The Marketing Secrets Show

Latest Episodes:

The Secret To Getting Anybody To Do Anything You Want Aug 03, 2018

Show notes

The real secret to winning this game is SO simple, most of you are missing it.

On this episode Russell talks about receiving a card in the mail asking to be on a podcast, and why that offer wasn't irresistible enough. Here are some of the other things he talks about on today's episode:

What was missing from the card asking Russell to be on a podcast, making him throw it away.
Why you should always look at what is in it for your customer, or date or whatever, in order to make what you're proposing impossible to refuse.
And how you make something you create more valuable than someone's time or money, so they will trade you for it.

So listen here to find out why a card sent in the mail wasn't irresistible enough, and how that person could have made it impossible for Russell to turn down.

Transcript - https://marketingsecrets.com/blog/the-secret-to-getting-anybody-to-do-anything-you-want

Learn more about your ad choices. Visit megaphone.fm/adchoices

The Rebirth Of The Squeeze And The Refocus On The Hook Jul 31, 2018

Show notes

Despite the fact that others are saying that videos are dead, I want to show you what we're doing now that's actually working better.

On today's episode Russell talks about how Chrome stopped allowing auto play videos and how that has lead to the rebirth of the squeeze page. Here are some of the awesome things you will get to hear on this episode:

Why it's so important to re-focus on the squeeze page to bring people in, when you can no longer rely on auto play videos.
How Russell used a couple of squeeze pages to 2x his listeners of the Marketing Secrets podcast.
And where you need to put hooks in order to get people progressing through your sequences.

So listen here to find out why Russell believes that the rebirth of the squeeze page has begun.

Transcript - https://marketingsecrets.com/blog/the-rebirth-of-the-squeeze-and-the-refocus-on-the-hook

Learn more about your ad choices. Visit megaphone.fm/adchoices

Liberate And Educate Jul 27, 2018

Show notes

How this external mission can actually transform your business forever.

On today's episode Russell talks to us all the way from Kenya about the importance of doing good in the world after you have made a lot of money. Here are some of the awesome things you will hear in this episode:

How Russell has been able to help the less fortunate by being successful in business.
Why after this trip he will be focusing more on his new mantra, to liberate and educate.
And why helping serve people who don't necessarily do anything for you can actually help motivate you to become more successful.

So listen here to find out how Russell plans to continue to liberate and educate children and why he's going to start focusing on that aspect even more.

Transcript - https://marketingsecrets.com/blog/liberate-and-educate

Learn more about your ad choices. Visit megaphone.fm/adchoices

Funnels And Your Legacy Jul 16, 2018

Show notes

How each funnel you create can leave a legacy that will live beyond yourself...

On this episode Russell does a Facebook live where he talks about the recent launch of the OUR funnel. He gives an update on how it's doing so far and then talks about the seasons of success, and what you might experience. here are some of the awesome things you will hear in this episode:

Why after you make money and have an impact, leaving a legacy should be your next goal.
How having a legacy can help with depression.
And find out how the ripple effect can mean that you helped save more children's lives by sharing OUR's message.

So listen here to find out how you can help save children's lives, and how you too can leave a legacy that will live beyond you.

Transcript - https://marketingsecrets.com/blog/funnels-and-your-legacy

Learn more about your ad choices. Visit megaphone.fm/adchoices

Launched: Project Mother Funnel! Jul 11, 2018

Show notes

It's finally live! Here is a behind the scenes look of some cool things we did and why we did them.

On today's episode Russell talks about two big projects that are finally both going to be live, the OUR documentary and Project Mother Funnel. Here are some of the awesome things you will hear in this episode:

How you can share the Operation Underground Railroad documentary and help save children's lives by doing so.
What differences Project Mother Funnel has made inside Clickfunnels and how that is helping with conversion and churn rates.
And what changes are still to come as Russell's team continues to make tweaks and polish up Project Mother Funnel.

So listen here to find out how you can help change the lives of children who are in desperate need, and find out how project mother funnel could change the way people use Clickfunnels.

Transcript - https://marketingsecrets.com/blog/launched-project-mother-funnel

Learn more about your ad choices. Visit megaphone.fm/adchoices

Keeping Yourself Out Of Jail And Out Of Hell Jul 03, 2018

Show notes

How to set your moral and your legal boundaries and then break the rules in the middle.

On today's episode Russell talks about being a rule breaker while still being able to keep himself out of jail and out of hell. Here are some of the fun things he shares in today's episode:

Why Russell considers himself to be a rule breaker even though he follows a strict moral compass, as well as a legal one.
How some entrepreneurs can go too far with rule breaking if they don't have a moral compass to begin with.
And how Russell can justify the rules he does break without going against his own morals as well as the confines of the legal system.

So listen here to find out what kind of rules Russell believes are meant to be broken, and what kind aren't.

Transcript - https://marketingsecrets.com/blog/keeping-yourself-out-of-jail-and-out-of-hell

Learn more about your ad choices. Visit megaphone.fm/adchoices

Q&A: Do God And Business Go Together? Jun 28, 2018

Show notes

I did some rare Q&A for a group talking about business and how it relates to God that I thought was unique and I wanted to share with you.

On today's episode Russell talks to the Duck Dynasty audience about faith and business. Here are some of the questions he answers in this Q&A:

How Russell prioritizes his with with his faith?
Did he ever lose faith when business wasn't performing well?
And does he feel he faces more temptation with higher levels of success?

So find out the answers to these and many more questions on this special faith based episode of Marketing Secrets.

Transcript - https://marketingsecrets.com/blog/q-a-do-god-and-business-go-together

Learn more about your ad choices. Visit megaphone.fm/adchoices

10X Your Income When You Become A Specialist Jun 27, 2018

Show notes

The interesting truth behind what happens when you shift from being a generalist to a specialist.

On this episode Russell talks about how he struggled to grow his business until he was able to specialize on a particular piece of it. He also gives examples of other people he knows who have been able to do the same thing. Here are some of the other awesome things to look forward to in this episode:

Find out why being a "jack of all trades" isn't good for growing your business.
Why being the funnel guy has helped Russell become even more successful.
Find out how you can become a specialist in a tiny piece of your market and why that will 10x your business.

So listen here to see why it's good to be a specialist.

Transcript - https://marketingsecrets.com/blog/10x-your-income-when-you-become-a-specialist

Learn more about your ad choices. Visit megaphone.fm/adchoices

I Just Spoke At Tony Robbins Event!! (The UNUSUAL Insight I Wasn’t Expecting...) Jun 26, 2018

Show notes

Anne Frank house... Operation Underground Railroad... and what YOU can do NOW to help save children from slavery. This IS our problem, we can help.

On today's episode Russell talks about going to a Tony Robbins event in Amsterdam and being able to speak there. He also speaks about the emotional reaction he had while visiting the Anne Frank house and how it relates to another project he is currently involved in. Here are some of the insightful things you will hear in this episode:

What Russell's real motivation was when he said he would speak at Tony Robbins Business Mastery event.
Why visiting the Anne Frank house had such an emotional impact on Russell.
And how you can save someone in similar circumstances to Anne Frank in the present day.

So listen here to find out how sharing the message of Operation Underground Railroad, you can help save a life.

Transcript - https://marketingsecrets.com/blog/i-just-spoke-at-tony-robbins-event-the-unusual-insight-i-wasn-t-expecting

Learn more about your ad choices. Visit megaphone.fm/adchoices

The #1 Destructive Behavior That You Have That's Killing Your Success Jun 18, 2018

Show notes

If there is anything virtuous, lovely, of good report, or praiseworthy, we seek after these things.

On today's episode Russell talks about the teachability index, and why most adults no longer have it after completing school. Here are some of the other awesome things in this episode:

Why adults are so unteachable as compared to children.
How Russell was able to open his mind and become teachable at a Tony Robbins event.
And why having a high teachability index will improve our chances for success in business.

So listen here to find out how Russell regained his teachability and has been so successful.

Transcript - https://marketingsecrets.com/blog/the-1-destructive-behavior-that-you-have-that-s-killing-your-success

Learn more about your ad choices. Visit megaphone.fm/adchoices