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    Management and Marketing

    The Marketing Secrets Show

    Welcome to the Marketing Secrets podcast!

    This show is for entrepreneurs and business owners who want to learn how to market in a way that lets us get our message, our products, and our services, out to the world… and yet still remain profitable.  

    Learn from Russell Brunson, the world-famous internet marketer and a co-founder of the largest funnel creation software ClickFunnels. 

    Inside each episode, Russell shares his biggest “a-ha moments” and marketing secrets with complete transparency. From tough lessons learned, to mindset, to pure marketing strategy, Russell pulls you into his world and shares his personal journey and secrets to growing a business from $0 to $100,000,000 in just 3 years, with NO outside capital!

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    Latest Episodes:
    The Secrets Behind The 30Days.com Funnel... Sep 11, 2018
    Show notes

    One of our highest performing funnels to date, find out what we did and why.

    Today's episode Russell talks about how the new 30 Days funnel was born and the process he and his team went through to get it up and running in such a short amount of time. Here are some of the amazing things you will get to hear in this episode:

    • The history of why Russell reading a 30 day challenge 15 years ago and why he thought of it again.
    • How this concept got going and what steps and people were behind the process.
    • And how you can get involved in Russell's 30 Day challenge.

    So listen here to find out why this 30 day challenge has already been one of Clickfunnels most profitable funnels.

    Transcript - https://marketingsecrets.com/blog/the-secrets-behind-the-30days-com-funnel

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    The Transition From All-Star To Coach Sep 05, 2018
    Show notes

    A private voxer message I sent to my partners, talking about the next phase for me personally inside of the company.

    On this episode Russell shares a Voxer conversation he had with his partners and later his team on why he's reached the next phase in his journey to become a coach instead of an all-star. Here are the awesome things you will get to hear on today's episode:

    • Why Russell feels like his career has reached a point where he doesn't know what his next goal should be.
    • How going to a retreat with self-help guru's helped him figure out where his focus should be.
    • And why being a coach instead of an all-star could be the way to grow his company from 100 million dollars a year to a billion dollars a year.

    So listen here to find out why Russell's next step is coaching his team so they can take the championship.

    Transcript - https://marketingsecrets.com/blog/the-transition-from-all-star-to-coach

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    Hooks And Testing Your Material Aug 28, 2018
    Show notes

    A cool lesson I learned after a day of fly fishing, and a really cool story by the campfire.

    On this episode Russell talks about being on a retreat and learning to fly fish. He relates it to testing out new material and seeing what hooks people. Here are some of the cool things in today's episode:

    • How trying to catch fish is similar to a comedian testing out new jokes, or an entrepreneur testing out new material.
    • Why throwing out hook after hook after hook will help you figure out which one hits.
    • And why it takes Russell a year to write one of his book, and how he tests out the material that will be in the book.

    So listen here to find out how if you set hooks and watch and learn from what the fish are doing, you can become a better fisherman, and a better marketer.

    Transcript - https://marketingsecrets.com/blog/hooks-and-testing-your-material

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    The Loneliest Job In The World... Aug 24, 2018
    Show notes

    But everything changed for me when I discovered ONE thing during my business journey. Listen to how I handled and overcame feeling like I was in "The Loneliest Job In The World".

    On today's episode Russell talks about why being an entrepreneur is the loneliest job in the world. Here are some of the awesome things you will hear in this episode:

    • Why it's hard to find support and others like you when you first get into the business of being an entrepreneur.
    • Why going to events made it easier for Russell to connect with others like him, and to help him find vendors to do the things he couldn't.
    • And why it's so important to go to Funnel Hacking Live, especially when you are first getting started, and why it's one of the best events in marketing ever.

    So listen here to find out why you need to attend events, and how you can get your tickets to Funnel Hacking Live.

    Transcript - https://marketingsecrets.com/blog/the-loneliest-job-in-the-world

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    Why Blackmailing Your Dream Partners Is A Bad Strategy... Aug 23, 2018
    Show notes

    How Alex Becker got me to think he's literally the coolest person on earth by just being a cool person.

    On today's episode Russell talks about the difference between trying to build a relationship with someone the wrong way and the right way. Here is some of the awesome stuff you will hear on today's episode:

    • What has happened to Russell 3 times now while trying to buy domains.
    • Why extorting money from someone is guaranteed to backfire when trying to build a relationship.
    • And hear an example of how you can actually build a good relationship with Russell, and you could both benefit.

    So listen here to find out why extorting money from someone is never a good way to build a relationship.

    Transcript - https://marketingsecrets.com/blog/why-blackmailing-your-dream-partners-is-a-bad-strategy

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    Become A Hero Maker... Aug 22, 2018
    Show notes

    If you master this, your army will be amazing.

    On today's episode Russell talks about a friend of his that passed away over the weekend and the legacy that he leaves behind. Here are some of the inspiring things in this episode:

    • How the death of a friend inspired Russell to think about his own legacy.
    • What it means to become a hero maker.
    • Why Russell hopes to leave the same kind of legacy behind that Mark Hoverson has left.

    So listen here to find out why it's important to lift others up and create an army of heroes.

    Transcript - https://marketingsecrets.com/blog/become-a-hero-maker

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    Cut Yourself Some Slack... So You Can Actually Launch Your Funnel Aug 21, 2018
    Show notes

    One of the biggest things you need to understand if you're actually going to have success.

    On today's episode Russell explains why you shouldn't stress about not being a millionaire after only working at it for a few months. Here are some of the other insightful things you will hear in this episode:

    • Why some people have success faster, but why that doesn't mean you're doing something wrong.
    • Why you should cut yourself some slack when you haven't become a millionaire in a short period of time.
    • And why Russell remembers the journey of when things were hard as "Good old days."

    So listen here to find out why enjoying the journey of entrepreneurship is the best part.

    Transcript - https://marketingsecrets.com/blog/cut-yourself-some-slack-so-you-can-actually-launch-your-funnel

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    The #1 Reason Why People Aren’t Buying Your Stuff Is… Aug 20, 2018
    Show notes

    This may seem kind of backwards, but if you're struggling, you may have one of these problems.

    On today's episode Russell talks about what the number one reason is why people aren't buying your products, and how you can change it. Here are some of the awesome things to listen for in this episode:

    • How Russell knows from experience why not paying for other people's products makes it hard for you to be successful with your own products.
    • Hear some examples of Russell and others who have struggled because they weren't willing to spend the money that they expected other people to spend on them.
    • And why until you start paying for the things you were getting for free, the universe or karma won't allow you to have the success you're hoping for.

    So listen here if you want to find out why you need to be willing to spend money to make money.

    Transcript - https://marketingsecrets.com/blog/the-1-reason-why-people-aren-t-buying-your-stuff-is

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    Change Your Environment, Change Your Life Aug 07, 2018
    Show notes

    A super short podcast episode that will literally change your life forever.

    On today’s episode Russell talks about a book that inspired him to change his environment. Here are some of the things he has changed to help him achieve what he wants.

    • How Russell plans to get family scripture reading done, and what he changed to do it.
    • What he changed to get his personal scripture studying done.
    • And how he plans to change the environment at work to make it more conducive to the things he wants to achieve.

    So listen here to find out how changing your environment could change your life.

    ---Transcript---

    Good Morning everybody, this is Russell Brunson, I’ve got a rushed, but very important Marketing Secrets podcast.

    Hey everyone, I’m running a little bit behind today, But I wanted to share something in my 3 minute drive to the office because I thought it was very, very important. Recently I read a book by my friend, Ben Hardy, called Willpower Doesn’t Work and it was a fascinating book and you should all read it. In fact, you should stop everything you’re doing right now and go read it.

    But anyway, one of the core things was no matter how much willpower you try to have, it doesn’t actually affect the end result. He was talking about how he went into his Masters Degree originally to learn and study willpower, and he realized after studying it, willpower doesn’t actually cause the change we want. And he said that the only thing that actually causes the change we want, is changing our environment. There, I summed up the book for you. There’s other amazing stuff in it, so you should go back and read it anyway.

    But that was kind of it, you’ve got to change your environment. So I’ve been thinking about that a lot, as we were in Kenya and flying home, and the last couple of days getting prepped for this week. And I thought, you know what, there’s some major things I want to do with my life, therefore I must radically shift my environment.

    So last night, let me tell what I did. Number one, one of the things I’ve been trying to do is read scriptures with my kids every day, and it’s really, really hard. So my wife and I went out and we bought seven brand new Books of Mormon, we got labels with the kids name on each and every one of them, and around our big table in the middle of our front room, we put them out there, along with our reading charts, and now it’s front and center. So it’s like as soon as you get done eating, the first thing you see is all of those, and we’re going to go directly there and read. We changed our environment.

    Number two, I wanted to read my own scriptures better, so I noticed why do I not read them very well? And it’s like, I don’t have a spot to read, and I like having ten books laid out, and like cross referencing and highlighting and all sorts of stuff, and I didn’t have a place to do that, so I changed my environment, my office, I re-shifted the whole set up, cleared off the desk and made the desk my dedicated study spot, I got all the books out that I wanted to be able to study as I’m reading through the Book of Mormon and had them all out there. Had my highlighters, my pencils, my things to underline, everything in one spot, and this morning I woke up at 5am and I actually studied and it was insanely cool. And I loved it, it was awesome.

    Then you may notice that I struggle with my weight from time to time. I go up, I go down, I go up, I go down. I’m usually on a 10-15 pound fluctuation from week to week, so you never know which Russell you’re going to get. Every Facebook Live is different. And I was like I need to control this. I need to change my environment. So I went through my house and threw out all the good stuff that I like to eat that’s not good for me, I then hired a trainer and he was at my house this morning at 6am, actually he was there at 5am working out Dave, because Dave is doing the same process. And at 6am I was there working out with him and it was amazing.

    So at the office today I’m going and shifting my environment around, I’m going to be raising my standing desk, so it’s always standing, I’m going to be bringing in my treadmill desk. I’m shifting my environment everywhere to try to get the thing that I actually want in life, not the thing, the things.

    So for you, what I recommend doing, number one, go read Ben’s book. Number two, start looking, because willpower is not going to get you there, as we now know. It’s the environment. Start looking around yourself and the environment that you’re in and see if it’s conducive to give you the goal you actually want. If not, then shift your environment radically. That’s what I’m doing right now, it’s a ton of fun. And I’m going to keep doing that for the next week or so until everything is flawless. It never gets flawless, but that’s kind of the goal and the game plan.

    So alright, there you go. 3:17, I am not late for a meeting, so I gotta bounce. Appreciate you guys all, change your environment, change your life and I’ll talk to you soon. Bye everybody.

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    An Entrepreneur Got A Shoe Deal Aug 06, 2018
    Show notes

    Why this should be exciting for you as an entrepreneur inside of this game.

    On today's episode, Russell talks about Gary Vaynerchuk getting a shoe deal and what that means for all entrepreneurs. Here are some of the awesome things you will hear in this episode:

    • How Gary Vaynerchuk getting a shoe deal could mean good things for all other entrepreneurs.
    • Why Russell believes entrepreneurs should be role models for kids.
    • And how supporting Gary by getting his shoes, is actually doing something for all entrepreneurs.

    So listen below to find out why in the world Gary Vaynerchuk got a shoe deal, and more importantly why we should support it.

    Transcript - https://marketingsecrets.com/blog/an-entrepreneur-got-a-shoe-deal

    Learn more about your ad choices. Visit megaphone.fm/adchoices


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