The Marketing Secrets Show

Latest Episodes:

Returning And Reporting Back On Week One Of Our New Agency Jan 12, 2018

Show notes

A quick recap of what we learned rolling out our first funnel inside our new mini agency.

On this episode Russell talks about how the first week went with his new advertising agency that is dedicated to only Clickfunnels. Here are some of the cool things to listen for in today's episode:

How changing the Expert Secrets book funnel was able to bring the average cart value up by $8
How Russell's team was able to virtually be in the same room to communicate, even though everyone on the team is remote instead of being located in Boise.
And find out what the next step is in the funnel.

So listen here to find out how the first week went for Russell's new Clickfunnels-dedicated advertising agency.

Transcript - https://marketingsecrets.com/blog/returning-and-reporting-back-on-week-one-of-our-new-agency

Learn more about your ad choices. Visit megaphone.fm/adchoices

How Front End Funnels Affect Churn On Your Back End Funnels Jan 09, 2018

Show notes

During the simplification of our value ladder, we discovered some really cool stuff.

On this episode Russell talks about how his company has spent the last few weeks focusing on the value ladder and what they changed. Here are some awesome things you will hear in this episode:

Find out what some of the analytics and churn rate are for some of Russell's current front end offers.
Find out where you should start on the value ladder if you are a beginner.
And Find out why you need to go to Funnel Hacking Live to get the real scoop on all of this stuff.

So listen here to find out how your front end funnels can affect churn on the back end.

Transcript - https://marketingsecrets.com/blog/how-front-end-funnels-affect-churn-on-your-back-end-funnels

Learn more about your ad choices. Visit megaphone.fm/adchoices

With Great Power Comes Great Responsibility Jan 08, 2018

Show notes

Don't forget your responsibility to your customers, it should keep you up at night...

On today's episode Russell talks about the responsibility you have to your customers to make sure that what you are selling them is high quality. Here are a few insightful things in this episode:

Why thinking about your customers should keep you up at night.
And why it's so important to make sure what you are selling is high quality.

Listen here to find out why with great power comes great responsibility.

Transcript - https://marketingsecrets.com/blog/with-great-power-comes-great-responsibility

Learn more about your ad choices. Visit megaphone.fm/adchoices

Is A Funnel Even Right For My Business? Jan 05, 2018

Show notes

Here are five things to do to make sure that a funnel will even work for what it is you're trying to sell.

On this episode Russell talks about putting the right people on your team to be able to best market your product or service. Here are some awesome things you will hear in this episode:

Find out why you should have your entire team take the disc profile test to find out where they best fit in.
And Why it's important to have the right people in the right positions for your business.

So listen here to find out why it's so important to use the disc profile system to put team members in the right position for your business to grow and be successful.

Transcript - https://marketingsecrets.com/blog/is-a-funnel-even-right-for-my-business

Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Fortify Against Your Weaknesses AND An Exciting Announcement! Jan 04, 2018

Show notes

As you grow, your weaknesses will start to show, here is how to strengthen those holes as they are exposed.

On today's episode Russell talks about setting a goal last year to pay off his house, and why it was so important to him. He also talks about fortifying his business to make sure it can't be destroyed by something stupid. Here are some of the cool things to look for in this episode:

Find out why paying off his house was such a big goal for Russell for years.
Hear some of the things that have kept him from reaching that goal in the past.
And find out why it is so important to find the holes in your business and strengthen the weaknesses to protect yourself from those looking to destroy you.

So listen here to see how you can bump up your security at home and at your business.

Transcript - https://marketingsecrets.com/blog/how-to-fortify-against-your-weaknesses-and-an-exciting-announcement

Learn more about your ad choices. Visit megaphone.fm/adchoices

Batman's Approach To Project Management Dec 22, 2017

Show notes

Step 1 starts with the bat-signal calling everybody to the bat-cave...

On today's episode Russell talks about how he is using Trello and a bat signal to make all of his amazing ideas come to fruition. Here are some of the awesome things you will hear in this episode.

Find out how Russell is using a bat signal to get his ideas out to his team.
See how Trello is going to help keep Russell's ideas organized so that every member does their part.
And find out how you can make a similar system work for your own team.

So listen here to be let in on this awesome new system for getting Russell's ideas out of his head and turned into funnels.

Transcript - https://marketingsecrets.com/blog/batman-s-approach-to-project-management

Learn more about your ad choices. Visit megaphone.fm/adchoices

How 'Tickle Me Elmo' Manipulated Supply To Increase Demand (And How You Can Too!) Dec 22, 2017

Show notes

Late night coaching session with my son Dallin...

On today's episode Russell teaches his son Dallin, and the listeners all about the concept of supply and demand. Here are some of the cool things you will hear in this episode:

Why Russell decided to teach Dallin about supply and demand after he saw a pair of Airpods on Amazon for $850.
Why supply and demand of Tickle Me Elmo dolls several years ago caused some parents to take back their own kids Christmas gifts.-
And how you can use supply and demand to boost sales for info products or supplements or anything else.

So listen here to find out how to use supply and demand to make more sales and more money.

Transcript - https://marketingsecrets.com/blog/how-tickle-me-elmo-manipulated-supply-to-increase-demand-and-how-you-can-too

Learn more about your ad choices. Visit megaphone.fm/adchoices

RANT: Take What You Earned, Nothing More Dec 18, 2017

Show notes

A few cool stories that will hopefully re-align what you define as what you actually earn.

On today's episode Russell talks about doing what you said you were going to do instead of trying to lie, cheat, and trick your way into money. Here are some of the other insightful things Russell talks about in this episode:

Why Russell gave back 8 figures to Pruvit, even though he had signed a contract to have equity in the company.
And why it's important to only take the things you have actually earned.

So listen here to find out why integrity is more important than money.

Transcript - https://marketingsecrets.com/blog/rant-take-what-you-earned-nothing-more

Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Dominate At Everything You Do Dec 14, 2017

Show notes

Some awesome advice from Bart Miller as we were doing our late night walk.

On this episode Russell talks with Bart Miller from his inner circle about immersing himself in the things he does instead of dabbling. Here are some of the cool things to listen for in today's episode:

Find out how Bart made a commitment to get in shape and ended up winning awards for body building in under a year.
Hear why both Bart and Russell have been able to really commit to things instead of dabbling.
And find out how you could possibly see Russell standing on stage at Funnel Hacking Live in a Speedo!

So listen here to see why it's so important to be an extremist when you set a goal to do something.

Transcript - https://marketingsecrets.com/blog/how-to-dominate-at-everything-you-do

Learn more about your ad choices. Visit megaphone.fm/adchoices

What We Learned From Our First $100,000,000 In Sales... Dec 07, 2017

Show notes

Be a fly on the wall during the ClickFunnels partner meeting and hear the #1 thing each of us learned on our journey so far.

On this episode we get to hear from the entire Clickfunnels partnership team. They all share the big takeaways they have received as they have watched the company soar to over a hundred million dollars a year in revenue. Here are some of the cool things you will hear.

How Russell learned that having a great partnership and team was better than being on his own.
Why Todd thinks it's important to have someone who is obsessed with the product you're selling.
Why Dave thinks the Dream 100 is so important.
How John prioritizes and delegates to make sure everything is done by the appropriate people.
Why Brent thinks it's important to stay small and nimble as long as possible and why you shouldn't sweat the small stuff.
And why Ryan believes that constraints are not a limiting factor, but what helps you focus and succeed.

So listen here to find out what the Clickfunnels partnership team members have learned that have lead the company to surpass their goal of a hundred million dollars in revenue a year.

Transcript - https://marketingsecrets.com/blog/what-we-learned-from-our-first-100-000-000-in-sales

Learn more about your ad choices. Visit megaphone.fm/adchoices