage that entices you, the choice hinges on where your ideal clients are and what aligns with your salon goals. My tip? Master Instagram to build a strong local base, then consider TikTok as a potential next step. And hey, if this insight resonates with you, show some love with a review. Let's keep this beauty revolution thriving. Catch you on the next wave of salon success stories!
Past episode referenced:
MIND BLOWING Statistics & Data - What Clients Prefer From A Hairstylist Today

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Price & Income Ceilings as a Hairstylist: Myth or Reality? Nov 12, 2023

Show notes

Welcome back to another episode of "The Modern Hairstylist Podcast."
I'm genuinely excited to share with you today's topic, which I believe is a game-changer for all of us in the beauty community. We're going to delve into the world of maximizing your earnings, a realm where the only limit to your income is your ambition. Are you ready to explore these possibilities? Let's jump right in and discover the strategies that can transform your career.
Our chat today will begin with the essence of our work - creating an outstanding guest experience and effective marketing. I'll share how you can turn every appointment into a profitable opportunity, making your clients' visits memorable and rewarding. For marketing, I’ve got some straightforward yet powerful tips that will help you attract your ideal clients seamlessly.
Then, we're going to touch on the practical aspects of our profession - efficient operations and the importance of ongoing learning. I'll discuss how organizing your business operations can lead to a smoother, more enjoyable work environment. Also, we’ll talk about the importance of staying inspired and educated, which is vital for keeping our creative juices flowing. Later in our conversation, I'm going to address a topic that's often on our minds - pricing. I’ll be sharing my perspective on this, drawing from personal experiences to provide insights on how to balance setting fair prices while valuing our expertise and services.
As we conclude, I'll guide you through the exciting opportunities beyond your regular salon services. We'll explore how you can diversify your income streams through retail sales, affiliate marketing, and specializing in niche markets. There are numerous avenues to explore that can enhance your business without solely relying on increasing service prices. Finally, as we wrap up this episode, I encourage you to share your experiences and feedback. If you've found value in our discussion today, please consider leaving a five-star review. Your input helps us reach more hairstylists and enrich our wonderful community.
So, that's what we have lined up for you in this episode. It's not just a chat; it's an exploration of practical strategies, personal anecdotes, and insightful advice designed to elevate your hairstyling career. Tune in, take notes, and let's embark on this journey of growth and success together!

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Maximizing, Managing and Preparing for Busier Times In Your Business Nov 05, 2023

Show notes

Ever felt like you're drowning in success? Sounds counterintuitive, right? But in this episode of The Modern Hairstylist Podcast, I'm diving deep into the challenges of being too booked and busy. It's not all sunshine and rainbows when your chair is filled every hour, every day. Let's get real about the stress, the overwhelm, and the missed opportunities.

In this episode, I break down why being super booked isn't always a blessing. From the constant client communication to the fear of taking a day off, I discuss the toll it can take on your personal life and well-being. But it's not all doom and gloom! I also share actionable strategies to manage these busier times. From streamlining communication to rethinking your pricing strategy, I've got you covered. Plus, I touch on the importance of tracking your numbers and understanding where your new client inquiries are coming from.

But wait, there's more! I also delve into what NOT to do when you're swamped. Spoiler alert: sacrificing your personal life isn't the answer. And with the holiday season around the corner, I share insights on how to maximize profits without overextending yourself.

Whether you're currently overwhelmed with clients or just preparing for that inevitable surge in your beauty business, this episode is packed with insights to help you navigate the rollercoaster of demand. So, tune in and let's get your business thriving in a way that serves you best.

Other Episodes Referenced:
Holiday Season (Part 1): How to Maximize Profit Without Working More
Holiday Season (Part 2): How to Set Boundaries During the Holidays
5 Unique Metrics to Track The Health of Your Business
5 Questions to Ask Yourself Before Raising Your Prices
The Truth About Stopping Pre-Booking - Dangers, Answers, & Strategies

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Preparing, Reducing, and Responding to Slow Periods in Your Business Oct 29, 2023

Show notes

Ever felt the panic of a slow business month?
I've been there, and it's not a walk in the park. But here's the thing: slow periods can be a goldmine of opportunity if you know how to navigate them. In this episode, I'm diving deep into strategies that will not only help you prepare for those inevitable slow times but also turn them into growth opportunities. Whether you're a seasoned hairstylist or just starting out, this episode is packed with actionable tips that can transform your approach to business.

We all know the rollercoaster of the beauty industry - one month you're booked solid, and the next, you're wondering where all the clients went. But instead of panicking, let's talk strategy. From the importance of consistent marketing (even when you're swamped) to leveraging what you already have in your business, I'm sharing insights that can boost your bottom line and prepare you for those quieter times. And trust me, it's not just about attracting new clients; it's about nurturing and retaining the ones you already have.

But what about when business is booming? Next week, I'll be flipping the script and discussing how to handle those overwhelming periods when you're super booked. Because let's face it, managing success comes with its own set of challenges.

If you're ready to take control of your business's ebbs and flows, this episode is a must-listen. And hey, if you love what you hear, please leave a testimonial and follow the podcast.
For more in-depth strategies and systems, check out my programs at HunterDonia.com. Here's to building a resilient, thriving business, no matter the season!
Other episodes of interest:
Episode 6 - How to Get Over Your Fear Of Selling Retail
Episode 73 - How to Navigate Fear Based Decisions in Times of Uncertainty

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