The Marketing Secrets Show

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Why I Throw Out So Many Hooks... Apr 16, 2018

Show notes

Something interesting I realized this weekend about how to reactivate people, get them to commit, and finally give them their big ah-ha.

On this episode Russell talks about planning a new 10x Secrets product, when he suddenly questioned why he continues to launch new products. He explains his motivation behind why he continues to do what he does. Here are some awesome things you will hear in this episode:

Why getting so excited about a new idea made Russell suddenly question why he continues to put out new content.
How spending money on training helps people re-commit to what they are trying to do.
And why he loves reading which of his products gave people the aha that made them re-commit.

So listen here to find out why it's important for Russell to continue to put out content that will hopefully inspire different people.

Transcript - https://marketingsecrets.com/blog/why-i-throw-out-so-many-hooks

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The Hook, The Story, And The Offer Apr 13, 2018

Show notes

How to create the right hook that'll make it so that selling becomes almost super easy.

On this episode Russell gives a condensed version of a training he did for Two Comma Club X, where he teaches about the hook, story and offer. Here are some of the things you will hear on today's episode:

Why it's so important to have a hook that grabs people's attention.
What he used as the hook for his recently launched Book of Mormon Challenge Podcast.
A few other examples of hooks people used to sell their own products, and why they were so effective.

So listen here to get a quick idea of what you need to know about having a great hook and story to be able to really sell what you're offering.

Transcript - https://marketingsecrets.com/blog/the-hook-the-story-and-the-offer

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RUSSELL'S RANT: How Can This Work For My Business Apr 09, 2018

Show notes

If you think that this stuff doesn't work for eCommerce, network marketing, local businesses, non profits, and your business... think again. Let me show you how this process works for all businesses.

On today's episode Russell talks about why and how you can use Expert Secrets to 10x or 100x ANY business. Here's some of the awesomeness you will hear in this episode:

Why you need to stop thinking, "This won't work for my business." and start thinking, "How can I make this work for my business?" instead.
Hear Russell come up with some offers on the fly on something as ordinary as a coffee mug.
And find out why it took Russell launching Clickfunnels six times before it finally blew up.

So listen here to find out why you can use Expert Secrets to grow and scale any business.

Transcript - https://marketingsecrets.com/blog/russell-s-rant-how-can-this-work-for-my-business

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Funnel Hacking Live Recap - Day 4 of 4 Apr 06, 2018

Show notes

Today's topic was "how to change the world"!

On this episode Russell recaps the fourth and final day of Funnel Hacking Live. Here are some of the awesome things that happened on day four:

Brian Bowman speaks about acting with a sense of urgency.
What happened that caused Russell to realize that next year there will have to be security at the event.
How Myron was able to close even more people into Two Comma Club X
And how Garret White and Tony Robins rounded out the day.

So listen here to find out all the awesome details that happened during the final day of Funnel Hacking Live 2018.

Transcript - https://marketingsecrets.com/blog/funnel-hacking-live-recap-day-4-of-4

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Funnel Hacking Live Recap - Day 3 of 4 Apr 06, 2018

Show notes

Today we laid out the path and the process to become a member of the two comma club.

On today's episode Russell recaps day 3 of Funnel Hacking Live, which had a theme of the Two Comma Club. Here are some of the awesome things that happened day 3:

Find out how many people received Two Comma Club awards, and the new Two Comma Club X awards.
Find out what kind of coaching program Two Comma Club X is, how much it costs, and what the goal of it is.
And find out how Russell chooses who speaks at Funnel Hacking Live every year.

So listen here to hear a quick recap of all the awesome stuff that happened on day 3 of Funnel Hacking Live.

Transcript - https://marketingsecrets.com/blog/funnel-hacking-live-recap-day-3-of-4

Learn more about your ad choices. Visit megaphone.fm/adchoices

Funnel Hacking Live Recap - Day 2 of 4 Apr 04, 2018

Show notes

Day 2 at Funnel Hacking Live focused on how you're just one funnel away...

On today's episode Russell recaps day number two of Funnel Hacking Live, which contained amazing things about funnels like:

Several different kinds of funnels such as, Free Plus Shipping Funnels, Documentary Funnels, Webinar Funnels, Relationships Funnels, etc.
Russell goes into a little detail about his Funnel Audibles presentation, as well as a few other people's presentations.
And Find out how much money Clickfunnels was able to donate to World Teacher Aide from all live funnels.

So listen here to find out about all the stuff you may have missed during day two of Funnel Hacking Live.

Transcript - https://marketingsecrets.com/blog/funnel-hacking-live-recap-day-2-of-4

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Funnel Hacking Live Recap - Day 1 of 4 Mar 28, 2018

Show notes

My own personal biggest take-aways from the first day of Funnel Hacking Live.

On today's episode Russell talks about the events and speakers from the first day of 2018 Funnel Hacking Live. Here are some of the coolest parts of day one:

Seeing all the Two Comma Club winners, as well as the all the people who made 8 figures and their awesome awards.
Finding out what Operation Underground Railroad is and how much money they were able to raise on their behalf.
Being able to watch the documentary film about OUR, to inspire people to help.

So listen to this episode to be able to relive what happened the first day of Funnel Hacking Live, or be filled with regret if you missed it.

Transcript - https://marketingsecrets.com/blog/funnel-hacking-live-recap-day-1-of-4

Learn more about your ad choices. Visit megaphone.fm/adchoices

Funnel Audibles Mar 16, 2018

Show notes

What to do when your baby flops.

On today's episode Russell talks about what one of his presentations for Funnel Hacking Live and why he is giving it. Here are a few of the awesome things to listen for in this episode:

What was the inspiration behind Funnel Audibles.
Why it's so important to split test your funnels to go from good funnels to great funnels.
And what you can expect to hear during the Funnel Audibles presentation at Funnel Hacking Live.

So listen here to find out what Funnel Audibles is, and why it's going to be a great presentation.

Transcript - https://marketingsecrets.com/blog/funnel-audibles

Learn more about your ad choices. Visit megaphone.fm/adchoices

Funnel Hack Everything... Not Just Their Funnel Mar 15, 2018

Show notes

Do your homework, funnel hack everything, and Russell's new motivation.

On this episode Russell talks about listening to a podcast and finding out what company he now wants to compete against. Here are some of the awesome things you will hear on today's episode:

Find out what company Russell discovered that he now gets to compete against.
Find out what part of the company Russell wants to hack, because it's not actually funnels.
And find out all the ways that you should be hacking other businesses so that you know the ins and out of the market you are in.

So listen here to hear what company Russell wants to compete with next, and how he will funnel hack them.

Transcript - https://marketingsecrets.com/blog/funnel-hack-everything-not-just-their-funnel

Learn more about your ad choices. Visit megaphone.fm/adchoices

Simplifying And Sexifying Your Message... Mar 12, 2018

Show notes

Behind the scenes of what I'm currently doing to simplify and sexify my messages.

On this episode Russell talks about how much time he spends simplifying his presentations so that even his kids could understand his concepts. Here are some of the other things to listen for in this episode:

Why it's so important to cut out the techno babble and complex concepts from your message.
Why you need to make your message sexy or intriguing to the audience.
And why its important for your audience that you spend an enormous amount of time learning a concept and then simplifying it for them.

So listen here to find out why Russell thinks its so important to simplify and sexify your message.

Transcript - https://marketingsecrets.com/blog/simplifying-and-sexifying-your-message

Learn more about your ad choices. Visit megaphone.fm/adchoices

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