The Marketing Secrets Show

Latest Episodes:

Hook, Headline, Framework Mar 07, 2018

Show notes

How We Create Presentations That Are SUPER Sexy, That Get Attention And Make It Simple To Teach

On this episode Russell talks about all the work that goes into putting his presentations together for Funnel Hacking Live. Here are some of the awesome things you will hear in today's episode:

Why Russell spends so much time on the headline and the framework of a presentation.
Why it is so important to make sure the headline is sexy.
And why if he has a framework put together, Russell can do a 90 minute presentation without even having slides.

So listen here to find out the process Russell goes through to create a headline and framework for a presentation.

Transcript - https://marketingsecrets.com/blog/hook-headline-framework

Learn more about your ad choices. Visit megaphone.fm/adchoices

If I Was Running For President (Or Any Political Office)... Mar 02, 2018

Show notes

The marketing strategy I would use if I was going to try to literally take over the world... or my city.

On this episode Russell rants about politicians in his area that use boring signs on the side of the road to campaign. He discusses in detail the ways he would market himself if he were to run for political office. Here are some of the awesome things you will here in this episode:

Find out why Russell believes politicians are the worst marketers ever.
Hear how Russell would plan to gain a larger audience and in turn more votes.
And find out why if you're a politician you should take a copy of Expert Secrets, rip off the cover and use it to run your campaign marketing.

So listen here to find out why if Russell cared about politics and ran for political office, he would win.

Transcript - https://marketingsecrets.com/blog/if-i-was-running-for-president-or-any-political-office

Learn more about your ad choices. Visit megaphone.fm/adchoices

How I Made 3 Million Dollars In 90 Minutes... Feb 27, 2018

Show notes

A breakdown behind the scenes of everything that went into the 3 million dollars in 90 minutes from Grant Cardone's 10X event.

On this episode Russell goes through a play by play of Grant Cardone's 10x event and how he was able to make 3 million dollars in just 90 minutes. He also answers 12 questions people have been asking since the event. Here are some of the awesome things you will hear on today's episode:

What kinds of things Russell and his team did to prepare for the event so they would have the ability to sell to such a large crowd.
How this offer differed from the offer he presented at last years 10x event.
What Russell did to get in state before presenting onstage in front of almost 9,000 people.
And find out the answers to the 12 questions everyone has been asking since the event took place.

So listen here to hear the amazing tale of how Russell was able to make $3 million dollars in just 90 minutes.

Transcript - https://marketingsecrets.com/blog/how-i-made-3-million-dollars-in-90-minutes

Learn more about your ad choices. Visit megaphone.fm/adchoices

Project "Mother Funnel" Feb 20, 2018

Show notes

A quick glimpse behind the scene of what's happening here on our biggest, most crazy, funnel to date.

On today's episode Russell talks about the new Project Mother Funnel that should be rolling out in the next 30-60 days. Here are some of the awesome things you will learn about it in this episode:

What Project Mother Funnel is and what it's designed to do.
How it will help decrease churn rate by weeding out the customers Russell doesn't want.
And how it will help new customers stick.

So listen here to find out what you can expect when Project Mother Funnel is finally live.

Transcript - https://marketingsecrets.com/blog/project-mother-funnel

Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Get Yourself And Others Past The Initial Pain So You Can Get To Desire Fast Feb 15, 2018

Show notes

The quickest way to get your team to help you win.

On this episode Russell talks about how to get over the initial pain when you start something new and create desire. Here are some of the awesome things to listen for on today's episode:

Find out why starting a new business is similar to starting a new sport, because it doesn't get fun until you have a win.
Hear the fun story of Russell's first win in wrestling, and how that is what made him decide that he was a wrestler.
And find out why you need to start will small wins in order to work your way up to the big ones.

So listen here to find out why you need to be able to have a win, in order to create desire, in whatever it is you are doing.

Transcript - https://marketingsecrets.com/blog/how-to-get-yourself-and-others-past-the-initial-pain-so-you-can-get-to-desire-fast

Learn more about your ad choices. Visit megaphone.fm/adchoices

Avoiding Burnout, Results First, And So Much More Feb 14, 2018

Show notes

A private vox from inner circle member Bryan Bowman that I thought would benefit you.

On this episode Russell plays a voxer message he received from Bryan Bowman about burnout. Here are some of the cool things you will here in today's episode:

How whiteboarding helped Bryan re-light a fire within him.
And what two questions should every entrepreneur be asking themselves to avoid burnout.

So listen here to find out what Bryan Bowman has to say about burn out, and he how got fired up again.

Transcript - https://marketingsecrets.com/blog/avoiding-burnout-results-first-and-so-much-more

Learn more about your ad choices. Visit megaphone.fm/adchoices

Behind The Scenes Of Decade In A Day With Dana Derricks Feb 13, 2018

Show notes

Listen as "The Goat Farmer" drops some powerful Q & A during this episode of Marketing Secrets.

On this special episode Russell is interviewed by Dana Derricks for Decade in a Day. Here are some of the fun and informative questions you will get to hear the answers to:

What would be the one thing Russell would suggest anybody starting out in business should focus on?
What's Russell's biggest secret to building funnels?
What Russell wishes he would have done differently?
And what Russell's team relieves him from?

So listen here for the answers to these questions and many more from Dana Derricks.

Transcript - https://marketingsecrets.com/blog/behind-the-scenes-of-decade-in-a-day-with-dana-derricks

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Pride Cycle, And How It Affects Your Company Feb 09, 2018

Show notes

Understanding the "Pride Cycle" can keep your business protected from yourself.

On today's episode Russell talks about the pride cycle and how he stays humble. Here a few of the amazing things in this episode:

Find out what the pride cycle is and why you have to go through it to learn how to stay humble.
Hear how Russell keeps himself humble so he doesn't have to go through a third crash.
And find out why sometimes pride isn't the reason for your crash, you just needed to go another direction.

So listen here to find out how to keep yourself humble in your business so you don't have to be humbled.

Transcript - https://marketingsecrets.com/blog/the-pride-cycle-and-how-it-affects-your-company

Learn more about your ad choices. Visit megaphone.fm/adchoices

Uh Oh, The Facebook Slap Has Officially Hit, Yet Funnel Hackers Rejoice Feb 08, 2018

Show notes

What to be aware of with the new "Facebook Slap" and how to protect yourself and your business so you can not only survive, but you can thrive.

On today's podcast Russell talks about the recently announced Facebook slap that is going to change everything for direct response marketers. He also reflects on some of what happened during the Google slaps years ago. Here are some of the helpful things you will hear in this episode.

Find out what the Facebook slap means and how it will change things for Russell and other direct response marketers.
See why Russell has experience with these sort of things and why that makes him well informed and qualified to help others.
And find out what you should be doing to get ahead of the game and not be hit so hard with the changes on Facebook.

So listen here if you want to find out how to stay profitable despite all the changes coming to Facebook.

Transcript - https://marketingsecrets.com/blog/uh-oh-the-facebook-slap-has-officially-hit-yet-funnel-hackers-rejoice

Learn more about your ad choices. Visit megaphone.fm/adchoices

One Secret To Making A Remote Team Work Feb 07, 2018

Show notes

Even though we have 150 employees, only 20 of them are in Boise, so this is how we keep momentum happening.

On today's episode Russell updates a little on if his kids are enjoying wrestling and he also reveals one secret to making a remote team work. Here are the awesome things in this episode:

Find out which of Russell's kids actually appears to have enjoyed the first wrestling practice out in the wrestling room, despite so much complaining.
And hear what one of the important factors is to having a remote team work successfully.

So listen here to find out one of the reasons Russell's remote team works out so well.

Transcript - https://marketingsecrets.com/blog/one-secret-to-making-a-remote-team-work

Learn more about your ad choices. Visit megaphone.fm/adchoices

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