The Modern Hairstylist ™ Podcast

Latest Episodes:

How To Conquer Imposter Syndrome with Mattea Hunter May 13, 2024

Show notes

Welcome back to The Modern Hairstylist Podcast! Today I am so excited to chat with Mattea Hunter about a topic that touches many of us in the beauty industry—imposter syndrome. Mattea is a seasoned beauty pro with nearly 20 years under her belt, spanning roles from makeup artist to hairstylist, and now a transformative coach. Get ready to uncover the secrets to overcoming those nagging doubts that you’re not good enough and learn to step into your power with confidence!

Mattea breaks down the nitty-gritty of imposter syndrome—what it is, how it manifests, and most importantly, how to conquer it. She shares personal anecdotes and professional wisdom on shifting from feeling like an outsider to owning your space in the industry. Whether you’re a perfectionist, a procrastinator, or somewhere in between, Mattea’s insights are tailored to help you recognize your worth and embrace your qualifications with pride.

Mattea doesn't just talk the talk; she walks the walk. One of the most enlightening parts of our conversation was her approach to achieving a healthy work-life balance. It’s all about not letting your profession consume your entire life. Mattea’s life lessons and practical strategies provide a blueprint for anyone looking to balance the scales between personal joy and professional success. This is a must-listen segment for anyone striving to thrive both in and out of the salon!

If you would like to check out more of Mattea you should subscribe to her podcast "Evolving Perspectives Podcast". Interested in one-on-one coaching or consulting? Visit her brand new website to learn more about her services tailored specifically for beauty professionals. Mattea is a powerhouse of knowledge and inspiration, ready to help you elevate your career and personal life.

This episode is all about energizing and empowering you, our listeners, with expert insights and actionable advice to help you conquer imposter syndrome and achieve a fulfilling balance in your life. Mattea brings her vibrant energy and deep expertise, making this a must-listen for every beauty professional ready to elevate their game.

Resources
Check out Mattea's website - www.momentswithmattea.com
Check out Mattea's podcast - Evolving Perspectives The Podcast

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5 Biggest Pricing Mistakes Hairstylists Make May 06, 2024

Show notes

If you've been struggling with setting the perfect prices for your beauty business, this episode of The Modern Hairstylist Podcast is perfect for you. I share some tips on pricing strategies to ensure you're not just making ends meet, but thriving in your business. Since pricing is often a major sticking point for many beauty professionals, I address common issues and provide actionable advice to make pricing work for you.

I dive into the topic by challenging the one-size-fits-all pricing approach, emphasizing the importance of understanding your unique business needs. I highlight how premature price increases can harm your business if they aren't aligned with client demand. Regular price adjustments are essential, and I advocate for minor annual increases to keep your business profitable and sustainable.

Consistency is key when it comes to pricing, and I strongly advise against charging different prices for loyal clients versus new clients. Consistent pricing helps build trust and maintain financial stability. Additionally, I address the need for standardized service times to ensure you're pricing effectively and maintaining predictable income.

I wrap up by discussing the importance of transparency in pricing, emphasizing that clear communication with clients is crucial for building trust. By addressing potential pricing mistakes, I offer a wealth of experience and advice to help you navigate the sometimes tricky waters of pricing your beauty services effectively.
Other episodes that you may be interested in:
New Client Pricing vs Existing Client Pricing
How to Get Clients On Board With Your Pricing Model
Pros & Cons of Session / Hybrid / Package Pricing

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My Rant About Salon Policies & Last Minute Cancellations On The Hairstylist Rising Podcast Apr 29, 2024

Show notes

Welcome to a very special episode of the Modern Hairstylist Podcast. Today, I'm excited to share a conversation originally hosted by Jodie Brown on "The Hairstylist Rising Podcast," where we dove deep into a topic that touches every salon owner and stylist: managing last-minute cancellations and no-shows. Given its relevance and the insightful discussion we had, I knew it was crucial to bring this episode to you, my listeners.

In our chat, Jodie and I explored the emotional and professional challenges of last-minute cancellations. We've all been there—feeling frustrated when a client disregards our time. I shared how important it is to handle these situations with a level head rather than letting emotions take the lead. Maintaining professionalism helps us make better decisions for our business.

We also debated the effectiveness of proactive versus punitive policies in the salon. I'm a strong advocate for setting up clear, communicated policies that aim to prevent issues rather than punish after the fact. This approach not only sets expectations but also builds a foundation of trust and respect between stylists and clients.

Another significant point we covered was the shift in client behavior post-pandemic. The changes brought about by recent years have influenced how clients view appointments and scheduling, which requires us to adapt our business strategies accordingly.

Lastly, the importance of transparency can't be overstated. Making sure every client understands and agrees to your salon policies at each visit minimizes misunderstandings and establishes a respectful and professional relationship.

This conversation was filled with strategies to help you manage salon disruptions more effectively, ensuring your business thrives while maintaining a positive and professional atmosphere. For any salon owner or stylist navigating the complexities of client management, this discussion is packed with actionable advice that will transform how you handle cancellations, helping you protect your time and business.

Don't miss out on these insights—tune in to learn how to refine your approach and enhance the client experience in your salon.

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The Pep Talk You Probably Need Right Now Apr 22, 2024

Show notes

Welcome back to another invigorating episode of The Modern Hairstylist Podcast. Today, I want to dive deep into a problem plaguing many in our community—the overwhelming sensation of burnout. It's become a silent pandemic, touching lives across our industry. As a passionate hairstylist and business educator, I see firsthand how hard it is to stay motivated and push through when every fiber of your being screams for a break. If you've been struggling to find that spark, to rise each morning ready to meet the challenges head-on, this episode is crafted just for you. It's time to reignite that fire within and keep pushing towards the dreams that fuel our passion for hairstyling.

In this episode, we'll explore the Modern Stylist Movement, an alumni-only group from our Pre-Visit Pathway program, where we delve into advanced strategies far beyond the initial client experience. I often bring motivational talks to these sessions, especially when I sense the need is dire. Today, I'm sharing one of these pep talks with all of you. We'll discuss the latest trends, client demands, and the crucial education needed to stay ahead in this ever-evolving field. It's a comprehensive blend of support, motivation, and community that keeps us connected and informed.

But more importantly, we'll address the gritty reality of our work. I know it's tough. The industry demands can be merciless, often leaving us feeling drained and uninspired. Yet, it's our shared passion and commitment to making an impact that must drive us. This episode isn't just about surviving; it's about thriving—turning burnout into a burst of productivity. So if you're ready for a heartfelt kickstart, to step up even when you're down, tune in.
Let's shake off the fatigue and step back into our power, together.

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4 Pillars of a Scalable Business Behind The Chair Apr 15, 2024

Show notes

Welcome back to the Modern Hairstylist Podcast, my friend! In this eye-opening episode, we delve deep into the essence of creating a scalable business model that not only enhances your profitability but also ensures a memorable customer experience. Whether you're struggling to increase your client base or seeking ways to elevate your salon operations, this episode is your golden ticket. Join me as we uncover the pivotal elements that transform good salons into great businesses, focusing on not just attracting clients but creating a lasting impact that fuels both growth and satisfaction.

Navigating through the complex world of salon management can be daunting, but fear not! We dissect the four critical departments: marketing, sales & customer experience, operations, and vision/mindset, providing a roadmap to prioritize and optimize each for maximum impact. It's not just about getting clients in the door; it's about delivering an unparalleled experience that keeps them coming back. With real-life insights from high-level masterminds and proven strategies from the front lines of salon success, this episode is a treasure trove of wisdom for every salon owner and stylist aiming for the top.

In addition to actionable tips, we explore the transformative journey within the PreVisit Pathway program, guiding you through elevating client interactions, streamlining operations, and nailing your marketing game.
This episode is more than just a conversation; it's a masterclass in salon business excellence, packed with valuable lessons on squeezing every ounce of potential from your appointments and setting a solid foundation for explosive growth.
So, ready to revolutionize your salon business? Tune in to 4 Pillars of a Scalable Business Behind The Chair and start your journey to becoming a hairstylist CEO with a flourishing, scalable enterprise.
Don't forget to DM me with your answers to the questions in this episode, I can't wait to hear from you.

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2024 Client Experience Trends You Should Pay Attention To Apr 08, 2024

Show notes

Welcome back to The Modern Hairstylist Podcast. Today, I'm spilling the tea on transforming your salon's client experience into something legendary. Imagine a world where your clients are so in love with your service that they become your loudest cheerleaders, sticking with you through thick and thin, and driving a constant stream of ideal clients right to your salon chair. That's the game-changing strategy I'm eager to dive into today, as we navigate through the top client experience trends of 2024.

In this episode, I'll guide you through understanding the crucial role technology plays in shaping consumer behavior and how you can leverage it to enhance your salon business. We'll explore why balancing online and physical retail aspects is vital for modern-day salons and how platforms like Salon Interactive can streamline this process for you. This isn't just about keeping pace with the times; it's about setting your business up for increased revenue and client loyalty.

Personalization is at the heart of today's discussion. I've been preaching about the importance of creating bespoke client experiences, and now, more than ever, it's crucial to excel in this area. From pre-visit consultations to post-visit follow-ups, we're delving into strategies that make your clients feel special and cared for, ensuring they never think of going elsewhere. It's all about crafting that unique, personalized journey that resonates with each client, setting you apart from the competition.

But it doesn't stop there. I'm also touching on the power of omni-channel marketing. In our digital age, being present in your client's life across various platforms isn't just nice to have—it's essential. We'll discuss how a solid social media presence, coupled with effective email marketing, can keep you on top of your clients' minds, reaffirming your expertise and deepening their loyalty to your brand.

So buckle up, my friends, as we embark on this enlightening journey together on The Modern Hairstylist Podcast. By the end of our time today, you'll be equipped with actionable insights and strategies to elevate your client experience and turn your salon into a buzzing hub of happy, loyal customers. Let's get ready to revolutionize your salon's success story!

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Why Automations & Systems Are A Non-Negotiable In 2024 Apr 01, 2024

Show notes

Welcome back to The Modern Hairstylist podcast! In this bombshell of an episode titled "Why Automations & Systems Are A Non-Negotiable In 2024," we're diving headfirst into the chaotic beauty of our ever-changing industry. In this episode we're not just dabbling in hair anymore; we're navigating a whirlwind of CEO-level challenges, client whims, and relentless innovations. And guess what? I'm here to spill the real tea on why automations and systems are the secret sauce to not just surviving but thriving in this madness.
The game has changed, my friends. The digital era has morphed client expectations, bombarded us with choices, and, honestly, made it tough to shine in a sea of skilled stylists. But don't sweat it! I'm not just ranting here; I've got the lowdown on how this shift has pumped up the pressure but also, how we can ride this wave with savvy automations and killer systems.
I'm sharing some personal tales and big-time industry facts. This isn't about getting lost in the daily grind; it's about revolutionizing our approach to work smarter, not harder. I've lived this transformation, seen the light, and now I'm on a mission to guide you through setting up a business that works like a well-oiled machine, giving you the freedom and cash to live your best life.
And here's the kicker – I'm throwing open the doors to my free class, "How to Automate and Systematize to Scale Your Beauty Business." This is your golden ticket to transforming your salon's hustle into a graceful ballet of efficiency and profit. It's time to step up, join forces, and lead the beauty industry revolution with me. So, are you ready to shake things up and make some serious magic happen?
Resources:
FREE Masterclass: Automate & Systematize to Scale Your Business

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5 Auto-Pilot Ways To Passively Grow Your Clientele Mar 25, 2024

Show notes

I'm buzzing with excitement to bring you an episode that's all about making your salon business dreams a reality without running yourself ragged. Fresh from the vibrant and enlightening "Texture Versus Race" event in Baltimore, I've got a treasure trove of insights and strategies that are going to change the game for you.
Imagine being able to grow your clientele and your business without feeling like you're constantly juggling scissors in one hand and a marketing manual in the other. Sounds like a distant dream? Well, not anymore. In this episode, I dive deep into how we can make growth feel like it's happening on autopilot, using smart, sustainable strategies that do the heavy lifting for you.
We'll explore the magic behind SEO that puts your salon on the map in ways you never thought possible and delve into creating a website that works as your hardest-working employee, selling your services 24/7. I'll share the secret sauce behind client engagement that turns your current clients into your most vocal advocates, without them feeling like it's a chore.
But here's the thing – none of this works without a solid foundation. It's like building a house; without a strong base, it doesn't matter how beautiful the design is. That's why we're also going to get real about the foundational work needed in marketing and business management to make all these strategies take off.
This episode isn't just about dreaming big; it's about making those dreams a practical reality. By the end of our time together, you'll have a clear path forward to grow your business in a way that feels sustainable, enjoyable, and most importantly, doable. So, if you're ready to transform your approach and start seeing real results, this is the episode for you. Let's dive in and start this journey together. Trust me, your future self will thank you for it.

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Pros & Cons of Session / Hybrid / Package Pricing Mar 18, 2024

Show notes

Welcome to The Modern Hairstylist podcast episode on Pros & Cons of Session / Hybrid / Package Pricing. If you're a salon owner, hairstylist, or beauty professional looking to innovate your pricing strategy, this episode is tailored for you. I delve deep into the realm of session pricing, also known as package or hybrid pricing, and share firsthand insights and experiences. By tuning in, you'll gain a comprehensive understanding of how this pricing model can enhance client satisfaction, streamline your services, and potentially boost your revenue. I'll also guide you through implementing session pricing in your own business, drawing on successful case studies and addressing the challenges you might face. This episode is a must-listen for anyone eager to stay ahead in the competitive beauty industry.
The concept of session pricing is revolutionizing how we think about service costs in the beauty sector. Introduced to me by Kimber Chapman, this pricing model consolidates various services into one all-inclusive package, offering a simplified, client-friendly approach. By adopting this model, I witnessed a significant positive impact on my business and client satisfaction levels. However, it's not without its drawbacks. This episode promises an unbiased exploration of both the benefits and potential downsides of session pricing, empowering you to make informed decisions based on your unique business needs and goals.
An intriguing aspect of session pricing is its overwhelming preference among clients. A survey I conducted revealed that a majority of women prefer all-inclusive packages over traditional à la carte or hourly pricing. This preference aligns with current consumer behavior trends, suggesting that session pricing could be the key to attracting and retaining clients. Yet, it's important to consider that this model may not appeal to everyone, particularly those who prefer to know the cost of each service individually. I'll share strategies for navigating these challenges and ensuring your pricing model aligns with your target clientele.
The episode also covers practical advice for transitioning to session pricing, from understanding your current pricing structure to effectively communicating changes to your clients. I provide insights into making session pricing work for your business, including setting up online booking systems that enhance the client experience. Whether you're contemplating the shift to session pricing or looking to optimize your current strategy, this discussion offers valuable guidance and support.
Other episodes of interest:
A La Carte vs. Hourly vs. Session Pricing
Deep Dive into Session & Package Pricing
How to Get Clients On Board With Your Pricing Model
New Client Pricing vs Existing Client Pricing
LGBTQ+ Inclusivity in Salons & Genderless Pricing

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5 Simple, Game Changing Email Marketing Tips Mar 11, 2024

Show notes

If you've felt like your marketing efforts are just blending into the background, you're not alone. We're swimming in the "attention economy," where grabbing and keeping attention is more valuable than ever. Big companies are masters at this, especially in our digital-first world. But here's the kicker: as beauty professionals, we're a bit behind the curve. That's why I'm on a mission to help you not just catch up, but lead the pack.
In today's episode, "5 Simple, Game Changing Email Marketing Tips," I'm sharing insider secrets on using email marketing to not only capture your clients' attention but keep it. If you're committed to making a significant impact in your field, this episode is tailor-made for you.
I've broken down five straightforward, yet powerful, strategies to elevate your email game. These aren't just tips; they're your blueprint to becoming the undeniable choice for your clients, over and over again.
From subject lines to content, every element of your email needs to sing. Think about it. That hair curling tutorial you just posted can be transformed into an engaging email that not only adds value but also directs your clients back to your social media. It's all about nurturing that connection and keeping yourself top of mind. And don't even get me started on subject lines. They are your make-or-break moment to captivate your audience. A compelling subject line not only piques curiosity but ensures your email is opened and read. Crafting these with care can dramatically increase your open rates, making all the difference in your email marketing success.
Remember, it's not just about sending emails; it's about making every message count.

Resources:
5 Email templates for Hairstylists - CLICK HERE

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