The Marketing Secrets Show

Latest Episodes:

The "Offer" That Helped End World War 1 (Hint: It Included Toilet Paper) Jun 12, 2018

Show notes

Creating an offer is the secret behind getting anything you want... including prisoners of war.

On today's episode, Russell talks about how Harry Reichenbach helped end World War I with an offer that German soldiers couldn't refuse. Here are some of the awesome and surprising things to look for in this episode:

What was in Reichenbach's offer that gave him the ability to convince German soldiers that it would be better to be prisoners of war than to continue fighting.
How everything in life is pretty much about selling someone an irresistible offer.
And how Russell could easily convince you to purchase an iPhone from him for double the cost of every other iPhone being sold.

So listen here to find out how hook, story and offer can convince someone to marry you, go to the movies with you, or even end a war.

Transcript - https://marketingsecrets.com/blog/the-offer-that-helped-end-world-war-1-hint-it-included-toilet-paper

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Secret Behind The Three Phases Of The Attractive Character... Jun 11, 2018

Show notes

Hint: It starts with you, but if it ends with you, you'll never have the impact that you actually want.

On today's episode Russell talks about a webinar in which Kaelin Poulin will sell Clickfunnels rather than Russell. He then goes into detail of how the attractive character of Clickfunnels is evolving. Here are some of the interesting things happening in today's episode:

Find out why some critics of Russell were correct when they said you can't sell a business based on an attractive character.
Hear how Russell is getting passed the attractive character issue by helping it to evolve 3 levels deep.
And find out why Kaelin Poulin is the perfect person to pitch Clickfunnels, besides Russell.

So listen below to find out how Clickfunnels is evolving it's attractive character.

Transcript - https://marketingsecrets.com/blog/the-secret-behind-the-three-phases-of-the-attractive-character

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Invisible Marketing Technique That'll Keep You Profitable When Times Are Down Jun 08, 2018

Show notes

Update on my "Entrepreneur of the Year" award, as well as a side of marketing that we never get a chance to talk about.

On this episode Russell talks about serving your customers at the highest level when times are good, so they will continue to be your customers when times are down. Here are some of the other cool things you'll hear in today's episode:

Find out if Russell won "Entrepreneur of the Year".
Hear why Russell thinks being an entrepreneur is so similar to being a wrestler.
And find out why it's so important to serve your customers at a high level when times are good for you.

So listen here to see why you should always be serving at the highest level possible, despite if times are good or bad.

Transcript - https://marketingsecrets.com/blog/the-invisible-marketing-technique-that-ll-keep-you-profitable-when-times-are-down

Learn more about your ad choices. Visit megaphone.fm/adchoices

My New Favorite "Plata O Plomo" Story Jun 07, 2018

Show notes

If you want to see the impact that 'plata o plomo' had on one of our funnel hackers, listen to this episode.

On this episode Russell talks about setting lead or gold, or plata o plomo deadlines in order to be able to achieve your ultimate goals. Here are some of the awesome things you can look forward to hearing on today's episode:

Get an update on one of Russell's friends that was previously discussed on the podcast.
Find out how Russell's friend was able to give himself a plata o plomo situation in order to find some success.
And hear why Russell still sets lead or gold deadlines for himself, and why they could work for you in your business as well.

So listen here to find out what plata o plomo means, and why it's so effective in helping people achieve their goals.

Transcript - https://marketingsecrets.com/blog/my-new-favorite-plata-o-plomo-story

Learn more about your ad choices. Visit megaphone.fm/adchoices

Who Gets To Vote In The Election About You? Jun 06, 2018

Show notes

Stop worrying about those people who aren't willing to vote with their credit card.

On this episode Russell talks about why you shouldn't care what people think when they don't vote with their credit cards. Here are some of the insightful things to listen for on today's episode:

Why you shouldn't listen to trolls that comment mean things on your Facebook ads.
Who's opinion you should be listening to when it comes to how you sell your product.
And what voting with your credit card even means.

So listen here to find out why you should only be concerned with your customer's opinions of you.

Transcript - https://marketingsecrets.com/blog/who-gets-to-vote-in-the-election-about-you

Learn more about your ad choices. Visit megaphone.fm/adchoices

How One Presentation Can Change Everything Jun 05, 2018

Show notes

The quickest path to launch your entire expert business fast.

On today's podcast Russell talks about how easy it would be to get started by making a presentation and changing your life. Here are some of the awesome things you will hear in this episode:

Find out the three easy steps it would take to get started and begin making money overnight.
Find out why if Russell were to start from scratch he would use this method.
And hear a few examples of front end products, and upsells that would be easy to do.

So listen here to find out how easy it could be to get started on a mini business overnight.

Transcript - https://marketingsecrets.com/blog/how-one-presentation-can-change-everything

Learn more about your ad choices. Visit megaphone.fm/adchoices

DO HARD THINGS!!! Jun 02, 2018

Show notes

If you want to be worthy and ready for the mission that God wants to give you, it's time to follow this one simple principle.

On today's episode Russell talks about a lesson he learned recently from his former high school football coach that applies to all aspects of life. Here are some of the inspirational things you will hear in this episode:

What advice Russell's football coach would leave his children, which is good advice for everyone.
Why doing hard things increases our capacity to do even harder things, eventually making us amazing.
And why it's important to always be working towards doing more and more hard things so that when our moment in the sun comes, we can really shine.

So listen here to find out why it's important to do hard things.

Transcript - https://marketingsecrets.com/blog/do-hard-things

Learn more about your ad choices. Visit megaphone.fm/adchoices

Moving From A Mass Movement To Your Own Universe Jun 01, 2018

Show notes

What I learned from WWF, Disney, and Marvel about creating your own universe, so you can better serve your customers.

On this episode Russell talks about legends in marketing and wrestling that he has surpassed. He also explains why it is important to create a universe inside your company. Here are some super cool things you will hear in today's episode:

Why Russell has always looked up to both Dan Kennedy and Dan Gable, and why he feels like he has actually surpassed them.
What it means to create a universe in your company and how some of Russell's followers have been able to do it.
And why you should be thinking about how to create a universe of your own for people to follow and get excited about.

So listen here to find out how Russell has surpassed a few legends and how he's been able to build his own universe inside of Clickfunnels.

Transcript - https://marketingsecrets.com/blog/moving-from-a-mass-movement-to-your-own-universe

Learn more about your ad choices. Visit megaphone.fm/adchoices

I'm Pretty Sure This Is The Fastest Way To Get To A Million Dollars Without Having To Learn How To Do Anything New May 30, 2018

Show notes

After sitting in the blistering heat all day, I'm not sure if this is just a hallucination or a really good idea. Either way, I thought I'd share it with you.

On this episode Russell talks about what he thinks is the fastest way to get to a million dollars in a company. Here are some of the insightful things to look for in today's episode:

Why two people Russell knows were able to make a million dollars in a year with just the two of them, with a simple business.
What people you will need on your team to be able to make a lot of money right out of the gate.
And why you can't built something amazing by yourself and you need an amazing team to back you up.

So listen here to find out how two dudes were able to make a million dollars in a year, and what you can learn from them to do the same thing.

Transcript - https://marketingsecrets.com/blog/i-m-pretty-sure-this-is-the-fastest-way-to-get-to-a-million-dollars-without-having-to-learn-how-to-do-anything-new

Learn more about your ad choices. Visit megaphone.fm/adchoices

Funnel Vision: Looking Into The Future Of Funnels... May 25, 2018

Show notes

Hint: the death of autowebinars, the rebirth of the VSL, a sneaky hack from Agora, an idea from Brad Callen that made him $35 million in 1 funnel, and a design tweak from Bryan Moran that makes 63% of your traffic more likely to buy... :)

On this episode Russell talks about some of the changes to Google Chrome causing problems to autoplay videos, and what he sees the future of funnels being like. Here are some awesome things to look forward to in this episode:

What kinds of problems the disabling of autoplay in Google Chrome has caused and how they are trying to work around them.
Why Russell thinks that the future of funnels means going backwards a little to more a video sales letter format.
And why making your site mobile friendly before desktop friendly is more important now than ever.

So listen here to find out what Russell's funnel vision of the future would look like.

Transcript - https://marketingsecrets.com/blog/funnel-vision-looking-into-the-future-of-funnels

Learn more about your ad choices. Visit megaphone.fm/adchoices