The Modern Hairstylist ™ Podcast

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The Most Common Mistakes Hairstylists Make On Their Websites Mar 04, 2024

Show notes

Welcome back to the Modern Hairstylist Podcast!
Today, we're tackling a challenge that, I bet, keeps many of you up at night – your website. Now, hear me out, I know the mere mention of website updates or overhauls can send shivers down your spine. It's that love-hate aspect of our digital presence that can either elevate our salon to new heights or leave us wondering why the phone isn't ringing off the hook. The truth? Your website is more than just a digital business card; it's a make-or-break gateway for attracting your ideal clients and setting your pricing standards.
Let's dive into solving a problem that's all too common but seldom addressed effectively: converting website visitors into loyal clients. The secret lies in guiding them through a carefully curated journey right from the moment they land on your homepage. This isn't about bombarding them with every service you offer but about crafting an experience that addresses their deepest haircare desires and concerns. Your website should be a seamless extension of the warmth and expertise they'll experience in your chair. It's about creating a connection before they've even booked their appointment.
Now, onto the visuals – and I cannot stress this enough – authentic images of your work, your space, and the smiles of satisfied clients are invaluable. These genuine snapshots invite potential clients into your world, offering them a preview of the transformative experiences awaiting them. It's about building trust and breaking down the barriers that often come with online skepticism. And yes, mobile optimization is non-negotiable. With most clients browsing on their phones, your site must offer a flawless, engaging experience on any device.
Remember, simplicity is your best friend. A cluttered, confusing website can deter even the most interested client. Your goal is to ensure that every visitor leaves your site feeling understood, excited, and ready to book their appointment. By focusing on these key elements, you're not just solving the immediate problem of increasing bookings; you're elevating your brand and ensuring your salon stands out in a crowded digital landscape. Let's embrace the challenge and transform your website into your most powerful marketing tool. Together, we can make it happen.

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Navigating Credit Card Fees: Methods & Solutions For More Profit! (featuring Michelle Cook, CPA) Feb 26, 2024

Show notes

In today's episode of The Modern Hairstylist Podcast, I dove deep into the world of processing fees, a topic that might not seem alluring at first glance but has become a hotly debated issue in our industry. Everywhere you look, from Facebook groups to community forums, stylists are grappling with whether to pass these fees onto clients or seek ways around them. As I looked at my own profit and loss statement, the impact of these fees became glaringly apparent, nudging me to explore the pros and cons of common strategies stylists employ to manage them. But, I promise, this episode isn't just about dissecting numbers; it's a comprehensive guide to simplifying this aspect of your business, backed by mathematics, examples, and, of course, my personal insights.
I started with a reflection on consumer behavior and how it shapes our client experiences. Citing a study, I shared that a significant majority of consumers find surcharges for credit card processing unfair, yet, when it comes down to it, most still proceed with their card payments. This discrepancy between opinion and action offers a unique insight into client psychology. However, it's essential to recognize that our relationships with clients are far more intimate than those in other industries. This intimacy demands a higher level of consideration for how our billing practices affect these relationships, emphasizing the need for transparency and trust.
Then, I brought in Michelle Cook, my very trusted CPA, to shed light on the logistical and compliance aspects of handling processing fees. Michelle's perspective, especially her personal anecdote about being a salon client faced with additional fees, underscores the impact of these charges on the client experience. Her professional advice navigates the complex terrain of legalities, bookkeeping, and third-party payment platforms, offering invaluable insights into maintaining a streamlined, compliant financial practice.
This episode, enriched by Michelle's expertise, is more than a discussion on fees. It's a holistic look at how we can refine our business practices to foster better relationships with our clients while ensuring financial health and compliance. So, if you're seeking ways to navigate the intricacies of processing fees without compromising the client experience, this episode is a treasure trove of wisdom and actionable advice.
Resources:
Connect with Michelle on Instagram @smallbusinesscpa

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Unpopular Industry Opinions and Pet Peeves of 2024 Feb 19, 2024

Show notes

Welcome back to another episode of The Modern Hairstylist Podcast, and oh boy, do I have an episode that’s going to stir the pot. Today we are talking Unpopular Industry Opinions and Pet Peeves of 2024, I'm laying it all out there, and I won't lie — I'm a bit nervous about how it's going to land. But here's the thing, we're all about keeping it real and having those conversations that might just trigger a thought or two. So, if you're ready to see if you nod in agreement or if I've just earned a spot on your 'controversial' list, buckle up!
In this episode, we peel back the layers on the phrases that make us cringe, like "baby stylist" and "charge your worth." We wade into the murky waters of cancellation fees. The conversation doesn't stop there; retail woes are on the table. As big brands encroach on our territory, I'm here to say, fear not!
So this is a sneak peek into the rabbit hole we're about to dive into. Whether these topics have you nodding in agreement or itching to debate, I'm all ears. DM me and share your thoughts, or even your own unpopular opinions.

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Tap In To Your Potential To Change The Industry & The World with Texture Vs. Race ft. Keya Neal Feb 15, 2024

Show notes

Welcome back to another thrilling episode of the Modern Hairstylist Podcast, where we dive deep into the heart of the beauty industry with none other than the trailblazing Keya Neal, a visionary in the realms of color culture and the Texture Vs. Race movement. Today, we're tapping into a conversation that's not just about hair—it's about breaking barriers, challenging norms, and creating an inclusive space where every stylist, regardless of their background, can flourish and contribute to a more diverse and accepting industry.

Keya, a master colorist and the brain behind transformative educational initiatives, shares her journey towards making the beauty world a place where "hair is a fabric, not a race." Her mission? To educate, inspire, and unite stylists in seeing and treating hair through the lens of art and science, beyond the superficial divides of race and ethnicity. This episode is a clarion call to all modern hairstylists to join forces, learn, and grow in ways that honor every texture and hue that walks into our salons.

Together we delve into the essence of the Texture Vs. Race movement, highlighting the importance of understanding, empathy, and hands-on experience in overcoming the fears and biases that have historically segregated our industry. It's a discussion filled with heartfelt stories, eye-opening revelations, and practical advice for stylists eager to expand their skills and embrace every client with confidence and respect.

This episode reminds us that this isn't just about transforming how we approach hair; it's about shaping a world where every person can sit in our chairs feeling seen, understood, and celebrated. Whether you're a seasoned stylist or just starting out, there's something in this conversation for you—a reminder that you have the potential to change not just hairstyles, but hearts and minds.

So, tune in, get inspired, and let's embark on this journey together. With pioneers like Keya leading the way and communities like ours ready to learn and support, the beauty industry is on the cusp of a revolution—one where diversity isn't just accepted, but cherished and sought after.
Resources:
Connect with Keya on Instagram @keyaartistically
Learn more and book your place at Texture Vs Race - March 2024 - CLICK HERE
Save $200 with code MODERNTVR!

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How to Prepare for a Planned or Sudden, Extended Leave (Medical, Maternity etc.) with Leisha Thompson Feb 12, 2024

Show notes

Welcome back to another episode of the Modern Hairstylist podcast. Today, we're embarking on a journey into uncharted territories of our industry—navigating the daunting yet inevitable world of extended leaves. Whether it's the joyous arrival of a new family member, a much-needed recuperative break, or the adventure of a lifetime, stepping away from your chair doesn't have to spell disaster for your business. And who better to guide us through these murky waters than the incredible Leisha Thompson, the pioneer behind The Traveling Hairstylists? Leisha's unique approach not only fills a significant gap in our industry but also offers a beacon of hope and innovation for stylists facing this crossroads.

Diving into today's episode, Leisha and I peel back the layers of this complex topic, revealing the core strategies to maintain your clientele, ensure financial stability, and keep your business thriving, even in your absence. It's a conversation that touches on the very essence of our commitment to our clients and our craft. The notion of taking an extended leave often comes with its share of anxiety and uncertainty—how do we ensure our clients' loyalty remains untarnished? How do we navigate the financial implications? Leisha's journey from a successful salon owner to a nomadic hairstylist offers not just answers but proven solutions to these pressing questions.

Leisha's insights into referring out clientele, client communication during leave, and innovative ways to generate income while away are nothing short of revolutionary. The Traveling Hairstylists concept isn't just a service; it's a lifeline for stylists and salon owners alike, providing peace of mind and business continuity in times of change. Our conversation sheds light on the importance of preparation, from setting up systems for client communication to the nuances of selecting the right temporary stylist to fill your shoes. Leisha's experiences and strategies underscore the potential for growth and resilience in the face of change.

For those intrigued by Leisha's journey and considering a similar path, there's a world of opportunity awaiting. The Traveling Hairstylists is not just for those planning a leave but also for stylists craving adventure, looking to expand their horizons while making a meaningful impact across the beauty industry. As we wrap up this enlightening conversation, I'm reminded of the strength and adaptability that define us as beauty professionals. Whether you're facing a planned or sudden leave, remember, the keys to navigating this journey successfully lie in preparation, communication, and a bit of creativity.

Resources:

The Traveling Hairstylists: www.thetravelinghairstylists.com
Connect on Instagram: @thetraveling.hairstylists

Past Episodes mentioned:
Preparing, Reducing, and Responding to Slow Periods in Your Business
Maximizing, Managing and Preparing for Busier Times In Your Business

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30 Ways To Use ChatGPT To Grow Your Business & Simplify Your Life Feb 05, 2024

Show notes

Welcome back to another episode of The Modern Hairstylist Podcast. Today are are diving headfirst into the game-changing world of ChatGPT, and let me tell you, it's not just about jazzing up your social media game or firing off quicker emails. No, we're talking about 30 ingenious ways to wield this AI powerhouse that'll have you rethinking everything from handling those pesky negative reviews to organizing your life with the precision of a Swiss watch.
And the best part? You don’t have to scribble down notes like it's finals week; just swing by hunterdonia.com/chat, and I'll send all these golden nuggets straight to your inbox. Trust me, by the end of this, you'll be wondering how you ever managed without ChatGPT.

Now, before we dive into the digital deep end, let's get something straight: ChatGPT is like the Swiss Army knife you didn't know you needed in your beauty toolkit, but it’s not about to replace the heart and soul of your business. Nope, this is about amplifying those solid gold fundamentals you've built your brand on. Imagine effortlessly crafting the perfect response to a less-than-glowing review or negotiating deals like a Wall Street pro, all without losing a wink of sleep over the emotional drama or the tedious back-and-forths. ChatGPT's got your back, transforming tricky tasks into a walk in the park.

In this tech-savvy treasure trove of an episode, remember this: embracing ChatGPT is like unlocking a whole new realm of possibilities, not just for your business but for conquering those day-to-day challenges with a bit of digital magic. Whether you're fine-tuning your brand, jazzing up your workspace, or just trying to make sense of your hectic schedule, ChatGPT is the support you need.
Don't forget to hit up hunterdonia.com/chat to grab all these insights because, my friends, the future of beauty and beyond just got a whole lot brighter.
Remeber to DM me and let me know which one is your fav or worked best for you!
Resources:
For your list of ChatGPT uses check out www.hunterdonia.com/chat
Episodes referenced: How to Prevent & Handle a Bad Review

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How To Self Diagnose What's Not Working In Your Business Jan 29, 2024

Show notes

Welcome back to the Modern Hairstylist Podcast. Today's episode is going to be raw and real. We're diving deep into the fundamentals of our business - the nitty-gritty details that, while they may not be the sexiest topics, are absolutely critical for our growth and success. I know you're here for the latest and greatest tips, but trust me, understanding and refining the basics can bring about the most significant transformations in your business.

So, let's jump into how you can self-diagnose issues in your business that might be hindering your progress. The truth is, the answers lie in the data. I know, I know, numbers can be tedious, boring even. But remember, our business isn't here just to entertain us; it's here to help us grow and succeed. Tracking your numbers, understanding them beyond the basic revenue and client counts, can unveil crucial insights. You see, every client journey, every touchpoint, holds valuable data that can show you exactly where to focus your efforts.

So, I'm here to remind you to focus on the basics, lean into your numbers, and make decisions that are right for your unique business. And, I'm here to spill the real tea, offering authentic advice that's proven to work, not just fluff.
If this episode resonated with you, please leave a five-star testimonial. Your feedback helps us reach more hairstylists who could benefit from our candid, actionable insights.
Other episode of interest
5 Unique Metrics to Track The Health of Your Business

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Showing Up for Yourself and Your Business Through Tough Times with Nina Tulio Jan 22, 2024

Show notes

Welcome back to another episode of The Modern Hairstylist Podcast. Today, I had the immense pleasure of chatting with Nina Tulio, a name that resonates with authenticity and inspiration in our industry. Nina, like a beacon of hope, shares her journey, reminding us that even through the toughest times, there's a light at the end of the tunnel. Her story is not just about resilience; it's a testament to the power of showing up for yourself and your business, even when the odds seem insurmountable.

Our conversation ventured into some deep and personal territories, exploring the challenging times Nina faced during the 2009 recession. The way she described her experiences – the emotional rollercoaster. Nina's story illustrates the importance of self-belief and the courage to make bold decisions, even when they scare you the most.

In this episode Nina gives us some real actionable things you can do today when facing down your own big decisions. Nina's approach to risk-taking is a lesson in itself. She emphasizes trusting your gut and listening to that internal compass that guides you through tough decisions. This sage advice is a goldmine for anyone at a crossroads in their career or personal life.

But Nina shares her triumphant turnaround – from being on the brink of closure to leading a thriving, profitable salon. Her journey is a beacon of hope and a powerful reminder that with persistence, adaptability, and a deep connection to your 'why,' you can overcome any obstacle.
If this episode resonated with you, I’d love to hear your thoughts. Your feedback helps us reach more beauty professionals, spreading inspiration and strength across our wonderful community. Remember, you're not alone in your journey.
Connect with Nina - Instagram @ninatulio or via her website ninatulio.com, where she has a tonne of free resources.

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Debunking HUGE Misconceptions About THE MOST POWERFUL Strategy To Grow Your Clientele Jan 15, 2024

Show notes

Welcome back to the Modern Hairstylist podcast. Today we are diving into a topic that's not only close to my heart but also essential in shaping our careers in the beauty industry. We're unraveling the intricacies and misconceptions around specializing or niching down. This episode is a treasure trove of insights, whether you're just starting, already a niche enthusiast, or someone exploring new avenues in your styling journey.

Let's talk about the genius of specialization. There's a common myth in our industry that specializing limits your clientele. But let me tell you, specializing is like finding your own unique rhythm in the dance of hairstyling. It aligns perfectly with consumer behavior. When you become an expert in a specific area, you're not just another stylist; you become the go-to person for that particular need. It’s about being the solution to the unique problems your clients face. By specializing, you set yourself apart, command higher prices, and build a clientele that resonates with your passion and expertise.

Now, I want to demystify something crucial here. Specialization is not just about being a master of one technique; it's a dynamic marketing strategy. It’s about attracting the clients who are looking for exactly what you offer while still giving you the freedom to showcase your versatility. And remember, your niche can evolve with you. It’s not a permanent label but a part of your journey in this ever-evolving industry.

For those just starting out, the question often arises: to specialize or not? Here's my take – don’t wait. Specializing early can be an incredibly effective way to build your clientele quickly. But how do you find your niche? My advice is to seek varied experiences, ideally by shadowing experienced stylists. This is where you observe, learn, and gradually discover what truly excites you. Your niche should be something that not only showcases your skill but also ignites your passion.

And for those who love variety, consider specializing in an experience rather than a technique. But here’s the key – be specific. It’s not enough to offer a ‘luxury experience’; it needs to be unique and reflective of your brand identity. Your specialization should resonate with your clients and set you apart in their minds.

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Navigating The Beauty Industry As An Entrepreneur With ADHD with Dawn Bradley Jan 07, 2024

Show notes

Welcome back to the Modern Hairstylist Podcast. Today, I'm thrilled to bring you a conversation I had with the amazing Dawn Bradley. Dawn's story is both inspiring and relatable, especially for those of us navigating the beauty industry while managing ADHD.

Dawn's journey in the hairstyling world began at 18, driven by a belief that it was a simple career path. However, over 22 years, she's crafted an incredible career, proving that financial success in this industry is more than possible. She's worked with top stylists around the globe, traveled extensively, and established a lucrative career, all before the age of social media documenting it.

Our discussion dived deep into the challenges and triumphs of living and working with ADHD. Dawn shared her late diagnosis at 38 and the mixed emotions it brought – relief mixed with sadness. She candidly discussed the initial phase of using ADHD as a crutch and then gradually learning to see it as a superpower, albeit reluctantly accepting the label of 'disability.'

One profound lesson from Dawn’s story is her realization that non-traditional paths can often lead to the most fulfilling careers. She emphasizes the importance of charting your own course, even if it's unprecedented. For both of us, being service providers and having direct accountability to our clients has been a significant advantage in managing our ADHD.

Dawn also shared valuable insights on the importance of hiring out tasks that are challenging due to ADHD, like administrative work or bookkeeping. This strategy not only saves time but also allows focusing on the aspects of work that are most enjoyable and profitable.

Dawn emphasized the importance of self-compassion and understanding that it's okay to work and live differently. Her message is empowering – our unique traits and ways of working aren’t just enough; they make us whole and complete.

This episode is not just a talk; it's a celebration of embracing who we are, with all our quirks and unique abilities. To all my fellow hairstylists and entrepreneurs out there, especially those managing ADHD, this conversation with Dawn Bradley is a must-listen. It's a reminder that our paths may be unconventional, but they are ours to own and thrive in. Don't forget to check out Dawn on her social channels and her upcoming website for more inspiration.
Connect with Dawn
Instagram - @dawnbradley
Website - www.dawnbradley.com

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